Chapter 16 Business Way 15 Do business with pragmatism

The essence of the business way: to be a clean person, to do things in a down-to-earth manner, and to make money earnestly, this is the attitude of Wenzhou merchants in doing business.Wenzhou businessmen can make money first because their understanding and attitude towards money is pragmatic. Wenshang does not talk empty words, fantasize or blame others.If the country has little investment, they will raise funds for construction; if there are no rich mineral resources, they will pick up glasses, lighters, buttons, etc.; if the level of scientific research and education is low, they will open manual or semi-manual factories.In short, they want to do business to make money, to face reality and do real things.

Buttons, labels, signs, trademarks, trinkets, small toys, these "gadgets" that outsiders look down on and are too lazy to make, Wenzhou merchants do it all. They are not afraid of making less money, but they are afraid that they will not be able to do it.The reason why Wenzhou’s small commodities spread all over the country is that Wenzhou merchants take the road of small commodities and big markets. When they start a business, they don’t pursue grand style and big products like Beijingers and Cantonese. They also start from the ground. Silently filling the gaps in the national small commodity market.Hardware and electrical appliances from Liushi, Yueqing County, buttons from Qiaotou Town, Yongjia County, and small commodities from Jinxiang, Cangnan County are the most famous and typical here.

Wenzhou merchants have foresight. When they have accumulated capital, they will expand their products from small to large, and finally from buttons to clothing and shoes, from electronic components to complete sets of electronic equipment, from small daily items to high-tech industries, And involved in real estate, financial industry, so the bigger and bigger, more and more "beautiful".It can be seen that starting a small business is a good trick for Wenzhou merchants to start a business, and it is also one of their secrets to success. Among Wenzhou's legendary businessmen, Wang Junyao may be the most familiar name.

How does a very ordinary Wenzhou businessman find a business opportunity from an extremely ordinary travel experience and seize this business opportunity, starting from the charter business, creating the first private charter company in China, and then continuously developing and expanding, and then Participating in airline companies eventually created a large enterprise group with more than one billion assets.Wang Junyao's growth, development, and growth reflect the common characteristics of Wenzhou businessmen's entrepreneurship: in the early stage of the domestic market economy, they are always at the forefront, thinking about what others have never thought about, doing what people have never done, and a flourishing business often begins. Because of an accidental beginning, this beginning is often very inconspicuous.At the same time, Wang Junyao's growth, development and growth also reflect the characteristics of Wenzhou businessmen's entrepreneurship: no matter how big or small a business is, it first needs keen observation and clever understanding. To make a major event, there is both a meticulous spirit and a bold strategy.The miracle of Wenshang is often born in this way.Wang Junyao's success reflects the agility and avant-garde of Wenzhou merchants in capturing the market, their boldness and boldness in opening up the market, and the roughness and talent in operating the market.

To do any business, at the beginning of the operation, it is the success story of Wenshang to grow from small to big, to be down-to-earth, to accumulate experience, and to grow gradually.No wonder, some people lament that a bowl of porridge in Wenshang can sell for 180,000. After Wenzhou native Li Wanghong and her husband were both laid off, the couple set up a cigarette stand near their home and worked hard from dawn to dusk.After a few years, they have accumulated more than 200,000 yuan in the cigarette business.Later, because of a friend's deception, Wang Hong borrowed more than 200,000 yuan, made up more than 500,000 yuan, and bought back 100 cigarettes. He was determined to make a fortune during the Spring Festival, but he lost everything. He became a pauper and owed more than 200,000 yuan in debt.And the friend who introduced her to buy cigarettes at the beginning has long since disappeared.

Faced with such a blow, the heartbroken Wang Hong shed tears all day long.The creditors ran to her house to collect debts every three days, causing the family to be in a state of restlessness.Wang Hong and his wife were exhausted and couldn't help crying.Wang Hong thought, it's useless to sigh now, let's find a way to start all over again!As long as we have hands and keep our feet on the ground, there will always be a day when we stand up. But what can I use to turn over?I don't have any capital, even if I sell porridge, I need capital, the husband said with a sigh.porridge?These two words are like a bright light, illuminating Wang Hong's chaotic mind at once—why can't we start by selling porridge!Selling porridge basically does not require any investment. Compared with selling cigarettes, the profit is extremely meager, but as long as there is profit, we can do it!So she said to her husband solemnly: "Yes, we sell porridge! Even if you earn a few cents or a dime for a bowl of porridge, as long as you measure up, you can still make money."

In the spring of that year, Wang Hong and his wife decided to sell porridge in Shuangliu County near the airport.Then, after running through their feet and mouths, they found a 6-square-meter storefront on Chengtang Middle Road, Shuangliu County. After completing various procedures, they ran out of money.The husband had no choice but to quietly go back to his hometown and borrowed 150,000 yuan from his relatives, and Xi Restaurant finally opened. It is true that porridge is not easy to sell, and the couple work from morning to night, but the business is not good.Within three months of opening, it lost more than 3,000 yuan.Faced with all this, Wang Hong was so anxious that she couldn't sleep or eat.She understands that if this continues, not only will she not be able to make money, but she will also add new debts.

Wang Hong figured it out, change is the only way to go, and the only way to stay the same is to die.Now that life is better, people are tired of eating big fish and meat, and it is a "necessity" to drink porridge to make it refreshing; if you eat porridge as a meal, you must change some characteristics. Introduce the old and bring forth the new, improve the variety of porridge, and launch nutritious and delicious "meat porridge"!Such as "fish porridge" series, "bacon porridge" series, "turtledove porridge" series, "fat sausage porridge" series, and so on.

In addition, various dishes can be configured according to the characteristics of porridge.In this way, the dietary characteristics of big meals are combined, and selling porridge can no longer be a low-profit industry. Therefore, Wang Hong made a series of advertisements on the local TV station, boldly proposing a new catering concept of "changing the traditional drinking method of porridge, treating porridge as a main meal, and treating porridge as a nutritious meal".This trick is so effective that many old people and women have come to the "Wanghong Rice Porridge King" shop to try it out and see what's going on.

On the day when the new porridge was officially opened, the couple boiled five pots of different types of porridge early in the morning and gave it to customers for free.All the guests were full of praise after eating, and they were all surprised, because they had never seen porridge that could be made in so many ways.In this way, it was passed on to ten, ten to a hundred, and it didn't take long before the number of customers in the shop was several times that of the original, and they asked to taste those special porridge by name.Since then, there has been an endless stream of customers who come to taste porridge. The daily passenger flow reaches hundreds of people, and the turnover sometimes reaches two to three thousand yuan.

Faced with the gratifying situation of the business, Wang Hong was not satisfied.In order to keep the porridge brand, she made a fuss about the name of the porridge, and launched a series of nourishing and nourishing porridge, such as "Longhua Porridge", "Jinyu Mantang Porridge", "Dragon Beard and Tremella Porridge", and "Pearl and Emerald Porridge". Spleen, beauty and other porridge, the result is very popular with customers. She quickly went to the relevant department to register the trademark of "Wanghong Rice Porridge King". Later, Wang Hong added items such as Chinese food and snacks. Because of the authentic taste and reasonable price, customers also like it. The daily turnover of "Wang Hong Rice Porridge King" sometimes reaches as high as 170,000 yuan. Doing business, doing business, Wang Hong knows the truth that "business is done".After the success, Wang Hong said with a sigh: To do business, you must have a shrewd mind and a down-to-earth spirit that can endure hardships. Without these two points, business will not be done well.