Chapter 34 SynTao 33 Only with courage can there be performance

The essence of the business way: only courageousness can make the right choice, courageousness can create extraordinary performance, courageousness can stand out in many business competitions, and courageousness can make great achievements. In Wenzhou, there is such an entrepreneurial story from ordinary to outstanding: A woman who was born in rope making made a small street factory with a profit of only 8 yuan make a profit of 90,000 yuan; she also developed a leather shoe factory that could not survive into a large group with assets of 200 million yuan and more than 3,000 employees.For this reason, she has been rated as a model worker in Wenzhou City, a provincial "March 8th" red flag bearer, and one of the top ten famous female entrepreneurs in China. She is also a representative of the Ninth and Tenth Municipal People's Congress, and has attended the Fourth World Women's Conference of the United Nations... …She is Li Ailian, who wrote about the brilliance of Wenzhou women and won glory for Wenzhou women.

Li Ailian was born in a family of seaport workers. Because of poverty, she dropped out of junior high school after only one year.After that, in order to make a living, she came to the street office to work as a female worker in a rope-tying factory. Li Ailian, who was born not afraid of hardships or tiredness, had a strong nature and was serious about things, soon became a cashier and factory manager.The rope-making factory bought a factory building, and the number of workers increased to more than 100. At this time, the "worker propaganda team" to grasp the class struggle moved in. The rope-making factory was said to be an underground black factory. She was called to hold a study class to explain the problem. He was "shut down" for 54 days, and even put up slogans to "eliminate Li Ailian's pernicious poison" and to "take her to People's Square" to criticize Yun Yun.In the end, nothing was found out and they were released.Thinking of standing on the road in windy and snowy weather, tying ropes, desperately working hard to set up a factory, and finally sitting in a "prison" for 54 days, her heart was hurt to the deepest, and she swore that she would never be a factory manager again in her life!

However, it didn't take long for her to be invited out by Shuomen Street and sent to Xiangyang Leather Shoe Factory as a buyer.The person in charge of the factory couldn't read, and only stamped the invoice when she saw her signature.Her excellent working ability finally made her "surface". In the 1979 democratic election, she was elected as the director of the factory.Public opinion cannot be violated, but there are conditions: At that time, the small street-run factory that made shoe uppers only had a profit of 8 yuan in three years. She said, you can choose me, but you must listen to me.She invited Shanghai masters to change the factory from only making shoe uppers to producing leather shoes.In the first year of taking office, he created a profit of 90,000 yuan, and the factory developed rapidly. He was elected every three years and was re-elected for 9 years.

By 1988, Xiangyang Leather Shoes Factory at No. 75 Wuqiao Road was already a very prosperous enterprise.At this time, Li Ailian, who had superhuman courage, made an astonishing decision, that is, to resign and set up her own factory.With 5,000 yuan savings as capital and a dozen or so employees recruited temporarily, she started the Juyi Leather Shoe Factory. But the ensuing hardships of setting up a factory made this Wenzhou female entrepreneur, who was never afraid of hardship, feel a little overwhelmed.At that time, Li Ailian was in the early stage of starting a business, and she did everything by herself, whether it was running supply and marketing, or focusing on production and management.Sometimes, she has to endure more than ten hours of bumps in a car on a business trip, and sometimes she sleeps on a chair when she takes a train.With a hard-working spirit of being a boss and sleeping on the floor, within a few years, the annual output of Juyi Leather Shoe Factory reached more than 500,000 pairs, of which more than 50,000 pairs were exported to Miami, USA. In 1992, when the new factory building on Airport Avenue was completed, "Juyi" held a relocation ceremony. At that time, the Minister of Light Industry Chen Shineng and other leaders attended the meeting to congratulate. In 1995, Li Ailian formed Juyi Group.That is, in the same year, because of Li Ailian's outstanding performance in Wenzhou, she attended the Fourth World Conference on Women as a representative of Chinese women.

Under her leadership, Juyi Group has developed rapidly. During the 16 years from 1988 to 2004, "Juyi" moved its factory buildings three times. In June 2006, the "Juyi Industrial Park" covering an area of ​​nearly 100 mu in China's shoe capital will be completed, and she will march towards a new target of 1 billion yuan in output value... The story of Li Ailian is quite representative. Her struggle tells us that as long as there is a desire, dreams will surely blossom.On the road of life, you can only be full of passion and fighting spirit in your heart, fight with a courage that surpasses ordinary people, and dare to write a brilliant life, and you will definitely receive fruitful results in life.The following story of a Wenzhou woman also proves this point.

She used to be a teacher, a judge and a prosecutor in the procuratorate. This series of rich work experience has formed her a character of perseverance, courage, rigorousness, rationality and full of emotion, which makes her Competent for the role of senior leadership of a large group.She is Zou Lihua, the female head of Wenzhou native of Xinhu Group. Zou Lihua was born in 1954 in Ruian, Wenzhou. She graduated from the Law Department of Hangzhou University in her early years. She worked as a teacher, judge and prosecutor successively.Later, he resigned and went to sea, and became the chairman of Zhejiang Xinhu Group Co., Ltd. in 1996.She perfectly combines the tenderness of women with the ability and wisdom of handling affairs. With her passionate attitude towards life and dedication to her career, she is constantly pursuing new achievements.In recent years, "Xinhu" has developed a large number of real estate projects in Hangzhou, Wenzhou and Ruian, and achieved good economic and social benefits.

However, like all Wenzhou people, Zou Lihua is also a low-key person who rarely shows up on ordinary occasions.However, on March 5, 2003, Zou Lihua visited the Longyang Road Station Hall in Shanghai, which is the site of the Shanghai Maglev Train Naming Rights Auction. Real Estate Development Co., Ltd. obtained the naming right of Shanghai Maglev Train.Zou Lihua, the chairman and general manager of Zhejiang Xinhu Group Co., Ltd., was quickly "surrounded" by media reporters. In this bidding, the most fierce confrontation with Xinhu Real Estate Development Co., Ltd. is Dazhong Transportation (Group) Co., Ltd.In addition, 7 companies from Guangdong, Guizhou, Shanghai and other places participated in the auction.Zhejiang Xinhu was in high spirits, and Shanghai Public Transportation returned home in a hurry.Is this a contest between Xinhu and Volkswagen, or another challenge from Wenzhou to Shanghai?Reporters have many questions.Public transportation is the leader in Shanghai's taxi industry, and it obviously wants to do more in the field of urban transportation in the international metropolis of Shanghai.In comparison, Xinhu Group is just a joint-stock company with a registered capital of 100 million yuan that came out of Wenzhou, mainly engaged in energy transportation, real estate, marine resources and new materials.

In this regard, Zou Lihua, the Wenzhou-born female head of Xinhu Group, said in a very firm tone: "It is very worthwhile to bid for the naming right of the maglev train at a price of 20.9 million yuan. Our psychological price is higher than this." In the eyes of this strong woman who once worked as a judge and prosecutor, the maglev train represents the speed of Shanghai and China, and it is the only high-speed maglev transportation line put into commercial operation so far, which has an incomparable reputation-enhancing function.She said that the real estate invested by Xinhu Real Estate in Shanghai is called "Xinhu Pearl City", which means that Shanghai already has the Oriental Pearl Tower and the Pearl Rail Line, and Xinhu aims to connect "pearls" with "dots" and "lines". "Become a "city", so that Shanghai's splendor can be absorbed in the city.

It is reported that "Xinhu Pearl City" is currently the largest project invested by Zhejiang enterprises in Shanghai.Zou Lihua revealed that the company will soon sign a contract with Shanghai Maglev Transportation Development Co., Ltd., and then name the maglev train "Xinhu Pearl".Obviously, Xinhu came prepared and determined to win.The idea is to take this opportunity to enter Shanghai's real estate industry in an all-round way, and the current real estate industry in Shanghai is unstoppable and has become a fat meat that domestic and foreign capitals are chasing after each other. Wenzhou people especially pay close attention to it.

Although he knew that the transaction price of this special auction was more than double the starting price and the biggest winner was Shanghai, Zou Lihua said with a smile that although the starting price of 20.9 million yuan was much higher than the starting price of 8 million yuan, the price was still high. within her budget.She said: "Entrepreneurs from Wenzhou came to Shanghai to do big business. We have invested 4.5 billion yuan in real estate projects. It is more reasonable to think about spending this money to buy naming rights. Besides, the Shanghai Maglev train is the world's first Commercial trains, with their speed and high-tech content, are exactly what the 'Xinhu' company is pursuing."

According to industry insiders, the speed of more than 400 kilometers per hour determines that people cannot clearly see the advertisements on the car body when the train is running, but the real value of the naming right lies in the dynamic use of the company, and there is actually a lot of room for actively launching a series of related advertising plans . Shanghai lost out to Wenzhou in the naming right of the maglev train.This incident made Shanghai really appreciate the unstoppable spirit of Wenzhou people and the domineering spirit of Wenzhou people about competition.And all of this came from a masterpiece of a Wenzhou female entrepreneur, and it also allowed Greater Shanghai to see the extraordinary vision, courage and pride of a Wenzhou female entrepreneur. If you have courage, there will be miracles, and if you have dreams, you will be great.Indeed, only courage can make the right choice, courage can create extraordinary performance, courage can stand out in many business competitions, and courage can make great achievements.