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Chapter 12 Chapter Eleven Anonymous Letters

advertising war 马宇彤 9462Words 2018-03-22
The competition for the newspaper project finally came to fruition.Exactly as disclosed by Mazda, the advertising department of "Haijiang Metropolis Daily" and Jin Kexiao's Leomei Advertising Company each obtained 40% of the share, and the remaining 20% ​​was reserved for Tianjiao Advertising Company under the name of the Municipal Women's Federation.In order to avoid the stereotyped rigidity of the newspaper column for several kilometers, the parts in charge of the three companies adopted different styles and colors according to the characteristics of the passing road section and the style of the surrounding buildings.

Early the next morning, Xiang Tiange received a call from Li Haiming, saying that "Haijiang Metropolis Daily" had recently become a post and telecommunications office, and anonymous letters had been sent in one after another.First, the Propaganda Department of the Haijiang Municipal Party Committee, the Haijiang Press and Publishing Bureau, and the Discipline Inspection Commission of the Haijiang Daily Newspaper Group received a letter of report against Xiang Tiange with the same content.The letter only has a few lines, but it is painstakingly produced. The corresponding words are cut out from the copybook and then spelled out one by one. The problems mentioned in it are three aspects: one is accepting bribes from advertising companies; Buying a house at a low discount; the third is a degenerate life style, openly supporting a lover.The postmarks on the three letters have the same posting address.Then the Haijiang Daily Group Office and the Editor-in-Chief Office also received an anonymous report letter with the same content. The letter was printed and consisted of three pages. In addition, Xiang Tiange formed a clique in the advertising department to suppress dissidents, unfair distribution, and great public grievances.While listening to Xiang Tiange, the names of all the employees in the advertising department flashed back in his mind. He felt suspicious, as if everyone was suspected of writing a letter. Good lock.

"Are you listening?" Li Haiming asked on the phone, "Although the specific writer of the letter cannot be identified for the time being, the scope does not go beyond the two circles of the agency company and the advertising department. It must be that your actions have hurt their vital interests. Tiange, you have to arrange for people to investigate and unannounced. Together with the people who tied the tires of Shuguang, there will be results as soon as possible. It can come across as unskilled at work and politically immature." Xiang Tiange was very contradictory. He knew that in the month after the operation team was airborne, the establishment of rules and regulations, the sealing of running, emitting, dripping and leaking, and the administration of strong drugs, would surely fascinate everyone, and there are probably many people who hold grudges.But right now it is the Chinese New Year, and the second is to attract business. Stability is the top priority. If you hold the idea of ​​​​"I would rather kill three thousand people by mistake than slip through the net", everyone will be in danger. It may not be possible to dig out the real black hand, but it will bring disaster. Innocent, it will be more difficult to carry out future work.

Xiang Tiange temporarily decided to divide the operation team into two. He led Ye Zifan to solve the remaining problems and complete the investment promotion work as soon as possible. Guan Tianliang led Zheng Shuguang to continue to optimize the readership structure by sweeping the buildings in the high-end community of Haijiang City. At the same time, all confidential transactional work such as daily advertising price statistics and picture printing were handed over. Xiang Tiange informed Guan Tianliang of the suspects, including Jin Changsheng, and asked him to pay close attention to the movements of these people.

"This is not an operation group, I think it can be changed to a detective group! It was originally the ruling party, but it started to work for the underground party. My name is Guan Tianliang, but now it's better, and I have to manage Tianhei. Let's not hold meetings in the future." , you asked Xiao Yangzi to hide the note to be signed in the rice in the name of delivering the meal. After eating, take the empty lunch box away to convey your instructions. Also, Jin Changsheng is a bit heartless, but always Wouldn't it be impossible to eat and crawl?" Guan Tianliang was driving the car, and the sound coming out of the earphones was intermittent.

"Chang Sheng has a lot of official addiction. He always wants to take care of people and things. No one took him seriously before. Now that he has some power, he likes to drink and is greedy for cheap. He has been in charge of the painting board. I heard Several agency companies have said that if a client gives him some benefits, he will ask the engraving staff to place the advertising position better. I am worried that he is unintentional, and many internal situations will be revealed unconsciously on the wine table It's over." As soon as Xiang Tiange finished speaking, Jin Changsheng pushed the door open and walked in: "The editorial department's Olympic coverage plan has been reported, and the sports department is going to send three people there, with a total budget of 400,000 yuan."

"Let them rest. Standing and talking won't hurt your back. The entire Haijiang City has only given 20 official interview quotas, and we are not on the list at all. Even if we go, we will not be able to enter the stadium. It is not for nothing to sit in the hotel watching TV broadcasts and writing manuscripts." Throwing money, why don’t you just use the Xinhua news agency’s article? Don’t worry about it, I told the old man that the maximum approval is 100,000 yuan, which will be used for early-stage and peripheral interviews. Haijiang athletes who have entered the Olympic team will be closed for training soon. The sports department can do the connection between the camp and the game.”

This is true of any unit. If the powerful faction makes too many enemies, the marginalized will naturally form a united front.The tree wants to be quiet but the wind is not stopping. The anonymous letters received by the city and the group have not yet been found out. Several core agency companies have also received anonymous letters. The purpose of writing the letter is very clear. As insiders and conscientious journalists and advertisers, I advise you not to waste your hard-earned money again.You may not know that the circulation of "Haijiang Daily" is 200,000 copies, "Haijiang Evening News" is 500,000 copies, and "Haijiang Metropolis Daily" is only 70,000 copies. The advertising prices are 80,000, 120,000 and 30,000 copies per edition respectively. 10,000, advertising commissions are 4%, 5% and 8%, and advertising company markups are 50%, 70% and 120%. From these sets of data, you can easily see that most of the advertising fees invested in "Haidu" are Letting middlemen and ad agencies take it away with terrible results, so I hope you guys think twice.

The anonymous letter that appeared overnight made Xiang Tiange smile helplessly.He used a pen to aimlessly write the name of the person in the advertising department on a piece of B5 paper, hoping to decipher the meaning of it literally.It may be a coincidence that the names of the five members of the operation team all have profound meanings, but the reality does not seem to favor them because of the meaning of these names.You see, Xiang Tiange's song is no longer a song of joy but a song of besieged on all sides. Guan Tianliang really has to take into account the darkness of the sky. Zheng Shuguang's accidents have dimmed the light of dawn. Ye Zifan has started his extraordinary journey since he arrived in the advertising department. In addition, Jin Changsheng never had a day of peace of mind. When fighting against the old disadvantages, Changsheng often turned into a constant loser...

A feeling of desolation surged into Xiang Tiange's heart. The hidden arrows that he predicted when he took over "Haidu" finally came in a planned and orderly manner. What's more frightening is that he can only perceive Pain, but not sure where the arrows came from.The only thing he is sure of is that if those who slander him must embarrass him, they will take action. As long as he is moving, there will always be a day when he will surface. After the "cigarette box incident", Hongri Advertising Company took a cold approach to the reconciliation matter. People can't see it, and advertisements can't be seen either. The page disappeared without a trace. Although Xiang Tiange had long planned to cancel these three types of advertisements for the sake of a beautiful page, they left without warning. At the end of the year when cash is king, Xiang Tiange still felt a little bit caught off guard.

The report issued by the financial office clearly shows that Hongri Advertising Company has not paid a penny to the newspaper for two months, and owes a total of 450,000 yuan. Put it aside as a pending account.Regarding the remaining issues, Gao Qingguo made a clear request to start anew and not to chase after the past. Therefore, once encountering entanglements in this regard, Li Haiming and Xiang Tiange were more or less wary. In the middle of the night, a text message came to Tiange's cell phone. He saw that it was Li Haishan's name, and the content was very long. He turned four pages in a row before reading it all: Hello, Mr. Xiang.The account has been reconciled with Xiaosun, the accountant, and the newspaper office shows that our company owes 980,000 yuan. Our company's book reflects that not only does it not owe the money, but the newspaper office also needs to provide our company with a total of more than 30,000 yuan in advertising space.The newspaper office froze the deposit of 200,000 yuan that our company paid to the newspaper office this year. From January to November, our company published a total of 1.68 million yuan in advertisements. We paid 500,000 yuan, and our company paid 220,000 yuan and 210,000 yuan in August and September respectively. Based on this calculation, there is still a difference of 70,000 yuan to the newspaper office.In order not to embarrass you, but also to solve the urgent need for cash, we are going to pay 70,000 yuan tomorrow, and we are also very nervous, of which 30,000 yuan is borrowed from other places. Teacher Xiang, I am very sorry for what happened now.In particular, you have given me a lot of help and support, for which I am very grateful.In fact, I never want to confront the current leader. My request is also very simple: first, how to deal with the 980,000 yuan, please come up with a solution as soon as possible; and help.If it is convenient, please call me tomorrow morning. There used to be rumors that Li Haishan's sister and brother were close relatives of Li Haiming. Xiang Tiange testified in person. Li Haiming said that there is no way to say what happened now. Are you so childish that you don't even shy away from suspicion? Xiang Tiange hesitated for a while, but still called Ye Zifan: "It's almost 1 o'clock, are you still asleep? I want to make an appointment with the Red Sun Advertisement to the newspaper office to make a formal reconciliation tomorrow morning, and you will come too. Finally, all parties involved will sign as a evidence." Ye Zifan: "I'm watching the DVD, "Assembly", who do you think can be trusted now? I heard that Li Haishan wanted to hide the truth, but in the end she got nothing. Even if she broke with the newspaper, she will make another curve to save the country, and register separately." They control a company behind the scenes, and then continue to acquire the industry when attracting investment. In this way, they avoid such a big debt problem and do not give up their most familiar territory." "She also underestimated our IQ too much. This is like a couple getting divorced. Whoever I want to marry is my right and freedom. What qualifications does she have to limit me to marrying her sister? You can send Li Haishan a text message later. , Let them reconcile the accounts tomorrow, and then talk with us." The next day, Xiang Tiange was still busy with his work. As the evening approached, the accountant Sun sent a text message to report: the account reconciliation was originally scheduled for 9:00 am, but later changed to 3:00 pm, and there was still no one at 3:30.When I called to inquire, she always said that she was not feeling well, and I will talk about it tomorrow... I have to hear from her when I will come tomorrow.well!She hurt me and laughed it off. Xiang Tiange quickly replied: Don't urge me any more, let nature take its course.He knew that the initiative of this round was in Li Haishan's hands. If the 980,000 yuan existed, she had already deducted it from the payables to the newspaper. Her company did not suffer any losses. Walk away, unless you resort to the law, it is impossible to recover a penny! The face of the advertising company is like the weather in February and August, which can change as soon as it is said. On the third day of the agreed account reconciliation, Li Haishan called Xiang Tiange to ask for an interview. Xiang Tiange smiled happily: "Mr. Li, are you satisfied this time? You put a green hat on me, and then gave me a red heart. Why is it a red heart? Needless to say, because my heart It’s bleeding. When people get along with each other, the rarest thing is trust, and the most fearful thing is chilling. These two things, you didn’t give me what you should give, and you gave me what you shouldn’t. What’s the basis for talking?” "Mr. Xiang, it's not that I'm rich, I really don't have money. If you want to force me like this, or I'll sell my blood, if I can't, I'll sell myself!" "These words, can you talk to me? I'm doing large-scale advertisements. At the end of the year, I was dismissed for saying that I had no money. Hundreds of people in the newspaper office were waiting to eat and drink. How can I make a job? Now It’s voluntary blood donation, and selling blood is illegal, let alone selling one’s body, it’s under the supervision of the anti-pornography and anti-illegals office!” Of course Li Haishan could hear Xiang Tiange's ridicule, but she still followed her own train of thought and said: "To be honest, I have suffered a lot when dealing with newspapers. Your predecessor changed his orders from day to day. I was bitten by a snake for a year, ten Nian is afraid of well ropes." "Then you just walk out of the forest. There are no more snakes, so you don't have the danger of being bitten? Mr. Li, I'm not as knowledgeable as you, and I can't lift weights lightly. The apologies you said are all pale in my opinion. , You keep saying that you are afraid that I will not be able to do business if I know it, but in the end it is me who is the most difficult to do business with. My feeling is that you lack the minimum respect and trust for me. This kind of harm is not just saying "I'm sorry" It can be resolved easily." "Mr. Xiang, I really have something to hide. To tell you the truth, not all the things I did with Jian Anxiang before can be brought to the table. Hanging up the account is to hope that everything will be reset to zero and start again." "It's normal for an advertising company to tear down the east wall to make up for the west wall. Which unit has no temporary posting? But having said that, if there is really a problem that is not easy to get on the table, I advise you that it may be best to get out of the game." The solution. Didn’t you suffer for others, then bear it to the end, otherwise, you may offend people on both sides. But no matter what, your resignation this time is a challenge to the entire operation team. This exam paper is too difficult Well, to put it bluntly, this move is too ruthless. Even if you tell me a white lie, I'm prepared. But you didn't even say hello, and you withdrew all the advertisements, and didn't even give I will save the work of selling the house and the land to find another family." Xiang Tiange didn't want to waste any more time, and said: "You must think about this matter clearly. It is only natural to pay back the debt. I can't be like a person who wants a small amount of money. behind you." At some point, Jin Baoyu stood at the door, smiling and looking at Xiang Tiange on the phone.Xiang Tiange gestured to sit casually, and threw a cigarette at the same time.Having become familiar with Xiang Tiange, Jin Baoyu is no longer hesitant to speak: "Mr. Xiang, how about introducing me to a reporter girl? I have played with girls in many industries, but I have never met a female reporter,?? Introduce one to me, how about I pay 5,000 yuan a month?" Xiang Tiange waved his fist and pointed at Jin Baoyu's face: "I really want to beat you so hard that you can't take care of yourself! Which evil wind brought you here? Jin Baoyu said: "Passing by here, come up and sit for a few minutes, isn't there a clue about the newspaper column? Did I allocate some public relations fees first, so that your various units can move around?" "How do I pay for the public relations fees?" You can make an image advertisement yourself, for investment promotion, recruitment, New Year's greetings, whatever." Xiang Tiange sighed, alas, this person named Jin Baoyu in front of him has nothing but money, but he is poor. Zhishort, what he lacks most now is money that makes people hate and miss him!But in his heart, he felt that Jin Baoyu was much cuter than many people in the newspaper office. At least he was not hypocritical, and said what he thought without embellishing it. This style would never be possible in the newspaper office. As soon as Jin Baoyu left, Guan Tianliang came in: "Send off the little God of Wealth, and I will take you to see a big God of Wealth in a while." Xiang Tiange joked: "I am the one who carries the quota, 80 million a year. If you go out to eat again, you will have to clearly mark the price, and you will be charged by the minute. Where else are you going to meet again?” “I’ve been in the suburbs for the past few months, and I’ve gained a lot. Haijiang Distillery is going to release a top-quality wine next year, called Haijiang Yuye. Their boss entrusted a whole case planning company in Beijing, but the ideas that came out were all rejected, and today they have an internal event, and hope to meet with you first." The two rushed to the Sheraton Hotel in a hurry. Xiang Tiange's car was still the oldest Santana. The white paint on the body was mottled and mottled, and the interior was so old that it was unsightly. What's more, there was no power steering and electric power steering. The window, turning a corner, almost requires the strength of driving a big bus, and lowering the glass window requires shaking the handle.Because it was mid-winter, when the ignition was turned on, there was a muffled buzzing sound from the exhaust pipe, and a puff of black smoke spewed out. This car was allocated to various departments by Haijiang Daily eight years ago, and it had traveled more than 200,000 kilometers.In the Sheraton parking lot where famous cars gather, it looks very dazzling. What is about to start is a small buffet, mainly to communicate with dealers.Cao Dazhuo, the general manager of Haijiang Distillery, let Xiang Tiange and Guan Tianliang to a separate refreshment room, and said courteously, "Mr. Xiang, Mr. Guan works so hard, why don't you, the boss, give you a raise as soon as possible?" Tianliang said: "Our boss always gives us salary increases, but it is not the 'salary' of 'salary', but the 'sin' of 'hard work'." Xiang Tiange said: "Which unit is not like this now? Want to do something , It’s impossible to do something without hard work.” After talking for more than forty minutes, he got up to bid farewell to Tiange. Cao Dazhuo politely sent him all the way out. Guan Tianliang remembered the dilapidated car and stopped him all the time: "Just go to the door, please wait, it's cold outside, be careful of catching a cold." Cao Dazhuo finally stopped at the steps of the gate and watched them walk to the parking lot.Xiang Tiange complained to Guan Tianliang: "Look at your ridiculousness just now, I don't believe in this evil, so I let them give it away. What's so shameful about it? Isn't all the growing media like this? It's not our fault to be poor, but If you don’t support us in the future, it’s their fault.” Guan Tianliang laughed happily: “I really admire your psychological quality, and you actually take such a poor thing as capital.” Xiang Tiange opened the car door: “In the future, what will make you admire There are more!" Ai Xiaomao drew his sword to help, and Xiang Tiange was very moved.For a long time, he had felt indebted to her, and the erratic relationship was like a cloud of air between them.On this day, Ai Xiaomao had a whim and said that he wanted to see the sea in winter, and Xiang Tiange also wanted to take the opportunity to relax, so he agreed.Ai Xiaomao said that the road is not familiar and it is hard work, so it is better to find a travel agency to arrange and make a consultation call to Tiange according to the travel advertisement in the newspaper. The cost is more than double that of a large car.Ai Xiaomao was reluctant to spend the extra money, so he rushed to sign up for a two-day tour of Beidaihe. He gathered at 5 o'clock in the morning on Saturday and returned on Sunday evening. Xiang Tiange told the other four people to go back to their hometown to have a look, and the round trip took about two days. On Saturday, as soon as it was dawn, Xiang Tiange called a taxi to pick up Ai Xiaomao first, and then rushed to the meeting place together.The travel agency arranged a medium-sized tourist sedan with a capacity of 20 people. As soon as Xiang Tiange got on the car, he saw a family of three leaning together in the second row of seats. A coat-style brick-red cold-proof suit covered his face. Tian Ge thought it might be because the child got up too early, so she didn't pay attention.After the car drove for a while, the two adults sat up straight. The back of the hostess looked familiar, and they moved closer to Tiange. After a closer look, they were surprised, that person turned out to be Wen Xiaona.He secretly yelled that it was not good, poked Ai Xiaomao, and whispered in her ear that he met a colleague from the advertising department.There are only five rows of seats between them and Wen Xiaona. He thought with luck that Wen Xiaona didn't know Ai Xiaomao. If she didn't deliberately turn around, she might not be able to find them. When they arrived at their destination, they would just leave the group and play for a day. Then take the train back to Haijiang.Xiang Tiange didn't dare to speak, he covered his face with a coat and pretended to sleep, he didn't know how he could survive these few hours of silence? When driving to the service area, the people in the car got down in twos and threes for convenience, Xiang Tiange felt a little anxious, but the family of three stayed put, so he could only sit on the seat.At this time, Wen Xiaona's son woke up and stretched his belly against the back of the chair. He happened to see Xiang Tiange, and it was too late for him to hide. The child yelled, Mom, isn't this Xiang Da of your unit? At that moment, the air seemed to freeze.Wen Xiaona turned her head and looked at Xiang Tiange in disbelief, as if she was asking, how could this family member, who is busy with everything, go to Beidaihe to spend the weekend in the ice and snow?She greeted with a little embarrassment: "Mr. Xiang, is it really you?" Xiang Tiange said awkwardly: "Yes, yes, this writer's association has a collection event, let's go and have a look." Wen Xiaona glanced suspiciously Glancing at Ai Xiaomao, she felt that she seemed to have seen this woman in the newspaper building, but she was not sure, so she nodded politely, and took the child out of the car to go to the bathroom. Because of Wen Xiaona's unexpected appearance, the sea in Beidaihe has become a sea of ​​depression.Xiang Tiange survived like a year for two days, and returned to Haijiang with the original team.He worried that if he left the group and acted, it would arouse Wen Xiaona's suspicion.On the way back, Ai Xiaomao gently self-reflected: "I am a typical example of losing the big because of small things. If I didn't feel sorry for the money for the small car, I wouldn't make you so passive." Xiang Tiange comforted her: "What is this? , just take it as a tidbit." Xiang Tiange calmed down and recalled the twists and turns of the past seven months, and a bit of respect for himself suddenly rose in his heart.Although there are many accidents, his sixteen-character policy of "moving fast, keeping the voice low, precise moves, and solid effects" is still wise and effective.He secretly thanked Zheng Shuguang for listening to Zheng Shuguang's words: Do commercials, don't be a down-to-earth person, at any time, you will be daring and timid, and no one can win the game if you don't hit a sideline. . After observing Tiange for two days resentfully, no trace of Beidaihe was found on the faces of the employees of the advertising department.He was a little relieved, at least it meant that Wen Xiaona didn't take this chance encounter as something to talk about after dinner. Under the leadership of Ye Zifan, the special issue of "Haijiang Metropolis Daily" has won unanimous praise from the industry, especially the brand weekly magazine he planned, which broke the industry restrictions of the advertising department itself, served the lives of citizens to the greatest extent, and created a brand awareness and use brand. atmosphere.Brand Weekly's opening statement "Brand is Power" won applause from all the audience. Zhang Li, member of the Standing Committee of the Municipal Party Committee and Minister of Propaganda, specially commented on two passages: supporting the excellent is the best way to defeat the inferior, and this theme can be extended in the future. Strive to make the concept of "Made in Haijiang" popular throughout the country. The two paragraphs are written like this: There is a Tongrentang in a Chinese medicine store, and its motto is "Don't dare to save labor even though the processing is complicated, and don't dare to save material resources even though the taste is expensive", which is the simplest and most obvious. Truth - the real deal.In the current market, there are no unsmart consumers, only unsavvy producers.It is impossible to have a fake and shoddy product that can deceive consumers for a lifetime! Brands have become the masters of life or the market.When winning users, the brand is the influence; when developing the market, the brand is the combat power; when creating value, the brand is the productivity. The city leader's praise was not warm in hand, and the call came after him. It was Zhao Xiaoping, the deputy general manager of Haiping Commercial Plaza: "Mr. Xiang, look at today's 'Shangpin' version of 'Haidu'." What does Toutiao's article "Who is the King of Department Stores? Dahaijiang!" mean? We invested more than 400,000 yuan in advertisements for this edition this year, is it just to package our opponents?" Dahaijiang Department Store and Haiping Commercial Plaza are a pair of leading stores in the department store industry of Haijiang City.The difference is that the former is the new name of the No. 1 Department Store under the Haijiang Municipal Commission of Commerce after the joint-stock reform, while the latter is a domestic chain department store giant. The two shopping malls are located across the road, with extremely high positioning and scale. Similarly, homogeneous competition has made them unequal enemies. When it comes to new year's promotions, advertisements must not be placed on the same page.Because Xiang Tiange and the bosses on both sides are friends, they have been living in peace. The two shopping malls also acted as strategic partners of the "Trend Fashion" version and co-organized many fashion events in "Haidu". Zhao Xiaoping's anger seems to have not dissipated: "Mr. Jia saw the newspaper in the morning and scolded me severely. His words were ugly. I'm being played by others, and you are helping others count the money. This is the end of the game." How did it happen? He didn’t say anything about the rest of the manuscript, but the title was too provocative to him, and he said that this is a blatant provocation from Haidu to Sea Level!” Zhao Xiaoping's robbing left Xiang Tiange speechless.At that time, his pioneering move of bringing the two shopping malls together caused a sensation in the entire Haijiang advertising industry.Before this, no media could allow them to appear peacefully in an event, even the Haijiang Evening News, which was once the dominant newspaper, failed to do so.But now, how will it end?He blamed Ye Fan in his heart?This mistake is too low-level. Some companies are born rivals. What should we do if we have you without me?They are rivals, and they are all sweets for the advertising department. Everyone has to earn money, so treat them as dough, knead them in your hands, knead them into round ones if you need them, and knead them into square ones if you need them Fang's, the most taboo thing is to praise one group and hurt another group.Hey, when being friends and doing business are mixed together, I feel really tired!He is well aware of the background. The growth rate of Haiping Commercial Plaza has slowed down over the past year. Because it is an outsider, isn't it like Dahaijiang Department Store? ? ?Mr. Jia's mentality became unbalanced, like the mahjong player who, after a long time of discord, began to complain everywhere, such as the lighting in the room was not bright enough, and the seat where he was sitting. Turn your back on the mirror, anyway, excuses are readily available. Ye Zifan said ashamedly: "When I first wrote the title, I was too busy thinking about rhymes. It stands to reason that we are advertising, and we are making money with harmony. A manuscript has provoked a dispute between them. I signed it and sent it to the press. , has nothing to do with the editor, if you want to punish, just punish me alone." Xiang Tiange comforted him: "Punishment is to be punished, and the penalty is a sure thing. The last time the copy of "Love Angel" was lost, I will also be punished. The penalty is an oversight. The specific amount will be discussed with the group. It will be from next month's salary. Deduction. But to be honest, making money sometimes requires a position, and it is impossible to take it all. The sign of maturity is not knowing how to cherish but learning to give up, and it is also suitable for advertising.” Jin Changsheng sent in a fax paper, which was very short, with only a few lines: In view of the fact that the "Trend and Fashion" edition of "Haijiang Metropolis Daily" chose an unacceptable reporting method for Haiping Commercial Plaza, after research, it was decided that Haiping Commercial Plaza will start from today. We hereby inform you that we will withdraw from all cooperation with the "Trend Trends" edition of "Haijiang Metropolis Daily" at once. Xiang Tiange said: "Hey, I'm starting to use diplomatic rhetoric. It's going to rain, and my mother is going to get married. I can't stop it. I can tell that these are all angry words. Let's talk about it when Mr. Jia calms down. When it comes to this kind of thing, we can only hope that we really don’t care.” Ye Zifan didn't understand: "How do you say that?" "That is, what you expect may not always become a reality. If it does, it is your good luck. If it fails, it is luck. Don't take it to your heart. Press the truth with the truth, and sing slowly. This is what we have in front of us. A programmatic policy to do everything, deal with all aftermaths, and plan all plans. Too solid and easy to attract attention, too fast and easy to waste speed." Ye Zifan said: "I learned another trick from you. But it can't be metaphysical. Some theories guide practice, while others ruin or delay practice. In fact, it's still those four sentences. Impulse is the devil, desire It is an abyss, hard work may not succeed, and giving up is doomed to failure." "Haha, these few words don't sound profound at all now, and they are almost becoming the spoken language of our advertising department. I think even the eldest sister of the property management can recite them." Xiang Tiange tore the fax paper into two "Straightening out something is like pulling a rubber band. It can only be induced but not released. Otherwise, all previous efforts will be wasted as soon as you let go. I only now understand what Mao Zedong said in his later years. He claimed that he only did two things in his life. One is fighting against Chiang Kai-shek for decades and driving him to so many islands, and the other is launching the 'Cultural Revolution', that kind of desolate mentality is beyond the comprehension of us mortals." Ye Zifan felt a little more relaxed: "Okay, don't beautify yourself in disguise, why did you get in touch with Chairman Mao again after a while?" "It's not a connection, the levels are different, the reason is the same. Buffett has a clear saying: only when the tide goes out, can we know who is swimming naked. Let's strive to be the one who laughs last, otherwise, buy garlic, wrap garlic, smash garlic, and spicy your own." See, we arranged all the links, but we didn't smell any garlic, isn't it too bad?" "I hope Mr. Jia calms down and continues to cooperate. If it doesn't work, I will take the blame. He can despise Haidu, but he can't ignore it. He voted more than one million yuan a year for Evening News. Why can't you just say it?" "Zifan, this episode is also a reminder. In the future, you must pay attention to balancing the relationship and feelings in all aspects. Doing business is like buying a one-way ticket. There is no rehearsal, and every shot is broadcast live." "Yes, I have been in the advertising department for more than half a year, and the eight words I have experienced the most are: drunk talk, treacherous, each is the master." "Be specific." "At the beginning, I really took the words said on the wine table to my heart. I thought, no wonder the wind of eating and drinking can't be stopped. It turns out that the atmosphere of pushing glasses and changing glasses can really melt people. The loyalty expressed in those wine words He sincerely cannot be heard or uttered in a calm state. However, after a long time, the truth will be revealed. Most of the words on the wine table are either playful or flickering. Mr. Xiang, there is another message, there is a foreign The advertising company started out as a DM single, bought out several channel advertisements of Haijiang Cable TV last year, and also has a group of street signs on main roads, and they also know each other after drinking, and intend to make a big contract for our advertisements next year." Xiang Tiange said: "I have been thinking for a while now that if the investment promotion is not ideal, there are only two ways to go. One is to change shareholder financing, and the other is to sell to a general agent. But there is no sugar cane with both ends sweet, who will end up with it?" It is also unpredictable. According to my intuition, it is difficult for us to do it ourselves. Letting outsiders do it is not only difficult, but also dangerous. At that time, they can not only threaten us, but also walk away. This drawer, If you think about it, you can’t afford it anyway. Besides, the contract is signed for three years, and the plate is only 210 million. If the release and news are in place next year, we will sell the brand cheaply. In addition, they voted for It is impossible not to claim rights and interests. At that time, the special issue will definitely be controlled by them. If they intervene in the news, the risk will be too great. To be honest, I pledged my reputation in the group for the rest of my life. The bad one is Li Hongzhang." "That's true. With the battlefield gone, how can we talk about development? But with a shortage of funds, how can we develop?" Xiang Tiange said: "There is one more thing to be wary of, that is, some companies that are going to go public may not want to make any kind of performance for the purpose of expansion, but just to make their financial statements look better, but you can make an appointment to contact them."
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