Chapter 36 Business Way 35 Dare to be the first

The essence of business: People say: "Cantonese dare to eat anything, but Wenzhou people dare to make any money." It can be seen that Wenzhou merchants have long been famous for their daring. At the beginning of the reform and opening up, a large number of entrepreneurs in Wenzhou achieved success by relying on the "ignorant courage" that was not afraid of the sky and the earth.As the saying goes, newborn calves are not afraid of tigers. In the long river of historical development, there are many times that can provide a stage for Wenshang's "ignorant courage".The courage to be the first in the world is a necessary temperament for explorers who are ahead of the times.

In the late 1970s and early 1980s, the joint production contract responsibility system was still an exciting new thing for farmers across the country, but it had long been an old topic for ordinary people in Wenzhou. In 1956, the collectivization movement in China's rural areas was in full swing, and agricultural cooperatives were established in various places;After the frenzy, sober people began to realize that it is a fantasy to be divorced from the actual development of productive forces. A group of far-sighted people realized that it is difficult to make great progress in a socialist economy that has not gone through the process of capital accumulation, and that the rigidity of the system can make the young socialism lose its vitality.This phenomenon is prominently manifested in rural areas: members of the commune work as foreign workers, and then suffer from poverty and can't eat enough; even though they don't have enough to eat, they still work as foreign workers.

At that time, the new system reform misinterpreted as "capitalism" also took place first in rural Wenzhou. In the spring of 1956, Li Yunhe, deputy secretary of the Yongjia County Party Committee of Wenzhou, and Dai Jietian, director of the county’s Ministry of Agriculture and Industry, quietly began to implement the "personal responsibility system for the lot" and the "production responsibility system for households" in the county's Liaoyuan Cooperative from below the production team. The main content of the test.This can be said to be the earliest joint production contract responsibility system.

In September 1956, this experience began to be rolled out throughout most of the county.At that time, the "Left" trend of thought dominated all policies, and Wenzhou people's household contracting was not only an economic adventure, but also an ideological adventure, and those who advocated it risked ruining their political careers.But Li Yunhe was not afraid. He has been resisting the opposition and crusade from all directions, and resolutely promoted the household contracting of production. Li Yunhe has never regretted the attempts he has made, because he knows that as a party member, everything he does is to make the peasants turn around economically and make the peasants truly the masters of their own land. It is to develop the socialist economy more effectively and build socialism better.History has long proven that Li Yunhe's attempt at reform at the risk of ruining his political career was correct. "Household production contracting" can be said to be the beginning of contemporary Wenzhou economic practice. It has not been interrupted by setbacks, but is being carried out quietly in a partial or flexible form, like a continuous spark. Once the spring breeze is borrowed, it will turn And it can start a prairie fire.Until the end of the 1970s and the beginning of the 1980s, the reform of China's rural economic system promoted the production method of "household production contract" to the whole country under the title of "joint production contract responsibility system". In July 1981, following the release of a briefing from the Research Office of the General Secretariat of the CPC Central Committee, "The injustice case of Yongjia County's trial implementation of "household contracting" in 1956 should be completely rehabilitated" across the country, the "household contracting" finally came to fruition. One of Li Yunhe's The word "dare" can be considered to be true.

Some people say: "Guangdong people dare to eat anything, but Wenzhou people dare to make any money." It can be seen that daring to think, do, and be a person is a major characteristic of Wenzhou businessmen. As long as it can make money, Wenshang has no lack of courage and dares to do anything.Moreover, when doing things, Wenshang does not look at whether the leader has said it, nor does it look at whether others have done it, but only depends on whether the thing itself needs to be done, and whether it can be done in practice.As long as it can be done in practice, they are not afraid of taking risks, and they will do everything possible to find a way to do it.

Wen Shang's whimsy and boldness are always amazing.They bravely ventured into the world, galloped in the business world, and created amazing wealth myths one after another. Wang Junyao, chairman of the board of directors of China JuneYao Group, is an example of Wen Shang's daring to be the first in the world. More than 10 years ago, Wang Junyao contracted and opened the charter flight route from Changsha to Wenzhou, becoming the first private charter flight in China, and has since become famous all over the world for his "daring". In 2002, JuneYao Group became a shareholder of Wuhan Airlines and participated in the investment and establishment of China Eastern Airlines Wuhan Co., Ltd.It was the first time for a private enterprise to take a stake in a state-owned airline, and the "bold" Wang Junyao was the first to eat crabs.

Wang Junyao said: "I have been engaged in the charter business in the civil aviation industry. I have struggled for 11 years, but it was all on the periphery of civil aviation. Only this time, I really entered the core of aviation. This is a great opportunity for me personally and my company. A big leap. Participating in civil aviation is an important witness to the development of Chinese private enterprises. If you want to do it, be the first one. I don’t want to make a lot of money, but for a new attempt and to establish a new image of Wenzhou private enterprises. Regardless of success Whether it is or not, it will leave people with some food for thought.”

In fact, dare to be the first. In the business world, it is very dangerous to be the first to eat crabs. Opportunities and challenges coexist, but if you want to develop your career, you must strive to be the first.A lot of firsts can make the career develop at super speed. As we all know, the famous rich man Huo Yingdong in Hong Kong, the reason for his success lies in the courage and courage of "being the first in the world" and "eating the first crab" pursued by Wenshang. His first step into business was a grocery store in Hong Kong's Gooseneck Bridge Market. After World War II he sold the grocery store and went into the coal business.Soon, he went to Dongsha Island with others to collect a kind of seaweed that can be used for medicine.Of course, every time he enters the Tao or travels, it is not a loss-making business, but a money-making business.

In the early 1950s, when the real estate market in Hong Kong was just emerging, Huo Yingdong suddenly realized that there was an opportunity to make a fortune, and immediately established Lixin Real Estate Company.People in the same industry cast doubtful eyes one after another, wondering if this unknown novice was insane. His first trick made others look at him with admiration: In Hong Kong, real estate is selling "whole buildings", but Huo Yingdong uses the method of industrialization of real estate, promoting the combination of residential buildings and high-rise commercial buildings, and adopts "layering" New methods of selling, booking buildings, paying in installments, etc.His peers immediately felt that his method was feasible and followed suit one after another.It took only a few years for Huo Yingdong to become a well-known real estate businessman in Hong Kong.

While other real estate businessmen were going all out for the "real estate" war, Huo Yingdong had a new idea in his mind.He thought that everyone was trying their best to build houses, so a lot of sand must be urgently needed.He immediately spent a lot of money abroad to buy a large sand dredger.This kind of large sand dredger can dig out 2,000 tons of sand in 20 minutes, and the sand can be unloaded after entering the ship, and the "money" is in vain.Many people saw Huo Yingdong's "posting" and rushed to catch up... But at this moment, Huo Yingdong has obtained the patent right for the supply of sea sand in Hong Kong.

The pursuers were very tight, and Huo Yingdong had a plan: as we all know, the land in Hong Kong is very valuable, and reclamation has great prospects.He felt that this move must be played fast chess! Determined, he immediately purchased various equipment from the Netherlands, the United States and other places, and started Hong Kong's largest international project - the first phase of the submarine reservoir freshwater lake project.The start of this project marked the breaking of the foreign monopoly of Hong Kong's industries, and Huo Yingdong also made a lot of money because of it... This is the benefit of those who dare to be the first, and some people have extraordinary intelligence, outstanding talent, and quick thinking, but why can't they become outstanding entrepreneurs?The reason is that they do not have the courage and determination to take risks.Of course, entrepreneurial risk-taking is not a gambler's all-or-nothing.Entrepreneurs must not only dare to take risks, but also be good at taking risks.In addition, entrepreneurs must also have a vision of development.In the words of Mr. Bao Yugang, we should not be greedy for short-term high profits, but have a long-term perspective. When the sky is clear and the market is booming, we must plan ahead.Entrepreneurs must have an open mind.Beware of the mistakes of empiricism, and avoid taking the secret of your success in a certain period of time and under a certain environment as a panacea. You should be self-confident and rigid in thinking. Instead, you should deny yourself and assess the situation so that you can always remain invincible. In the domestic business circles, Wen Shang's spirit of daring to be the first in the world has always been talked about.From the earliest advent of "household contracted production" at the beginning of the founding of the People's Republic of China, to the 1980s when the financial iron plate was leveraged to attack bank deposit and loan interest rates; from Wenzhou merchants breaking the forbidden zone of the economic system and launching the "shareholding cooperative system" against the wind, to Today, Wenzhou merchants have leapfrogged the management minefield and staged "thrilling acrobatics" such as contracting the sky, land, and oil fields, which have shocked the world. Wenzhou has always been a paradise for Wenzhou businessmen who dare to take risks and have aspirations for thousands of miles.Because the word "dare" takes the lead, among the Wenzhou merchant groups, there are those who entrust the sky and the land, as well as those who entrust the river and mountains. Several farmers in Yongjia County entrust the Nanxi River, a national tourist area, and businessmen in various counties in Wenzhou enclose The stories of investment in hydropower stations and waste-to-energy plants in Baocheng District have also been the focus of domestic media attention for a period of time. Wen Shang has always been famous for his courage.If you ask them what they are most afraid of, it is that they are most afraid of rigidity.In Wenshang's view, the biggest risk is not to take risks and shutting out opportunities in vain.Wen Shang said that development is the last word.With development, the truth has become harder.This is Wen Shang's logic!Wen Shang crossed the river by feeling the stones. Instead of letting the stones block the road and hurt his toes, he used the stones to guide the path.Everything is always on the word "first", and never give up lightly.