Chapter 31 Commercial Road 30 Better to be the head of a chicken than the queen of a cow

The essence of the business way: "It is better to be the head of a chicken than the queen of a cow. Although the chicken mouth is small, it eats; although the cow's queen is big, it excretes dung." Wen Shang believes that doing things for yourself, no matter how small, it is your own Only when you do it will you be interested in it, and you will work hard to do it seriously.Therefore, Wenzhou businessmen do not have the concept of "looking for a job", but only the idea of ​​"looking for business".This "boss philosophy" is actually very much in line with human nature, because "people have no property, so they have no perseverance."

The French Emperor Napoleon said: "A soldier who does not want to be a general is not a good soldier." Wen Shang said: "A person who does not want to be a boss is definitely not a Wenzhou native." Boss", "If you make money, you are the boss, if you don't make money, you are the boss", "Everyone is a boss, big or small". The area around Jiangsu and Zhejiang was originally a water town, but Wenzhou has no communication with the outside world due to its high mountains and far distances, and its folk customs have been fierce since ancient times.There are more bandits and warlords in places where the folk customs are fierce, such as the Northeast, Hunan, and Sichuan; but Wenzhou is an outlier, with more bosses.

What is the boss complex?That is, you must do it for yourself, no matter how small the "career" is, it is your own, and only when you do it can you have the energy to do it with all your strength. One day in 1980, a young and beautiful girl came to the gate of a famous university in the north and set up a shoe mending stall. There was a lot of discussion, which aroused everyone's curiosity.However, her craftsmanship is good, and her classmates are also willing to come to her to mend shoes, and the business is surprisingly good.Of course, some boys secretly handed her notes, and she laughed them off.

One day, a young male teacher came to mend shoes and chatted with her: "Girl, where are you from?" "I'm from Wenzhou!" The girl replied sincerely. "You are so young and beautiful. Don't you feel ashamed of mending people's shoes in public?" The Wenzhou girl said while mending the shoes skillfully, "You make money by crafting, what face do you lose?" It is neither humble nor overbearing.The male teacher was at a loss for words for a while, and then said: "Then you just keep mending, what are your plans in the future?" The Wenzhou girl smiled and said: "I have traveled many places to mend shoes, and the business at the gate of the university is the best. I have made up my mind, I will open a shoe store near here in the future, and I will need you to come and take care of me often!" Not long after, the Wenzhou girl opened a shoe store specializing in Wenzhou leather shoes.A few years later, a Wenzhou girl opened a shoe store in the downtown area, specializing in the wholesale of Wenzhou leather shoes.Up to now, she has become a female entrepreneur with tens of millions of assets.

If you want to be a boss, you must not only have ability, you must also be confident, self-reliant and self-improving. Most Wenzhou merchants are very confident and believe that they are fully capable of supporting themselves.This may seem like nothing to many, but it's actually not that simple.Many people have a dependent mentality and always hope that others will help them solve various problems in life.In Wenzhou, I don’t see such people. They find things to do on their own, and they do what they do if they can’t make money. They don’t think of relying on others. They don’t want to be arranged or dominated by others, and they only want to be their own bosses.

Why does Wen Shang like to be his own boss?Because one of the benefits of being a boss is freedom.The freedom Wen Shang understands is not "do what you want, don't do it if you don't want to, and no one can control it." They think that freedom means having a sense of superiority in spirit, not in how others evaluate themselves, but in doing whatever they want .Ordinary people can't achieve great things. The root cause of the problem is not that they have no ability or ability, but that they care too much about other people's eyes. They are afraid of others' gossip. They have too much burden on their minds and dare not let go. matter.Wen Shang doesn't care what other people say, he can do whatever business he wants, relying on his own diligence and wisdom, and earning a lot of money by legitimate means.

Wenshang is always his own master in spirit, not the slave of others, and what he pursues is the unfettered freedom and passion in self-employment. In real life, most people work for others "9 to 5", receive a fixed salary every month, day after day, year after year, always lamenting that they earn too little. What needs to be asked is: do you have the determination to break this stability and jump outside the circle of "games" to seek another development?To put it simply, be your own boss like Wenshang! Although it is not easy to be the boss at the beginning of the business, not only will you lose your stable and comfortable life, but you will also have to prepare for the hardships of work, as well as bear the risks of business and the consequent impact on your family and relatives, etc.Everything requires you to pay a lot.But at the same time, you can enjoy the freedom and freedom of being a boss like Wen Shang, and of course, your own share of money and wealth.

Xiaoweiying is a street in Liuxiang, Taiyuan, known as a seafood street, and all the seafood restaurants here are from Wenzhou. "Awei Seafood Restaurant" is the first in Xiaoweiying. The name of the restaurant comes from a Wenzhou woman who opened the restaurant. Her name is Awei.In the seafood restaurant, Ah Wei often wears an apron, like a cook rather than a boss, and this is exactly what Wenzhou people do. In 1989, Ah Wei came to Taiyuan.Originally, she wanted to venture into the northern world—because her husband lost hundreds of thousands in business at that time, and the family was still carrying usury.She quarreled with her husband, and came to Taiyuan to see her brother in a fit of anger.At that time, her younger brother was doing a small clothing business in Taiyuan, and he was doing very hard.When Ah Wei first came, he had no money, so he only set up a small stall and made fish ball soup, accumulating a little "original capital".In the second year, she used her own money to open a small restaurant in partnership with her younger brother, and became the owner herself.Since there were very few Wenzhou people who opened restaurants in Taiyuan at that time, Awei’s younger brother gave up his clothes and opened a restaurant instead. In addition, all the people who came to eat were from Wenzhou, so he was a little vanity, and he didn’t dare to let people see him as a "cook", even cooking. He wears a tie all the time, and sneaks out of the kitchen after cooking, pretending to be the boss.The elder sister thought it was nothing, so she persuaded her younger brother: there is nothing to be ashamed about cooking, as I rely on my own labor to eat.At that time, there were no seafood restaurants in Taiyuan. Ah Wei’s Seafood Restaurant was originally opened for Wenzhou people in Taiyuan. Later, Wenzhou people brought all their business friends from Shanxi, and Shanxi people began to eat seafood.The business of the seafood restaurant is booming day by day, and the current signboard was put up four years later.

Ah Wei is very capable and aggressive.She said that she has a man's personality and doesn't like to cry. Except for the time when her husband lost money in business and she cried when she was angry, she never cried again.Until now, she still maintains the habit of the early stage of starting a business. She is both the boss and the "cook" and works in the kitchen. In terms of doing business, Ah Wei believes that the most important thing is honesty.She said: "My mother taught us from a young age, don't play tricks on the scales when doing business, and the same is true for people. You must be honest and help others when you should." Therefore, 90% of those who come to Awei to eat seafood are regular customers. .

In order to cultivate children's self-reliance, Ah Wei deliberately brought his 20-year-old son to Taiyuan to let him learn business and start a business with hard work.A Wei's favorite two sentences are: "If you are from Wenzhou, you must learn how to do business." "If you are from Wenzhou, you must be a boss." Zhu Haifeng, the honorary chairman of Zhejiang Wenzhou Chamber of Commerce and Industry, told a reporter a true story: Once, he met two female students from China, one from Shanghai and the other from Wenzhou.Later, they kept in touch. When they were studying at school, the Shanghai girl lived in the school. After graduation, she found a stable job. After get off work, she just went shopping, went to bars, and lived the life of an office worker every day.And that Wenzhou girl came out to rent a house when she was in school, and came to work in her spare time.With a certain amount of savings, she started a small business by herself and became her own boss. In a few years, she had her own shop and her own house in the United States.

In this regard, Zhu Haifeng sighed and said that Wenzhou people can endure all hardships in order to be the boss, and they can do all kinds of dirty and tiring work. In short, they will find ways to overcome any difficulties.In New York, many successful Wenzhou people started from scratch and worked their way up from childhood to adulthood.In fact, the hard-working spirit of "being able to be a boss and sleep on the floor" is the internal reason why Wenzhou people can become bosses.In addition, so many Wenzhou people from all over the country and from all corners of the country are bosses, which is also related to the custom of "holding groups" among Wenzhou people.Wenzhou writer Bai Huihua once touched on this topic in his book "Actually, You Don't Understand Wenzhou People". A friend once talked to him: "I really don't understand you Wenzhou people. The culture is not good and the language is not good. When they go abroad, they all become bosses. Most of us Shanghainese who go abroad have received higher education, and their foreign language skills are not bad. After a few years, they are still working part-time. He explained this in this way: “Wenzhou people go abroad, even if they only have tens of thousands of yuan in their pockets, as long as they have a foothold, they will look for targets, such as small restaurants, small factories or factories that they want to sell (sell). Small shops, as long as they are suitable for you, you can talk to your relatives and friends abroad and ask them to pay for "friends and friends", so these relatives and friends will give generously according to their own ability. If you pay 50,000, I will If you pay 100,000 yuan, you can quickly make up a million yuan. After you buy the restaurant or shop, you will work hard and pay off the debt first. After three to five years, you will pay off the debt before looking for a bigger shop or factory. This kind of method of gathering members is called "friend" in Wenzhou dialect. As long as everyone is "friend and friend", you will realize the dream of being a boss. Of course, there are also people who started working alone, but the goals of Wenzhou people who work here are also very clear. He wants to be a boss. He starts with hard work and frugality, and after saving money, he goes to other people’s shops or factories, and then gradually grows bigger. Many old overseas Chinese who went abroad in the early years started their businesses in this way, and later went abroad Most of the young people use the method of 'friend'. Think about it, he is not well-educated and can't speak foreign languages. He can only work as a coolie. If he doesn't work as a coolie, he can only be a boss! You can get a good job without taking risks, and you can’t be the boss. It’s also a paradox.” Although Bai Huihua's statement is not without jokes and ridicule, Wenzhou people do have the habit of clinging together. They often go to other places alone first, and once they find a business opportunity, they immediately send a letter back: "There is a lot of money here, but there are few people. Come quickly." !" So it was out of control, one pass ten, ten pass one hundred, the snowball got bigger and bigger.This is a unique reason why Wenzhou is rich in bosses.