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Chapter 151 Do you know the latest trends in the network society?

The next example of "quality in the 21st century" is not knowledge about "philosophy" or "Greek mythology", but "the latest trends in the network society". I've discovered through dinners with world leaders that they no longer talk about literature and music at the table.Instead, ask these questions about the latest developments in the online society: Although Skype is an IP Internet phone developed by a small company in Luxembourg, almost people all over the world are using this free software to communicate.As for what impact this software will bring to society in the future, if you don't have your own ideas and opinions, you can't participate in this topic.

Of course, it is not enough to be limited to a specific topic. We should grasp what is happening in this ever-changing network society. Therefore, when someone brings up a topic you don't understand, if you ask "what is that", others will say "really a person who cannot keep up with the times", "how can you run a good company like this", "and His company's cooperation must have no good results," the reaction. It's also the newest quality (at least for business people) that if you can't come up with your own explanation or an opinion you can agree with about what's going on in the online world, you're considered a "homogeneous" ".

In the past five years, this trend in the network society has also become particularly obvious. Because IT, network society, and cyberspace have been widely expanded around the world.In this Internet age, information can quickly spread to every corner of the world. Therefore, people who run the front line, people in the business field, and of course ordinary people, if they do not know this information, they will be abandoned by this era. "Intellectuals read the Asahi Shimbun, and business people read the Nikkei Shimbun." This kind of news media distinction is now meaningless, because the really important information is not mentioned in those news at all.

To my surprise, whether you go to Korea, China or Singapore, the topic of this field is the same.A company that becomes a topic has the same tendency to become a topic. If you are not in cyberspace, you cannot speak only with some theoretical knowledge.Just by listening or reading, that is to say, if you only watch the news and read newspapers like the Japanese, you can't cultivate your quality. People in this era can be divided into two types: one is the modern people in the Internet age, and the other is the people of the old age who are satisfied with newspapers. There is a concept of "here and there" in Nozomi Umeda's "The First Year of the Internet Great Change", just like it said that people in the "Web 2.0" era are "standing there" and cannot become leaders in modern business. For modern people, this has nothing to do with nationality.

What I have discussed is a worldwide phenomenon that transcends nationality, transcends era, and is common to the present era.Moreover, the biggest feature of the Internet age is that everything has no borders.For example, we grew up listening to "The Tale of Bamboo Tori" told by our grandparents. The traditional Japanese story "Tale of Bamboo Crawl" is shared by us as a kind of knowledge.However, the current generation of young people grew up in games, so the characters in the game should be common knowledge of their generation. Therefore, in the face of this generation, it is useless to say something like "the young people today have no quality".Instead of doing this, it is better to think about "what is the shared knowledge of the network society".

And, most importantly, realize that national and cultural barriers have all but disappeared in the online society. Even Jack Welch, who is considered an old-time operator, knows that the network society is constantly changing. Welch and I have been together for more than 20 years. When I was eating with the couple in New York a while ago, he asked me "Ken, what's new?" He asked me this question every time after that.In other words, he just wants to know "what new things have happened since the last time we met", which means "you just need to tell me what is different from before".

His second question was "what is the trend".He was asking me "how much do I know about the Internet world".If there was anything in my answer that he didn't know, he asked right away.Really interesting! However, if what I said was the same as before, no matter how hard I said it, he would just tell me "you are not improving".
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