Chapter 23 Business Road 22 Four or two to make a lot of money, making big money with small money

The essence of business: making big money with small money is a good game for rich people in Wenzhou to get rich.In life, not everyone has a rich "rich dad". Most rich people are also poor at the beginning, but the rich will not be poor forever after all.Capable and self-reliant Wenzhou people will exhaust their wisdom and strive to get rid of the status quo of poverty.The method of making big money with small money is a common method for Wenzhou people to get rich. The success of a wealthy businessman does not come from a very high starting point, and he does not think about doing big business and making big money from the very beginning.People in Wenzhou understand that everything should start with small money and proceed step by step, only then will the snowball of wealth grow bigger and bigger.

Start small, start from scratch, proceed slowly, and don't underestimate those inconspicuous things.This principle has never failed since ancient times, and has been practiced countless times by many successful people. There is a young man named Li Lin in Wenzhou who started as a businessman who ran a small restaurant.When he saw the daily crowds in McDonald's, he lamented the huge commercial profits hidden there. He thought that if he could run McDonald's as an agent, the profit must be extremely considerable. He acted immediately, found the person in charge of McDonald's headquarters, and explained his intention to represent McDonald's.However, the words of the person in charge posed a problem for Li Lin - the agency of McDonald's needs 2 million US dollars in funds.But Li Lin didn't have enough money to act as an agent, and the difference was far.

Li Lin didn't give up because of this, he decided to save $1,000 for himself every month.So every first day of the month, he deposits the money he earns into the bank.In order to be afraid of spending the money in his hands, he always deposits $1,000 in the bank first, and then considers his operating expenses and daily living expenses.No matter what happens, keep doing it. For his original plan, Li Lin persisted in saving for 6 years.Because he always deposits money at the same time—on the 1st of every month, even the service lady in the bank knew him and was moved by his tenacity! Li Lin now has $72,000 in his hands, which is the result of his long-term efforts.But in terms of 2 million US dollars is still far from enough.

Knowing this, the person in charge of McDonald's was finally moved by Li Lin's unremitting spirit, and immediately decided to hand over all the agency rights of McDonald's to Li Lin. In this way, Li Lin started on the road to success, and continued to develop into new fields in the days to come, becoming a generation of rich people. If Li Lin hadn't insisted on saving $1,000 a month for himself, there wouldn't be $72,000.If he only thought that the money in his hands was too insignificant to achieve a big business, then he would always be an unknown small businessman.In order to let the seeds in his heart germinate, Li Lin slowly enriched his pockets starting from 1,000 US dollars, and for as long as 6 years, he finally moved the person in charge and started his own rich life.The tall buildings rise from the ground.Don't think it's a shame to bargain with others for a penny, and don't think that small businessmen are worthless.Money needs to be accumulated penny by penny, and these small money can become the capital to earn big money in the future.

In market competition, ordinary people who do not have a lot of money will inevitably be constrained by various factors when they want to make money.Therefore, in order to achieve their goals, some investors with broad minds take detours and use small fish to catch big fish. This is the usual strategy of Wenzhou businessmen. There is a young man named Anderson in Sacramento, California, who sells household goods by correspondence.First, he published his "one-dollar merchandise" advertisements in leading women's magazines. The manufacturers posted were all well-known and large manufacturers, and the products sold were all practical. About 20% of the products were purchased for more than one dollar, 60 The purchase price of % is exactly one dollar.So as soon as the magazine came out, the number of order orders was like a snowflake, which made him breathless.

He doesn't have much money, and this method doesn't need money. When the customer sends money, he can just use the money to buy the goods. Of course, the more remittances, the more losses he will make, but he is not a fool. When sending goods to customers, he will send 20 kinds of product catalogs and product illustrations ranging from $3 to $100, and a blank sheet money order. In this way, although there is some loss in selling one dollar of goods, he buys the "security" and "credit" of a large number of customers with a small amount of loss in goods.Customers will not buy more expensive things from him under suspicion and fear.Such an expensive item can not only make up for the loss of a dollar item, but also can make a large profit.

In this way, his business snowballed bigger and bigger, and a year later, he set up a communication sales company.Three more years later, he employed more than 50 employees, and in 1974, sales topped $50 million. His method of catching big fish with small fish has amazing effectiveness.At first he had nothing, but since he started the business of taking small losses and making big money, within a few years, he established his communication sales company.He was just a 29-year-old lad at the time. No matter who it is, the road to making money is always bumpy and tortuous. In market competition, some business operators cannot achieve their goals at once due to the limitations of objective conditions such as funds, equipment, talents, and technology.Anderson's example tells us: It doesn't matter if you don't have capital at first, you can use other people's money to build a reputation first and achieve great success.This shows that it is unrealistic for anyone who wants to make money to follow a straight line to achieve the goal he believes, and there is no precedent in the world to reach the peak of glory in one step and become a big fat man in one bite.Making money is like being a human being. There are twists and turns in the straight path, and there is a straight path in the twist. If you want to follow the diameter, you often end up in a desperate situation. However, the road explored through hard work can sometimes reach the end first than the diameter.This also shows that in order to create wealth, it is indeed necessary to adopt circuitous tactics in the actual market combat, to find opportunities, to seek straightness, and to develop in a circuitous manner.