Chapter 57 Syndao 56 finds gold among waste

The essence of business: Wen Shang has an innate ability to make money. Often, things that are worthless or useless "waste" in the eyes of ordinary people can always discover their potential value and make rational use of them to create huge wealth. When the Wen merchants first went to Europe, they picked up the rags or scraps of leather thrown away by others, made them into exquisite small purses and sold them, and made a lot of money for this. Wen Shang has an innate ability to make money. Often, things that are worthless or useless "waste" in the eyes of ordinary people can always discover their potential value and make rational use of them to create huge wealth.Turning waste into wealth does not require a lot of investment, nor does it require high technology, often you only need to have the vision of turning waste into wealth.From Wenshang’s point of view, once you discover the potential value of waste and make use of it, what you are engaged in is an unpopular one, the market competition will not be so fierce, and you will be able to make money with confidence.

Zhong Wenlong, a migrant worker from Wenzhou, started his business from nothing.Through a special sensitivity to the market, he not only caught business opportunities on the streets of Shanghai, but also "picked up" a real business.When he first arrived in Shanghai, Zhong Wenlong had no money in his pocket. In desperation, he went to work in a certain factory.The workers worked very hard and didn't earn much money, so Zhong Wenlong didn't even earn the travel expenses to return home after the contract expired.One day at noon, Zhong Wenlong read books in the bookstore for a long time until he was very hungry, so he went out of the bookstore to buy buns to satisfy his hunger.At this moment, he saw a tricycle carrying a cart of old books coming out of the backyard of the bookstore. After questioning, he learned that the cart of books were waste products cleaned out of the bookstore's warehouse.In Zhong Wenlong's view, these are not waste products, they are just some old books.Zhong Wenlong, who loves books like his life, couldn't bear to see good books only sold at the price of waste paper, so he stopped the old man who collected waste products and bought them all with the money he had.

From a cart of old books, Zhong Wenlong "smelled" a business opportunity, and he started the business of buying and selling second-hand goods based on this.At first, it was just a trial, not knowing whether this kind of business could continue in Shanghai.As a result, he carried a box of old books to the farmer's market and sold them for a day, and he actually made a net profit of 15 yuan.Zhong Wenlong was greatly inspired by this incident. He sold out the carload of used books, and bought used books and periodicals everywhere, collecting and selling them, earning dozens of times more money than working part-time.As the business grew bigger and bigger, Zhong Wenlong began to hire people and rent houses, specializing in the sale of second-hand goods, old books, old electrical appliances, and old furniture. As long as the business of refurbishing second-hand goods was profitable, he would try it out.Shanghai people have a high standard of living and high income, so they always like to follow the fashion and constantly replace the electrical appliances, furniture and other decorations in their homes.This habit allowed Zhong Wenlong to discover the market potential of the second-hand goods trade, so he upgraded his store business specializing in second-hand goods to a company, and set up franchised stores in every corner of the city.In this way, based in Shanghai, Zhong Wenlong continued to expand his business to surrounding provinces, including Anhui, Shandong, Hunan and other provinces, which made him a well-known "king of second-hand goods".

Zhong Wenlong's wisdom of turning waste into treasure requires us to have a vision that is good at discovering and digging out the essence of things. This vision is the result of our accumulation of life experience.Turning waste into treasure also requires us to learn more and understand more information. It is a kind of creativity born on the basis of integrating all information.If there is no information as a basis, your thinking will not be broad, and narrow thinking will imprison the generation of creativity.At the same time, turning waste into treasure also requires you to have a thinking mode different from that of ordinary people, especially reverse thinking ability. If you think about problems according to the way of thinking of ordinary people, you will not find the huge wealth hidden in waste.

In the early 1980s, the reform of the rural economic system greatly mobilized farmers' enthusiasm for production and also increased farmers' interest in production inputs.For a period of time, the demand for the most basic production tools such as sickles and hoes increased greatly among ordinary farmers, which led to a shortage of raw materials for the production of such farm tools - rough iron and steel plates, and in some places they were even completely out of stock.At the same time, in the walls of large state-owned factories, there are a lot of leftover materials and scrap iron plates. How to dispose of these "waste" has become a heart problem for the factory managers.

In this case, a "steel king" came into being. There is nothing special about the so-called "Steel King". He is just a slightly educated person, but his mind is very flexible, which is the most important thing. One day, he went to drink tea and chat with his classmates who worked in the supply and marketing cooperative. He occasionally talked about the out of stock of wool iron and the scraps of some factories in the city were better than wool iron. He remembered that one of his uncles worked in a shipyard in H City. I was working here, and my heart suddenly brightened.Early the next morning, I found the factory manager through my uncle. When the humane factory manager heard that scrap steel from their factory was needed, he took a slab and ordered a truck to send it without saying a word.This time he made no profit at all, and made a net profit of more than 1,000 yuan.Seeing the heavy bills, he was so frightened that he didn't dare to take them home.

A few days later, he bought a gift and went to City H for the second time. He also took that classmate, who was the leader of the supply and marketing cooperative, to the door to express his thanks, and signed a long-term agreement with the factory: all discarded scraps would be paid by them at a very low price. The price underwriting, this package is 3 years. From then on, the "Steel King" became more like a duck to water and tasted even greater sweetness.There are plenty of sources of goods: the shipyards are sold out, and they are introduced to machinery factories and machine tool factories; the ones in City H are sold out, and they are introduced to City N, City S... The market is not a problem: the local market is saturated, and they are sold To other places, other provinces...At first, it was transported by car, but later the shotgun was replaced by the cannon, and the train car leather was used instead.

His business is getting bigger and bigger, his popularity is getting better and better, and his wealth is getting wider and wider.By the time others understood and rushed forward, he had already washed his hands of gold and looked for other ways of making money. Wenzhou merchants not only have the magical wisdom of turning waste into treasure, but also like to clean up the mess. Many Wenzhou merchants expanded their business by contracting loss-making enterprises.Not only that, Wenshang can also make the loss-making enterprises contracted by itself explode with unstoppable development potential.

In fact, loss-making companies are not useless.It has an industry foundation, such as production technology, sales network, etc., everything is ready-made, but due to various reasons, these existing advantages have not been brought into play.Once the obstacles on the road of enterprise development are cleared, such as sluggish operating mechanism, poor management, outdated system, etc., and its original advantages can be brought into play, it may be easier to get on track than a new enterprise to a certain extent.Because new companies often do not have a mature or formed sales network, and are also new to production technology.It is precisely because of this that Wen Shang is not afraid of the mess, and even asks around where there is such a mess, and takes it when he sees the opportunity.

Zhuo Wensheng, the current general manager of Wenzhou Wencheng Reducer Co., Ltd., started his business by relying on this trick. In 1977, Zhuo Wensheng started to venture into the world with 300 yuan in his pocket and became one of the earliest buyers and sellers in Wenzhou.Buying and selling, earning the price difference is the most important operation method of Wenzhou's buying and selling army, but Zhuo Wensheng has his own ideas about what to buy.He has carefully observed that many state-owned enterprises often have a backlog of goods in their warehouses due to the dead mechanism, and many products fail to enter the market.But judging from the market demand, it is not yet saturated.The backlog of products is actually just a little old, but there is no major problem in quality, and many of them are original and good.Zhuo Wensheng began to selectively buy overstock and second-hand goods in the warehouses of state-owned enterprises, and shipped them back to Wenzhou for resale.

At the beginning, because the state did not have any regulations on the backlog of enterprises, many business leaders were cautious and refused to sell the backlog of products in stock. Zhuo Wensheng accompanied him a lot, said a lot of good things, and even invited guests to dinner and had a fight Another "humanity" battle. In 1983, the good luck that Zhuo Wensheng was waiting for came. At that time, the country began to have a clear regulation that the inventory of state-owned enterprises should be completely cleared, so the situation improved, and the supply of goods began to become sufficient. A large number of backlog products were entered as second-hand goods or even waste products. material recycling company.At the Tianjin Materials Recycling Company, Zhuo Wensheng saw a batch of original mechanical and electrical products that had been declared scrapped, and bought hundreds of thousands of high-quality mechanical and electrical products at one go and shipped them back to Wenzhou. Formation of the city's low-voltage electrical appliance industry. For this reason, people have talked enviously about Wenshang's "gold rush" action: what kind of junk comes to Wenshang's hands, and it becomes a treasure after a new look.In fact, these things in the hands of shrewd Wenzhou merchants are certainly not broken. For a market with multiple needs, they are indeed treasures that people cannot do without in their production and life, but the treasures are rusty, and Wenzhou With his keen eyesight, the merchant recognized these treasures, tidied them up to a new look, and finally sold them at a high price.It is this kind of wisdom of turning decay into magic that has enabled many Wenzhou businessmen to obtain huge profits from a small investment and make a career.