Chapter 6 Chapter 5 / You

"In a closed society where everyone is guilty, the only sin is getting caught. In a world of thieves, the only decisive sin is stupidity." - Hunter. S. Thompson, "Fear and Loathing in Las Vegas" 1971 In Rosser, it's a little weird to you to triumph as a victor.First, the company moved.This wheel house is rusting and rotting, you just let it sink.Today, Boulogne.Marcel of the Biyang reservoir area.Samba Plaza looks like an abandoned shipyard, with its scowling dockworkers, dressed like rap singers, who linger in front of McDonald's for long periods of time.In order to build a new office 300 meters away from here, you demolished an old factory, and then built an identical building on the same place, and you don't understand why. (Is it to remove asbestos? Or the architect's incompetence? Maybe both.) At the top of the building, a twenty-meter-high chimney, like a red brick male reproductive symbol, will not ignite anything , or it has not been lit yet.

You enjoy your promotions with gusto.The terrified eyes of the three hundred new employees, the female colleagues who used to dismiss you are now doing their best to seduce, the change in the tone of speech from the superior to the subordinate, and those sudden and obvious Friendship, as if these people instantly become your old friends and buddies, because to show respect is to be inferior.You and Charlie, you try to keep your victory as low-key as possible.You brought together the entire company and delivered the following speech: "Dear friends, the appointment of us as creative directors is so unsuitable that we had to accept Jean-François's offer because accepting More courage is needed. We are ready to face a difficult time. First of all, it is not easy to be the successor to a true genius like Mark (pause at this point and give that touching silence 4.1 seconds time), and secondly, we are all advertisers who hate advertising, so we must use your help to change our paradox. Advertising is polluting, and our task is to create an ecology of communication. Out of respect for Consumer respect, we - and of course you - must be intelligent. We no longer waste film making useless images. We have decided to open the doors of our company to new creators: Anonymous Writer, Cursed poet, rejected soap opera author, underground designer and porn director. Advertising should reconnect with the most avant-garde art of the time. Rosser will regain the experimental spirit that existed in the founding period, and we will strive to realize the industry that belongs to it. creative ambition.

So let's start with a few symbolic measures, effective immediately: First, all speakers will be playing Ottawan's song "You're Fine, You're Cool, You're Hot" constantly, which will also serve as a phone call music.The switchboard lady and the reception lady at the entrance of the building are all naked.All presentations of proposals at our client's premises will be performed by actors hired in the Café Theatre, with live music provided by a Russian band.All Rosser staff are to say hello with a kiss.All creatives will be given a Sony PC1 video camera so they can record everything that goes through their heads.

We must rediscover the original nature, the innocence of art, we must constantly marvel, we must break this self-sufficient system, we must change the rules of the game, and we must give consumers constant surprises.Otherwise, we're not going to impress people anymore, and we're just throwing those brands' money out the window.Don't forget, you are here to entertain yourselves, and it is only when you entertain yourself that it is possible to entertain our buyers.This is also our conclusion.The new motto of the French Roser company will be as Terrence.Sir Conran said: "People won't know what they want until we propose to them.' From tomorrow morning the motto will be engraved on the entrance gate. Thank you for your attention! The party goes on!"

The applause was moderately enthusiastic, though lacking in spontaneity.You invited three hundred new subordinates to the meeting room in the courtyard to attend this reception. They seemed to be convinced. Out of extreme fear of you, they thought you were telling the truth and that everything would change.From now on, you just have to simmer, let them down little by little, and disappear like your predecessor (who left a 20 million euro financial hole). On that important notepad of the modern new boss, you jot down some things to do to make you more popular: "11:00: Be polite to a nobody 13:30: Remember to think 15:15 : Address a low-wage employee by name (ask Human Resources) 17:10: Ask about a subordinate's sick daughter (make sure witnesses are present) 19:00: Leave the office with a smile on your face. At the end of the inaugural reception, Charlie arranged a surprise for all senior creative staff:

Chewbacca dinner.You all dress up as gorillas and arrive in a private room at Paris's premier Laperouse restaurant.There, twelve rented girls stand naked on their heads with their legs spread apart, and let you taste fresh oysters on their genitals.Charlie is really an expert at boosting the morale of internal staff. Your first test screening of "Beautiful Lady" was a disaster.In Madonna & Co., Alfred. Duller and his thugs showed a group of product consumers the commercial film (sterilized version) of "Qing Li Jia Ren", and the test results were not good.In a noisy "video conference", you have to fight against the judgments of housewives under the age of 50, "too lofty," "gives too much expectation", "causes melancholy", "the visual point is not clear enough ", "Insufficient impact", "Too strong North African flavor", "Style and style are not up to standard", "Product features are not prominent enough", etc., you are like Napoleon's Battle of the Beretina River, almost completely wiped out.Throughout the meeting, you fought tenaciously, emphasizing "the possibility of changing the sound effect", "the product in the close-up of the product can be enlarged in post-production", "quickly re-check", "the importance of innovation in the form of this product "Sex", "the feeling of consumption and the taste desire embodied by emotions", until you promise the customer to adjust the picture mentioned in the brand report as soon as possible and fax it over, the customer will not stop.

You have discovered that being a boss does not mean that you can stop bowing down to others.A creative director is like a master carpenter to whom a client orders a table with longer and shorter legs on the grounds that he pays.But advertisers may not realize that, because of their caution, most of the money they spend is used to force you to make their advertisements unobtrusive.They're so afraid of being unflattering to their consumers (what they call "the deterioration of image capital") that they become completely transparent.They appear on your screen, but are afraid of being noticed.As creative directors, it's your job to identify their schizophrenia.

Therefore, such a huge chain of contempt has been formed in the advertising world: the director despises the advertising company, the advertising company despises the advertiser, the advertiser despises the public, and the public despises its neighbors. In this way, the 30-second "Pretty Beauty" commercial became like this, not a screen readjustment, but an amputation, like performing a re-amputation on a prosthetic limb. "Tamara sits on the terrace of a beautiful country house in medium shot. (Don't slow down the introductory screen before the product screen, slightly deforming the actress's legs to focus the consumer's attention, her face lighten skin tone.) She looks at the camera and exclaims, "Am I pretty?Everyone says so.But I don't ask myself that question.I am who I am, as simple as that. '(Cancel 'everyone says that' because it would raise doubts, and 'but I don't ask myself this question' is also very unclear, since she 'doesn't ask this question', why bring up this topic? Finally: "Am I pretty? I am me, it's that simple.') She picks up a can of Claret, deftly lifts the lid, and pops a spoonful of cheese into her mouth. (Zooms in on all products.) She closes her eyes in admiration, Taste the product. (Can this image last longer? Don't forget that this is the 'visual point' mentioned in the test screening. It is important to dramatize the desire for the product to emphasize that the perception of gustatory enjoyment does not Any sin.) Then, looking directly at the viewer, she continued, "My secret is... Qinglijiaren.Delicious cheese, zero fat, rich in calcium, vitamins and protein.For both mind and body health, there is nothing better than this. ' (Don't forget to add a three-dimensional display of the product here, pouring the cheese into a large bowl of viscous milk, and at the same time, displaying 'calcium', '

Vitamins', 'Protein' and 'Zero Fat' to impress and capture the attention of our consumers. ) Tamara stood up, and with a knowing smile, concluded with the following: "That's my secret. But it's not a secret anymore, because I told you, hee hee." (Cancel that useless joke, It takes three seconds and doesn't help the product. We could have ended with 'this is my secret', which is more leading and specific in a competitive situation.) Product close-up, with tag line 'Qing Li Jia Ren .Only the brain is not light.' (Could you use another advertising message? Should involve different consumers: children, seniors, adults, young people, men and women, and have a more modern background.) Then It's the brand's roll call: "Well, Madonna. '" As for changing the slogan, you don't care, anyway, you are prepared: "Qingli beauty.We all want a lightness. ” (See chapter four, section two.) And then there’s Cannes, that festival, oh, not that movie, no, that other one, every June, one month after that sponsored masquerade, The one held secretly like the World Trade Organization meeting and the Davos Forum, it’s called the International Advertising Festival, and in English it’s called the 48th International Advertising Festival or Cannes Lions 2001. At that time, all the super heavyweights will be there quietly, and it’s them who “invest in products” (like the BMW in the James Bond films or the Peugeot in Taxi Parts 1 and 2). They bought them with their own pocket money. Those studios (Seagram bought Universal, Sony bought Columbia TriStar, AOL bought Warner), they make movies just as a medium to showcase their collections in order to better sell their wares (like Disney movies industry or Lucasfilm), they really own the planet ("possession" here refers to any form of possession, any possible possession). A thirty-second commercial can reach more viewers than a A 1 hour 30 minute movie is much more (for example, the commercial of The Beautiful Lady, whose media plan envisages reaching 70% of the audience in the country in question).

The following are the advertising expenditures of major French advertisers in 1998: Vivendi ... 2 billion francs L'Oreal ... 1.8 billion francs Peugeot-Citroen ... 1.8 billion francs France Telecom ... 1.5 billion francs Nestlé ... 1.5 billion Franc Madonna... 1.3 billion francs All these brands are not allowed to be touched.They have the power to speak to you, but you do not have the power to answer.In newspapers and periodicals, you can slander and slander some individuals to the fullest, but as long as you dare to say anything against an advertiser, you are very likely to make your publication lose millions of euros in advertising revenue in a short period of time .On TV, the situation is even trickier, where the law prohibits brand names from being mentioned on the show to avoid illegal competition, which in fact prevents people from criticizing the brand.These brands have the power (and they pay a premium for it) to express themselves as often as they want, but people are never able to respond to them.As for book publishing, this novel is likely to be banned for "defamation of brand image," "parasitic phenomenon," "defamation," "distortion," or "unfair competition."

In English, advertising is written as "advertising", and the root word "advert" in it means to be careful. Did the inventor of advertising try to tell us to be more careful in the first place? At the airport, a reception lady asks you: "Do you have any belongings?" You answer: "Yes, I have a master's degree in marketing, and he has a master's degree in fine arts." You and Charlie, you represent the pinnacle of success at Cannes: young, tanned, rich, formidable, striding down the avenue of stardom in your Rother T-shirts, which read "Rother Letting you down," followed by "Rother Works Like a Crazy," a title that a short-term laborer on minimum wage came up with.) You're wearing black Helmut Lang sunglasses and New Balance sneakers. Cool Regal.Logically, in the "Jenny's Club" (where a big production company called "First Time" came and rented it out to suck up to other people behind the backs of the creatives), you guys ran around with photobooks under those arms. There should be a lot of demand among ambitious women looking for job opportunities here; continued business relationship) Boss Alan.Bernard and Aram.Kwokon for lunch.You sometimes experience fleeting moments of happiness, periods of unexplainable bliss, which you baptize into "near-life experiences." At the dinner party, you recognize all the new and important people in the industry, dressed as homeless bums with crew cuts or tousled hair, ripped T-shirts, whitewashed jeans, rotten sneakers.They receive the most lucrative salary in the country, and their names are printed on the plaques on their chests: ——Christopher.Rambert, president of French advertising company CLM-BBDO. (Profit totaled 62.5 million euros, with ads such as Total Petroleum's "You're Not Here Anymore", France Telecom's "We Made You Love the Year 2000" and Coca-Cola's "New Generation choice".) - Pascal.Gregoire, president and creative director of Leagas Delaney advertising agency. (A small company, but in the 1998 FIFA World Cup, it became the production of a big advertisement: Adidas' "Victory is ours.") - Gabriel.Gaultier, Chairman of the Artistic Directors Club, an association of all creatives in France, and creative director of Young&Rubicam. (Gross profit totaled 73.5 million euros, with ads for Orangina orange soda "Shake before drinking and the fruit floats", Stimorol chewing gum for "Chew Denmark" and Ricard anisate tartaric acid "Please Respect the water.") - Christian.Bracas, owner of CB News. (You'll find him hosting Ad Culture with Thomas Herway every Sunday night on the M6.) — Eric.Tang Qiong, whose name already shows that he is the president of Euro RSCG BabinetErra Tong Cuong. (The profit was undisclosed, and the ads include Evian's "The Source of Your Youthful Body," Peugeot's "Cars Are Always Yours," and Canal+'s "We don't feel like we're sitting on TV when we watch Canal+." Aircraft.") - Benoit.Devayou, founder of the Devarrieux-Villaret advertising agency. (Gross profit of 19.21 million euros, ads including Credit Lyonnais' "Your bank accepts you to settle accounts with it," and Volvic's "Volvic's water is a Luck.") - Bernard.Buey, vice president of advertising agency Ogilvy & Macher (Ogilvy & Macher). (Profits totaled 72 million euros, with ads featuring Nestle Perrier's "Water, Air, Life," Ford StreetKa's "We Just Want It.") - Gérard.Jean, co-founder of the advertising agency Jean & Montmarin. (Advertisements include "Yop's Era" for Yop Dairy, "You Shouldn't Leave Them Without Teisseire" for French Natural Teisseire Fruit Lotion, Herta's "Don't overlook the simplest things.") -Jean.Pierre.Barb, one of the many creative directors of the French communication agency BDDP @ TBWA. (Total profit of 127 million euros, advertisements include McDonald's "McDonald's keeps you close", French Railways' "We will make you love trains more", 1664 beer's "Four numbers beat all Vocabulary.”) – Christian.Wen Si, Vice President of France Constant Beauty Advertising Company (DDB). (Total profit of 128 million euros, advertisements include Volkswagen's "It's really easy not to get it wrong", FNAC's "Agitator since 1954", Badua's "How can a meal be imagined without Badua?") Bertrand.Suchet, founder and president of the Louis XIV advertising agency. (Adverts have Audi's "Looks Are Made to Be Obsolete," Regina. Rubens Couture's "Breathe, You're a Woman!" Givenchy's "Further Than Infinity.") And Zzz, whose He got his nickname because he got all the production companies to invite him to travel to Mosquito Island. (Wherever he goes now, he's greeted by a buzzing of mosquitoes and all his colleagues zzzzzing at the same time, which is funny, and strangely enough, he doesn't find it funny himself.) And those old potbellied men, They had a few good ideas twenty years ago and are now living on their laurels.One of them amassed all his money selling the same slogan to different clients: "Socks, wear Kindy," "Cheese, Kiri," "Cocoa, Banania," "For watches, wear Kelton", "for shoes, wear Bata" and so on. You went out of your way to look happy and happy.Pastimes are no different from suicides, except that they can come once a day.When people mention Malonne's name in front of you and Charlie, you all have a heavy face: "Oh, don't mention his name again, we blame him, you know, we have received many Letters to him, catalogs sent by gallery companies still have his name on it, hell, why don't these guys update their client profiles? Damn, the whole industry is mourning. Anyway, Cannes is fucked...after the shortlist was announced , shall we meet at the bar of the Hotel Martinez?" The so-called shortlist is actually the judges selected 100 out of 5,000 advertising films in the world, and your "beautiful beauty, how delicious it is in your mouth" is also listed in it.A jury of colleagues from Japan, Britain, Germany, the United States, Brazil and France selected it for the boldness of its images, despite boos from the audience.You first played the Dogma version on Jimmy TV at 3:00 in the morning, and then rushed to the exhibition at the last minute.In this way, legally, this advertisement can be regarded as an official commercial, although the client never asked for it, and the public has never seen it. (In contrast, that "prosthetic amputation" version is being played every night on France 1 on maximum recurring rate, including its updated slogan: "Beautiful and beautiful, we all want a lightness." Needless to say, of course, this The ad failed even the first selection for the entry. Tamara will join you tomorrow. If you get one less than a month after being named head of the French branch of Rotherly Vicky Clough This will be somewhat legendary. Not only can you accept the award on stage, but you will be mentioned on TV and in newspapers: "France, which has always lagged behind other Western countries in advertising creation, has finally received an encouragement not long ago. Madonna Corporate parody of porn's 'clear beauty' Winner of the Golden Lion, this commercial was directed by Rotherly.Produced by Vicky Clough's French branch, the company has just replaced a new double-headed creative director not long ago. ’ STRATEGY will feature your photo, with the caption below: ‘Octave.Parranco and Charlie.Nagu declares to us: "We shall unite all our passions and meet at tomorrow's crossroads.'" On the watersports pontoon at the Majestic Hotel, a conversation between those high-fives: "Dior bores me." "Have you watched the 30-second clip of the rabbit jumping on a rubber band?" "And that part of the Renault, where the brakes are all over the place?" "Awesome, just so cool." "Gundesi's new Air France is perfect." "I don't really appreciate the new 'diesel (apparel)', it's too trivial." "The TAG Heuer ad is a tragedy." "However, the last Pepsi ad blew me away." "What do you think of the part on Kiss FM where the fat black person sings in his Beetle?" "Deadly. So evil." "Those Norwegians are going to take all the awards again." "If a gay guy gets seduced by a girl, there's bound to be a standing ovation." "That's the idea." "Did you see those two men in the sauna? You can smell the Golden Lion Award from twenty meters away." "I like your beautiful lady, but you guys are so stupid not to put animals in. Puppies, cats or something, this is definitely Cannes." "Our dad almost didn't become a partner." "Yeah, we gotta hug. What's your name?" "Natalie. Fake modesty." "Oh, you know, I'm an insolent, straight-talking fellow." Wrinkled smile. "I tell you: if you don't follow me, you are against me." "Hey, I thought you were serious." "Me, now it's all over. When winter comes, I'm in the southern hemisphere." "Have you seen our Qingli beauty?" "Super stylish." "I liked the idea, but not how it was filmed." "Stop making trouble, to be honest, do you like it or not?" "Between 'I like' and 'I don't like', I'm leaning towards 'I don't like'." "Well, I'm immune to depression." "No, I'm kidding. Seriously, it's brilliant, it's just that you should have said the ad in French and 'it came into your mouth' in English, it's too obvious a play on words." "Although, Americans must choose this, because they are so puritanical. As long as the ass is mentioned, they think it is bold, because they can't sell it there." The other party gave a thumbs up. "The other day, I was in a meeting and a client said, 'This is great, but it should be more modern. 'Do you know how I answered him? 'Then do you want sex tomorrow? ’” Grinning like a vagina. "I know the head of a group who keeps saying 'taste' to me. He doesn't seem to know the word 'taste'." "People don't learn taste in business school." "In short, try to say 'I like you' instead of 'I don't like you.'" "One of the best, the man singing 'Get up... ah' waiting for the cars that go by every day." "I didn't see it, can you get me a videotape?" "It captures the product completely, and at the same time the creativity is so pure." "It's so ethereal." "Yes, but also very strange." "I can't imagine that Nike was in the shortlist, but the part where Mrs. Hulk testified was not." "It must be that the Japanese don't understand anything." "Pornographic beauty, you have to dare to do it no matter what." "It's just ridiculous that it works at all." "It's going to be a slaughterhouse." "Did you hear about Tony Kay's latest ad? He had a tunnel built with six hundred live snappers nailed to the wall, but it didn't work." "I just founded a new type of media, and I have to tell you, it's called 'Zhilu', which means it's between magazines and catalogs." "Why don't you just call it 'Miscellaneous'?" look at the sky. "How's Sophie?" "She's waiting to have a baby." "Really. No wonder, as for me, I'm waiting for a sofa." "E Hello!" Mathieu.Cocteau is here. He used to be a copywriting planner for BDDP, and now he is doing website planning. "Hi E. How's your little E business?" "E is not bad. I made E 200 million in six months." "Then what are you doing here?" "We E need you. Gotta do some advertising to let people know about my fucking sites and the ads in them, and I keep them afloat. The new economy isn't new, like the old ones, it only works with ads exist." "Let me tell you, our feat is that in the '80s we turned off the public, in the '90s we made them think we were obsolete, and in the '00s we seemed obsolete by the Internet, which we never were. powerful." "E is fine. I don't have much time to chat with you E. I have to go to the Internet cafe on the beach to check my E sister. Okay, E goodbye!" "bye-bye.com!" At night, at Tit Nation, you're all sitting on chairs and dancing like you've got polio.This chic is from New York.There, the mayor had such strict restrictions on the licensing of dance halls that all those who liked to go out and have fun at night gathered in bars where dancing was prohibited.Bars like The Agent, Velvet, Jet, Chaos, Liquid, Life, etc., where people listen to blaring House music and are content to wave their arms, but never leave them round stool.Today, the fashion has crossed the Atlantic.If anyone is still standing and writhing in the middle of the dance floor, it is absolutely vulgar.The important thing is to stay seated amidst the noise, and that's how you're truly stylish, the whole world is. In the discos in Cannes, you can immediately recognize the locals, dancing with the beautiful local girls and laughing like whales, while the advertising people sit on their stools with their hands in their hands. Taking sips from the bottle to show their countrymen that they just got back from New York.You and Charlie, you both got up more than once to go to the bathroom on purpose, waited there for about five minutes, and came back with messy hair, sniffing constantly, drinking large glasses of water, and rubbing your noses at the same time to keep those Dentsu Little Japan thought you had cocaine, and they didn't. This time, you feel as if you are in a David.In Lynch's films: Beneath the civilized, smiling exterior lies a dark side, secret violence and destructive madness that force you to smile even brighter. Now imagine that you are the fifty-three-year-old Sanchez sitting in a small office in the Cannes police station.Philoso.The day is drawing to a close and you are quietly looking forward to the weekend. At this time, cicadas were chirping, and a white balloon was flying on the counter of the restaurant at the train station.Suddenly, you are in a state of war: You have just received an email with an international warrant and a Real Video attached.You double click on it, a black and white video opens, and you see three French guys come out of a villa, yelling, "Do you think it's recorded?" "No, it's just a talkback monitor." "In short, even if there are any clues, no one knows us here." Then, he moved closer to the camera, holding a big stone in his hand. You are struggling to make sense of this letter in English titled "First Degree Homicide Prosecution" (so serious).Your English is not very good. It seems that the Florida Police Department is investigating the permission of the Miami City Hall for outdoor filming in February.The names of the three French suspects are listed before you, and when you see their occupations, you understand why they bothered you at the Cannes Advertising Festival.You miss the slow, grueling pace of the police profession.You guys pick up the phone and go ask for a list of all the luxury hotels. The sun has set when you and Tamara wake up.The curtains of the Carlton Hotel are very thick, as long as you hang the "Do Not Disturb" sign on the doorknob, the floor attendant will let you sleep peacefully.You drank all night last night, but you finally stopped smoking cocaine.You guys would love to try the hallucinatory mushrooms from the "smart shop" in Amsterdam.Thanks to them, you hit upon an idea at 4:00 a.m. for a Humex Fournier ad campaign: "A blonde with freshly blown hair sits in the back of a Mercedes, Accompanied by a wealthy Arab man. The driver is clearly suffering from a bad cold. Suddenly, he is about to sneeze: "Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh… ).Total darkness.The only sound was the screech of tires, followed by a loud crash.At this time, the trademark of Yumei Ganmao Capsules appeared, and the advertisement was added: "Healthy Cold Capsules. Kill the cold before it kills you.'" Nice that you reread this copy you've scribbled on a tablecloth that's worth a million euros after all.But maybe something better: "JFK Jr. was flying around Long Island in a small plane. He had a bad cold, coughing and sneezing constantly. His wife, Caroline, was concerned. She suggested he take a healer. Yumei cold capsules, but Kennedy Jr. refused because they were rushing to his niece's wedding, and they were late. Suddenly, he started sneezing violently again, and the plane went off course. At this time, Yumei cold appeared The trademark of the capsules, and the advertising words: "Yumei Cold Capsules.Prevention of head onions. ' "Last night, you made love for the first time. It was miraculous, fruity, and logical. Octave, you live up to your reputation as an expert on penetration. At the time, on MTV, REM Singing "It's the end of the world, but I feel good". Tamara moves close to you, you just swallowed an apricot pancake and you're looking for a napkin to wipe your sticky fingers. Tamara starts licking your hand first, then It's the rest of you. Then you join and you're entwined and inseparable. Her lips are sweet (from apricot pancakes) and her long hair caresses you. Tamara's skin is so Light, you can see yourself. You just have an orgasm and then get hard again. And you haven't experienced this in a long time. When we live under one roof with someone, we no longer experience a second erection .We can only eat one meal at a time. And this is so beautiful: you just finish, you look at each other, drink some water, smoke a cigarette, giggle, and all of a sudden, wow! The desire suddenly bursts out again... Tagline: Wand in hand, Tamara, let's sail again. When Tamara slept, beads of sweat stood out like dew on her forehead and shoulders.She sleeps just like Paul.Let.Toure wrote in the novel "My Girlfriend Nana": "The elegant sleeping position of Creole women, looking so lazy, as if they have never done anything." You can't believe why you waited so long. It took a long time to take off her little white vest, you had to know it was so soft and sweet... She dyed her hair, and they were not aggressive blonde hair, but flowing long hair.Last night, while eating caviar by the pool at the Majestic Hotel, Tamara asked you, "Do you want me to do it with you?" "Hey, your nipples are aiming again." "That's right. I usually shoot after aiming." When she shook her head, all the men were dizzy.She has a plump profile.Her hair was not blond but long, her profile was not shapely but plump, her eyes were not golden but golden brown: just look at her and everything lengthens, even the adjectives used to describe her.Her long hair always seemed a little sluggish, never seemed to keep up with her; they floated behind her, and there was a familiar scent in the smoke: bewitching... Sophie's perfume.At first, Sophie acted like Carolina in the advertising photo to test her magic on you.Herrera pouted her slightly open mouth.It reminds you that you forgot to put on your condoms just now. "Beware, Tamara, I'm fertile." "Soldiers are coming to stop you. Don't worry, I've been taking birth control pills for two years. At least you're fine, right?" You all pretended to be asleep in front of the CCTV until Charlie woke up and yelled on the phone: "We've got AIDS! We've got AIDS!" "what?" “这下好了。卫生部刚把防治艾滋病的案子交给我们，这多棒啊。一千万欧元，还没有竞争。” 塔玛拉向你转过身：“什么事？” “哦，没什么……是查理……我们有艾滋了。” 昨天早晨，你们狼吞虎咽地吃下从阿姆斯特丹带来的幻觉蘑菇，那种裸头草碱（每根有四个头，三个梗），之后你们的谈话进入一个新的境界：“你有两个头。” “壁橱快爆炸了。” “我是流星。” “我想看部电影。怎么了？这很正常啊？” “等我搞清楚你的所问再给你所答，这会儿太晚了。” “我的脑袋里总是不停地转。” “我跟迷你酒吧打了一架。” “天鹅的口水够不着癞蛤蟆。” “我又成为了我自己。” “我不想再看个光屁股的片子。不过，好了，不管怎么说，我们看就是了。” “你们女孩子，一定要给你们理由才能让我们留在你们身边。” “我讨厌那些用'我讨厌'开始的句子。” “你让我解渴。” “你老骗我。” “没错，但我应该做更糟糕的：娶你。” 你们知道富人和穷人的区别吗？穷人卖毒品是为了买耐克，而富人卖耐克是为了买毒品。 大海沿着昏暗的海湾舞动着，大海没有泛出什么变换的光泽。塔玛拉一直等到第二天才向你宣布她将永远离开你。 “跟谁？” “阿尔弗雷德。杜勒，你的麦多纳客户。他对我简直是痴狂，每天都在我的语音留言箱里留下二十个留言。上个星期，我们在一起睡了觉。他把我带到凡尔塞的特里亚侬宫饭店。他当时简直不相信这是真的，他紧张得魂儿都没了。真可爱。你知道，他挺好的，而且向我发了很多誓。我想，他的确是准备和他夫人分手，你知道，他觉得他现在的生活很无聊。” “啊，这可不是独家新闻。他也让百万民众感到无聊。但你女儿怎么办？你把她留在摩洛哥？” “呃，不。阿尔弗雷德同意把她办到法国来。他想我们住在一起，他准备提出离婚，然后我们再结婚，一个大团圆……你知道，当我们有个精美的身段，一条灵巧的舌头，我们就能把一个四十岁的人的生活搞乱，这简直太疯狂了。” “再加上比他太太还年轻二十岁。” “听着，别一副苦脸相，你知道这样的机会不会常常出现，这是我生活中的机运。我终于可以安顿下来，成为一个贵妇；我将平生第一次拥有一栋房子，我可以按我的意愿来布置；人们将称我为杜勒夫人，我女儿为杜勒小姐；我们将有辆汽车，将到普罗旺斯去度假；我将有安全感，并终于可以吃得胖胖的。但是，我不会忘记你的，你来参加我的婚礼，好不好？我本来想让你作我的证人，但阿尔弗雷德不愿意，他对我的过去还挺嫉妒。” “你都跟他说了？当心点！他毕竟是我们最大的广告主。” “嗯……没有，没有涉及全部细节。再说，他也不大坚持。但是，他仍怀疑我们俩之间有点什么。” “这不对，起码一直到昨天晚上。” “正是，这就是为什么我强奸了你。我们一直没做过那事让我有些恼火。怎么样，你还经受得住吧？刚才还好吧？你还满意吧？在没让你尝到实物前我还不想离开你。我今天的一切都多亏了你……”（她指着一本《ELLE》杂志的封面，那上面是摄影大师让。马利。佩耶拍摄的照片，笑靥如花的她边上有个标题： “塔玛拉，北非的清丽佳人。”）“但你不参加发奖仪式了吗？” “听着，阿尔弗雷德不想我参加，他占有欲很强，我宁可不顶撞他，尤其是他有道理。他说，如果我想在电影界发展的话，就应避免在广告界搞坏我的名声。” “这么说，我们就这样结束了？而我却开始爱上了你。” “行了。上次你跟我说这话时是太早，如今是太晚了。” 就这样，她吻了你最后一次，你松开她纤细的手腕。你让她离去，因为你让所有的人离去。你让她走向那个你们都知晓的超级明星的生涯。你越来越觉得你像个肺结核病人了。在她关上门的那一刻，那些刚刚过去的每分每秒已是历历在目。 天空溶入海洋：那里就叫地平线。“第三个千年的黎明……”人们总是把它挂在嘴上，而当你最终看到它时，反倒觉得怪怪的。这“第三个千年的黎明”并没什么了不起。油轮驶过港湾，留下的漩涡泛着彩虹的斑斓（即是污染）。你看着索菲寄来的超声波扫描图，视线变得越来越模糊，但你仍旧一眨不眨，两眼圆睁，直到你的脸颊浸在泪水中。 你们与那些女人相遇，她们改变了你们的生存，可是对此她们却一无所知，而是慢悠悠地再背叛你们。你们看见她们与你们的敌人勾结，然后，你们看着她们犹如一支刚刚大肆抢劫完毕的军队一样远去，留下的是一片废墟瓦砾，一轮如血残阳。 你们是一个时代的产品。不，这太容易就指责这个时代了。你们是产品。that's it.全球化对人并不感兴趣，人只有变成产品，这个社会才会对你发生兴趣。 资本主义将人变成易腐的乳酪、人间喜剧的瘾君子，也就是说，将人训练得可以碾碎他的邻人。要想解雇你们，只需要在屏幕上把你们的名字滑到垃圾箱里，然后在“特别”栏里选择“清除垃圾箱。”电脑会问你“您确实希望清除这些文件吗？清除？取消？”让你们消失，只要点击“清除”。过去，有个广告曾提到： “一个小小的点击胜过一个巨大的震动，”但如今，一个小小的点击引起一个巨大的震动。 哪怕就是一个产品，你们也希望有个难读的、复杂的、不好记的名字，一个硬毒品的名字，有像屎一样的颜色，一种强烈的酸，能在一个小时内把一颗牙齿溶化，一种甜甜的带有怪味的液体，尽管有如此明显的瑕疵，仍是世界上最有名的品牌。你们宁可要一罐带毒的可口可乐。 等候期间，如果你们是查理。纳古的话，此时酒店房间里，你们正浏览着数个不同的色情网站。你们满意地下载了一段“消遣解闷”的录像（你们自己总这么说），展示的是一个亚洲女孩给一匹马进行口交，然后吐出一公升的白液。这倒提醒你们应该马上要穿着打扮一番，以便漂漂亮亮地去参加金狮奖颁奖典礼，只是，奥蒂尔，她如今已不再是实习生，刚被提拔为资深艺术总监，她三刻钟来一直占领着洗澡间。 如果你们是奥克塔夫。帕朗哥，你们此时正站在那个节日礼堂的大厅前，你们知道，就是那个在明星大道尽头、灵感取自新纳粹的大型碉堡。在那里，所有明星都在摄影师的枪林弹雨下走台阶。你们正在那一群身着租来的晚礼服、从世界各地前来参加自我吹捧的战利品颁发仪式的广告人中间久候。你们听到人们的说笑声，你们嗅着熏人的香水味和恐怖的汗臭味。你们欣赏着沙滩，细软的黄沙，白色的游艇。你们白白地转过身，你们看见的不是你们身后的两千年，而是一个笨笨的荷兰人。你们重新看着那些具有五千年历史的黄沙，而它们并不把你们放在眼里。两千年在黄沙面前又能意味着什么？你们虽然是在世纪转换的前几年出生，但这又有什么了不起？ 你们知道你们总是有办法摆脱干涸的困境。只要有点子就行。而你们总是能找到个愚蠢的点子让你们重新进入潮水。例如，向人们卖他们跟他们做成合成影像的父母做爱的色情片，在一个发生饥荒的国家空降“清丽佳人”脱脂乳酪，推出一种做成肛门用栓剂的毒品，或做成假阳具的肛门用栓剂，建议可口可乐把它的饮料染成红色以节省标签费用，建议美国总统每当伊拉克国内出现政治问题时就去轰炸它，建议卡尔文。克莱开发转基因食品，麦当娜去设计生态服装，比尔。 盖茨买下所有穷国，Nutella 巧克力生产糖衣肥皂，鳄鱼服饰去卖真空包装的鳄鱼肉，百事可乐开一个蓝色电视台，Total Fina Elf石油集团在每个加油站都设一个妓女酒吧，让吉列发明有八个刀片的剃须刀……你们总有办法摆脱困境，不是吗？ 来吧，努把力，加入跳舞的行列。 大厅坐得满满的。你们的心跳得很利害。你们用手梳理头发，你们向口中喷一下爽口液。你们荣耀的时钟就要敲响了。你们有些怪罪塔玛拉的不辞而别，但这没关系。奥蒂尔正跟查理一起玩绕舌头。大厅里有六千人，如果你们得了个奖的话，也许你们会登上舞台……一切会很顺利，但为什么这个微笑变得越来越僵硬？ 你们跟左边的邻居套话：“Hi，我叫查理，他叫奥克塔夫。” “我知道，你们是罗瑟新上来的老板。” “啊，我的运气真好，是个法国人。您在哪儿工作？” “在罗瑟。我叫阿德琳娜，我是制作组的。” “哦，对了，阿德琳娜，我现在想起来了。请原谅我们，这三天我们没怎么睡。” “没问题。你们觉得'清丽佳人'有希望赢吗？” “难说。可能。这片子这么笨，恐怕会通过筛选。” “啊，我顺便告诉你，戴安娜王妃和小肯尼迪版本去测试了。” “我知道，我知道。而且，我们有艾滋了。” “对，我听说了。我们正冲那去呢。” 灯光暗下来。热烈的鼓掌声。你们跷着二郎腿，你们不停地看手表，你们在等你们的那个类别（奶制品类），不断地用手撸头发。展现在你们面前的是一部部世界上最具创造性的广告片：有针对各种产品的轻率谵妄，如早餐玉米片、减肥饮食法、香水、牛仔裤、洗发香波、伏特加酒、巧克力、面条、比萨饼、电脑、免费网站、狗食、吉普车等等；还有那些奇迹般逃过警觉的广告主的想像空间和自我嘲讽、创新的印刷术、绿苹果的模糊画面，十六毫米胶卷的粗颗粒、明日的设计、“引人注目”的句子、三维商标、印度教动画、音乐模仿、话里有话、意中有意、有所指的话语、付出去的金钱、手工磨过的胶卷、人群的慢镜头、释放了的情感，而且清一色的漂亮女孩，因为所有的注意力都在这些靓女身上，别的，人们也不感兴趣。你们的女邻居不停地在座位上扭来扭去，哼唱着以显得轻松自在，你们也试图装出一副不紧不慢的样子。如果作家阿贝尔。柯恩在1968年之前看到这一景象（但在1968年之前不可能，因为这情景就是1968年的结果），他肯定会从中取得灵感来描绘其小说《老爷的美人》当中的猴子行径。 “金狮奖授予……清丽佳人，法国罗瑟利。维奇克拉夫广告公司的淫女！” 光荣归你，颂扬归你，因为你将世世代代拥有统治、权势和荣耀。Amen. 你们欣喜若狂。 “YYYYYESSS ！” 穿过排排椅。 登上奖台阶。 你们准备感谢导演恩力克，“没有他我们今天不会在此，”还有美丽的塔玛拉，“幸亏有她一切才有可能，”准备说你们这个创意是“为尊重人类前进步伐的生命唱的一首赞歌”。 还有其他等等。 此时，他们拦在你们面前。 三个警察在国际广告界的众目睽睽之下，团团将你们围住，桑切斯。费罗修局长亲自因佛罗里达州迈阿密珊瑚阁沃德夫人的凶杀罪给你们戴上了手铐。 在某种意义上，也可以说，是你们自己将自己放入非参赛单元。 人的一生是如此度过的：你们出生，你们死亡，在这两者中间，你们腹痛。 活着，就意味着总是腹痛。十五岁，你们因为恋爱而腹痛；二十五岁，你们因为对未来焦虑而腹痛；三十五岁，因为酗酒；四十五岁，因为工作繁重；五十五岁，因为不再恋爱；六十五岁，因为被过去烦扰；七十五岁，因为癌症已扩散。而在这期间，你们只需要先服从你们的父母，然后是老师，然后是老板，然后是丈夫，然后是医生。有时，你们察觉所有这些人并不拿你们当回事，但已经太晚了。一天，他们当中的一位向你们宣布你们要死了。然后，在雨中，你们被装进一个木头箱子，埋在巴约墓地的地下。你们以为你们逃过此劫了吗？那当然再好不过了。 当你们读到这里时，我已经死了。你们，你们还活着，我，则不在了。这难道不让人震惊吗？你们散步，你们畅饮，你们饱食，你们做爱，你们将有选择，而我，这些我都不会做，我会在另外一个地方，一个我并不比你们更熟悉的地方。但在你们阅读这些字行时，我对那个地方已经熟识。死亡将我们分离，这没什么难过的，我们，死去的我，还有正阅读此信的你们，我们只是处在一堵不可逾越的墙的两边，但我们可以互相交谈。你们活着，同时倾听着一具尸体向你们倾诉：这互联网真方便。 你们心爱的幽灵，索菲你和索菲的父母，你们像搪瓷狗一样互相对视着，好像这样就能让你们在这个探视间里重新说话，（如果探视间确是个让人说话的地方，这倒也有可能。）只是，如今索菲已不在了，而当她在世的时候，我们之间都没能成功对话。他们终于来到塔拉斯贡的拘留中心来看你，看你这个被他们整个家庭所不齿的混蛋父亲。他们眼圈黝黑，眼帘浮肿，眼球充满血丝，透着绝望。 “这封信是她用电子邮件从塞内加尔的一个饭店发出的。您没有她的消息吗？ 自从你们……” “自从我们分手？没有。但并不是说我没尝试跟她联系过。” 你怔了一下。马隆涅自杀的时候她也在塞内加尔……他们俩有一腿？她跟他在那里做什么？妈的，本来让人戴绿帽子就够惨的了，而且还是在她死了以后，你坐在牢里知道的……“这不可能，这不是真的，这不是真的，这不可能。”你在其后的一个小时内都在不断重复这两句话，没有必要在此描述你的悲惨状况。 你凝视着他们，两个下颚颤抖的老人。刚走出探视间，你就在一幅“自由航空公司”广告前泪如雨下。自从你被监禁于此，你不是第一次哭。虽然你跟查理都算是硬汉子，但你们却常常哭泣。查理甚至在进来的第二天试图自杀。你哀叹道：“我那时以为不爱她了，其实我会永远爱她，只是我爱她还爱得不够，然而我一直爱着她，虽然没有用应该爱她的方式来爱她。” 当你在写这些句子时，你仍在流泪。 哲学家柏格森曾把笑定义为“安在活物上的机械装置”。泪水则正好相反，是安在机械装置上的活物，犹如一个机器人出的故障，一个衣冠楚楚、扭捏作态的公子哥显出的天性，在人造、浮华和虚假当中冒出的真实。突然，一个陌生人用叉子捅了你的肚子；突然，一个陌生人在浴室鸡奸了你；突然，一个陌生人用超声波扫描图的方式向你告别。当一个怀孕的女人自杀时，死的是两个人。买一送一，像洗衣粉促销广告。高傲的玛莲。法莫在电台里唱道：“如果我从高处坠下，请让我缓缓地飘落。” 最后一次广告插播，我们回头见。 一个男人孤单地坐在一间没有家具的公寓的地上。 慢速倒叙画面（黑白）：人们看见执达吏把他所有的财物都搬走了。人们看见与他太太争吵的情景，她摔门扬长而去。人们明白他什么都失去了。 突然，镜头重新回到他，他以绝望的眼神看着镜头。 一个画外音责备他：“您的太太离开了您吗？您身无分文吗？您又丑又蠢吗？ 所有这些都可在瞬间解决。 " 男人注意地倾听着那个声音。他沮丧地点点头。突然，从他的衣袋里掏出一把手枪，把枪孔对准他的太阳穴。 画外音继续响着：“死亡就是自由，犹如没有出生。” 男人向他的脑袋射出一颗子弹。他的头颅炸开，脑浆溅到墙壁上。但他却没有完全死亡。躺在地上，他抽动着，满脸是血。镜头移向他的嘴，他低声说： “谢谢死神。” 他不再动了，两眼圆睁，盯着天花板。 画外音以同谋的口吻下结论：“拥抱死神：解脱你吧。自杀能让你了结生命和它带来的烦恼。” 广告词加法国安乐自尽联盟（FFSP）的标志：“不再有忧虑，死亡是结局。” 后面是法律规定的加注：“本信息由法国安乐自尽联盟（FFSP）提供。” 其他可能的广告词：“死亡是时髦。” “生命在后，死亡在先。” “生命？留给你的朋友吧。”