Chapter 44 SynTao 43 makes the "win-win" cake bigger and bigger

The essence of business: Wenzhou businessmen believe that as a concept, win-win reflects a fair value judgment. This kind of fairness is not only reflected in the respect for the interests of others, but also in the choice of their own interests.This is because modern society is a society of coexistence and co-prosperity. The era in which one's own survival and development is at the expense of others' interests no longer exists. Instead, one must win the help and cooperation of others to develop and grow oneself. Two master fishermen went fishing in the fish pond together, and after a short time, both of them gained a lot.The spectators next to it were very envious, and bought poles one after another to have a try.But the spectators don't know this way, and no matter how they fish, there is no result.The two master fishermen have different temperaments.One is withdrawn and does not like to talk to others, and enjoys the pleasure of fishing alone; the other is enthusiastic, bold and unrestrained, and loves to make friends.The master who loves to make friends said to the spectators: "How about this! I will teach you how to fish. If you learn the tricks I teach, you will give me one for every ten fish, and don't give me any less than ten." The spectator Naturally.After teaching this group of people, he went to another group of people to teach fishing under the same conditions.

The ardent master angler didn't touch his rod until late in the evening, spending all his time instructing, yielding a crate full of fish and a host of new, respected friends.The friend who came with me was bored fishing all day, and the fish he caught was only one-third of his, and he didn't enjoy the fun of being friendly with friends. This story gives us this kind of enlightenment: when you help others achieve success—after catching a big fish, you will naturally get rewards in addition to helping others.Win-win is the most beautiful thing, who would not want to do it? Wenzhou businessmen believe that a win-win situation is a rational and wise choice for modern operators. The development of modern society has made people realize that the result of the monopoly desire of "life and death" is nothing but a worse situation than before.A win-win situation can change this situation: make the two sides change from confrontation to cooperation, from disorder to order, from short-term existence to permanent standing, all of which show that win-win represents a spirit of progress and a concept of justice And a kind of shrewdness.

Wenzhou businessmen believe that the purpose of the win-win concept is to win better results in the relationship between people and people and between people and nature. It is not to escape from reality, nor is it to refuse competition, but to seek common interests with a rational attitude.Therefore, for people, the win-win attitude is positive, its spirit is progressive, it rejects negative avoidance, pessimistic inaction, and seeks the expected goal with a positive pursuit attitude.Some people think that behind a win-win situation is admitting defeat, which is a mediocre performance of not seeking the first but only the second.The wealthy believe that a win-win situation is a wise choice based on a scientific analysis of their own environment, and it is a positive judgment and a decisive behavior.

Wenzhou businessmen believe that as a concept, win-win reflects a fair value judgment. This kind of fairness is not only reflected in the respect for the interests of others, but also in the choice of self-interest.This is because modern society is a society of coexistence and co-prosperity. The era in which one's own survival and development is at the expense of others' interests no longer exists. Instead, one must win the help and cooperation of others to develop and grow oneself.In this process, only by sharing interests can we form good cooperation and obtain help from others to make ourselves successful.This win-win concept of benefit-sharing cooperation is the embodiment of the spirit of justice, and it conforms to the laws of social development.

Win-win not only shows that it is a modern idea, but also the crystallization of modern wisdom.Without an analysis of its own conditions, the surrounding environment and future development trends, a win-win concept cannot be formed; with this concept, a win-win result cannot be produced without scientific methods, wise behaviors, and extraordinary courage . Wilson and Jackie met in 1963, when Wilson was working in Jackie's uncle's consulting firm. Wilson joined Marriott in 1974, and the next year he hired Jetch. In 1982, Jieqi transferred to Bass company. In 1984, he handled with great astuteness and art a thorny issue involving Bath's exchange of a piece of land for a 25% stake in Dismi.Later, he simply designed a set of feasible plans for Dismi Company, for which he spent a full 6 months!In the same year, Wilson also entered Dismi and served as the top financial officer.

They worked for Desmy Corporation, and they made millions: Jieqi received $50 million, and Wilson received $65 million. In 1989, the two jointly invested, coupled with huge bank loans, bought Northwest Airlines. After years of operating, Northwest Airlines has brought countless benefits to the two. Obviously, it is precisely because of the win-win concept that the two complement each other and help each other successfully. For a piece of cake of the same size, the more people share it, the less each person gets.As a result, we may compete for food.But if we're making a joint cake, the bigger the cake, the less we'll feel bad about the size of the cake we're allotted.Because we know that the cake is still getting bigger.Moreover, as long as the cake is made bigger, there is no need to worry about whether the cake can be distributed.

But the poor always like to tear each other down.The root cause is the preemptive thinking of the poor.One of the outstanding manifestations of the poor is that they must put their opponents to death before they are quick.In order to achieve this goal, regardless of the cost, excessive competition has been formed. As a result, everyone has a bad life and suffers from poverty. Poor people think that you are more than me and less than you, and you will live and die, so they gain their own growth by killing each other.However, the result of excessive competition is that no one can achieve sustainable growth.In this sense, the non-cooperative thinking of the poor makes it difficult for them to become truly rich.

Where there is KFC, there is basically McDonald's.Although they are in a competitive relationship, KFC did not launch any "battle" to eliminate McDonald's. On the contrary, they promoted each other's progress through mutual competition and jointly cultivated the market.The same goes for Coca-Cola and Pepsi.They regard each other as major competitors, but they never engage in vicious competition, and even promotional activities are often intentionally staggered.This is the best proof of a win-win situation. In China, the development of Mengniu is a good example.In just 6 years, it has emerged as a leading enterprise in China's dairy industry and won the title of China's fastest growing enterprise. In 1999, Mengniu was still unknown, but it did not suppress competitors as hard as other companies.On the contrary, it invested almost all of its capital in the form of public service advertisements to display the "flag of Hohhot, China's milk capital".In its advertisements, there are its important rival Yili and other competitors.The result of this is that the dairy industry in Inner Mongolia has developed rapidly as a whole, establishing the status of China's dairy capital, and Mengniu has also taken advantage of this to rise rapidly, and finally stood side by side with Yili.

The Wenshang concept of "coexistence in the same city" is essentially a kind of coexistence and win-win.In modern society, business activities are creative activities that can achieve win-win results.Modern business society talks about cooperation in competition, and finally everyone grows together.Therefore, if you want to become rich, you must know the way to get rich, coexistence and win-win.