Chapter 9 Chapter 9 Persistence: A Mandatory Course for Being a Man and Doing Things

"No one can hold on. Once I persist, I know what the extended needs are." Nothing can hold back.At the last moment, if you don't flinch and hold the belief that you must die and win, a miracle may happen.My role in the company is that of a supervisor. How to employ people and what kind of people to employ are the main part of the work. People are group animals, and dealing with different people is a science. For example, when I first arrived in Guangzhou, I lived in a village in the city with a few friends. They were very content with the status quo. They felt that in a place like Guangdong, a monthly salary of two to three thousand yuan was enough. They went to black Internet cafes to watch movies from time to time. Small days are very comfortable.When I earn a lot of money, I just play karaoke and "play guns".

I thought differently from them, so I gradually alienated them.They haven't changed much until now, and some of them often call me and borrow money for their children's milk powder. Occasionally, he doesn't think of you when he earns seven or eight thousand a month, so he goes out with his girlfriend and squanders it all.When I have no money, I think of you. This money must never be returned.There is also a buddy who got married first, then divorced, and then came out to hang out again.He admired me very much and said: "You have good vision, you don't want to get married." I said: "You know what, it's not that I don't want to marry, it's that no one will marry me."

And my opponent. There was a time when my goods were often seized by the customs. I thought it was incredible, because I was operating legally and had all the documents.Later, I finally knew who was "stumbling".I went to his house at night and stood outside the door waiting.I said to myself in my heart: Cheng Men Lixue, I will wait until you come out. Because they lost to us in a previous competition, so they came to revenge. He later asked the security guard to drive me out, and I waited outside the gate of the community. The first night, I fell asleep. Waited again the next day.

After waiting for several days, he was so embarrassed after waiting, he came to me and said, "Don't rely on me like a dead dog, okay?" I said, "Brother, when people have difficulties, they also need help. I hope you can help me tide over the difficulties. I apologize to you for what our company has done." As a matter of fact, as soon as we talk about it, it's easy to handle.He later turned an enemy into a friend and helped me earn a lot of money.We discovered the good qualities in each other. When I go to his place every Chinese New Year, the children give at least 2,000 yuan as a gift, which is enough to save face.

I often say to my relatives: "The relatives around me look down on me, and you are my relatives in other places." These words are so nasty that they are unbelievable at first glance.However, some words, if you can't do it, it's false, and if you can do it, it's true. I managed to treat them as relatives, and they knew that my words were trustworthy. Through this incident, I understand that persistence is actually very important. For example, when Ma Yun first started Alibaba, he did not become a commercial aircraft carrier all at once. He had a process. Alibaba executives recalled that many people criticized Alibaba at first as a BBS, that is, one person bought, one person sold, and it was just a post. Anyone can do this thing.He said: "If we can't stand it, we insist on it, and no one can stand it. Once I persist, I know what the extended demand is."

Therefore, nothing can stand up to persistence.At the last moment, if you don't flinch and hold the belief that you must die and win, a miracle may happen. And my boss. I started with a monthly salary of only one or two thousand dollars, and then I earned up to 40,000 a month as a part-time job. I felt that this was the limit of part-time work. At this time, I felt that the stage was not big enough, and things were not challenging. It was boring to do the same thing over and over again. I said to my foreign boss: "You only give me one amount per month, and I'll finish it, that's all."

It's that simple. And I have such a good relationship with my colleagues that when I resigned, everyone in the team wanted to resign. The boss was very surprised and said: "I have never seen a vice president like you, what did you give them?" I said: "Nothing, just teach them how to behave." In fact, they feel that they owe me, and they don't really want to go with you.When I was with them, I was never stingy in teaching them things, and everyone made money together. When I encountered something, I was the first to go to it. When the boss asked for something, I stood up and took it.

I said: "You owe me, I don't want it, I just hope you can remember it, and it is enough to have dinner and karaoke together when you have time." Some of them insisted on following me, claiming to "conquer the world". I said, "I'm still a beggar, how do you know that I can win the world?" They said, "It's not because of you, just because of you." They value me and want to "conquer the world" with me, which is inseparable from my usual training management. In my company, I stipulate that employees do not call them by their first names, but arrange them according to seniority: elder brother, second elder brother, third elder brother, eldest sister, second elder sister, third elder sister.

I don't have a separate office, I sit in a cubicle with them. I said, "Don't treat me as the boss, just treat me as the big brother. If you have any difficulties, I can help you. I will definitely help you out." I told my employees a story about a rich man and a little friend: A child asked a rich man: Why are you so rich, sir?The rich man said: When I was young, I had nothing like you. My father gave me an apple, so I sold that apple, and used the money I earned to buy two more apples, and then sold them to buy four more apples... The child looked at the rich man thoughtfully and said: Sir, I seem to understand... The rich man said: You understand your sister, and then my father died, and I inherited all his inheritance.

The story was over and my staff was laughing.I told them very seriously, first, you should not think that making money is easy. "The egg lays the chicken, the chicken lays the egg" may be right in theory, but it is useless in practice; second, we There is no ready-made inheritance to inherit, because we are all children of poor families, so we must fight and struggle. My employees are all from poor backgrounds, so the whole team has a lot of fighting spirit, and we have to publicize our monthly performance. People still have to save face, so everyone works hard. I personally give lectures to employees every day, and reward 3,000 yuan fitness card for good performance.

I said: "My body is no longer good, but you must exercise well." Foreign language training classes are also rewarded. When I first started, I wanted to eat and no one fed me, so now I will feed you. Employees memorize five English words every day, and they will be fined five yuan for each wrong word, or run from the first floor to the fifth floor, to let you know how the money is earned. I wasn't given the money for the fine either. Everyone had meals together and karaoke songs, all of which came from inside. I said: "If you want to leave, you can't stop it. As long as you say before you leave, ×××, which part of you is not good enough, I think it is true, then you can go." You don't just want to keep talents, you have to teach your employees how to behave well, you have to give them something. An employee is a double-edged sword. He can kill customers, and in turn he can kill you. Zhejiang people's favorite saying is: I would rather sleep on the floor than be the boss. This sentence is for wage earners. From this sentence, you can know the mentality of wage earners. After a long time, everyone is unwilling to work with others. But it is different at the beginning, because you are still in the learning stage, and there must be such a process.For example, when I first entered the logistics industry, I knew nothing at that time. The boss interviewed me and asked, "What are your advantages?" The boss sounded fresh and thought you were a nice person with character, so he kept me here. At that time, the company had just been established, and I was an unrefined commander, and I didn't know much about logistics. What should I do? At that time, I thought of a way to post recruitment information on the Internet. The conditions offered were very attractive, with a monthly salary of tens of thousands, and paid travel in Bali Island. This is basically an employee benefit that is only available to Fortune 500 companies. Others saw it, and of course their eyes lit up, so they frantically sent me resumes, and I frantically read resumes.Finally, pick out some people with work experience, call one by one, pretend to be very expert, and say: "Since you want to join our company, I have to test you." The other side said yes, I will tell me everything I ask, including whether he has any customer resources in his hand and what kind of customer resources he has. In fact, the questions I asked were all things I didn't know how to do. They told me on the phone that I knew how to do it.Those employees recruited by me over the phone should actually be my teachers. There is an employee who has been recruited by me by phone eighteen times. He knows too much. I want to make all his knowledge mine. In the end, I recruited employees with customer resources into the company and led them to start a business. This incident has always made me very proud. I used "reverse thinking" here. If I want to be a teacher, I should be a student first, and then I should be a student like a teacher.This requires us to transform our thinking. For example, I once made such a proposition to my employees: Xiao Tang's first girlfriend was Feifei, a college classmate, but she went abroad to study as soon as she graduated, and they broke up.The second is my friend's younger sister, Xiaoyun. After talking for half a year, she cheated on her and went to Europe with a Frenchman.The third is Rebecca, a colleague from the company. She bought all the wedding rings, but found out that she had an affair with the company's Japanese director, and she went to Japan in a blink of an eye after breaking up.Xiao Tang was very distressed.After much deliberation, he finally made a decision, so what is he going to do? The employees gave all kinds of answers, and some even thought that Xiao Tang had been tortured to the point of perversion, and became a "teacher killer". Unlike other "teacher killers", he was a real killer. I told them that after much deliberation, Xiao Tang finally made a decision—to start a company and act as an international agency. This is reverse thinking. Since it is all caused by foreigners, they all want to go abroad and simply create a platform.As soon as the answer came out, everyone was really discouraged. I like to instill wisdom into a group. I like team spirit very much and pay attention to teamwork, which is why employees find it very exciting to work with me. Take the War of Resistance Against Japan as an example. When we fought against the Japanese, our weapons and equipment were far behind, and our logistics supplies were not good enough, but we were able to win the battle. Why?Because we are united, we lead a group of people to deal with the little devils, and change places with one shot. Shopping malls are also battlefields, and the reason is the same.Take the logistics industry as an example. Our capital is far inferior to that of foreign companies, our business philosophy is inferior to that of Europe and the United States, and our professionalism is far inferior to that of South Korea and Japan. But I just want to bring a group of native Chinese Humans beat foreigners. I let them know that this is a team and everyone is a part of it. If someone in the company is sick and hospitalized, I will ask all the employees to call him and offer condolences. Everyone has to play, so that he feels that he is not dispensable, and through "team care", the goal of uniting people's hearts is achieved. Fighting in the mall relies on three sharp weapons: strength, capital, and combat effectiveness. The first two items are important, but the last point is also crucial, and it is our only remaining advantage. The quality of Koreans is very high. Even if the monthly salary is very low, even if this matter has nothing to do with you, you have to deal with it before leaving.So Koreans are very dedicated, and the Korean economy is developing very fast, but the only thing they lack is "humanity", which is the brother and sister family atmosphere I mentioned earlier. Koreans set up branches all over the world, and the general manager will only be a Korean. It is impossible for a foreigner to be the general manager of a Korean company.Koreans are very vigilant and distrustful of people, and they just don't care about "human relations". This is one of the reasons why it is difficult for foreign companies to infiltrate Chinese companies. There are often scenes like this: two armies confront each other, and each side has a general in front of the battle. First, they slash each other, and then fight in groups. The reason here is very simple, that is, as a company executive, you have to lead your employees to charge like a general in front of the battle. Are you afraid of war?afraid.It doesn't matter, I will take you to rush, run the market, attract customers, and grab orders. The general is desperate, the first to kill the enemy, the soldiers will naturally be encouraged, and follow you. What I want is the spirit of "do not die". I require all employees to turn on their mobile phones 24 hours a day, to deal with problems at any time, and whoever turns off the phone will be fined. Logistics is a special industry. It is twelve o'clock in the morning here, and the sun may have just risen on the other end of the phone. You can't let the customer wait for you to sleep until you wake up naturally, and then help him deal with the problem. Until now, I only sleep three hours a day, and I often receive transoceanic calls when I fall asleep, and then send emails to let the relevant people deal with the problem. In addition, I often look for inspiration for business management in "Animal World". The simplest principle is "survival of the fittest". For example, I divide employees into three groups, and let the three groups compare their performance every month. The group with the worst performance will lose face. This can be regarded as "last elimination", or not eliminated, but I will fine you money. I don't want a cent of the money from the fine. Everyone brings K songs and eats. So you see, our company even has a human touch on punishment. We care about people and have affection, which Koreans absolutely do not have. We are "millet plus rifles", a guerrilla army, but we are flexible and can still win battles. In life, don’t always find a way out for yourself. Only when you keep pushing yourself to a dead end, put yourself to death and survive, and fight with your back with all your strength, can you find a new way of life. Light rain on December 31, 2009 I'm a little rusty. After struggling for too long, I sat down to take a rest, and found that I had run a long way, but no one followed me, and it was empty.The front is also empty, neither the front nor the back can be seen.Then I wondered if I had gone the wrong way and ran so fast that I lost my way.Sometimes I always feel that career is not the whole of life, but I have invested too much, it seems that I can't turn back, and I am obsessed with career like an addict who is obsessed with opium. Without a personal life, it is like a working machine, constantly thinking, constantly creating, and constantly fighting.It seems that the higher you climb, the more afraid you are, the more afraid you will fall, and the tighter you hold on to the railings on both sides. After experiencing wind and rain, your hands are rusted with the iron railings.When I stopped, I suddenly found that my hands were already covered with rust, and the pressure was layer upon layer.The support of faith is still remaining, tired, tired, rusted... How much money do you need to earn to be considered a proof of personal ability?So what if it is proved?I wear other people's respect and admiration for me, I dare not give up, I dare not hang my head down, I can't bear to let go of this group of common brothers and sisters, God, I pray that you can give me back my life, everything, I don't want to die again It's getting more rusty...