Chapter 66 SynTao 65 Changes lead to change, general rules win

The essence of business: times are changing, the market is changing, "change" is the law of this world.Wen Shang often said: "I don't know how to be flexible and changeable, so what kind of Wenzhou businessman!" , So as to become the ever-victorious general in the shopping mall. As the saying goes, when a tree is moved to death, a person is moved to live.From the root, Wen Shang never fell into the dilemma of one mountain, two rivers and three parts of the field because he was familiar with the principle of thinking about change and change.It is precisely the quality of flexibility and change that allows Wenshang to find a way to "get out of the small land" and "out of the wilderness" in various ways; "I have the opportunity to become an eagle soaring all over the world.

According to data, Wenzhou is rich in mathematicians, such as Jiang Lifu, Su Buqing, Li Ruifu, Gu Chaohao and other mathematicians have been born—perhaps because of genetics, Wenzhou merchants often have unexpected reverse thinking.In the past, there were ancients who blazed new trails in order to survive, and later there were those who fought in a roundabout way to seek wealth.The contemporary Wenzhou merchants have benefited from the genes of the ancients and developed their essence, and finally they are able to emerge from the blue and surpass the blue, and perform unconventional and flexible tricks in the shopping malls.

A few years ago, Wen Shang Wang Qiang took over a closed street glue factory.The factory had about 30 employees. When it closed down, it owed 50,000 yuan in foreign debts and owed workers 9 months' wages. When he first took over the mess, he recruited more than 200 workers by raising funds, bought linoleum paper to cover the leaky house, temporarily solved the problem of the factory building, and borrowed sewing machines from the workers' homes to solve the equipment problem. Just when he implemented the "resurrection technique" on the rubber factory, he obtained an accurate market information: the rubber industry has a surplus of products, and many manufacturers in the leather and plastic products industry have quit their horses one after another.After Wang Qiang got this information, the word "change" immediately appeared in his mind, and he decisively decided to "change". "Change" also needs to be adapted to local conditions. After several investigations and considerations, and after weighing the pros and cons, he decided to make a breakthrough from the thriving animal husbandry in the region and make a fortune out of leather products.He used local materials to make bicycle cushions, handbags, backpacks, children's schoolbags, travel bags and other products with leather, quickly occupying the market.The debts were paid off, the wages of the workers were paid back, and the small business made big profits. Some small factories that were struggling came to visit one after another.

With Wenshang's unique market sensitivity, Wang Qiang had a premonition that these people would soon become competitors, so he immediately thought of "change".Their factory switched to cowhide shoes, suitcases, goat leather jackets and so on.Many workers came to ask the factory manager: "Why did you stop producing such a best-selling product?" Soon this question was answered by the actual situation: Many factories who came to learn from the experience saw that their original products sold quickly with small profits, so they returned home. Afterwards, they scrambled for mass production, and as a result, the market soon became unsalable.

The leather goods factory was running relatively smoothly, and the new products were selling well, but Wang Qiang thought that the problem was deeper than ordinary people. He expected that leather products would sometimes be unsalable, and relying on only one product would be risky. , multi-industry simultaneously”, then when one business is in a downturn, the other business can be expanded immediately to make up for the loss.So I decided to launch a new product. In order to choose new products, he ran around to understand the market conditions.A poster of "The First Mule and Horse Material Exchange Conference in City A" attracted him.The local cowhide is rich in resources, and the leather ranks first in the country, so the idea of ​​processing cowhide came into being.From the market, he also learned that "yellow cattle wet blue hide" is a commodity in short supply in the foreign trade market, so he immediately organized his forces and soon produced brightly colored yellow cattle wet blue hide.At that time, this new product was favored by a foreign businessman, and immediately signed a contract with their factory for an annual supply of 50,000 pieces. Because the products of their factory are of good quality and keep their promises, the yellow cattle wet blue leather was exported to Japan, Singapore, India and other Asian countries.

People follow the pace of the times, but enterprises should follow the changes of market information.In this regard, the factory manager Wang is able to cope with it freely, constantly enriching the market with new products.Once, a rural girl from the north came to a leather goods factory, and she wanted to buy a suitcase for her wedding.The salesman in the factory led her to the box-making workshop, where there were various beautiful boxes, such as aviation molded boxes, travel boxes, portable book boxes, and suitcases with wheels, which were ready to be sent to various cities, but all the girls could use them. Did not fancy.This small move immediately aroused the interest of the factory director, and he began to think and study how to adapt to the needs of the rural market and how to open the rural market were on the agenda.The countryside is a vast market, but our own factory did not occupy it, and should target the products in the countryside.

He immediately organized his forces to design and manufacture brightly colored, flamboyant, brightly patterned suitcases with a local flavor.This kind of dragon and phoenix suitcase was sold out as soon as it went on the market, and many rural dealerships came to order after hearing the news. Developing a new product can capture a new market.Their products occupied the rural market, and their output value and profits rose sharply soon.Wang Qiang has achieved great success, his career is in full swing, and his momentum is overwhelming. Three years later, the thatched hut covered with asphalt paper turned into a 7-storey, 5-bay building and a spacious workshop, and the small factory with 30 people became a medium-sized factory with more than 3,500 people.

In Wen Shang's view, a person who is good at doing business must know how to adapt.Because the market is ever-changing, such as policies, sources of goods, sales, prices, weather, etc., are often changed.The dynamics in the market will affect the business of the operator at any time and disrupt your original plan.Therefore, the operator must adapt to the situation and take emergency measures according to the actual situation at that time to reduce losses and recover the defeat.There are two townships in Dongguan City, Guangdong Province that are both in the banana business. Bananas from township A are shipped to the northeast, and bananas from township B are shipped to Henan.Jia Township found that the weather was hot and the bananas would go bad, so they unloaded the bananas halfway to reduce sales.However, after the bananas from Yixiang arrived in Henan, the sellers were still clinging to the price.As a result, not many were sold, many were rotten, and the losses were heavy!

Only those who can adapt can survive. The principle of "natural selection, survival of the fittest" is not only applicable to the ancient times, but also applicable to the modern society of technological civilization.Both biologists and economists admit that in a fierce competition, those who cannot adapt will be eliminated. Shopping malls are like battlefields, and swords and guns are ruthless. If a person falls in the middle of a battle, it shows that his living conditions are not enough.The characteristic of Wenzhou businessmen is that they are smart, can accurately position the market, and they will never hang themselves on a tree. When they see a good market prospect, they immediately turn their guns and invest.A Wenzhou businessman can venture into several different fields during his investment career.Moreover, for Wenzhou businessmen, there is no industry that they dare not invest in. As long as it can bring benefits, there is no place they dare not invest in.

Not all Wenzhou businessmen are aware of Darwin and his "adaptability, dedication is vitality". Wen Shang is good at adapting to changing circumstances, and can afford and let go.If the theory of "survival by oneself", however, they have shown to people with their own practice that Wenzhou businessmen are super adaptable in the business world. , as much as they have feelings for it, they will give it up. In the middle of the 19th century, news of the discovery of gold came from California, USA. The 17-year-old Yamer also became a member of the huge gold rush team. He went through all kinds of hardships and rushed to California.

The dream of gold rush is indeed beautiful. There are many people who have this kind of dream, and more and more people come here. For a time, there are gold diggers all over California, and gold becomes more and more difficult to find. Not only is gold hard to find, but life is getting harder and harder.The local climate is dry and water is scarce, and many unfortunate gold diggers died here.After a period of hard work, little Yamer, like most people, not only failed to find gold, but was tortured to death by hunger and thirst. Yamer soon realized that water was as valuable as gold here.He has heard people say more than once: "Whoever gives me a bowl of cold water, I will give him a gold coin!" But many people are fascinated by the golden gold, and no one thinks of looking for water. Yamer thought about it, and he quickly made up his mind that he would no longer pan for gold, and sell water to these gold pans to earn money from the gold pans. Selling water is actually very simple. Dig a ditch, divert the water from the river to the pool, and then filter it with fine sand to get cool and delicious water.He bottled the water and transported it to the construction site to sell it to people with thirsty mouths.As soon as those people saw the water, they immediately rushed over and generously donated their hard-earned money to buy Yamer's water to quench their thirst.Seeing Yamer's actions, many gold diggers felt very ridiculous: This silly boy, who came all the way here instead of digging for gold, but doing this kind of thing is worthless! Yamer is still going his own way, persevering every day, and has been selling water on the construction site. After a period of time, the enthusiasm of many gold prospectors waned, the capital was used up, and the money was lost, and they left California empty-handed.Yamer's customers are getting fewer and fewer, "turning water into gold" has become a thing of the past, and he should leave.At this time, he had made a net profit of 6,000 U.S. dollars. At that time, he was already a small rich man. The reason is simple. Gold panning is for making money, and selling water is also for making money. The money earned from selling water is real, but the money earned from panning gold is illusory. Why must panning for gold be used instead of selling water?Now, selling water can no longer make money, why not leave?Many people do not understand the principle of this flexibility. In the business career of Wenshang, the continuous choice and abandonment according to the changes of the market is not only the decisiveness of their character, but also a manifestation of keen observation and excellent judgment, and it is also their unique power. Dabian's business skills.