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Chapter 2 Chapter One

advertising war 马宇彤 9282Words 2018-03-22
If there is such a place in the world that must consistently follow trends, obey capital, obey the world, obey the market, and respect creativity, then it must be the advertising department of the media. Something happened to Jian Anxiang! The news was like a thunderclap, and quickly spread throughout the Haijiang Daily newspaper group building. Jian Anxiang is the editorial board member and director of the advertising department of "Haijiang Metropolis Daily", a subsidiary newspaper of Haijiang Daily Newspaper Group. The predecessor of "Haijiang Metropolis Daily" was "Haijiang Science and Technology News". It was a popular science newspaper under the supervision of Haijiang Science and Technology Commission. Needed, with the approval of the Propaganda Department of the Haijiang Municipal Party Committee and the State Press and Publication Administration, it was merged by the "Haijiang Daily" and renamed "Haijiang Metropolis Daily".

Prior to this, rumors about Jian Anxiang had already been raging.Some people say that he bought five single-family villas successively in the urban-rural fringe area. Some people say that he earned more than 900,000 yuan just by organizing a tour of a Russian circus. Some people say that his lover had an unplanned childbirth. He was sued to the group office by the street neighborhood committee for failing to meet the fertility quota.In short, the people in the building used all their imaginations that are difficult to display on the newspaper page, and turned the story that no one can explain clearly into several versions of chapter novels.

No matter what the facts are, Jian Anxiang was indeed taken away by the procuratorate. It is said that the place where he was taken away was the parking lot of a supermarket, and he did not notify any department of the group in advance. There are various signs that the Haijiang Daily Building, which has always seemed peaceful, is about to come. Less than a year after "Haijiang Metropolis Daily" was founded, "Haijiang Daily" submitted a letter to the Propaganda Department of the Municipal Party Committee and the Municipal Press and Publishing Bureau, competing for places in the pilot reform of cultural institutions. On the premise that the Daily Newspaper Group holds a controlling stake, it attracts social capital to participate in the shares, and then establishes a market-oriented media limited company, which is responsible for the operation of "Haijiang Metropolis Daily".Therefore, all the operations of "Haijiang Metropolis Daily" were handled by the specially established Haitian Media Co., Ltd., and Jian Anxiang was the general manager. No matter how big or small the "Haijiang Metropolis Daily" was, even if it cost a penny, there was no signature from him. , Accounting will not be reimbursed.

As soon as the person who reported the situation from the procuratorate left the newspaper office, Xiang Tiange was called into Li Haiming's office.According to the division of labor of the editorial committee of Haijiang Daily, Li Haiming, the deputy editor-in-chief, is in charge of Haijiang Metropolis Daily. However, he has no signing authority, and the general manager is directly responsible to the board of directors.What's even more ridiculous is that Li Haiming is not a member of the board of directors. In a sense, he is a leader in charge who has been completely emptied of operations.If it was out of politeness or politeness, Jian Anxiang could tell Li Haiming a few words about the company's situation, but it was limited to talking, it was not a serious report, and she could not mention a word as much as possible.Therefore, Li Haiming knew little about Jian Anxiang's operation methods and real business conditions in the past two years, and he was simply confused in some places. It was the investigation by the procuratorate and the group discipline inspection committee that allowed Li Haiming to know some inside stories.

Although Li Haiming has always had a grudge against Jian Anxiang, he did not reveal it too much within the group.There is only one reason. Jian Anxiang is the confidant of Gao Qingguo, the president and editor-in-chief of Haijiang Daily Newspaper Group, and Li Haiming is somewhat scrupulous. Li Haiming learned of Jian Anxiang's three main methods of harming the public and benefiting the public: one is to hide the truth. Among the 19 advertising agencies in the "Haijiang Metropolis Daily", at least three are set up by Jian Anxiang's relatives and friends. In terms of support, I have received incomparable care from other companies; the second is to go undercover, originally a client developed by an advertising agency company, but it is regarded as the performance of the internal personnel of the advertising department, and receives a commission based on 8% of the total advertising amount; the third is to draw a salary from the bottom , in the name of "Haijiang Metropolis Daily", at least half of the large advertising sponsorship was withheld as activity funds, and then transferred to a designated etiquette company to launder the money.

Although it is possible to use the excuse of corporate operation to reduce the joint and several liability of the leaders, Li Haiming is somewhat disgraced, especially in the small circle of the editorial board. Another kind of stress. "Xiao Xiang, at this point, I have no choice. I weighed it over and over again, and compared it in terms of virtue, ability, and word-of-mouth, and I finally delineated you. No matter what, you have to help me carry this burden." .” Li Haiming was pacing back and forth in the room, and this sudden change caught him off guard: "I'll tell you a few numbers later, and you'll understand what it means to have a magnificent embankment destroyed by an ant's nest, what it means to have a crooked heart, The front sight fails. Man-made disasters are more serious than natural disasters. It is all Jian Anxiang's "contribution" that Haidu has made it to where it is today!"

This decision was indeed too sudden for Xiang Tiange.He was originally a pure newsman. When his father named him, he borrowed the "song to the sky" from Luo Binwang's famous poem "Ode to the Goose", hoping that the child will be able to do something when he grows up. whistling.And he, with today's performance, can be regarded as living up to the expectations of his parents. Xiang Tiange originally designed a completely different route for himself. He is the only reporter in the entire group who has won the first prize of the China News Award, and he is a senior reporter who has been promoted exceptionally. He is 39 years old and has a strong momentum. He is the youngest among the department directors at the department level of the group.If there are no accidents, it is not impossible to transition to the position of editorial board member or even deputy editor-in-chief of the group in one or two years, but if the "Haijiang Metropolis Daily" is in the muddy water, then the wet padded jacket will not be so good Take it off.In this building, everyone knows that "Haidu" is a hot potato. If you really want to take it, you may not eat it or spit it out in the future.

To accept or not to accept?This is a problem! In terms of work, Xiang Tiange is the director of the economic news department of "Haijiang Daily". At that time, Li Haiming was his department director and he was very nurturing to him.In fact, during Jian Anxiang's administration of the "Haidu" advertisement, Xiang Tiange was always Li Haiming's behind-the-scenes think tank, and he came up with many very inspiring ideas. Got it" joke, but at that time Jian Anxiang was Gao Qingguo's number one celebrity, covering the sky in the advertising department of "Haijiang Metropolis Daily", Xiang Tiange was not in his position, it was difficult to find a way to manage it, and all ideas could not rise to the operational level, while Li Haiming It's just a decoration, apart from secretly sulking, it can't control the situation.

Li Haiming threw Xiang Tiange a cigarette, lit it himself, and puffed out a smoke ring: "Tiange, let me tell you something, I'm 54 this year, and I say I'm not too old, but actually I'm sure I won't be able to get in. I've struggled all my life, and finally ended up with such a deputy bureau level. Getting the 'Haidu' up is mainly a matter of face. I closed a newspaper in my own hands. But to be honest, I didn't think about where 'Haidu' would go. It’s all up to your brother. I’ll just say two principles and explain them to each other, and you don’t have to think about anything else. I’ll stand in front of you and take it for you.”

Xiang Tiange didn't touch the lighter, but put the cigarette horizontally on his pursed lips, and sniffed gently: "Mr. Li, you know my feelings for you, no matter what you say, it's okay to say it." Li Haiming said: "Two principles. One is that 'Haidu' can no longer stand the toss. Development is the last word, but hard development is definitely unreasonable. The first thing you take over is to use all resources to ensure that the fourth quarter If you lose money for a long time, people’s hearts will be scattered. If there is no guarantee of funds, there will be no guarantee for the team; the second is to quickly study the advertising and investment promotion of next year, and the payment will be made at the end of the year. There is no other way. We now have a total of 19 agency companies, almost all of which are a bunch of "little cabbages". They look like they take up a lot of space, but they are not easy to eat, and most of them are inextricably linked with Jian Anxiang. We just took advantage of this opportunity Clean up the portal. As for an explanation, it is your external status and future. As for your status, I think it is more appropriate to be called the director of operations and director of the advertising department of "Haijiang Metropolis Daily". The director of operations shows that you are in charge of all aspects including distribution The person in charge of the business, the director of the advertising department sounds easier to understand when dealing with the outside world. As for the future, I can’t promise you anything right now, but being a trader of a city newspaper and a department director of a daily newspaper, although the level is not Change, the world is different."

Actually, Xiang Tiange's biggest concern was Gao Qingguo.If he accepts this job, it will be equivalent to clarifying his position and labeling himself as Li Haiming. It will be a blessing or a curse in the future, which is hard to predict.Xiang Tiange's embarrassment is exactly what Li Haiming is worried about.He speculates that Gao Qingguo's mentality should be in a dilemma. On the one hand, Gao Qingguo, who has been the president and editor-in-chief for eight years, will definitely seek a higher position in the upcoming municipal party committee change. At this critical moment, he does not want "Haidu" Even the slightest mistake made him lose political points; on the other hand, Gao Qingguo still has a constant relationship with Jian Anxiang in his heart, and it is still unknown whether the procuratorate will let the procuratorate out of self-protection. I would rather a centrist who does not belong to the sphere of influence of any deputy editor-in-chief take over and push away first. As long as "Haidu" is not closed, the group can still afford to pay another 18 million. Just one step, it has nothing to do with him to whom to push the mess.But if Xiang Tiange tried his best to turn the tide, and at the same time inevitably found some problems in the operation, it would very likely bring disaster to him, Gao Qingguo. Gao Qingguo and Li Haiming have always been in harmony, this has long been an open secret in the group.Jian Anxiang has been Gao Qingguo's favorite general for more than ten years. He has made great contributions to Gao Qingguo's support by the deputy editor-in-chief, and belongs to the direct line of Gen Zheng Miaohong.When Jian Anxiang was investigated, Gao Qingguo inevitably felt sad.Now, everyone in the group is speculating on the extent to which Gao Qingguo has been implicated. Most people are holding a wait-and-see mentality. Once Gao Qingguo's position changes, the Haijiang Daily Newspaper Group is bound to have a chain reaction.According to common sense, at this time, the best and safest choice is to lie dormant, wait and see what happens, and wait for the opportunity to queue up again. Xiang Tiange had a sleepless night.Taking over the stall of "Haidu" on the cusp of this storm is tantamount to formally showing the sword to Gao Qingguo. In terms of future personnel arrangements, he may be defeated first. Moreover, his life will suddenly fall from the original leisurely to the spinning top. During the rotation, at the same time, there will be countless hidden arrows "swish" towards him. Xiang Tiange's wife, Xie Zhenzhen, is the deputy director of the sub-district office. She is his college classmate. After graduation, she was assigned to the Haixin District Civil Affairs Bureau. , into the ranks of deputy division.In the year Xiang Tiange graduated, if Xie Zhenzhen's father, that is, his current father-in-law Xie Guangren, used a lot of connections, it would be impossible for him to stay in "Haijiang Daily".Xie Guangren was originally the director of the Municipal Bureau of Culture. He had a wide range of friends and senior qualifications.According to Xie Zhenzhen, according to his father's intention, at first he wanted to marry this only precious girl to his old comrade-in-arms, the son of Deputy Mayor Yu who was in charge of agriculture at that time. Although the two children grew up together, Xie Zhenzhen felt that Young Master Yu has no advantages other than enjoyment, so he resolutely refuses to accept it.Dad couldn't hold back her, so he let her go.Xie Zhenzhen told this episode as a joke to Xiang Tiange. At that time, Xiang Tiange was very knowledgeable and knew that Xie Zhenzhen's ulterior motives were not in drinking, but to satisfy him. She had no distractions, so she made a great show of devotion. Xie Zhenzhen always has some disdain for the intrigue of the newspaper office, and feels that the struggle of the newspaper office is far inferior to the mystery and cruelty of the organization.In the past, Xiang Tiange was relatively detached, and the surrounding environment was very simple. There was no pressure to survive, and he was also neglected to fight with others. Compared with her, every day was like sitting in an office: I went to the newspaper office at 10 o'clock in the morning, read the manuscript, and arranged a few For topic selection, a pre-editorial meeting will be held at 4:00 p.m., and no more than 10 manuscripts will be passed on to the manuscript library in the editor-in-chief's office. If there is no entertainment, you can go home before 6:00 p.m.Most of Xiang Tiange obeyed his wife's opinions, and always expressed some emotion when talking about the unspoken rules of officialdom or classic cases. As soon as he said his thoughts, Xie Zhenzhen smiled: "I know you can't resist Li Haiming's soft words, such a mess will definitely make your blood boil. I'm the first to speak ugly words, and there is no turning back when you open the bow. You are only one step away. Risky Chess: First of all, Gao Qingguo will not give you a good face, let alone give you any substantive support, because in his roster, 'Hai??' is just an adopted son, only in name but without status , because 'Haidu' was snatched from the Science and Technology Commission by him, and there is no blood relationship at all. Now, anyway, the group has also been established, and 'Haidu' can't continue to run, so it can be stopped or changed to a weekly newspaper; secondly, the camp It is very important, although it cannot be seen or touched, but people have drawn a circle in their hearts. You may not have figured out who belongs to whom, but outsiders have already arranged for you, so, If there is any change in Li Haiming, you will enter an isolated island, and the onlookers just want to save you, and no one dares to reach out; third, although the tiger is dead, the remaining prestige is still there, and Jian Anxiang's followers and beneficiaries are impossible. If you sincerely submit to you, you will definitely set countless obstacles for you. You are a scholar, and you have to jump into such a big vat of advertisements. Duo, what exactly do you want? Even if you want to win the deputy bureau rank, you don't need to play this life." After some analysis by the wife, Xiang Tiange really stopped.He felt that it was clear to a bystander that Xie Zhenzhen was worthy of being the son of a cadre, who had been exposed to the struggles in the officialdom since he was a child, and every sentence made sense.Let's say it's because of emotion, he is almost forty years old, he still knows how to hide his strength and bide his time; let's say no, many people really don't understand, persuade him, Gao Qingguo is such a domineering person, why do you bother him at this time?Even if it is good to buy Li Haiming, it may not be such a way to buy. Xiang Tiange really couldn't find a reason that could convince both the public and himself, so he could only use the phrase "fight for dignity" to deal with the doubts of all parties. But when his wife got serious and asked him "who made you lose your dignity", he became speechless again.That's right, with a running account of tens of millions of yuan every year, Jian Anxiang didn't know how many benefits he had gained, let alone how many landmines had been planted. Even if he was cautious, he might not be able to avoid the schemes of those who wanted him to end up badly. But Xiang Tiange was still tempted!Although he couldn't figure out his thoughts for a while, he clearly knew what it meant to him to run a city newspaper independently. It was an all-round experience and an excellent platform for him to realize his dream of journalism and get involved in capital operations. Time waits for no one, lost never comes again.After much deliberation, Xiang Tiange made up his mind: do it!If you are less than 40 years old and cannot find the passionate years, then this life will be too dull. Li Haiming thought about it again and again, and made a compromise suggestion to Gao Qingguo, asking Xiang Tiange to preside over the management of "Haijiang Metropolis Daily" in the name of helping, without the appointment of the general manager, but to exercise the power of the general manager with a pen. The distribution of group documents is only filed with the editorial committee, and the burden of the economic department of "Haijiang Daily" has not been relieved for the time being. In this way, Xiang Tiange is fighting on two fronts, even if there is something wrong with "Haidu" In addition, the social resources accumulated by Xiang Tiange in "Haijiang Daily" for many years can also be grafted into "Haidu" as a matter of course. Xiang Tiange changed from a bridesmaid to a bride all of a sudden, no matter which faction it was, it was unexpected. Change water and mix sand!This was Xiang Tiange's first decision. He brought a few people into the "Haidu" by air, and quickly split the original traditional forces.He made a list for Li Haiming, plus him, a total of five people, set up a temporary leading group for the operation of "Haijiang Metropolis Daily" to fully take over the troika of advertising, distribution, and special issues.The members of the operation team come from all corners of the country, namely Guan Tianliang, Zheng Shuguang, Ye Zifan and Jin Changsheng.Guan Tianliang is the deputy director of the theoretical department of "Haijiang Daily". He has sent a lot of signed articles on learning experience to the leaders of various district and county bureaus, and has a wide range of high-end contacts; Retail resources; Ye Zifan is the director of the economic department of "Haijiang Metropolis Daily" and is recognized as a planning master by the group; Jin Changsheng is the account manager of the advertising department of "Haijiang Daily" and specializes in coordinating various chores that are not easy to classify. The directors have different personalities and seem to be out of touch with each other, but just like the three disciples who assisted Tang Seng in learning Buddhist scriptures, some attacked the city, some had an active atmosphere, and some had both sides. kind of harmony. Li Haiming repeatedly looked at the palm-sized piece of paper with four names written on it, and said to Xiang Tiange, "The interim leadership team for operations is neither official nor private, and we don't need to go through the group level. The two of us can make a decision. Gao Qingguo He showed a high profile, never doubted his use, and never interfered. These people are not mainstream figures anyway. Guan Tianliang feels that he has been underappreciated for many years, and Zheng Shuguang's chief assistant is not his only choice. The publishing company will give this favor, Ye Zi Anyone who is the most indifferent and is also a "Haitu" person, why is it that he is Jin Changsheng? It seems that people in the daily said that things are not serious or important, and you have to be locked up. You haven't made an appearance yet, and the building is already gossiping Flying randomly, at this time, we can neither stand still, but also must be steady and steady, and the most test is to control the fire." On the first day Xiang Tiange appeared in the advertising department, he only spoke for 15 minutes.First, he introduced the "Four King Kongs" of the operation team, and then explained three meanings: first, the current problems of "Haidu" are temporary, and it is the transformation of individuals that has caused losses to the collective. Management, external image; second, for emerging urban newspapers such as "Haidu", it is necessary to change the advertising operation routine, jump out of the previous frame, use activities to bring advertisements, use concepts to bring advertisements, use special issues to bring advertisements, and use services Bring advertisements; thirdly, for every employee in the advertising department here, pressure is also a driving force, which is not conducive to the test of determination. Opportunities are equal to everyone. There is only a career crisis for everyone, and there is no job risk, unless we beat ourselves , otherwise, no one can bring us down. As soon as Xiang Tiange's words fell, a large room full of people below unexpectedly burst into applause, and it was the kind of applause that didn't sound like perfunctory.Indeed, after two years of turmoil, the advertising department desperately needed a shot in the arm. The next morning of the plenary meeting, just after 8 o'clock, Xiang Tiange's mobile phone received text messages from unfamiliar numbers one after another. The payment was all from the boss of the agency company. Some wanted to appeal, some to complain, and some to reconcile accounts , and some wanted to collect debts, Xiang Tiange ignored all of them, and just forwarded those text messages to the four team members.However, the tone and name of a text message aroused his interest. There were only two sentences: the debt must be repaid, and the payment is Li Haihuan.He had a vague feeling that these 19 advertising agencies formed a mixed team, each with its own ideas and methods.Although it is not monolithic, when it is firmly tied to a chain of interests, it can immediately form a consistent external alliance. After listening to the financial director's report all day, towards evening, Xiang Tiange convened the first core meeting after the operation team's debut at the Fengya Cafe near the newspaper office, and briefly analyzed several current urgent matters.He said that there are mainly three mountains in front of us: one is the 980,000 yuan owed by Hongri Advertising Company. However, 980,000 yuan was wiped out of the payment for no reason. The strange thing is that although Jian Anxiang's signature is behind each discount, the stack of instructions are all photocopies, which look like fakes.Red Sun Advertising Company insisted that the original copy of the instructions was archived in the newspaper office, but the financial office searched the safe and could not find it, and Jian Anxiang is now trapped in the "investigation door" without reconciliation; the second is the advance payment of 2.6 million yuan from Vision Advertising Company, After almost half a year, only 300,000 yuan has been digested, and other new households have no signs of opening up at all. When other agency companies touch the automobile industry, they go to the advertising department to make a fuss; Real estate advertisements only made a pitiful 90,000 yuan in one quarter. The amount of real estate advertisements is a barometer of the grade and influence of a newspaper. Its boss, Li Nuan, is the most difficult to deal with. He has heart attacks in the advertising department office at every turn. ... It was a bit difficult for Xiang Tiange to speak. He had been in the editing and editing department all year round, and had no contact with the advertising department. He couldn't speak out all the advertising terms such as advance payment, newspaper, banner, classification, etc. in one go.Guan Tianliang was also confused when he heard it, and said: "What about the red sun and the earth, I think it's pure smog. I mean to kill one and never give in. All problems come from habit." Zheng Shuguang echoed: "In troubled times With heavy codes, the three fires must be lit. The key is to grasp the order. It is safest to start with the agency company first. After all, they are not in this compound, so they will not cause too much trouble." "This matter is troublesome if it is troublesome." To put it simply, it is simple. Tomorrow, an ultimatum will be sent to each house, and a date will be set. If the amount of advertisements increases within this time limit, I will protect you. If the time limit is exceeded, I’m sorry. "Jin Changsheng's spoken language is "Qi Huo", and the old people in the group also call him "Qi Huo", so that the employees who just arrived really thought his surname was Qi, and respectfully called "Mr. Qi" when they saw him .Xiang Tiange pondered for a moment, and asked Ye Zifan: "What do you mean?" Ye Zifan said: "How to deal with it is the second, the main thing is to build confidence and operate normally. Also, should Lao Jin bring one or two reliable people and a lawyer to sieve all the contracts signed with the advertising company last year to see how many omissions there are?" At this time, Xiang Tiange's cell phone rang, and it was the ringtone of "I'm making money", with the label of his economic department director everywhere. He looked down and saw that it was Ai Xiaomao's number. Such a big turning point, I didn't even ask her opinion.Although Ai Xiaomao lives in a state of ecstasy all year round, there may be an alternative perspective. He got out of the private room and pressed the answer button in the hallway: "Xiao Mao, I'm in a meeting, is there something urgent?" Ai Xiaomao's voice was a little dissatisfied: "You are getting less and less emotional now, you have to have something urgent to call? "Xiang Tiange took a long breath, as if vomited the depression of the day: "That's not what I mean, you don't know how miserable I am now, except debts are debts, and money is still money when you think about it." Ai Xiaomao "hummed": " Don't complain about what you have done for yourself, I don't even know what you think when you go to Haidu." Xiang Tiange stood in the dark corridor and bowed towards the wall covered with blessing wallpaper: "I will report to you in detail about my mental journey at that time some other day, but now those few people are waiting for me. Let's make an appointment. I really have a lot to say to you, a great writer." Ai Xiaomao said: "I know Don’t you think about how to organize and get some scattered money for you! To make a long story short, I’m talking with the development zone about a solicitation of essays commemorating the 30th anniversary of reform and opening up, and the director of the management committee Ji?? It’s about 150,000 to 200,000. You know that there are dozens of Fortune 500 companies settled in the development zone. Let’s see if you can take advantage of this opportunity to set up a special page like a tour of foreign-funded companies and let them buy some. Money, it might be a lot of money.” Xiang Tiange felt warm in his heart: “Little Mao, you are really a timely help. I will ask Ye Zifan to find you tomorrow. He has a lot of ideas and comes quickly. A beautiful copywriting, and then get the Commerce Committee to do 30 issues, even if the family is 20,000, it is 600,000." Xiang Tiange returned to the private room excitedly, just as the waiter brought in the third round of coffee, he said, "Four brothers, take your time and drink, what we drink here is not coffee, it's advertising money for nothing!" Guan Tianliang said: "Who wants to drink this stuff that sticks to the throat? Isn't it because your marathon will make people almost unbearable?" Xiang Tiange hurriedly bowed: "The four brothers are all older than me. If you join this group, you will definitely suffer with Tiange for a while. Let's take care of both the complicated and the simple in the future. After everyone's scope of responsibility is refined, except for major event notifications , other things don’t need to be gathered together to waste time, work hard to rejuvenate the country, and talk about harming the country, but the most urgent and difficult thing now is to attract investment next year, how to give the advertising company confidence, how to attract several powerful big companies ?” Jin Changsheng slapped his forehead: "I think of a person, a friend I knew before, named Jin Baoyu, a southerner, who was first in the decoration team, made a fortune, and opened two seafood restaurants. I heard that he established a restaurant last year. The advertising company has contracted several light boxes and road sign advertisements on the main traffic lines. He is the kind of foolish and rich person. Before I came to Haidu, he asked me about my investment promotion and said that he was willing to spend 30 to 40 million yuan. In several industries, he values ​​home furnishing, automobiles and catering. If you can give it to him, you can simply kill him and let him get at least 60% of the total payment. In this way, our basic tasks for next year will not be complete. gone?" Ye Zifan took up the conversation: "Old Jin is right. Now is an extraordinary period. If you follow the boxing book, you will definitely not be able to fight. You must surprise to win. Find a few pillars to poke here first, so that you have the opportunity to study the following issues." Zheng Shuguang said: "Mr. Xiang, I checked the situation from the side. There are not a few false newspapers in the distribution department. Conservatively speaking, there are at least 70,000 to 80,000 copies." Xiang Tiange frowned: "What kind of water method?" Zheng Shuguang said: "It's mainly caused by district and county publishing stations. To put it simply, if you give him 1,000 tasks, he only completes 800. For the remaining 200, he pays for the newspaper by himself." Xiang Tiange was puzzled: "Then he paid for it out of his own pocket, didn't he?" Zheng Shuguang said: "Who would do business at a loss? What he wants from you are website building subsidies, stationmaster salary, and rewards for completing tasks. As for the 200 newspapers, they are not bundled at all, and they are directly pulled to the scrap yard for sale. Another income." Xiang Tiange seemed to have realized something: "No wonder the advertising company said that the current advertising effect is not as good as last year! Shuguang, this information is extremely important, you must find out the situation and take action immediately to fix the chaos. If you really cut off 70,000 to 80,000 The printing fee alone can save more than 2 million yuan a month, which is enough for the editorial department to feed on horses." Ye Zifan sighed: "Oh, I used to be tied to the page every day. I was really a frog in the bottom of the well. Listening to Lao Zheng's words is as good as listening to the heavenly scriptures. Otherwise, newspaper groups all over the country are imitating newspaper people to run newspapers. , The way to be managed by capable people! Mr. Xiang, there is another point that is also crucial, that is, whether Qiao Dahong will stay or not. Solve the problem!" Xiang Tiange showed embarrassment: "I don't know Qiao Dahong very well, but I have heard about his background. He is the nephew of Qiao Zhanxiong, the deputy director of the Organization Department of the Municipal Party Committee. He used to be the Secretary of the Youth League Committee of the Radio and Television Bureau. , When he comes to our group, he can't decide whether to stay or not, Mr. Li, he must be appointed by the group's party committee, social committee, and editorial committee. Tell me, what do you think of him?" Ye Zifan said: "One is incompetent, and the other is immoral." Xiang Tiange said: "According to what you say, this person still wants to get it? Zifan, you have to act out of a public heart, and you can't avenge your personal revenge publicly." Ye Zifan said: "Qiao Dahong's incompetence is well known to passers-by. Since he arrived in Haidu, he has never organized a decent report. He has spoken at meetings and written a lot of words. The most classic is the paradox. "Sudden" was pronounced as "啐", and "Sudden" in sudden death was actually pronounced as "啐". Some reporters secretly called him "Qiao Shui Neck"; In order to distribute power, it is said that there are as many as eight female editors and reporters who he does not know clearly, so that there are sayings of 'eight women throwing themselves into the river' and 'eight women crossing the bridge'." Xiang Tiange was a little discouraged when he heard it: "No wonder I heard people from the daily say that 'Haidu' is a mistress newspaper? According to what you say, how can it be a messy word? It needs a major operation immediately." Ye Zifan said: "That's what your leaders are thinking about. Mr. Li is not ignorant of this chaos, but he has too many worries. If you can still push it, it doesn't matter if you are a good person. Now the boat is looking at it. It’s sinking, and if we don’t drop something, we won’t be able to talk about breaking out. Let’s put it this way, Qiao Dahong’s problem will be solved one day later, and Haidu will be developed one day later. One after another, major and urgent matters were put on the table in turn, and the meeting continued until the coffee shop closed.At two o'clock in the morning, Xiang Tiange was walking on the deserted street, while looking up at the clear starry sky, he slowly became clear about the points where he was about to take action.When he came to a crossroads, he tried his best and shouted "Aw", as if to announce to the city: a storm is coming!
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