Chapter 58 SynTao 57 creates new business opportunities in market gaps

The essence of business: Wenshang is good at creating new business opportunities one after another in market gaps that others have never discovered.In this way, it is easier for them to succeed, it is easier for them to establish a leading brand, and there are few competitors to compete with them, so it is easier for them to obtain relatively rich profits, which is the foundation for them to establish their competitive advantages in the future development. reached a decisive role. Once upon a time, two poor woodcutters made a living by chopping firewood in the mountains. One day on the way home, they found two large bags of salt at the same time. Selling it is enough for the family to live comfortably for a month.At that moment, the two of them each carried a bag of salt and hurried home.

As he was walking, one of the woodcutters saw a large bundle of cloth on the mountain road. When he got closer, he found that it was fine linen, and there were more than ten bundles.When he was overjoyed, he discussed with his companions, put down the salt on their shoulders, and went home with sackcloth instead. His companion had a different idea, thinking that he had carried the salt on his back for a long distance, and only dropped the salt when he got here.The woodcutter who found the sackcloth first saw that his companions would not listen to his advice repeatedly, so he had to carry the sackcloth as best he could and continued on his way.

After walking for a while, the woodcutter with the sackcloth on his back saw the sparkle in the forest, and when he took a closer look, there were several jars of gold scattered on the ground. , Use a pole to pick firewood to pick gold.His companion was still the same way, unwilling to throw away the salt, lest he waste his labors, and suspected that the gold was not real, and advised him not to waste his labors, lest he end up with nothing but joy. The woodcutter who found the gold had no choice but to pick two jars of gold by himself, and hurried home with his partner who carried the salt.When they walked down the mountain, it rained heavily for no reason, and the two of them were drenched in the open space.What's more unfortunate is that the large bag of salt on the shoulders of the woodcutter carrying salt has absorbed the rainwater and completely melted. The sad woodcutter had to go home empty-handed with his gold-carrying companion.

Why can Wenzhou merchants make money? Because they are like the woodcutter picking gold, they can always find and firmly grasp the real business opportunities in their lives.A philosopher once said: There is no lack of beauty in the world, what is lacking is the eyes to discover beauty.Similarly, in a market economy society, there is no lack of business opportunities, what is lacking is the eyes to discover business opportunities.For those who have made money, one of the common characteristics of their success is that they are good at seizing every business opportunity!Because there are business opportunities everywhere, money is by your side, it depends on how you earn it.

Wenzhou merchants seem to be foresight in this aspect. With their superhuman market awareness, they are brave and good at capturing business opportunities and exploring the market, creating new business opportunities one after another in the market gaps that others have never discovered.In this way, it is easier for them to succeed, to establish a leading brand, and there are few competitors to compete with them, so it is easier for them to obtain relatively rich profits, which plays a decisive role in establishing their competitive advantages in their future development. effect. A few years ago, Wenzhou youth Meng Fei moved into a 50-square-meter apartment assigned to him by his unit.After he moved the bed and many necessary things into the house, his large desk could not be moved in, so he planned to transport it to the second-hand market for disposal.

It just so happened that a countryman who collected rags came and asked him if the table was for sale.Meng Fei said it would cost 40 yuan.In fact, the neighbor said that this table can only be sold for 20 yuan in the flea market.However, the countryman took out 40 yuan and said that he wanted this table. "It can't be sold at such a high price in the flea market. If you bought it for 40 yuan, what are you going to do with it?" He couldn't help asking curiously. "In the countryside, to make a desk like this would cost more than 40 yuan for materials and processing. I plan to get it back to my hometown," said the countryman.

This discovery made him very excited.He quickly contacted his relatives in the countryside, and set up an old furniture store by the road in the countryside. He brought the old furniture from the city to the countryside, and it was very popular among farmers.So instead of doing it, he continued to expand his business and opened several branches. As a result, the business was very prosperous and the profit was also very considerable. Meng Fei's business is running smoothly. In the countryside, there are also many self-employed people in nearby market towns who keep coming to ask where he got this kind of second-hand goods, and they also want to open a store like this.Meng Fei had an idea, there is such a big market for second-hand goods in the countryside, how can it be made bigger and stronger?So he thought of franchising, and he mainly contacted the source of goods and let others operate them.

He did what he said, and Meng Fei put on the brand of chain operation in the store he ran. In less than half a year, Meng Fei's chain of thrift stores opened more than 100.After more than a year of operation, Meng Fei has created an astonishing wealth of 1 million. Therefore, in the view of the shrewd Wen Shang, when an opportunity arises, seize it immediately and seize the capital.At this time, opportunity is no longer an opportunity, but a kind of entrepreneurial capital.Entrepreneurship itself can be the future or the "money" path. No matter which path you take, opportunities will inevitably accompany you.