Chapter 35 Commercial Road 34 Fast fish eat slow fish

The essence of business: The law of competition in modern society is not that big fish eat small fish, but fast fish eat slow fish.In Wenshang's view, when doing business, one step ahead is a business opportunity. Today's market competition is extremely fierce, the market situation is changing rapidly, and the speed of dissemination of market information flow is greatly accelerated.Whoever can obtain information and respond first will be able to take the lead and monopolize business opportunities.Therefore, in this era of "the fastest is king", speed has become the basic survival rule of enterprises.Enterprises must highlight the word "fast" and work hard to quickly respond to market changes, so as to remain invincible.

Legend has it that a businessman traveled all the way to remote Arabia with two bags of garlic and rode a camel.The people there had never seen garlic, let alone such a delicious thing in the world, so they treated the wise businessman with the most warm hospitality in the local area, and gave him two bags of gold as a farewell reward. Another businessman couldn't help being moved when he heard about it.He thought: Isn't the taste of scallions very good?So he came to that place with onions.The people there have also never seen green onions, and even think that the taste of green onions is better than that of garlic!They treated the businessman more graciously, and agreed that gold was far from enough to express their gratitude to the guest from afar. After repeated discussions, they decided to give this friend two bags of garlic!

It is precisely because the first businessman seized the opportunity first and got gold; while the second businessman who followed suit followed suit and got only garlic.It can be seen that when doing business, we must work hard on the word "grab" in order to turn business opportunities into wealth. The speed at which Wenzhou merchants seize the market is really amazing. Often, they inquire about a certain business opportunity on the first day, produce products on the second day, and receive orders to make money on the third day.Dare to "grab" and be good at "grabbing" is a major style of business in Wenzhou.

One day in 1983, an overseas Chinese in Wenzhou called a friend at home from the United States: "The 340,000 policemen in the United States want to change their clothes, two sets for each, and need more than 1.3 million badges. Do you want to do it?" The two Wenzhou businessmen seized the time and went straight to the United States to explain their intentions to the Chief of Police of the United States.The Americans believed that the Chinese could not make a first-class mark, and the two businessmen from Wenzhou said calmly: "There is an old saying in China that 'hearing is believing, seeing is believing', please send two commissioners to China. Take a look."

Two commissioners from the police station came to Wenzhou, and Wenshang showed on the spot that it only took half an hour from feeding materials to finished products.The Americans returned a few days later with a hundred samples.The leaders of the U.S. Police Department saw that the price was only half of the local price, and no deposit was required, so they handed over the sale to the Wenzhou merchants who seized the opportunity.The business of marking the United Nations peacekeeping force and the Hong Kong Garrison is also done by Wenshang in a similar way. The competition for business opportunities is generally fair, and the difference between the business opportunities and the price paid for the results of the competition often depends on the time difference between the business's half-step fast and half-step slow actions.If your own conditions are much worse than those of your competitors, then the sense of urgency for speed is even more important. Yang Weiqiang, general manager of TCL Computer Company, once said that a company is like an all-round athlete. Sometimes it is the endurance and the will to persevere in the cruel competition; sometimes it is the explosive power, to see who is one step ahead in the market. .If you can think, innovate and conceive one step ahead of others, you can not only experience the joy of winning the competition, but also earn enough money.

An example of Wenshang's good grasp of business opportunities in Kunming, which is like spring all year round, is Zhang Murong of Rongfeng Industry and Trade Co., Ltd.In his early years, Zhang Murong sold leather shoes through the streets. One day in 1997, Zhang Murong, a "trader" along the street, suddenly discovered a strange phenomenon. In the huge market, all the woven bags for vegetable packaging were purchased long-distance from Ningbo, Guizhou and other provinces without exception. Not a single woven bag It is from a local manufacturer.However, the textile factory in Kunming has no work to do at this time. What's more, the factory actually sells the textile machine with an original price of 7,000 to 8,000 yuan as scrap iron in order to pay the workers.After learning about these situations, Zhang Murong's eyes lit up, so he seized the business opportunity and resolutely bought back 70 textile machines twice at ultra-low prices, and set up his own industrial and trading company, the project of which was to produce woven bags.The woven bags produced by his textile factory not only meet local needs, but also help the government solve the problem of reemployment for more than 200 laid-off workers.

But the enterprising Zhang Murong was not satisfied with the success he had achieved. He continued to develop markets in other places to seize opportunities. His next target was Panzhihua, a steel city.There, he first invested in the construction of a farmer's market, and then built an advanced cold storage to operate fruits and vegetables, with the goal of focusing on the city's market.He believes that he has the ability to supply the Panzhihua market.What Panzhihua City lacks in terms of vegetables and fruits is a powerful private enterprise with the ability to regulate supply. Of course, the gap is a business opportunity, and the business opportunity will inevitably bring benefits.This is exactly what the people of Wenzhou are staring at.

As the saying goes, "The sky is high for birds to fly, and the sea is wide for fish to leap." The vast territory and huge potential of the inland market have given Wenzhou businessmen with the ability to create wealth a broad space to display.And Wenzhou merchants are just good at discovering business opportunities and being able to seize them first, so they will always be able to find their own positions in different regions and markets according to their own advantages and develop their talents.Of course, with the development of the domestic economy, market competition is becoming increasingly fierce.In this case, it is difficult to succeed without the advanced awareness of others.For Wenzhou people, fierce competition is nothing to fear, and whoever can seize the opportunity is the real hero!

In every business era, a large number of rich people will be forged. They have discovered opportunities in new things that others do not understand, seized opportunities in the twilight period of the latest economic development that others do not understand, and are constantly criticizing themselves when others and society criticize themselves. During the blank period of the law, I exercised myself and strengthened myself in the process of alternating new and old things.Be one step ahead and lead the way. The boss of Fu Hai Group, Luo Zhongfu, is always a pioneer in the newest market. He is good at "earning the first share of money". ", Luo Zhongfu created the myth of rapid growth.

Judging from the history of Luo Zhongfu's fortune, he has always been concerned about such a question, namely: what is most needed in the market.Once he found the need, Luo Zhongfu immediately jumped up and grabbed it.When others followed suit and flocked to him, Luo Zhongfu turned his attention elsewhere to open up new markets.Therefore, Luo Zhongfu is always the pioneer of the latest market, the one who satisfies the greatest needs of the society, and the big winner in the business war. In 1988, Luo Zhongfu, who went south to Zhuhai, began to prepare to invest in the real estate industry.He analyzed the market conditions in this way. He said: "China has the largest population, less land per capita, and less housing area. If people want to live, they must first solve the problem of housing. If the economy wants to develop, it will inevitably drive the development of real estate. Living and working in peace and contentment is important to China. It is the top priority for people. Therefore, real estate development will definitely make money, and almost all the rich in the world cannot do without real estate.” Later facts proved that although there were many twists and turns, Luo Zhongfu’s development of villas and commercial buildings The plan was a great success.

In 1997, Luo Zhongfu filled a gap in the production of high-end furniture in China——introduced a full set of Italian Nix furniture production lines and patented technologies.This is a high-tech product that does not use wood and is popular all over the world.Luo Zhongfu believes that with cheap domestic labor, he will be able to achieve commercial success in China. In short, Luo Zhongfu is always looking for new social needs and new market gaps, and his philosophy is "earn the first money"!Napoleon has a famous saying: The reason why my army wins the battle is because it arrives 5 minutes earlier than the enemy.The battle is like this, if you arrive 5 minutes early, you will seize the favorable terrain and win a complete victory.Shopping malls are like battlefields. If you seize business opportunities a few days earlier than others in business, you will also become the winner of making money. Wenzhou merchants have a natural awareness of following the market, and often seize the opportunity in business competition: the country wants to resume the college entrance examination, and the order for the school badge is snatched by Wenzhou merchants; Shanghai people want to update the statistical table, and the order is taken by Wenzhou merchants; the U.S. Navy, Army and Air Forces want to make military emblems on military uniforms, and the order is taken away by Wenzhou merchants... Precisely because it is ahead everywhere, Wenshang has almost become a synonym for "pervasive" in the eyes of the world, but from the perspective of economic prosperity and wealth creation, people can't help applauding this "pervasive" spirit .It is precisely because of this spirit of "pervasiveness" that Wenzhou merchants became one of the earliest groups of Chinese merchants to seize the market opportunities in the Middle East.Not only that, Wenshang is also eyeing the "holes" in southern Africa, Central and South America, and many corners of the world.Wherever Wenzhou businessmen can reach, there will be business opportunities, wealth, and the dream of prosperity will take root there.Seizing the opportunity and being good at grasping business opportunities made the industrious and brave Wen merchants put bundles of banknotes into their pockets.