Chapter 29 SynTao 28 Don’t Be Afraid of Poverty, Dare to Start a Business

The essence of business: In the eyes of Wenshang, poverty is not terrible. As long as you have the perseverance to endure hardship and start a business, you can earn money and gain wealth, so that you can improve your life and change your social status. Wenshang believes in the idea that money can change a person's identity, status and reputation.In a word, money can change life. The British writer Shakespeare has a wonderful discussion on the magic of money in the famous "Timon of Athens": "Gold! Yellow, shiny, precious gold... This thing, just a little bit, can make the black What is ugly becomes beautiful; what is wrong becomes right, what is humble becomes honorable, the old becomes a young man, and a coward becomes a warrior..." In a word, if you have money, you will have the opportunity to change your life. chips.

In the 1960s, Liushi Town, Zhejiang Province was just an obscure and poor town in the south of the Yangtze River.Here is "seven mountains, two waters and one land". Farmers rely on the land for food, and their lives are very difficult.A boy was born in such an environment, and his childhood was spent in a hut with walls built of gravel and bamboo curtains as the door.In addition to farming, his father subsidizes the family by repairing shoes.When the boy reached the age when he should go to school, his parents, who were uneducated but expected their son to be successful, tightened their belts and sent him to school.However, the love for his son finally did not resist poverty.When the boy graduated from junior high school, his father was injured in labor, and the burden of raising his younger siblings and supporting the family fell on his shoulders.The boy from a poor family was forced to drop out of school, took over his father's shoe mending burden, and started a career of mending shoes in the streets and alleys.This year, the boy was only 13 years old.

The boy likes to read, but he also understands: the family is difficult, and he can only shoulder the burden of mending shoes at a young age.In order to earn more money, he picked up three bags of shoes every day and went home to work overtime, often until late at night or even until dawn.The boy is a serious and down-to-earth person.He is very particular about mending shoes, and always strives to mend the guests' shoes without leaving any traces, making it look as if they hadn't been mended. When recalling those difficult days, he now said: "Seeing other people's children go to school and seeing other rich children eating and drinking happily, I think we should earn more money so that the whole family It was as simple as that to improve your life.” It can be seen that at that time, the concept of “money can improve life, and money can change life” had already taken root in the heart of this impoverished teenager.

The feeling of being discriminated against in those half-starved days is indeed unforgettable.However, the hardships and sufferings did not crush him, but shaped his strong and unyielding character, hard-working, self-reliance, and indomitable spirit, which strengthened his confidence in life. In his shoe repairing career, there is one thing that he will never forget.It was a very cold winter, and the northwest wind rolled up sand and dust towards people.The boy was on a low bench as usual, repairing the shoes of the guests.Under the attack of the cold wind, his hands holding the needle awl and thin thread were very stiff.At this moment, he really wanted to warm his hands, but he didn't do it because he didn't want to make the guests wait an extra minute. In such weather, waiting an extra minute is really a pain.But the weather was too cold and the soles were slippery. Suddenly, a sharp awl pierced deeply into his finger. He wanted to pull out the awl, but he couldn't because the awl had a barb.After the father heard about it, he rushed over to help his son pull out the awl.The boy wrapped his bleeding finger with a piece of torn paper, still gritted his teeth, and finished mending the shoe with great difficulty.

Years later, he, who has become a billionaire, recalled this "extraordinary experience" and said: "When I repaired shoes, I made more money every day than my peers. Be reliable." While repairing shoes, the teenager found an opportunity that could change his life.At that time, there were many supply and marketing workers in Liushi, Wenzhou, running supply and marketing all over the country. They brought back a lot of information. Since the country implemented a planned economy system, all the factories sold were complete machines, and most of them were sold in batches. Parts that are broken are often hard to come by.The business-minded Liushi handicraftsmen seized the market demand and dismantled broken machines to sell parts. Many pioneers also started to manufacture machine parts. Slowly, assembly workshops appeared in Liushi. At the age of 16, he couldn't hold back any longer. He found a few friends, borrowed money together, and finally built a workshop-style "Qiujing" switch factory in a dilapidated house.

Through strict quality control, "seeking refinement" all the way through the barriers, after several years of hard work, finally created the "Chint" brand.It is precisely because of hard work and hardship that this once discriminated rural child, this impoverished youth, this little shoemaker who walked the streets and alleys, became famous ten years later, and was not only honored as "Top Ten Events of Wenzhou's Reform and Opening Up". People", and has become the chairman of Chint Group with billions of assets.He is Nan Cunhui, who is now highly respected by Wenzhou people and personally received by President Jiang Zemin.

In fact, among all living beings, there are many people like Nan Cunhui who have changed their life and social status through hard work and continuous struggle, and Michael is one of them. Michael was born into poverty and his family was very poor.Before going into business, he was a waiter in a hotel, and what he did was to carry luggage and clean cars for guests. One day, a luxurious Rolls-Royce car was parked in front of the hotel, and the owner ordered: "Wash the car." Michael had just graduated from middle school at that time, and he had never seen the world. He had never seen such a beautiful car. , can not help but be somewhat surprised.He admired the car while washing it. After wiping it, he couldn't help but open the door, wanting to go up and enjoy it.Just then, the foreman came out, "What are you doing? Poor!" The foreman reprimanded, "You don't know your identity and status? A person like you is not worthy of a Rolls-Royce for the rest of your life!"

The humiliated Michael swore from then on: "In this life, I will not only sit in a Rolls-Royce, but also own my own Rolls-Royce!" His determination was so strong that this became the goal of his life.Many years later, when he was successful in his career, he bought a Rolls-Royce sedan!The successful Michael has also won the respect and recognition of the society. In reality, there are always such people: they are influenced by fatalism and resign themselves to fate; or because of their cowardly character, they are accustomed to relying on others; or because of their poor sense of responsibility, they dare not take responsibility; Because of the lack of ideals, they live in vain... In short, they set a low profile for themselves, avoid when things happen, dare not be the first, dare not change their thinking, and are dominated by a negative mentality, and do not seek progress.

And rich people like Nan Cunhui and Michael, who have come out of poverty, regard poverty as motivation, work hard to start a business, and use money and successful careers to change their unfortunate lives.In this regard, Gao Pu once said: "Not every misfortune is a disaster, and the adversity in the early years is usually a kind of luck. Fighting against difficulties not only tempers our lives, but also prepares us for more intense competition in the future. experience." In the eyes of Wenshang, poverty is not terrible. As long as you have the perseverance to endure hardship and start a business, you can earn money and gain wealth, thereby improving your life and changing your social status.