Chapter 55 SynTao 54 Small Business Opportunities Can Become Big Businesses

The essence of business: From the perspective of Wen Shang, there is gold everywhere, as long as you have a pair of "golden eyes" good at finding business opportunities.Whether the business is big or small, sensitive Wenzhou businessmen are good at "sniffing" and "seeing" to find ways to make money.Moreover, they are not limited to discovering small business opportunities, but consider the long-term everywhere and strive to make small businesses bigger. Wenzhou merchants are indeed famous for being good at grasping business opportunities, and being good at grasping business opportunities has almost become a common feature of Wenzhou merchants.

Fortune always favors those with a unique vision and a shrewd mind.With such a quality, even picking up trash can become a multi-millionaire. One morning in the summer of 1980, a 17-year-old boy left his hometown in Tongcheng County, Anhui Province, and took 5 yuan from his father to his aunt's house in Changsha. The aunt's family was also very poor, and the boy had to try to make money.The aunt borrowed a popsicle box, and the boy went to sell popsicles every day. The income was very little, and the boy was not reconciled. One day, he saw a little boy rummaging through the trash can, and he thought, how about I try to pick up the trash too?He took the little boy to inquire and learned a lot about picking up trash.He left his aunt's house and lived with the trash pickers in the suburbs of Changsha.

The humiliation at the beginning is unavoidable, everyone has come through it like this, and gradually it doesn't feel like it.He went out every morning and came back at night with some money. After picking it up for a year, he gained experience and saw the way.The garbage has been transferred to the buyer. If these second-hand traffickers are avoided and sent directly to the factory, the profit will be even greater. Seeing this move, he decided to buy the garbage himself.The benefits immediately increased, and the monthly income rose from a few hundred yuan to several thousand yuan.After working for a year, he saw a new way.He organized the garbage pickers into groups of 50 people, such as metal groups, plastic groups, glass groups, etc., and he became a garbage head.

A few years later, he saw a new doorway.He gathered the old bicycles sold as scrap iron and started the bicycle refurbishment business, as well as the retreading business of used tires and the aluminum alloy processing industry. These processing industries gradually developed and expanded. By 1993, his 13th year of picking up garbage, he owned three factories of his own, with assets worth several million yuan. He saw the next step.He felt the importance of urban environmental protection, and he decided to start with white pollution.He spent 2 years on inspections, went to Japan, Germany, Singapore, Malaysia and other places, and finally chose advanced equipment from Japan. In June 1999, he invested more than 13 million yuan to build the Changsha Environmental Protection Plasticization Oil Refinery. .At the same time, he started from the control of "black pollution" and established an environmentally friendly rubber mill.The products are used to lay asphalt roads, are anti-slip and anti-freeze, and are sold very well. In July 2000, he invested in a new project - a comprehensive harmless incineration medical waste treatment plant.At this time, the young trash picker who was discriminated against had become a household name in Changsha City.

He saw the next move, which was to recycle waste home appliances.He said that from an environmental protection point of view, every time a new home appliance is produced, it means that a waste home appliance will be used. At any time, he can always see a move in the distance.This is an important reason why he can work in the garbage dump from a young age to a big one. This is the value of unique vision and vision.Carnegie, the master of success, once said with considerable experience: "You must have a far-sighted vision when doing business, and you must meet the needs of the times. Only in this way can you become a competent and excellent businessman."

There is a "buying soil" story, which is particularly intriguing. The three young people go out together, looking for opportunities to make a fortune.In a remote town, they found a big red apple with a sweet taste.Because it is located in a mountainous area, information and transportation are not developed, so this kind of high-quality apples are only sold locally, and the price is very cheap. The first young man immediately gave all he had, bought 10 tons of the best apples, shipped them back to his hometown, and sold them at twice the original price.After going back and forth several times like this, he became the first ten thousand household in his hometown.

The second young man used half of the money to buy 100 best apple seedlings and shipped them back to his hometown, contracted a mountain, and planted the fruit seedlings.For three full years, he took good care of the fruit trees and watered them without earning a penny. The third young man found the owner of the orchard, pointed to the underside of the fruit tree, and said, "I want to buy some soil." The master was taken aback for a moment, then shook his head and said, "No, the soil cannot be sold. How can we grow fruit trees after selling it?" He bent down on the ground and picked up a handful of soil, pleading: "I only want this one, please sell it to me, you can ask for any money!"

The master looked at him and smiled: "Okay, give me one yuan and take it away." He took the soil back to his hometown, sent the soil to the Agricultural Science and Technology Research Institute, and analyzed the various components and humidity of the soil.Then, he contracted a barren hill, and spent three full years cultivating and cultivating the same soil as that handful of soil.Then he planted apple saplings on it. Now, 10 years later, the fate of these three young people who went out together to seek fortune is very different.The young man who was the first to buy apples still has to buy apples every year and ship them back for sale. However, because the local information and transportation are well developed and there are too many competitors, the money he makes is getting less and less, and sometimes he even makes no money or loses money.The second young man who bought saplings already had his own orchard. Due to the different soil, the apples grown were somewhat inferior, but he could still make considerable profits.The third young man who bought the soil, the apples he planted are big and delicious, comparable to the apples in the mountains, attracting countless buyers every autumn, and always selling at the best price.

This is how Wenzhou businessmen do business. Whether big or small, sensitive Wenzhou businessmen are good at "sniffing" and "seeing" to find ways to make money.Moreover, they are not limited to discovering small business opportunities, but consider the long-term everywhere and strive to make small businesses bigger.It is with this foresight and courage that they walked out of Wenzhou, to the whole country, and to the world. In Wen Shang's view, there is gold everywhere, as long as you have a pair of "golden eyes" good at discovering business opportunities.Whether the business is big or small, sensitive Wenzhou businessmen are good at "sniffing" and "seeing" to find ways to make money.Moreover, they are not limited to discovering small business opportunities, but consider the long-term everywhere and strive to make small businesses bigger.