Chapter 45 Business Road 44 Gather together to conquer the world

The essence of business: Wenshang has both enough cooperative spirit and strong sense of competition.Whether it is cooperation or competition, one thing is for sure, that is, Wenzhou businessmen like to "cluster together" to manage and fight in teams. Wenshang not only has sufficient cooperative spirit, but also has a strong sense of competition.Whether it is cooperation or competition, one thing is for sure, that is, they like to "get together" to operate.This way of making money is called "forest economy" by experts. Indeed, Wenzhou businessmen like to "cluster together" whether they are in Wenzhou or out of town.Leaving aside those in Wenzhou, those Wenzhou merchants who do business in other places often concentrate in a certain area of ​​the city or a certain street to carry out business activities, and most of them deal in similar products, thus forming a special market.Over time, the locals simply called the place they "occupied" "Wenzhou City" or "Wenzhou Street".

For example, Beijing East Road in Shanghai is a "street" where Wenzhou people "get together" to deal in electrical appliances; while Xietu Road and Qipu Road are "Wenzhou City" where Wenzhou people deal in shoes and clothing. It is no exaggeration to say that in any big city in China, there are "Wenzhou Street" and "Wenzhou City" run by Wenzhou people. In the early 1980s, the keen commercial "nose" of Wenzhou merchants smelled Xiamen, Fujian, a commercial treasure.At that time, Xiamen had not yet shown the demeanor of a special zone. Apart from the Huli Industrial Zone, which was under construction and full of reinforced concrete and scaffolding, what this coastal city could still show off was its Jimei School Village, Xiamen University campus, Gulangyu Island, Wanshiyan and other inherent tourist spots.However, Wenzhou businessmen have already seen the business opportunities in Xiamen in the information of reform and opening up, and they took the opportunity to take the small commodities produced by Wenzhou people.In Xiamen, where "putting up the trading flag, there will be money to make", shrewd Wenzhou businessmen have dug up the "first pot of gold".

Time flies, and in the mid-1990s, more and more Wenzhou businessmen came one after another, gradually forming a huge Wenzhou army, and occupying Xiamen's local hardware, clothing, glasses, low-voltage electrical appliances and other industries in one fell swoop, forming an industry monopoly.Judging from the current situation, from Wenzao to Houjiangdai, there are 60 or 70 merchants dealing in low-voltage electrical appliances lined up, forming an electrical street with considerable influence and market size. This street is also known by Xiamen people. It is called "Wenzhou Street".In the turbulent economic tide, although the market competition is extremely fierce, many Wenzhou businessmen can stand proudly. They can not only remain invincible in the harsh market competition, but also make a lot of money.Wenzhou business groups are scattered but not chaotic, scattered but orderly, there are rules in the scattered, and there is a circle in the scattered. To borrow a word, "the form is scattered but the spirit is not scattered."

Taking a comprehensive look at Wenshang's business model, some economists praised Wenshang for its hard work.And Wenshang is also like the lucky ones in the shopping malls. Wherever they appear, there will be lucky stars, unlimited business opportunities, and endless wealth.It is one-sided to say that the success of Wenzhou merchants is due to good luck. One of the key factors for the success of Wenzhou merchants is to be able to grasp the market and see surprises in the ordinary.In addition, it is the unique Wenzhou-style group-robbing economy and team fighting, which enable Wenzhou merchants to occupy the greatest advantage of "Renhe" in the fierce business war.This may be one of the tricks used by Wenzhou merchants to defeat the Jews.

In Wenzhou, when one person goes abroad and just establishes a foothold, he will immediately drive a group of fellow villagers across the ocean. Most of the 50,000 Wenzhou people in Paris immigrated overseas in this way.In the book "The Terrible Wenzhou People", the author described: "Relying on the network of Wenzhou people, newcomers can make a living without much effort, processing leather bags, leather shoes or working in the restaurants of relatives and friends. Paris can buy a Chinese phone card, which can continuously transmit information from Paris to Wenzhou.” Wen Shang Wang Jian went to France with his mother when he was 11 years old. He is now 27 years old and is engaged in the import and export of leather bags.His two older sisters also immigrated to France.Now, he is in Paris, and his two sisters have been stationed in Wenzhou and Shenzhen for a long time, and they are working together in foreign trade.Wang Jian investigated the fashionable leather bag market in Paris and passed on the information "at the first time"; the sisters quickly processed and produced in Wenzhou and Shenzhen, forming a transnational business network.Wenzhou businessmen are familiar with such transnational business.

Now Wenshang's stores have extended to 93 provinces in the suburbs of Paris, and there are thousands of Wenzhou restaurants in a large circle around the suburbs of Paris.There are as many as 150,000 Wenzhou immigrants in the Paris area alone.Nowadays, when traveling in Europe and America, being able to speak Wenzhou dialect may be more useful than English. In the face of Wenzhou merchants who are desperate for work, the position of the Jewish boss in the business world began to waver. The Jews gradually began to sell their shops to Wenzhou merchants. Later, the sales of Wenzhou products became unstoppable, and the Jewish shops were written in Chinese.

Then, Wenzhou merchants bought all the surrounding coffee shops, bakeries, laundromats, etc. at high prices for clothing wholesale, and sold a 200-square-meter store for a sky-high price of 1 million euros.Wenzhou merchants also triggered collective strikes and protests by the local regional government and ordinary people. The reason is that Wenzhou merchants opened their shops from small alleys to main roads, and from small streets to main streets, forming a divergent market.This broke the French habit of bread in the morning and coffee in the afternoon.The French quit: Wenzhou merchants are selling clothes, where should we go for coffee?

With the accumulation of funds, the advantage of group unity that Wenzhou merchants are most willing to praise has emerged.If someone wants to open a store, relatives and friends will help.Subsequently, the production and operation of family workshops saved a lot of costs, making Wenzhou merchants' business operations very fast and stable. If we say that the initial "clustering" of Wenzhou merchants was only out of self-survival needs, which was an unconscious cooperation; then in recent years, Wenzhou merchants have upgraded from "clustering" to team spirit, and began to consciously join forces.

For example, the Wenzhou home buying groups that frequently attack all over the country.At that time, 100,000 Wenzhou people traveled around to sell their leather shoes.Today there are another 100,000 people in Wenzhou, carrying a large amount of funds of more than 1 trillion RMB, going to Qingdao, going to Suzhou and Hangzhou, and spending a lot of money everywhere to buy real estate.Wen Shang has finally begun to show his strength now.Their every move began to attract the attention of big bosses and banks everywhere, and even alarmed government officials to use government power to intervene.

It is this kind of team spirit that makes Wenshang invincible wherever he goes.What's more, the upgrade from the initial "get together" version to the current "team" version will make Wenzhou merchants even more powerful in future business activities.In this regard, some experts once dubbed the phenomenon of Wenzhou merchants gathering in one industry to develop together as the "puppy economy", which means that a group of puppies can unite and defeat powerful opponents.Wen businessmen naturally don't like to compare people to "dogs". They prefer to call themselves "forest economy"-a forest has big trees, shrubs, and grass. Dou is more dynamic.This statement seems more appropriate.No wonder, a foreign businessman said with emotion: "We are fighting with their fists with one finger, so naturally we can't stand it!"