Because my birthday is in winter, so every season, there are always wind, snow, cold and longing for spring.There is always such a text message in my mobile phone, which was sent by my classmate in the University during the Spring Festival of the Year of the Rat. The two blessings of "I still have dreams, and dreams come true" actually moved me for a long time. The biggest drawback of the hustle and bustle of the city and the rush of livelihood is that it deprives people of their right to be calm.Every day is spinning rapidly, today is a copy of yesterday, and tomorrow is a repetition of today. Unknowingly, the annual rings of the years have deeply formed dense circles.

Or ask: Who can steal your calmness?Is it because you can't resist all kinds of temptations? My protagonist replied to Tiange that in the past, he stood at thirty, was not confused at forty, and knew his destiny at fifty, but now it is not easy to stand at thirty, more confused at forty, and does not accept his fate at fifty.Because when you are thirty, you have to lay the foundation for your whole life. No one guarantees that you will be able to stand up at this age; Making a difficult choice between hesitation and hesitation, who dares to say that he is not confused?At the age of fifty, how can you easily know your fate and accept your fate when you see all the sadness of seeing people go to the cold tea?

Xiang Tiange's views may be biased, but many of his peers will find traces of familiarity in his words. If life is compared to a jar of wine, then forty is the best year. Forty years old is a transfer station, where young and middle-aged people prepare for the handover ceremony; Forty years old is the most brilliant sunshine, after a difficult climb, you can finally overlook the earth; Forty years old is the final after the preliminaries, the second round of starting guns will sound, we have already accumulated enough experience and lessons, we don't need to think about anything other than running to our highest level...

This book is actually a life summary written for me and many people of the same age who are similar to me at the age of forty. Xiang Tiange's song is a departure song. Xiang Tiange's emotional experience has quite a specimen effect. The shelf life of love has shrunk, and it is hard to wait for seven years of itchy mentality. Generally, men of this age will have such thoughts deeply or shallowly: it is very annoying to be stuck in love, and you can't find the artistic conception; But once you get rid of the firewood, rice, oil and salt, it is a very floating thing, and you can't find a support.

This is an affair, an affair of thrills and regrets, longing and bewilderment.Rather than saying that Xiang Tiange is not exempt from vulgarity, it is better to say that this enlightened era has been labeled as secular. Men need practice. Just like the steel billet before forging, it must reach a certain temperature, and after a certain period of time, sharp lines may appear after roasting. I have heard a saying that a successful person needs to have three Qs: IQ (intelligence quotient), EQ (emotional quotient) and Ah Q (self-discipline can save oneself), and the ups and downs of Xiang Tiange also gave this enlightenment: He has these three Qs, and sooner or later, he will make a comeback.

The song of departure is a song that is often played in the workplace, love field and shopping malls.Lige is not sad, most people who listen to it and sing it value this process, because its real beauty lies in experiencing and feeling, rather than insisting on a title or a happy ending, just like an extramarital affair, Few people will seriously think about its direction and ending, because it is impossible to predict. Before setting foot in the advertising industry, Xiang Tiange never considered these fragmentary and corner issues in life. Although after thinking about it, he didn't get much clarity in the end, but the so-called accumulation and connotation may be like peeling an onion. It thickened little by little in the process.

Been to Venice twice.There are handicraft stalls lined up beside the cruise ship pier. Among them, the well-known masks are sold to tourists at prices ranging from 5 to 50 euros. Venice's masks are unique in European civilization, and it is one of the very few cities that incorporates masks into daily life. Before the 18th century, residents of Venice, regardless of gender, had to wear masks and cloaks when they went out. This mask with the distinctive brand of Venice is the famous "Bauta". Princes and nobles wear exaggerated masks and gather by the river or take a night cruise by boat.Masks conceal each other's true identities, and everyone can have fun without any scruples.The poet Byron once said: "I can't forget the style that Venice once had: the most joyous paradise, the most hearty drink for people, the masquerade ball of Italy's supreme."

The tour guide's explanation was very provocative, and the group members were gearing up and ready to kill (price).At this time, a voice floated out: "Aren't our masks more colorful than those of the Venetians, and can be worn for a long time?" Words from God. The burden of masks is one of the burdens of life, especially the masks in the workplace. Who can be spared? The two people who could have been friends, became a colleague, and became suspicious for no reason;Although the mask in the workplace is invisible, it has already become a part of professional attire. Therefore, some people assert that there is no friendship in the workplace.

In fact, it may not be so scary, as long as your heart can still dance, the mask will not only fail to cover your passion, but will become a prop to enhance the atmosphere. Life is a series of ups and downs. No matter who you are, on the way to your dream, you should not only look at the scenery, but also at the roadblocks, so that you will not fall frequently. There are two most terrifying lessons in life: one is to take too many detours, because the consequence is that even if you reach the right intersection, you will not know where to move; the other is the lack of ability to change unfavorable situations.People are most vulnerable when they are frustrated, and this fragility will further weaken people's vigor and aura.

There is a saying in the news circle, "thieves never leave empty-handed", which warns reporters that every interview should not return empty-handed.Modern people interpret this sentence more vividly, stealing virtue in the officialdom, stealing art in the workplace, and stealing heart in love, but few people steal time, and few people find a pothole on the fast running road to rest and settle down. For a moment, reward yourself with inaction and ethereal fantasy.Stealing half a day's leisure is a rare luxury for urbanites. In the few months from the end of 2007 to the beginning of 2008, due to the handover of positions, the author unexpectedly got a period of leisure time, quietly rereading the notebooks I wrote when I participated in the management work in the spring of 2006, and hoped to archive them as a mirror. The report is too rigid, and the restoration of the minutes is jerky. Only the writing style of the novel can include the rich stories, profound connotations and subtle tastes that have been extended over the past twenty months.Therefore, I gathered the scenery on the top of the slope that I saw and heard in the past two years, gathered sand into a tower, and woven feathers into clothes, and strung together this book.

Any creation will have a projection of reality, but it is a hybrid, taking your figure, my perception, and his charm, so friends who have suspected emotions should not be suspicious and sentimental. The characters in the book are not definite. They are all the outlines of all living beings. This is the case in the advertising circle, and so is the other circles. When the book is finished, I still want to bow deeply to those "projections of reality" and friends who have given me a lot of inspiration in writing. At the same time, I would like to thank the editor-in-charge of this book, Li Jingyuan, for her hard work. It adds a deeper practical significance to the author's perception. The advertising circle is a biosphere. The reason is the simplest, but also the most unreasonable, natural selection, survival of the fittest. The ad hoop is still a hula hoop. Hula hoop is a game that was popular all over the country many years ago.A hollow circular plastic circle with a few grains of beans sprinkled inside it, put it around the waist, between the legs and even around the neck, hula-la-la-la-twirl, and the movements of those with superb skills are somewhat similar to rhythmic gymnastics.Being in the advertising industry is equivalent to putting on a hula hoop. You have to go on like this over and over again. Once your creativity is exhausted or your physical strength is exhausted, you will be eliminated immediately. The advertising circle is more of an art circle. Over the past 30 years of reform and opening up, China's advertising industry has grown from scratch. According to rough statistics, there are more than 100,000 advertising companies and millions of employees. Advertising has become an indispensable economic element in modern society. Creativity is productivity.When watching advertisements, one should not only look at the curative effect, but also look at the deep and deep artistic conception.