Chapter 17 SynTao 16 hides its edge and keeps a low profile

The essence of business: Wen Shang has always hidden wealth.They don't show off, don't show off their wealth, and keep a low profile. This is Wen Shang's philosophy of life. In Wenzhou business, the more successful you are, the more you will try your best to keep a low profile, you will not act too much, treat people and things calmly, be sharp but restrain your edge, and don't like to show off yourself.Wen merchants like to do things down-to-earth, and avoid tricky things if they can. Unless the tricks and high-profile have a strategic purpose, they would rather keep a low profile.

People are afraid of being famous and pigs are afraid of being strong.Wen Shang knows that big names and big profits are easy to attract people's envy, so reducing the edge is a wise way to protect oneself.On the contrary, those who have just developed in the business world and started to make some achievements, because they are not as full of successful experience as successful people, one or two proud things have already made them very proud, and they will show it intentionally or unintentionally.Just like those porn stars, they are born beautiful and hard to give up. If they want to be favored by film dealers, they must find opportunities to appear in public and strive for exposure in newspapers.

This is also the case for Wen Shang, who often have to show their talent and play the role of a star in social situations.Some people are unwilling to be low-key and lonely on occasions that have no business strategic significance. They have to do something to attract the attention of others.In the social circle, this kind of people are really talking nonsense, or doing some big moves to attract attention, while women are dressed in fancy clothes and are very sexy. Another kind of situation where they show their edge is in terms of competition skills. When fighting for business, they deal with it in a high-profile way, using all kinds of means to win business and orders, and they are aggressive and arrogant. , Introduce the competition among TV ratings into his own business.

The shopping mall is a place for competition. In principle, this is conducted in accordance with fair competition. The spirit of free enterprise must be fair, and it must be conducted under the circumstances permitted by law.The means of competition will be affected by emotions. Many operators may not be honorable in their means of competition. They will use unscrupulous means against their competitors and take illegal and harmful actions, which will not do them any good. Standing out can only be done when it makes strategic sense to win business.Wen Shang should keep a low profile at ordinary times, which is the only way to avoid being a target.In addition, being too aggressive often affects interpersonal relationships. Everyone likes to make friends with some humble people. Being too proud will inevitably destroy relationships.Business development depends on the help of many people and things. The right time, place and people are all important. Harmony between people means paying attention to interpersonal relationships. Modesty can make interpersonal relationships more harmonious, but the result of being too aggressive is just the opposite.

Fighting against the sea of ​​business, Wen Shang always likes to hide his secrets and strategize, especially when it comes to public affairs, he usually doesn't do it himself. Speaking of Wenzhou merchants, many people will think of the "Wenzhou real estate speculators group".And what Wenshang is best at is speculating in shops.For shops, Wenzhou merchants seem to have a special complex.In fact, Wenshang speculators do have foresight and courage. One day in April 2005, a Wenzhou businessman set a new record for Wenzhou people to "speculate" shops - bought the Pacific Commercial Center by the West Lake for a full 1 billion.Its business area, in the words of this Wen businessman, is "as big as two Intimes".And this commercial center can be said to be the first large-scale shopping center in Hangzhou.

In addition, this Wenzhou businessman has a grand ideal. He plans to establish a China trade city in Frankfurt, Germany.20 million RMB was invested in this trade city, and 6 Chinese businessmen in Germany became shareholders.Among them, the leading Wen businessman accounted for 30% of all shares.Now, this trade city is planning to attract investment, mainly for businessmen in East China, Jiangsu and Zhejiang.Today, the construction of this trade city in Germany is still in full swing, and this Wenzhou businessman and his Wenzhou partners first implemented this more ambitious plan in Hangzhou.And what kind of person this Wen Shang is, who made such a big shot, is rarely known to the world.However, taking over the business market of the Pacific Commercial Center has made him, who has always been low-key, inevitably become the focus of everyone's attention.He is Ni Jiancheng, chairman of Zhejiang Universal Holdings Group Co., Ltd.

In May 1962, Ni Jiancheng was born in a village in Yueqing, Wenzhou.The family conditions were very bad at that time.Forced to survive, he followed his elder brother after graduating from high school and came to work in an engineering team. Due to his hard work, in 1981, he was ordered to come to Shanghai with the engineering team to build a staff dormitory for the Shanghai No. 3 Light Bulb Factory.It was here that Ni Jiancheng became interested in light bulbs.Dare to think and dare to do it, he chose to stay in Shanghai No. 3 Light Bulb Factory as a temporary worker soon after.From then on, he started his career of learning how to make light bulbs.

At that time, in the era of planned economy, light bulbs were in short supply and demand exceeded supply.As a result, Ni Jiancheng had the idea of ​​returning to his hometown to set up a light bulb factory. In July 1985, Ni Jiancheng, who had learned the technology of making light bulbs, officially opened a lighting factory in Yueqing.This lighting factory has been in operation for 3 years and has achieved a sales value of more than 3 million yuan.After finding the "first pot of gold", Ni Jiancheng began to use his brain again: "How to make more money?" Coincidentally at this time, Ni Jiancheng came into contact with a kind of lighting called "Christmas lights" at an exchange meeting.This kind of lighting was only produced in Taiwan at that time, and it was sold overseas after production.So, he came up with the idea of ​​doing foreign trade lighting business.

But at that time, there was no production equipment capable of producing this kind of lighting in China, so we had to import equipment from abroad.However, it was impossible for a private factory to import equipment from foreign countries at that time.Therefore, the wise and courageous Ni Jiancheng chose to restructure the lighting factory.In 1988, Yueqing Lamp Factory was restructured into a local state-owned collective enterprise.Ni Jiancheng turned himself into the director and legal representative of this state-owned factory. In six years, all kinds of energy-saving lamps produced by Yueqing Lighting Factory have been exported to more than ten countries overseas, becoming a major exporter and a key enterprise in the county and Wenzhou.And Ni Jiancheng has personally become a well-known young entrepreneur.

But Ni Jiancheng has an urge to do great things in his bones. In June 1994, he resolutely resigned from his original job, took all 550,000 yuan of property, and broke into Hangzhou without hesitation. After arriving in Hangzhou, Ni Jianwei ran around to set up a factory.By the time "Hangzhou Yizhou Industry and Trade Company" was listed, Ni Jiancheng had already owed usury 4 million yuan.But after Ni Jiancheng's painstaking efforts, in the second year, Ni Jiancheng's company achieved a sales value of 15 million yuan in the first year of establishment, and rose to 26 million yuan in the second year, becoming a key modern enterprise that earns foreign exchange through export in the province.Soon, his company continued to grow and develop: at the end of 2003, Ni Jiancheng reorganized Zhejiang Wuzhou Christmas Gift Co., Ltd. into Zhejiang Universal Group Corporation.In addition to the original three companies, the group has established two more companies, but the main product of the group is still Christmas gifts.

Today, although Ni Jiancheng has made such brilliant achievements in his career, you can't see a trace of complacency and pride on his face.Like 20 years ago, Ni Jiancheng is still full of infinite fighting spirit and longing for his career; the difference is that his eyes no longer have impulsiveness and recklessness, but only the calmness and profoundness of a mature middle-aged man. In fact, among the businessmen in Wenzhou, there are quite a few successful but low-key entrepreneurs like Ni Jiancheng. Huang Wei, the president of Xinhu Group, who once became famous at the auction of the naming rights of the Shanghai Maglev train, has been free from the public. out of sight. At present, more than 20 real estate companies under Xinhu have a total area of ​​5 million square meters of properties under construction, completed and to be built, while other companies operate funds of four or five billion.Maybe we can get a glimpse of how much money Huang Wei has. However, it is such a "golden character" character who lives in an extremely low-key manner.For example, he doesn't love the limelight to the extreme, he doesn't want to be named as the chairman, and he doesn't want to ride in a decent Mercedes-Benz, he would rather take a taxi or walk to work.According to reports, Huang Wei, who is in his forties, is not addicted to alcohol and tobacco, and his favorite activity is not only playing Go, but also playing badminton. As the saying goes: People go to high places, and water flows to low places.But in the business field, it doesn't have to be like this. There is nothing wrong with adopting a low profile. Being condescending is often not as high as looking up from below. Lao Tzu said: "The reason why Jianghai can be the king of a hundred valleys is because it is good at descending." It means that the reason why Jianghai can become the leader of all small rivers is because it is good at being in the downstream of all small rivers.It is natural that many great Wenzhou businessmen have kept a low-key attitude towards life.