Chapter 30 Business Road 29 How can you find tiger cubs if you don't enter the tiger's den?

The essence of business: In the eyes of Wenshang, business itself is a challenge to do business and win by defeating others.Therefore, in the business field, everyone should have a strong sense of competition. "Once you see it, act boldly" has become the experience of many successful business people. In China, Wen Shang must be one of the most adventurous people. There is no foolproof road to success in the world, and the dynamic market always has a lot of randomness, and various combination elements are often unpredictable and elusive.Therefore, if you want to swim freely in the turbulent business sea, you must have the courage to take risks.Some people even think that the main factor of success is risk-taking, and a person must learn to face up to the positive meaning of risk-taking and regard it as an important psychological condition for getting rich.

In the eyes of Wenshang, business itself is a challenge to do business and want to overcome others to win.Therefore, in the business field, everyone should have a strong sense of competition. "Once you see it, act boldly" has become the experience of many successful business people. Wenzhou businessmen can make money because they can seize opportunities and attack decisively.When some people start a business, what they think most is "what to do if it fails", and they can only watch the opportunity slip away from them. A pair of Wenzhou friends have been doing business in Pakistan for several years.When the fighting in Afghanistan stopped for a while, the two traveled from Islamabad to Afghanistan, looking for business opportunities there.

Afghanistan was very chaotic at that time, and people often took advantage of the chaos to loot.Through their relationship, the two of them hired four Pakistani militiamen with live ammunition to escort them all the way, at a salary equivalent to 150 yuan per person per day. After arriving in Kabul, the ministers of the Taliban's six ministries, including the Minister of Commerce and the Minister of Water and Electricity, successively negotiated business with the two businessmen from Wenzhou.During several contacts with them, both of them saw that the telephones in the offices of the six ministries were still the most old-fashioned crank handles.Several ministers made it clear to them that the Taliban needed the Yueqing low-voltage electrical appliances provided by them very much, but they had no foreign exchange savings due to financial constraints, and it was best to do business with them through barter.The two Wenzhou merchants heard that this is also a huge business opportunity. Looking back, many Wenzhou merchants started from buying and selling.So they quoted the price, and the ministers repeatedly praised China's low-voltage electrical appliances for their low price, and the order placed on the spot was worth millions of dollars.

But making money in Afghanistan isn't easy.Once, Taliban soldiers arrested the two Wenzhou businessmen for taking pictures of passers-by, and threatened to punish them severely.According to Taliban regulations, it is not allowed to take pictures of people in Afghanistan, otherwise they will be severely punished. Fortunately, the Minister of Water and Electricity of the Taliban came forward immediately after hearing the news, and the two Wen businessmen were released three or four hours later. Although it was a false alarm, it was enough to make people shudder.Wenzhou businessmen who dare to take risks can do business in places where wars are raging, so is there any money they can't make?

In addition, the courage of Wenzhou businessmen to make money is also reflected in their daring to put all their eggs in one basket when starting a business or at a critical moment.Similarly, for those who have 100,000 yuan to start a business, ordinary people will leave 30,000 yuan as a retreat, and Wenzhou businessmen will borrow another 100,000 yuan to start a business. Zheng Xiukang, chairman of Kangnai Group, is such a person. In the early 1980s, he determined that he wanted to set up a leather shoe factory, so he resolutely resigned from the government office. But at that time, he had insufficient funds, so he sold his watch, bicycle, and finally even his wife’s dowry. It was also sold, but not enough.The ruthless Zheng Xiukang knew that his uncle left several hundred dollars, which was regarded as the "coffin capital" that the old man planned to save, but in order to set up a factory, Zheng Xiukang had no choice but to borrow the few hundred dollars from his uncle brazenly.Relying on the courage to start a business with the "coffin book", Zheng Xiukang insisted on developing a small leather shoe factory into a leading enterprise in China's shoe industry.The company's annual sales are more than 700 million yuan, and the profits and taxes are nearly 100 million yuan.

Don't be afraid of not being able to do it, but be afraid of not being able to think of it.Wen Shang believes that people will not regret if they fail to achieve the things they think of after hard work, but they will regret for life if they don't try the things that are easy to do. "Fortune likes to be with the brave." Adventure is a kind of courage and courage manifested in people.Materialist dialectics tells people: Adventure and harvest often go hand in hand.There is danger in danger, and there is profit in danger. If you want to have outstanding results, you should take risks.Only the desire to succeed, but dare not take risks, how can you achieve your set goals?If you want to succeed but are afraid of taking risks, you will often lose good opportunities at critical moments, because risks are always associated with opportunities.In a sense, the greater the risk, the greater the chance of success.To go from poverty to prosperity requires grasping opportunities, and opportunities are a channel that is equally spread in front of people.People with an overly stable mentality often miss opportunities to make a fortune, so we should seize fleeting opportunities in life, and we will lose them if we are too cautious.

Around us, many very successful people are not necessarily because they "can" do it better than you, but more importantly, they "dare" to do it than you. Yin Mingshan, President of Lifan Group, is obvious to all. In 1989, Yin Mingshan was the largest bookseller in Chongqing.Because it was so smooth, he began to reflect: Although this industry is raging and active all over the country, it has already seen the bottom at a glance.As far as the situation at that time was concerned, it was destined to be a small industry.So, he made a decisive decision and decided to close the door.

His resolute abandonment resulted in an entire warehouse of books not being sold, and several trucks were used to pull them to the waste collection station.Later someone commented: "Yin Mingshan's greatest skill is to be able to afford and let go, and to do things beyond the imagination of others." After a long period of exploration, Yin Mingshan grandly set up a factory to assemble engines, which led to the emergence of Chongqing's "motorcycle gang", and later became known as the "biggest gang" in Chongqing. The so-called "moto gang" refers to a large number of bosses who make their fortunes entirely from the production of motorcycles and their accessories. In the early 1990s, the motorcycle owners in this city always had to be cautious and fearful when they mentioned the leader of the domestic motorcycle industry "Chongqing Jialing" and the second child "Chongqing Jianshe", because if the two major groups made small moves, some people might Get rich overnight, while others can be ruined in an instant.

One of Yin Mingshan's "motorcycle gang" friends runs a school-run motorcycle factory.Once he told Yin Mingshan that he needed hundreds of engines every month, but he had to go to Henan to buy them.Yin Mingshan's inspiration was stimulated by his friend's expression, and he said to his friend: "Maybe I can help you get a better engine." In 1992, Yin Mingshan registered and established the Hongda Vehicle Parts Research Institute with a start-up capital of 200,000 yuan and 9 stragglers.In the rented production site of less than 40 square meters, Yin Mingshan told everyone ambitiously: "Our ideal is to manufacture an engine that is not available in China." The ideal is lofty, but the operation must be realistic.At this moment, the motorcycle market is so violent that it is almost deformed, and the demand for the engine market is as big as it is.Yin Mingshan found that the cost of buying engine parts from the maintenance department of Construction Group, assembling them into engines and selling them was only 1400 yuan, while the selling price was as high as 1998 yuan.This was a shortcut that no one in the Chongqing market had taken at that time, and Jianshe Group was unaware of it.

At the beginning, Yin Mingshan bought these kinds of parts today, and the other kinds of parts tomorrow... In short, he bought all the parts, but he couldn't let the other party feel that he was facing competition.At the same time, Yin Mingshan also knew that this kind of days would not last long, and once the climate formed, the construction group would definitely get stuck.So which accessories may be stuck?The part they produced themselves, of course.Therefore, from the first day when the engine was installed, Yin Mingshan actively contacted the supporting factories to design the spare parts he needed.About 4 months later, several key parts were developed, and the construction group woke up overnight and ordered that not a single part should be handed over to Yin Mingshan... However, the baby in the cradle can already walk by itself.

This road squeezed out of the cracks brought them to the top of the industry seven years later. Since 1993, with the intensification of market competition, Chongqing's motorcycle industry has been reshuffled. Yin Mingshan's Lifan Hongda Group, with a sales revenue of 1.6 billion, surpassed Jialing and Jianshe to become the leader of Chongqing's motorcycles. If any enterprise wants to grow bigger, the risks it faces are long-term, huge and complex.The process of an enterprise from small to large is a process of fighting wits and courage, a process of coexistence of risks and opportunities, and it is possible to hit the rocks and sink the ship at any time.In the process of enterprise development, many difficulties and risks are often encountered, such as financial risks, personnel risks, decision-making risks, policy risks, and innovation risks.To be successful, you must have the courage to "get in touch with risk".If you don't take risks, you will never succeed.And Wenzhou businessmen are good at facing risks. They know that making money in business is like a kind of gambling.In fact, all life decisions are actually gambling.Life can have several fights, only those who dare to fight will have a brilliant tomorrow.