Chapter 79 Business Road 78 million yuan just started, ten million yuan is considered rich

Essence of business: In Wenzhou, there is a popular jingle: "One hundred thousand yuan is a poor household, one million yuan is a start, and ten million yuan is considered rich." To make a lot of money, you must first have the ambition to make a lot of money. How much property do you have to be considered rich?Generally speaking, a person with 1 million yuan can be called a rich man. One million is the starting point, the so-called "millionaire". I have never heard the term "one hundred thousand millionaire", because there are too many people with 100,000 or 200,000 in society, and they can only be considered well-off at best.

With 1 million yuan, it is rich enough for ordinary people, especially the people in the western region.But for Wen Shang, it is not the case. So, how much property does Wen Shang think of as a rich man? In Wenzhou, there is such a catchphrase: "One hundred thousand yuan is a poor household, one million yuan is the beginning, and ten million yuan is considered rich." In the Wenzhou business concept, a person with 10 million yuan is considered a real rich man . Moreover, the 10 million yuan does not entirely refer to real estate. In Wenshang's view, it must have the ability to mobilize 2 million yuan of liquidity to count.

In Wenzhou, the construction of a private building costs as little as millions.If the owners of these private houses are considered rich, then there are many such people in Wenzhou. If a person just commutes to get off work and deposits a fixed income in the bank, year after year, in the end it is only a limited savings. To have 10 million yuan, I dare not even think about it. Even if I think about it, it is wishful thinking. If you want to be rich, you must aspire to be a businessman.Wenzhou people have established their aspirations to become businessmen since they were young, and they have set their goals at more than 10 million yuan.If you don't set your goals so high, it is impossible to walk into the ranks of rich people.And you should also pay attention, you can't be complacent after earning 10 million, and you will be a little rich, you should work hard to become a billionaire.

If you want to enter the ranks of the rich, you must have the ambition to become a first-rate person, because desire is the lamp that ignites your road to wealth. The ancients often motivate themselves in this way: in the morning, they will be the farmer, and in the evening, they will ascend to the throne of the emperor.What this means is that whether a person has a strong desire to change his destiny determines whether he can change his destiny in the end.Similarly, the size of a person's desire to make money determines how much he will make in the future. Wen Shang has a strong desire for money.But they are not fantasies, utopias, but actions.Their "greed" for money is the original driving force for them to create economic miracles.

Zhou Chengjian, the boss of Meters Bonwe Group, was born in a small mountain village in Qingtian, Zhejiang. His family was very poor when he was a child. When he was 14 years old, his family bought a sewing machine. He taught himself to sew and became a small tailor. At the same time, he "resold" some small commodities such as buttons for clothing. In 1985, 20-year-old Zhou Chengjian came to Wenzhou alone and rented a stall in the Miaoguo Temple Market. The front shop and the back factory made clothes for sale.He successfully earned the "first pot of gold", and by 1993 he had become a rich man of four to five million yuan.

Then Zhou Chengjian made another amazing move: he registered the money he earned to set up Meters Bonwe Company, specializing in the production and sales of casual clothing.He explored a "virtual management" business operation path from practice: "contract" the production and processing of the company, and strive to build the brand image of Meters-Bonwe.After more than ten years, he finally created his own "kingdom" with annual sales of nearly 2 billion yuan, realizing the dream of a billionaire for many years.But he wasn't satisfied yet.He said: "There is no road longer than feet, no mountain higher than people."

Nowadays, people tend to be content with the status quo and are easily satisfied, while those who get rich first quickly become smug, extravagant and wasteful until they have nothing. In economic life, there is such a paradox: people with higher income feel poorer.High incomes often lead to high expenditures, and you may even feel that you cannot make ends meet.People with high income are often more rational, and always feel that their status has not yet reached the peak, and they can still be higher.CCTV once conducted a survey. Most people with a monthly income of less than 1,000 yuan think that their lives have reached a well-off life, while some people with a monthly salary of more than 3,000 yuan or even 5,000 yuan think that their lives are still far from the standard of a well-off life.Only when we are not satisfied with the status quo, can we pursue life, make our blood boil, be motivated, and make us redouble our efforts.

He Yongzhi, known as "China's Ashin", is a person who will never be satisfied.She started her business by opening a hot pot restaurant with three pots, and later opened it bigger and bigger, becoming China's "Hot Pot Queen". He Yongzhi used to work as a designer in a children's shoe factory, and her husband was an electrician.Living only on wages, life is quite tight, and He Yongzhi is not satisfied.After she gets off work, she does some small business to change the distressed situation. In 1982, He Yongzhi sold the house to start a business.The house was bought for 6030 yuan and sold for 3000 yuan.He Yongzhi used 3,000 yuan from the house sale to buy a street-facing house on Bayi Road, where he sold clothes and leather shoes.After having his own store, the business scale expanded rapidly.

Later, Bayi Road was changed into a street featuring hot pot, and He Yongzhi also opened the "Little Swan Hot Pot Restaurant", with only three tables and three pots.In the first month, there is no experience and a loss.In the second month, He Yongzhi put his mind on two aspects: one is the taste, and the other is the service.Business is getting better day by day. One day, he earned 70 yuan, equivalent to He Yongzhi's monthly salary.She didn't fall asleep all night, hoping to earn 10,000 yuan and become a 10,000-yuan household. In the early 1980s, ten thousand yuan households were already a thing of the past.She has always had a strong aggressiveness buried in her heart.

The business is getting better day by day. He Yongzhi quit his job and concentrates on business. He made a fuss about taste, service and integrity, and the business gradually became popular. Six years later, she became the "hot pot queen" on this street, and her business area expanded to more than 100 square meters.At this time, He Yongzhi had a bigger dream. In 1990, she rented a 2,000-square-meter house in Chengdu and opened her first branch.According to the experience she gained in Bayi Road, the business is booming.She expanded the scale and opened five or six branches in Mianyang, Shuangliu, Wenjiang and other places near Chengdu, and the business was so good that it was enviable.

On June 8, 1994, the franchised chain store in Tianjin officially opened, and became popular immediately, and the investment was recovered within 8 months.The origin of the Tianjin hot pot restaurant is as follows: In 1992, Jing Wenhan, a Tianjin native working in Mianyang, saw that Little Swan hot pot was so popular, so he began to look for He Yongzhi.After searching for 3 months, he found He Yongzhi, who opened a store in Wuhan, and proposed cooperation.He Yongzhi was moved by the sincerity of the other party, and agreed to cooperate, and the conditions were favorable.She said: "I provide personnel, technology, and brand, and you invest money to jointly open a store. Before the investment is recovered, 30 to 70 will be divided, and you and I will be 30%; after the investment is recovered, 50 to 50 will be divided equally." He Yongzhi realized the benefits of chain stores, and she continued to open franchise chain stores at an average rate of one per month, advancing to major cities across the country.Soon, franchise stores were opened in Shanghai, Beijing, Nanning, Guangzhou, Xi'an, Shenyang, Harbin and other places. In 1995, it also opened to Seattle and other places in the United States, becoming an international enterprise.He Yongzhi stepped into the ranks of billionaires in one fell swoop.If He Yongzhi stopped at the right time, closed when he saw good results, retreated bravely, and was only satisfied with his business in Tianjin, he would not become the billionaire sister who later became a billionaire. At present, He Yongzhi is the president of the group and was elected as the representative of the 8th All-China Women's Federation. The company she started has also ranked among the "Top 500 Private Enterprises in China" and one of the "50 Most Promising Franchise Enterprises in China". No matter how much money you currently have, don't be satisfied with the status quo. You should tell yourself: "I want more money." Strong desires motivate people to act. If you don't act, everything will be a moon in the water and a mirror in the mirror. Flowers, because nothing in the world is absolutely perfect, if you want to wait until all the conditions are met before doing it, you can only wait endlessly forever. "As long as you live a stable life, you don't need to make too much money." People with this kind of thought will never make a lot of money in their whole life. Being content with the status quo is the enemy of becoming rich.Being dissatisfied with the status quo and working hard is the prerequisite for making money.If you have no demands on yourself and don't make any effort, if you live a fixed and monotonous life year after year, you will never get ahead. "In terms of money, I like to use 'ten thousand' and 'ten million' as units since I was a child, even when I was penniless." A Wenzhou businessman said.In the eyes of ordinary people, Wen Shang seems a little "arrogant".However, isn't this a kind of boldness?Some things are often as big as the courage, and the "achievement" is as big as it is. If you want to obtain wealth, you must be full of desire to possess wealth, and use positive actions to bear the desire for wealth and work hard.Only when you always want to make money and become a millionaire, can you run towards the palace of success, driven by the desire to make money, like Wen Shang.