Chapter 65 SynTao 64 is a new concept worth tens of thousands of dollars

The essence of business: Alibaba used "Open Sesame" to open caves full of jewels, and Wen Shang's innovative concepts opened the door to wealth.Someone asked Wenzhou businessmen what they were most afraid of, and they replied that it was rigid thinking and unopen policies.Once the ideas are alive and the policies are open, the business of Wenzhou merchants will be easy. People's thoughts and concepts determine people's behavior and play a leading role at all times.From the fishing net that can only catch a few small fish to the Internet that covers the whole world, from the legend of Chang'e flying to the moon to Yang Liwei's chicness in space travel, in the final analysis, it is the result of the renewal of concepts and the progress of thinking.The concept is advanced, and if you can think what others dare not think, and act for what others dare not do, you will naturally be able to find business opportunities that others ignore, and the money will continue to roll into your pocket?

Company A and Company B both produce shoes. In order to find more markets, the two companies have sent many salesmen all over the world.These salespeople have worked tirelessly to collect information on people's various needs for shoes, and constantly feed this information back to the company. One day, Company A heard that there was an island near the equator, and many residents lived on the island. Company A wants to develop the market there, so it sends sales personnel to the island to understand the situation.Soon, Company B also heard about this incident. They were afraid that Company A would monopolize the market, so they quickly sent their sales staff to the island.

The two salesmen landed on the island almost at the same time.They found that the island was quite closed, and the people on the island had no contact with the mainland, and their ancestors lived on fishing for generations.They also found that the people on the island were dressed in simple clothes, and almost all of them were barefoot. Only those who picked oysters on the reef tied seaweed on their feet to prevent the reef from breaking their feet. As soon as the two salesmen arrived on the island, they immediately attracted the attention of the locals.They stared at the strange guests and talked a lot.What surprises the islanders most is the shoes on the guests' feet.People on the island don't know what shoes are, so they call them foot covers.They wondered from the bottom of their hearts: Isn't it uncomfortable to put a "foot cover" on your feet?

When A sees this situation, he feels a chill in his heart. He thinks, people here don’t have the habit of wearing shoes, so how can it be possible to establish a market for shoes?Isn't selling shoes to the shoeless the same as selling picture books to the blind and radios to the deaf?Without saying a word, he immediately left the island by boat and returned to the company."There was no one wearing shoes there, and it was impossible to establish a market for shoes," he wrote in a report to the company. Contrary to A's attitude, B is elated when he sees this situation. He thinks this is an excellent market, because no one wears shoes, so the sales potential of shoes must be great.He stayed on the island and made friends with the islanders.

B lived on the island for many days. He went door-to-door to publicize the benefits of wearing shoes to the people on the island, and demonstrated it himself, trying to change the habit of bare feet on the island.At the same time, he also sent the samples he brought to some residents.These residents feel soft and comfortable after wearing the shoes, and they no longer have to worry about pinching their feet when walking on the road.Those who put on shoes for the first time also preached the benefits of wearing shoes to their peers. The thoughtful salesperson also learned that the island residents have some differences in foot shape from ordinary people because they have not worn shoes for many years. He also learned about the characteristics of their production and life, and then wrote a letter to the company. Detailed report.Based on these reports, the company produced a large number of shoes suitable for the people of the island, and these shoes sold out quickly.Soon, the company produced the second batch and the third batch...B's company finally established a leather shoe market on the island and made a lot of money.

Facing the same barefoot islanders, A thinks there is no market, but B thinks there is a big market. The two different viewpoints show the difference in their way of thinking and the resulting difference in concept.A simple look at the problem will indeed lead to the first conclusion.But we appreciate the latter salesperson, he has a vision for development, he can see the potential market from the reality of "not wearing shoes", and understands that "not wearing shoes" can be transformed into "love wearing shoes".For this reason, through his efforts, he succeeded.

Facing the same market, we can see different prospects with a different perspective and a new concept, and convert unfavorable factors into favorable conditions. In fact, the renewal of ideas is endless and keeps pace with the times. Therefore, being in a shopping mall is like sailing against the current. Without innovation, you will not advance or retreat.Concept is the forerunner of innovation, and demand is the driving force of innovation.If you want to make money, you must have the courage to open up, innovate constantly, and break out a broader new world for your own development.Money comes from mind, money comes from innovation.

There is a small hotel in a remote mountain village, whose business has been sluggish since it opened, and is in crisis.One day, the owner of the inn was fascinated by the barren mountains behind him.Human nature is "time, place, and harmony", but there is no unique and attractive scenery here, and there is no world-famous cultural relics and historic sites. How can we attract customers?Looking, looking, the owner had an idea... Soon, a strange poster was put up in the streets and alleys of the city, signed "Shanxiang Inn Kai", and the poster read: "Dear traveler: Hello! There is a constant flow of clear springs near the hotel, and there is a large open space in the back mountain, which is vast and boundless. The green grass on the mountain is endless and vast. In this vast wilderness, there are many exotic flowers and plants to decorate, which is really the icing on the cake. This beautiful This place is specially reserved for tree planting by tourists staying in our hotel. If you are interested, you are welcome to come and plant a small tree, and our hotel can appoint a special person to take pictures for you as a souvenir. You can also hang a wooden sign on the tree, engraved with your Your name and date of tree planting. In this way, when you come again, you will be able to see that the small tree you planted by yourself is full of branches and leaves, which is really imaginative. Our store only charges 20 yuan for saplings and will Permanent trusteeship of the tree you planted."

This small poster quickly spread, and people talked about it, telling each other: "Hey, I think it is really meaningful to plant trees behind the hotel as a souvenir!" "Yes, my child is just born this year. If I go there and plant a tree of the same age for him, what a profound meaning it will be!" People came one after another, presenting a lively and extraordinary scene.Among the guests, there are innocent children, as well as literati who dance ink and recite poems; , busy ordinary people.In short, it is varied and has everything that one expects to find.Obviously, in their hearts, there is an unforgettable gloomy oasis.

Due to too many customers, Shanxiang Hotel not only retained all the staff who were about to be dismissed due to the poor management, but also recruited a new batch of waiters.A few years later, the back hill of Shanxiang Hotel is already full of verdant trees and charming scenery, presenting an attractive scenery.Of course, the owner of the hotel also made enough money, and the original outdated building was replaced by the magnificent Shanxiang Hotel with carved beams and painted buildings. The law of the market economy tells us: Only when the thinking is always fresh can there be a way out.

There is such an interesting topic: Why is Li Ka-shing not richer than Gates?If there is a discussion, it is certain that the beholder sees benevolence and the wise sees wisdom, and it will definitely be endless.Let's take a look at what Li Ka-shing himself said. A reporter asked Li Ka-shing: Why is the successful accumulation of decades not as good as Bill Gates' sudden wealth in a few years?On the one hand, he lamented that "the future generations are awesome", on the other hand, he admitted that Bill Gates has mastered the most scarce resource in this era: the spirit of innovation. At present, the famous "casual wear king" in China is Meters Bonwe, a well-known clothing manufacturer in Wenzhou.The casual wear favored by consumers is what they first produce and put on the market.A few years ago, the situation in the clothing market was like this: women's fashions were diverse and varied, dizzying, while men's clothing only had suits and jackets except for different colors, and the styles were the same. The winter clothing market is even more monotonous: what is displayed on the commodity counters are nothing more than men's and women's coats, fur coats, down jackets, and snow jackets.Some people try to be beautiful, but they wear very little clothes. They are beautiful, but they can't stand the cold, shivering and stomping their feet.There are many comments that if there is a garment on the market that takes into account warmth and beautiful lines, even if the price is higher, you should buy it. It is a pity that the clothing manufacturers at that time did not seriously consider these problems under the influence of the inertia formed by people's clothing, or thought about them but thought they could not be solved, and only spent their energy on producing old products to compete with their peers. superior.At this time, Meters Bonwe provided an opportunity for brain innovation and pioneering spirit. It took the lead in launching casual wear, which was a great improvement to the lack of men's clothing styles. At the same time, this kind of loose and comfortable clothing was also won the favor of women.Winter casual wear is made of high-quality space cotton or wool, which has good thermal performance and does not look bloated at the same time, which can highlight the beauty of the human body.In addition, casual wear also has the characteristics of parkas and jackets. Based on the above experience, Zhou Chengjian, the boss of Meters Bonwe, launched casual clothes with novel styles and various types, and achieved success in one fell swoop.This success is due to accurate positioning.However, if Zhou Chengjian did not have a good understanding of the needs of consumers and had no bold innovative spirit, this move may not have been born in the hands of Meters Bonwe. Why Wenzhou businessmen can always find and capture business opportunities earlier than other businessmen.In fact, they are not prophets, the fundamental reason is that they are not conservative in their thinking and update their ideas quickly.It is said that knowledge can change one's destiny, but concepts can really change one's destiny, and knowledge alone cannot change one's destiny!Aren't many people who claim to be talented and well-educated still poor all their lives?And an illiterate who can't read a word can still be worth hundreds of millions.The reason is that they have flexible brains and always have new ideas.