Chapter 150 Germany tops the list for '21st century qualities'

Now, the country most enthusiastically pursuing "how to give back to the earth" is Germany.Judging from the "quality of the 21st century" required by the world, Germany is a developed country. Talking with German entrepreneurs, you will find that they are very sensitive to the issue of "what villagers in the global village should look like". If they do not publicize this, they will be protested by shareholders and the media.For this reason, the operators of German businesses suddenly started greeting with the question "What are you doing for Turkey".Because the Turks' problem is the biggest social problem in Germany now, and the immigration problem has also become a very common topic in the EU.So without an immediate answer to "My opinion on Turkey is..." it's hard to continue the conversation.

I have participated in several international conferences hosted by Deutsche Bank. The conferences no longer simply discuss issues of corporate strategy. Now the atmosphere of the conference gives people a feeling that "just leave the strategic issues of the company to the employees".Topics such as corporate social responsibility (CSR), social contribution, environmental policy, and specific examples of socially noble responsibilities are more popular. In other words, if you don't pay attention to these issues frequently and don't understand these topics, you will be in a very awkward situation in social situations.I also feel this way when I go to give lectures at universities etc. I know very well that the young people there are raised in the environment of "more value-oriented earth people" and they don't want to be seen as "only after profit" people.

In the past, people of quality were respected by everyone because they were proficient in things that ordinary people did not know or had very noble interests. Literature and music were of this nature.However, for now, more important than them are social contributions and environmental issues. Germans with high musical and literary literacy believe that it should be publicized to the world so that people have this awareness.This kind of thinking is more radical in countries such as the Nordic countries and the Netherlands. France, the United Kingdom, etc. are also promoting the same thing, and the United States will do the same.Al Gore (former vice president of the United States) and others have also promoted their outlook on life through movies and books.

That is to say, today's qualified entrepreneurs must have some awareness of the negative impact of the globalized economy.Because they will be asked whether they will be responsible for the various problems derived from it while enjoying the benefits brought by the globalized economy. The reason why Bill Gates changed from "a person hated by the world" to a "respected person" is nothing more than the credit of that large donation. The impact on the world cannot be ignored.Because in this era, respected entrepreneurs, respected politicians, singers, film actors, etc. are all converged into the impression of "respected".

These "respected" people, when faced with the question "what have you done to the earth and to those who have not yet received the blessings of the earth", can immediately answer their actions, thoughts, or their own personal experience. "What have you, rich people in developed countries, done for those who are not rich?"—this has become the slogan of authorities and celebrities.