Chapter 15 Business Road 14 Only by keeping your feet on the ground can you become a millionaire

The essence of business: In Wenzhou's business philosophy, no matter what you do, you must do it step by step in a down-to-earth manner.Only in this way can the business be successful.The process of creating wealth is the same, the process of obtaining wealth is arduous.Only by working hard on a down-to-earth basis can the accumulation of wealth be guaranteed, and the foundation of the building of wealth is solid and sustainable development is possible.On the contrary, if you blindly aim high and be eager for success, the mansion of wealth will only be a phantom in a dream and cannot last.

The accumulation of money should start with every coin. Don’t give up money just because it is small. Any kind of success is accumulated bit by bit. Without this mentality, it is impossible to get greater wealth.Coveting greater wealth, the result is that even what could have been obtained is lost.You not only need to know how to create wealth, but also know how to cherish every piece of wealth. Two young men, one English and the other Jewish, went looking for work together. They are full of hope and looking for opportunities suitable for their own development.One day, when they were walking on the street, they found a coin on the ground. The British youth pretended not to see it and walked over, but the Jewish youth picked it up excitedly.

The British youths despised the behavior of the Jewish youths: they are so worthless, even picking up a coin! Looking at the British youths going away, the Jewish youths were filled with emotion: Letting the money slip away in vain is really useless! Later, two people joined a company at the same time.The scale of the company was small, the wages were low, and the work was tiring. The British youth left dismissively, while the Jewish youth stayed happily. Two years later, the two met again on the street. The British youth was still looking for a job, while the Jewish youth had become a boss.

"How can such a worthless person become a boss?" The British youth was puzzled by this. The Jewish youth said: "Because I will not walk over a coin like a gentleman like you, I will cherish every penny very much, and you don't even want a coin, how can you get rich?" It's not that British youth don't care about money, but they always focus on big money and don't care about small money, so his money is always tomorrow, which is why he can't make a career. For a successful person, the accumulation of money starts with "every coin", and a successful person who becomes rich will never give up every penny.

Attitude towards money also reflects a person's attitude towards life and career.Only those who are not ambitious at any time can lay a solid foundation for their future in a down-to-earth manner.On the contrary, not only will he not be able to obtain great wealth, but he will also miss out on small wealth. "Car Maniac" Li Shufu was born in a peasant family.When he graduated from high school, he opened a small photo studio in his hometown of Taizhou because he failed to enter the university because of a three-point gap.A year later, he started a new business with 2,000 yuan - making refrigerators.After several trials and tribulations, Li Shufu has made some achievements, with an annual turnover of 50 million yuan. In 1986, Li Shufu founded the Geely Group. In 1989, the output value of Li Shufu's refrigerator factory exceeded 100 million yuan.

Later, due to national policy adjustments, Li Shufu had to give up the production of refrigerators and donated the factory worth more than 10 million yuan to the country.Switched to the production of decorative panels.At this moment, the real estate boom in Hainan caught his attention, but this investment cost Li Shufu tens of millions.Later, Li Shufu turned his attention to the motorcycle industry and developed the country's first scooter motorcycle. In 1998, Geely Group produced 350,000 motorcycles, which not only occupied the domestic market, but also exported to 22 countries and regions.

Li Shufu then made an even more astonishing decision: to build cars.He invested more than 500 million yuan to develop household minivans and light cars, each priced at more than 40,000 yuan, which caused an "earthquake" in the domestic car industry.At that time, he announced that he would produce a family car worth 30,000 to 50,000 yuan, which made people doubt: could it be a car?Later, when Xiali waited for the car to drop to the corresponding price, people realized that Li Shufu was not talking nonsense. After 17 years of hard work, Geely Group has developed into a national large-scale joint-stock enterprise group involved in automobiles, higher education, motorcycles, decorative materials, tourism and other fields. In 2002, the sales revenue was more than 3 billion yuan.

Li Shufu's wealth creation experience has confirmed the truth of accumulating wealth in a down-to-earth manner. "A nine-story platform starts from the base of the earth", "A journey of a thousand miles begins with a single step".This is what he said.If you have the ideal of becoming a millionaire.Then you must remember, don't aspire to get rich overnight.From now on, keep your feet on the ground and work hard!