Chapter 59 SynTao 58 explores potential demand and creates valuable business opportunities

Essence of Business: Potential business opportunities are highly concealed, and people are often unaware of them. Once unearthed, they can often bring high profits to investors.It is no exaggeration to say that there are many wealthy businessmen created out of potential business opportunities.But not everyone has such a brilliant vision. To discover potential business opportunities, a unique understanding is required. Speaking of innovation, it is actually not easy.With the maturity of the commodity economy, given the size of China and the number of talented people, no one is more stupid than others. Therefore, all fields and industries in the business field have been tossed to the sky. An untapped new industry is harder than finding a needle in a haystack.Therefore, potential business opportunities are very valuable.

Where are the potential business opportunities?In fact, the so-called business opportunities are the needs of consumers. As long as there is demand, there will be business opportunities.The obvious material or spiritual needs of consumers are visible and felt by everyone. The business opportunities brought by the obvious needs are often very huge, but they are always full of fierce competition from the very beginning.Practitioners are all conscientious and conscientious, day and night, as if facing an abyss, as if walking on thin ice, for fear of being accidentally left behind by others.From this, it can be said that the success of entrepreneurs is admirable, but the painstaking efforts and hardships that entrepreneurs have put in for this are beyond the imagination and affordability of ordinary people. Making money is indeed not easy.

But there are also some people who make money very easily, almost when there is no competition in the market, they make a lot of money with lightning speed.And the reason is that what these people seized was actually that kind of potential business opportunity.Consumers have some needs that he is not aware of. Because they are not obvious, the market has always ignored these needs. There are many reasons for this situation. Not some latent demand, only when people find that the changes in personal life brought about by a certain product make life more comfortable and superior, they will obviously form a demand.In other words, the needs of consumers sometimes require producers to actively induce and cultivate them.In terms of manufacturing market demand, Wenshang has its own unique talent.

Tang Hai was originally a salesman in a small factory in Wenzhou.Once Tang Hai was going to Beijing on a business trip, and a friend asked him to buy a book on TV repair, which he said he read online.My friend, who specializes in home appliance repair, said that the book was good and applicable, but I couldn't find it in bookstores in several surrounding counties and cities. After Tang Hai arrived in Beijing, he went to the famous Wangfujing Bookstore.The first and second floors of the bookstore are dedicated to reference books and literature and art books, and the third floor is dedicated to technical and professional books.When Tang Hai went up to the third floor, he found that there were a lot of customers there.Tang Hai thought at the time that now there are more people who like technology and are interested in science.Looking around, Tang Hai finally found the book his friend wanted.Later, Tang Hai's factory suddenly declared bankruptcy, and Tang Hai and his wife both lost their jobs.I accidentally met a friend who was repairing home appliances. The friend said, "Why don't you open a bookstore? Didn't you say that technical books are easy to sell?"

Tang Hai knew early on that in addition to a Xinhua bookstore in the county, there were also several individual bookstores, and most of them sold student books and some fashion magazines.Why not open a practical tech bookstore?Soon, Tang Hai's bookstore opened, except for a small number of literature and art books, most of them are books on various science and technology.But the county seat is only that big after all, with a population of just over one hundred thousand, so the demand is not very large.Therefore, Tang Hai's bookstore business is not good.When Tang Hai was frowning, one day, he saw a man with the appearance of a farmer enter the bookstore, and picked out a large stack of books at once, a total of ten or twenty books.Curious, Tang Hai carefully flipped through the books selected by the man: practical fungus cultivation techniques, agricultural pest control, greenhouse cultivation, chicken and duck plague control... The man said that he needed these books most now.

Demand is the market, and based on this information, the shrewd Tang Hai deliberately bought a lot of books on rural areas when purchasing next time.But the sales situation was not as good as expected, Tang Hai was a little discouraged. Fortunately, during that time, the county was engaged in cultural activities in the countryside, one of which was to send books and technology to the countryside. The government called on bookstores in the county to go to the countryside to sell books.On the first day, Tang Hai transported a thousand volumes of books to the countryside.What excited Tang Hai was that among several bookstalls, only his was crowded with farmers going to the market as soon as it was set up.After half a day, the thousands of books that Tang Hai brought were sold out.The next few trips to the countryside were in the same situation.Later, Tang Haiyi investigated and found that there were more than 60 towns in the county, most of which had no bookstores, and farmers rarely went to the city.With the popularization of rural science and technology, farmers are more and more interested in science and technology books.It seems that the countryside is a big book market.

Therefore, Tang Hai thought of establishing a chain bookstore, and opened branches in the more remote towns of the county. Most of them were rural science and technology books, and the business was really good.In the past few years, Tang Hai's chain bookstores have spread all over the local area and several nearby counties and towns, with a total of more than 60 stores.At present, Tang Hai himself has assets of nearly 5 million yuan and has nearly 100 employees. In fact, regarding the discovery and capture of business opportunities, there is a so-called "cat-and-mouse strategy" in marketing: when a cat sees a mouse, it first lies down quietly and observes the movement of the mouse carefully; It will take a few small steps to see how the mouse reacts; when the time comes, it will pounce on it as fast as it can.This instinctive reaction of cats has important implications for business people.Westerners often use cat and mouse to vividly describe the careful exploration process of "taking one step at a time" when doing things.

This kind of cat-and-mouse-style "take one step and see one step" marketing strategy is also Wenshang's forte. There is an electrical appliance factory in Wenzhou that produces electric ovens, which were originally designed and produced for making roast goose, a Wenzhou specialty.Later, the product was introduced to the Shanghai market, but no one cared about it.It turns out that Shanghainese do not like to eat roast goose, so of course they are not keen on buying this kind of oven.How to do it?Wenzhou businessmen discovered that Shanghainese like to eat roasted chicken, so they had an idea and changed the oven a little, changing roasted goose into roasted chicken, which catered to the appetite of Shanghainese, and the result was quickly rejected by the picky Shanghainese. people's favor.Manufacturers in Wenzhou launched electric ovens for roast duck, rabbit, and beef one after another. They were sold to all parts of the country under different signs to match the different tastes of people from all over the country, and later they were sold to Xinjiang to roast lamb.

Everyone knows that potential business opportunities are very valuable.When business opportunities are everywhere, people often don't realize the potential business opportunities because of their strong concealment. Once unearthed, they can often bring high profits to investors.It is no exaggeration to say that there are many wealthy businessmen created out of potential business opportunities.But not everyone has such a brilliant vision. To discover potential business opportunities, although it cannot be said that you must have sharp eyes, at least you must have "water" in your eyes.In other words, a unique understanding is required.

Once, Lin Hua, a fat lady who couldn't buy clothes, walked out of the sixth clothing store, feeling a little hopeless. Is it true that in such a big city, I can't buy a dress that suits me? Since the birth of her second child, Lin Hua has gained 80 pounds in less than three years, and she can't find beautiful fashions that a woman of her stature can wear anywhere.Trendy new styles don't come in big sizes, and styles that do come in big sizes are ugly and dated.Fashion designers and businessmen only pay attention to those slim women, but ignore the large number of fat women.Lin Hua had no choice but to make all kinds of fashions by himself.Fortunately, for her who used to be a talented student majoring in fashion design, this is not a very difficult task.

One day, on the way home from grocery shopping, Lin Hua met two women who were almost as fat as her.Surprised, they asked her where she bought her clothes.When they learned that Lin Hua did it by himself, the two fat women shook their heads and left in disappointment.When Lin Hua returned home, he suddenly had an idea: why not open a clothing store and sell the fashions he designed and made for fat women?The next day, Lin Hua started working in a hurry.After the new store opened, the business was unexpectedly booming.It turns out that there are so many fat women who are eager to buy clothes specially designed for them.It didn't take long for Lin Hua's fashion company to have 16 branches and countless distribution offices.Every year, she regularly goes to various places to buy fabrics, and flies around the country to inspect the business, and luxury houses and famous cars follow. What makes Lin Hua most happy is that she can wear a beautiful fashion of her own design to go shopping every day. The name of the fashion company founded by Lin Hua is "Fat Fat Beauty House". Lin Hua's clothing store is very popular, which has a lot to do with her originality in operation: general clothing stores divide clothing into four types: large, medium, small, and plus size, while Lin Hua uses people's names instead of sizes. Lili is a small size, Sisi is a medium size, Zhenzhen is a large size, and Lianlian is an extra-large size.In this way, when customers come to the door, the clerk will not say "this plus size fits you well", but instead say "you wear lotus fits well". Lin Hua said: "I noticed that all the women who came to the store to buy plus-size or plus-size clothes showed unhappy expressions. But changing the name is completely different, and these people are all A great man of great reputation." Lin Hua was also very ingenious when selecting shop assistants. All the shop assistants standing in front of large and extra-large clothing were fat, which invisibly relieved the feeling of embarrassment from the customers. Wenzhou businessmen have a clear understanding of the fierce competition in the market today.A Wenzhou businessman once said: "In the past, there were 100 business opportunities, and it was up to you to choose, but now there are 100 or even 1,000 people competing for a business opportunity." They are no longer allowed to take the initiative to choose, but drive them to run in one direction. Whoever lags behind will not make much money, or even run for nothing.And shrewd Wenzhou businessmen are often able to make a fuss in unexpected places, which is the secret of many Wenzhou businessmen's success.