Chapter 24 Business Road 23: Suffer a lot and make a fortune

The essence of business: "If you can do what others don't want to do, if you can suffer what others can't, you can earn money that others can't." This is the experience of Wenzhou merchants in making money. Wenzhou is located in the "southeast corner" of China, which is a poor, remote and relatively closed place. For a long time, Wenzhou people seem to have been abandoned in the corner.In addition, Wenzhou is surrounded by mountains on three sides and water on one side, so the traffic is quite inconvenient.This unfavorable geographical environment has caused Wenzhou to be isolated from the world.However, in order to break through this closed and impoverished living environment, Wenshang, who are not succumbing to the status quo by nature, have a spirit of hard work and perseverance.

In the book "Wenzhou's Business Classic", the author once introduced: as early as in the "Sui Shu Geographical Chronicles", there is such a record: "In Yongjia County, women are diligent in weaving, and there are people who wash yarn at night and make cloth at once. , commonly known as 'chicken cloth'." Lu Jin of the Qing Dynasty recorded a more specific image in "Dongou Zhanglu": "Women in the Dongou area worked hard to weave. The same goes for the daughters of women and the women who hang down the whites." They weave ramie in summer and spin cotton in winter, day and night, they not only weave their own cloth to make clothes, but also sell the woven cloth in the market.This spirit of hard work is also reflected in other social fields such as agriculture, fishery, and handicrafts.

Zhen Dexiu, the governor of Wenzhou in the Song Dynasty, once wrote that the farmers in Wenzhou "are diligent in farming, and the soil is as ripe as crisp; diligent in cultivating seeds, the grass roots will die; diligent in cultivation, and the water storage will be full; diligent in manure, the seedlings will grow twice as long." . There is such a record in Wanli's "Wenzhou Fuzhi": "The warm soil is muddy, the soil is thin, and the people can overcome it with diligence." Today's Wenzhou has created one economic miracle after another, which has attracted the attention of the world, thanks to the traditional spirit of hard work and hard work of Wenzhou merchants.

Some people say that small bosses make money by hard work, medium bosses make money by business management, and big bosses make money by investment decisions. "Being a boss during the day and sleeping on the floor at night" is a true portrayal of Wenzhou businessmen's early entrepreneurship.It is with this spirit that they can quickly expand the scale of the enterprise in the absence of resources and policy support.The hard work in the entrepreneurial stage is to do it yourself. The boss should take more actions and work more. This can not only save the cost of hiring people, but also keep abreast of customer needs and market conditions. More importantly, he can hone his will. This enables us to face all business challenges with a calm mind in the future.

Luo Yunyuan, vice president of Wuhan Wenzhou Chamber of Commerce and chairman of Wuhan Wanjialong Supermarket Co., Ltd., can be regarded as a typical representative of hard work.He started his business at the age of 16. At that time, he only had a few dozen yuan on him. He once starved for three days and three nights on the streets of Wuhan because he had nowhere to go.And now, he participated in the investment and creation of Wuhan Wenzhou Industrial Park covering an area of ​​more than 1,000 mu, with an initial investment of nearly 200 million yuan. Recalling when he first started his business, Luo Yunyuan was a person who had suffered a lot and suffered a lot. One day in 1987, 16-year-old Luo Yunyuan walked out of the house with more than 100 yuan and went out to make a living.But shortly after arriving in Wuhan, he only had dozens of yuan left on him.At that time, he began to worry about his own livelihood, so he could only eat the cheapest noodles in clear soup. After a few days, he didn't even have money to eat noodles, so he had to suffer from hunger for three days.

Later, he had no choice but to seek help from fellow villagers and friends, borrowed money and rented a shop, and borrowed some goods from fellow villagers, thus opening a very simple shop of his.In the first few years, the business could barely make ends meet.Since 1992, his business situation has been improving year by year, and his annual income can reach hundreds of thousands of yuan. After the business went smoothly, his customers increased.But most of the customers come from the surrounding counties, and they like to bargain. Luo Yun far does not like to contact with such people, so he hired a person to help him manage the business.But by mistake, that person was not good at management and couldn't bear hardships, and in the end he almost destroyed all his business.At this time, Luo Yunyuan tried his best to turn the tide and worked hard, and finally the business gradually improved.It is well known that Wenzhou people have ambitions for money. Of course, Luo Yunyuan is not satisfied with an annual income of hundreds of thousands.He later cooperated with a Taiwanese on Minsheng Road to develop the Huazhong Hardware Market and achieved great success.

Now Wenzhou merchants are still praised by the public for their "hard work and ability to endure hardships" both at home and around the world.No matter in the north, in the south, or in the backcountry, there are footprints of Wenzhou merchants.These are the fruits of the traditional spirit of hard work represented by "Jiming Cloth", which is one of the important ideological foundations of the "Wenzhou Model". The Jewish-like Wenzhou people are scattered or concentrated in every corner of the world.Recognized tenacity, hard work and down-to-earth intelligence have condensed into the whole essence of Wenzhou spirit, which has been continuously carried forward by Wenzhou merchants scattered all over the country for thousands of years.Today, the incomparable tenacity and forward thinking of Wenzhou merchants have become the most distinctive highlights of Wenzhou.

Among the overseas Chinese in Spain, Mr. Wang Shaoji, the president of the Spanish Triple E Company, is one of the best in the business world.When he stepped into the business world, he experienced all kinds of difficulties, confusion, confusion, helplessness and struggle. Wang Shaoji, who was born in Wenzhou, Zhejiang, is the same age as the Republic of China. He once specialized in conducting and orchestral instruments at the Hangzhou Conservatory of Music and the Shanghai Conservatory of Music. In 1985 he moved to Madrid with the help of a friend to make a living.When he first arrived in Spain, Wang Shaoji, who only had 20 US dollars, worked as a dishwasher and waiter in a Chinese restaurant, and even ran a small business in neighboring Portugal.He worked as an ironer in a small garment processing factory and spent the most difficult period of his life.The crowded workshop is very simple. They work here during the day and sleep here at night.There is no bed, so I sleep on a broken mattress picked up from the side of the road.The summer in Madrid is very hot, and the temperature in the poorly ventilated workshop sometimes reaches above 40°C.The ironer holds a hot iron, which is unbearably hot.Wang Shaoji is in charge of ironing trousers. He has to iron a pair of trousers in half a minute. From the perspective of ordinary people, this is indeed a hard, tiring and stressful job.

But Wang Shaoji persevered, and often found time to study in Spanish schools run by local Chinese.In Spain, the language barrier is almost a problem encountered by all overseas Chinese.Not knowing the local language is tantamount to being blind, let alone making any progress.Spanish is very versatile, but very difficult to learn, especially when it comes to listening and speaking.The Spanish speak very fast, and they cannot understand or speak without years of hard study.After hard study and practice, Wang Shaoji gradually mastered Spanish, laying the necessary foundation for future development.

In the early 1990s, after several years of painstaking efforts, the Triple E company founded by Wang Shaoji has become the main partner of Spanish imports of Chinese goods. The Chinese newspaper "Ouhua Bao", which made his career more developed and his life more brilliant. In the face of today's great achievements, the philosophy of life that Wang Shaoji believes in is the words of Mencius: "Heaven will send great responsibilities to people, and they must first work hard on their minds and bones..." Any successful businessman knows that, Being able to bear hardships can only be regarded as a "compulsory course" for getting started. Without the spirit of bearing hardships, nothing will be accomplished in the business field.

Wenshang has a saying: If you don’t know how to suffer, you don’t know how to do business.Learning to bear hardships and stand hard work is the guarantee of business success. Many people in Wenzhou Shang left their hometowns and moved to various places, and most of them dragged their children with them. This is difficult for ordinary people to do.