Chapter 56 SynTao 55 finds opportunities and must act

The essence of business: One of the secrets of Wenzhou people's ability to make money is to be good at discovering market demand and capturing business opportunities.In the vast world, the market exists all the time and everywhere, and there are many opportunities to make money. The key is to see if you can develop a pair of keen "market eyes" and the ability to observe and analyze the market. Once a person discovers an opportunity, he immediately puts it into action. Only in this way can he succeed. Few people know that Ding Zhenxing, who is now well-known in the clothing industry in Kunming, was once a poor man from Binhai, Wenzhou.When Ding Zhenxing came to Kunming in his early years, he was just a small businessman who was too poor.Although he doesn't have much money, Ding Zhenxing has a progressive heart. He knows that if he wants to create extraordinary wealth, he must start from the present and earn it dollar by dollar. Fan big business.After renting a small shop of 15 square meters in the Qingnian Road clothing market in Kunming, he worked conscientiously and worked hard, selling goods on credit from relatives in the Wenzhou clothing factory while looking for business opportunities.

Hard work pays off. 1989 was the period when "farmers' markets" were booming across the country, and Kunming also made a big move—the local Luosiwan farmers' market was to be transformed into a comprehensive wholesale market with strong radiation.Taking advantage of this opportunity, Wenzhou fellow villagers decided to settle in it.This move stimulated Ding Zhenxing, who also joined the market.At that time, because the market had just been remodeled and the popularity was not high, the business of the merchants in the market was tepid, and many shops were operating in a dismal manner.Of course, Ding Zhenxing's life is not easy, but he firmly believes that this market will eventually flourish.

Shortly thereafter, Ding Zhenxing found that woolen sweaters were very popular in northern cities, and he had an idea: Will woolen sweaters find their own consumers in Kunming, which is like spring all the year round?With his grasp of the market, Ding Zhenxing began to buy a large number of woolen sweaters.This risky move was unprecedented in the spring city of Kunming, and relatives and friends unanimously opposed Ding Zhenxing's risky attempt.The woolen sweaters arrived, and looking at the warehouse full of goods, he was also a little worried about what to do if he didn't make money.But Ding Zhenxing firmly believes in his own vision and judgment, and only by taking risks can he have a chance of success.

The next day, Ding Zhenxing put the woolen sweater on the cabinet, and it really quickly attracted the attention of customers, and everyone crowded Ding Zhenxing's shop.Looking at the fiery scene, Ding Zhenxing smiled happily. It is precisely with his unique vision that Ding Zhenxing decisively set off one popular monsoon after another in Kunming, the spring capital.Successful business operations enabled Ding Zhenxing to earn a lot of money, completed the necessary capital accumulation, and became a powerful figure in the local business circle. Wenzhou people always have strange things, strange things, compared with Ding Zhenxing's bold purchase of woolen sweaters, which ignited the trend in Kunming, a Wenzhou native surnamed Zhou can find some strange things when walking on the streets of Shanghai.Ever since, Qiandao was born, and he immediately returned to Wenzhou, earning a net profit of 60,000 yuan at once.

In the 1980s, a Wenzhou native surnamed Zhou came to Shanghai alone. Like many Wenzhou people, he only brought the ticket when he came. According to Wenzhou people, they never bring a return ticket when they go out to survive, which is enough to show Their determination and courage to fight to the death.He found a strange phenomenon on the streets of Shanghai: Many people on the street are carrying or holding large bundles of folders, financial books, etc. in a hurry.What are so many Shanghainese doing with so many folders and financial books?He inquired and learned that Shanghai is carrying out a comprehensive enterprise rectification, and all the original forms and account books of the enterprise have been updated.However, the forms and accounts in the store are printed uniformly, and they have to be recompiled when they are bought back. The financial personnel are very troubled by this.

The Wenzhou native slapped himself on the forehead: Isn't this a business opportunity?Therefore, the Wenzhou people surnamed Zhou rushed back to Wenzhou, seized the time to design and print, and wrote letters and sent samples and orders according to the address and unit name provided in the "Shanghai Industrial Enterprise Directory Encyclopedia", and made a net profit of 60,000 yuan that year. . What is valuable is that this Wenzhou man surnamed Zhou did not stop there, but used the capital to set up a stationery factory and continue to develop himself.See his track record below:

In 1982, he caught the information that Shanghai enterprises began to evaluate "civilized enterprises" in time, and launched a series of "civilized enterprise acceptance ledgers" exclusively produced by him. In 1983, he seized the opportunity of the country's decision to carry out the evaluation, acceptance and granting of "National First Class" and "National Second Class" enterprises, and provided a series of supplies. In 1992, he seized the opportunity before the State Council's regulations on the independent operation of state-owned enterprises were issued, and promptly sent to Shanghai state-owned enterprises the enterprise management account books that were said to be in line with "international standards"...

In just ten years, a Wenzhou native surnamed Zhou made more than 7 million yuan in Shanghai. Wenzhou people have always had a special feeling for Greater Shanghai, and many Wenzhou people have come to Shanghai to run their own businesses.Jin Fufu, the boss of the Shanghai People's Enterprise Group, which has merged nearly ten state-owned enterprises in Shanghai, has an innate affinity for Shanghai. "Shanghai is good," he said sincerely, "Many of the things we used at home since we were young are made in Shanghai, and we also like Shanghai's electrical appliances when we start a business. Shanghai products are the best!"

It is precisely because of the unique attraction of Shanghai to Wenzhou people that many Wenzhou people always like to come to Shanghai for leisure. There is a popular saying among them: "Walk around the streets of Shanghai whenever and wherever you want. Everywhere is information that can be turned into money.” Once, Director Zhu of Wenzhou Yueqing Hardware Machinery Factory actually transferred banknotes on the streets of Shanghai. This really proves that shrewd Wenzhou people have a unique talent for discovering and creating business opportunities. In the autumn of 1992, Director Zhu often went to Shanghai to investigate the market and seek business opportunities.On this day, after dinner, Director Zhu came to hang out in the very lively big world.He found that people were queuing up to buy sugar-fried chestnuts at the entrance of a food store. This scene made Director Zhu realize that Shanghainese love to eat sugar-fried chestnuts.However, he also saw another phenomenon, that is, chestnuts are delicious, but the shells are hard to peel. He saw that Shanghainese who eat chestnuts always bite the chestnut shells with their teeth and then break them apart, but often the chestnut shells still cannot be separated. I had to gnaw and dig from the inside of the chestnut shell.This way of eating not only wastes a lot of chestnut kernels, but also makes it very unsatisfactory to eat, and the appearance of eating is not very elegant.Director Zhu subconsciously used his brains for the Shanghainese, how to eat fried chestnuts with sugar?

As the saying goes, bystanders are clear, with the unique acumen of a businessman, Director Zhu discovered potential business opportunities: If a special chestnut sheller can be manufactured and sold together with fried chestnuts, wouldn’t it solve the troubles of Shanghainese? So, Director Zhu returned to Wenzhou, and quickly designed a simple and light chestnut shell stripper. After 3 days, tens of thousands of them were produced and shipped to Shanghai, where they were sold out.Afterwards, Director Zhu did some calculations and found that such a gadget earned him at least 40,000 yuan in profit.

No wonder, in the eyes of the shrewd Shanghainese, these Wenzhou people with "hollow hair" couldn't help giving a thumbs up and saying: "The red guy in Gwenzhou is really capable!" It can be seen that one of the secrets of Wenzhou people's ability to make money is to be good at discovering market demand and capturing business opportunities.It can be said that in the vast world, the market exists all the time and everywhere, and there are many opportunities to make money. The key is to see if you can develop a pair of keen "market eyes" and the ability to observe and analyze the market. To be able to take action as soon as you find an opportunity like Wenzhou people, only in this way can you succeed.