Chapter 22 Business Road 21 Small business makes big money

The essence of business: Wenzhou people have a unique way of doing business, that is, small businesses make big money. In the eyes of Wenzhou people, big money and small money are all money, and they will never let go of opportunities to earn a few cents. Wenzhou people have always been down-to-earth and pragmatic when doing business. Because of limited funds, they focus on starting small.They are very hardworking and have a very tenacious will. In their own popular saying, they can be the boss and sleep on the floor.They are pragmatic and hard-working, and they will spare no effort to do as long as they earn a penny.Even if the business has already spread relatively large, Wenzhou businessmen will still work as hard as they did in the early days.They will not dislike those small businesses that seem to have little money to make. They are often screws and nuts that cost a few cents, and small components that cost a few cents. They will take them seriously and plan small businesses as careers.Starting from scratch, step by step, down-to-earth and meticulous, these are the common characteristics of Wenzhou people's entrepreneurship, unlike some places where people can't make big money, and they don't want to make small money, so they have nothing to do but complain about the lack of opportunities. No fortune.

According to the "Qingdao Daily" report: Many Qingdao people were surprised by the first chamber of commerce that appeared in the island city in more than 50 years. The "surprise" is not due to the long absence of the "Chamber of Commerce", but mainly because this chamber of commerce was established by Wenzhou people in Qingdao, named "Qingdao Wenzhou Chamber of Commerce".The establishment of this chamber of commerce shows that Wenzhou people doing business in Qingdao have formed a considerable scale. Since about 1980, people from Wenzhou have come to Daocheng to do business.At that time, there were not many of them, just dozens of people. Today, this number has become nearly 40,000.Most of these Wenzhou people are "bosses". Over 10,000 enterprises have been registered and established in Qingdao, with a total capital of about 7 billion yuan, involved in clothing, shoes and hats, lamps, catering, food, photography, electromechanical, printing, and packaging. , transportation, building materials, real estate, import and export and more than 30 industries.Most of the Wenzhou people who set up shops and factories in Qingdao are doing very prosperous business.

These Wenzhou bosses with bulging "pockets" started out as small businesses, and the main way of making a living was to walk around the streets and try their best to sell various small commodities produced in Wenzhou. Wu Kefu, who came to Qingdao to promote Wenzhou products 20 years ago with 5,000 yuan borrowed from east to west, is now the chairman of Qingdao Yuhuan Lighting Decoration Co., Ltd. and Qingdao Lighting Market.He said that we should start small in business and earn every penny. This is our specialty and the secret of our success in Qingdao. It is precisely because of this unobtrusive entrepreneurship, from small to large, that countless Wenzhou people rely on buttons, labels, trademarks, signs, trinkets, and small toys, which are inconspicuous to outsiders. Dongxi” has completed its own capital accumulation, and at the same time completed the early scale construction of Wenzhou’s regional economy, subdivided into professional production and sales bases one by one, not only with “small” vitality, but also formed a “big” strength , has strong market adaptability and strong competitiveness.If we compare Wenzhou's regional economy to a big car, and the production in Wenzhou's family workshops and the sales of street vendors are one of the wheels of this big car, then the demand tension in the small commodity consumer market or the blind or blank spots in the market, It can undoubtedly be said to be another wheel of this cart.

It can be said that "small commodities can also make a big market". The legend of buttons turning into gold coins and lighters becoming the overlord is not mysterious. History is what many visitors and entrepreneurs are interested in.