Chapter 80 Business Way 79 Asking for others is better than asking for oneself

The essence of business: In the market competition, Wenzhou people have a concept that it is better to seek others than to rely on oneself, and to rely on others rather than rely on oneself.They often say: "Why do you go to the government for your own affairs? It is better to go to the market than to the mayor." Their sense of independence is evident. As the saying goes: "The character of work does not come out of the head." For this reason, Wenzhou people generally do not have the habit of "part-time jobs" for others, but become their own bosses, even if they only have a few hundred yuan or a thousand dollars.Almost every household in Wenzhou is engaged in business. Some young people don’t seek “iron rice bowls” or become civil servants after finishing university. Start your own business.

There are tens of thousands of laid-off workers in Wenzhou every year, but the laid-off Wenzhou people never turn to the government.On the one hand, it is because Wenzhou's market developed earlier, and various non-public enterprises have absorbed some people.On the other hand, the vast majority of Wenzhou people have a strong sense of autonomy and have never had the habit of looking for the government.Wenzhou people said: "Why do you turn to the government for your own affairs? It is better to turn to the market than to turn to the mayor." In the minds of Wenzhou people, there is never a dependent thought of seeking help from others when encountering difficulties. They always think that to create happiness, they can only rely on themselves.

Wang Linquan, the inventor of "Toilet Cleaner", is a laid-off worker. Wang Linquan has no complaints about being laid off. He naturally has a sense of diligence and self-reliance. All he worries about is that he can't find a way to start a business.One day, he accidentally blocked his toilet and couldn't get it right.Wang Linquan, who was in a bit of annoyed mood, competed with the toilet, and he had to figure it out before giving up.At the beginning, he poked around indiscriminately, and it didn't work for a long time.Wang Linquan began to think about the toilet: he was suffering from the blockage of the toilet, how many people in the world might have the same trouble, if there is something specially designed to unclog the toilet, wouldn't it save everyone's emergency?

Just thinking about it, Wang Linquan immediately realized the business opportunities here, so he started to tinker.Although he only has a junior high school education, he has worked in a ceramic factory for a long time, dealing with sanitary ware every day, and has experience in contacting chemical reagents. More importantly, a spirit of self-reliance and self-improvement inspired him to persevere.After trial and error, he finally developed two chemical preparations, "Toilet Cleaner" and "Saiton", which are specially used for descaling urinals and dredging sewers, and both obtained patents.

After the successful development of "Toilet Cleaner" and "Saitong", Wang Linquan put up the company's brand and stepped up production while applying for patent protection.Because the product is right for the market and the demand is huge, it will naturally become popular soon.At that time, there were no other manufacturers producing similar products. Wang Linquan's products were quickly sold in the domestic market. Although the company's scale continued to expand, sometimes the supply was in short supply.The spirit of self-improvement and self-reliance made Wang Linquan finally become a wealthy man in Wenzhou.

Don't wait, don't rely, don't, based on your own efforts, firmly believe that entrepreneurship is an act that depends on personal struggle - this is what Wenshang, as an entrepreneurial individual, does.It is precisely because they never depend on others and are based on individual entrepreneurship that Wenzhou businessmen seem to be born with a free state of mind, free will, and free spirit. This quality is necessary for entrepreneurship. Shang Hu, a young man from Wenzhou, was born in a poor family. He had three brothers and sisters since he was young. His father was sick, and the burden of the family was on his weak mother.For this reason, Xiao Shanghu learned from an early age the principle of being self-reliant and self-reliant, and relying on his own hands to support himself. In 1997, Shang Hu failed the college entrance examination. Considering the difficult life at home, he did not follow his father's advice to go to school to repeat his studies. Instead, he came to Beijing with his cousin who worked as a security guard in a certain hotel in Beijing.But he found that it was very difficult for a migrant worker like him without a diploma or skills to find a job in Beijing.

But he didn't want to leave Beijing in such a disheartened way.So, he searched for money everywhere in the city.On this day, he saw an old man throwing a pot of flowers into the trash can. "Why throw away good flowers?" He walked over and asked.The old man said helplessly: "After growing for a long time, the soil in the flowerpots is getting less and less, so we can only throw them away!" As the saying goes: "The speaker has no intention, but the listener has the heart." So why don't you get them some dirt from the suburb where you live and sell it?Perhaps, this can also make money!So he tentatively said: "It's a pity that you throw away these flowers. There is soil where I live, and I will send you some soil." The old man was very happy when he heard this, and quickly said: "Really?"

The next morning, the old man was waiting for Shang Hu at the same place.Seeing that he really took the soil, he thanked him repeatedly and paid him 15 yuan. Soil in Beijing is so valuable!Shang Hu seemed to see a bright future.So, early in the morning every day, he would load a large bag of soil and sell it on the street or in residential quarters.But a few days later, he was disappointed: there was no buyer at all.He thought about it for several days, and finally understood one thing: only those who grow flowers will buy soil, and they usually put flowers on the balcony. If you first observe who has flowers on the balcony downstairs, Wouldn't it save effort to sell soil to this family again?With this idea, he set off again with the soil.

This trick did not change the status quo, he ran around for a whole day, and only sold it for four yuan.In addition, the security guards in many communities saw him wearing shabby clothes and looking around, and drove him out before he could finish speaking. That night, he couldn't fall asleep for a long time.He finally understood that no matter what he sells, the most important thing is to let people accept him.So he bought an old mobile phone with his frugal money and printed a box of business cards.He thought to himself: Most people who like to grow flowers will share similar interests and get in touch with each other. As long as you know a small number of people who grow flowers, you can get to know a large number of other people through them.This trick really worked. In less than half a month, he had to answer at least a dozen businesses every day.At the end of the day, dozens of yuan came into the account.

However, after more than two months like this, the business he received gradually decreased.He couldn't figure it out, what was the problem?For this reason, he specifically asked an old man who had bought his soil before.The old man said: "Young man, the soil you sold to us has no nutrients in it. After a long time, the flowers will wither again. Do you think people will still buy it?" Only then did he realize that there is knowledge in the soil. After knowing the problem, he immediately went to the bookstore to buy some related books to study.Only then did he know that the soil in the flowerpot had to be filled with a certain percentage of fertilizer.After watching for several days, he slowly figured out the way to use fat.After that, he specially bought some wrapping paper to pack the soil, and marked it with the words "high-fertility flower pot soil", and then went to sell it.As a result, the price of the soil he sells has increased several times compared to before, but there are many more people buying soil than before.By the end of the month, after excluding all expenses such as fertilizer and living expenses, he had earned a net income of more than 3,000 yuan.

Three months later, Shang Hu received more orders, sometimes earning more than 500 yuan a day.In order to further expand his business and secure customers, he rented a private house as his base for selling soil, and worked hard on the formula of the soil.He has successively launched a variety of varieties such as Class A and Class A flowerpot soil, which are respectively marked as rich in potassium, phosphorus, nitrogen and other elements, and are suitable for planting different flowers such as roses and chrysanthemums.He also hired a technician from the Academy of Agricultural Sciences as a consultant to solve practical problems for flower growers.Later, he set up his own company to manage "flower pot soil" and sold the soil to all parts of the capital, with total assets exceeding 10 million. It is the spirit of independence, self-improvement and entrepreneurship that enables many people like Wang Linquan and Shang Hu who were once struggling in poverty to find their own way to make money and live a prosperous life. The independence and self-awareness of Wenzhou businessmen are obvious to all. No matter where they go, and whether they are doing big business or small business, they don't feel that they are three points inferior in personality.This is also one of the reasons why Wenzhou businessmen entered the non-public economy and business service fields that were traditionally considered inferior, and became rich first.