Chapter 3 Business Road 2 If you want to make money, you must first love money

The essence of business: perhaps wealth itself is not the only thing that is important to Wenzhou people, the most important thing is the process and spirit of pursuing wealth. This spirit is the greatest wealth of Wenzhou businessmen.So they said, you can take away all the wealth in Wenzhou, but as long as there are Wenzhou businessmen, they will soon create another Wenzhou. In Wen Shang’s view, if you want to make money, you must first love money.In this regard, Zhang Li, who opened a shop in France, said: "We have learned to make money and do business since we were young. This is a tradition of our Wenzhou people."

To make a fortune, one must first have the ambition to make a fortune.No funds, no place, no social relations, no knowledge and experience, in short, nothing, but this is not terrible. The most terrible thing is that there is no desire to make a fortune and make a lot of money. If you really want to be rich, then let your desire for money be strong, and start with "love money". Some people say that Wenzhou people are born to do business, and there are indeed many Wenzhou people who are business geniuses; The enthusiasm for business is indeed something that people in many regions do not have.Because they have a strong desire for money since childhood.

Fang Dehua's strong sense of money and business ability when he was 5 years old is enough to surprise people, and he has shown an extraordinary enthusiasm for doing business.For Xiao Dehua, the most fun game in the world is not playing with dolls and toy trains, nor is it playing hide-and-seek or playing house, but doing business.He often puts prices on all his things and sells them to neighbors and neighbors' children. If the price of some things is difficult to determine, he will mark the price determined by his imagination.What's even more outrageous is that when he was 6 years old, he actually priced a strange-shaped stone of his own at 10,000 yuan.My sister thought it was not worth so much money. His answer was: "No one else has such a beautiful thing. I can sell it for as much as I want."

In addition to his understanding of business at a young age, what is more interesting is his fascination and enthusiasm for business.Fang Dehua's passion for business in his childhood influenced his future life. After entering middle school, Fang Dehua fiddled with everything from homework, table tennis to bicycles like a shrewd Jew who was keen on business. The "customer target" is naturally my classmates.The teacher thought that he was not serious about his studies and blamed him for doing business in the class, but he persuaded the teacher instead and sold a radio to the teacher.The teacher happily took it home and listened to it.After being admitted to Hangzhou Normal University, Fang Dehua was still thinking about his business experience.Compared with doing business, going to school is like a side job.Fang Dehua set up a small stall on campus to sell books, stationery, and stamps, and charged intermediary fees for his classmates to contact tutors. In 1984, he accidentally knocked over a thermos bottle in the dormitory, and the liner burst.Looking at the beautiful shell of the thermos, Fang Dehua suddenly had a businessman's inspiration: it is too common for thermos bottles to be knocked over in school, so many thermos were knocked over, and the students threw away the good shells.Because there is no store on and off campus that specializes in selling bottle refills, they only sell whole thermos bottles.If you can get bottle refills and sell them to the students who knocked over the thermos, it will definitely be welcomed by everyone.Thinking of this, Fang Dehua couldn't help but order 50 thermos bladders from a nearby store and bring them to the campus.After class during the day, he set up a stall at the entrance of the cafeteria, and at night he waited in the dormitory for "clients" to come to his door. He sold out 50 bottles of gallbladders that day.

In the next two years, Fang Dehua went to big stores to order a large number of thermos refills on a regular basis, and then traveled to all colleges and universities in Hangzhou, entrusting students to act as agents to sell refills.In the 1980s, when sales promotion was not known by people, Fang Dehua also thought of a relatively advanced promotion method at that time: he promised the students who bought bottle refills that if the bottle refills were broken again within two days, he could replace them for free. One.Naturally, the possibility of the thermos bottle breaking in two days is too small, and no one can afford to play tricks on a bottle gall.For Fang Dehua, there is not much difference between yes and no, but it is different for students. They feel that when they buy a thermos bottle, they bring back a guarantee and a kind of spiritual comfort. Fresh and reassuring.While in school, Fang Dehua also set up a tutoring center, put up posters to promote it, used the dormitory as an office, and acted as an intermediary, finding tutors for those who hired tutors outside the school, and finding jobs for students. The business was very busy.

In 1986, Fang Dehua graduated, at this time his savings had exceeded 10,000 yuan.The other students were all worried about their future after graduation, but Fang Dehua had nothing to worry about.He felt that he had some capital, so he might as well go to sea to realize his dream of creating wealth. Some people say that Fang Dehua is a talented businessman, and he was born knowing it. In fact, it is an innate quality of advocating wealth that motivates Fang Dehua.I have had a strong desire to make money since I was a child, and use money figures to reflect my creation, my survival value and achievements. This is actually a common feature of Wenzhou businessmen.

In Wenzhou, there are many people like Fang Dehua who have determined to make money and become rich since they were young.Joe Candolfer, a famous American salesman, is a man who went from needing money to loving money, and then from a strong desire to make money to success. Joe Candolfer was born in Richmond, Kentucky, USA. When his first child, Mitchell, was born in 1960, the math teacher began to appreciate how important money was when earning $56 a week made life difficult for the math teacher's family. A life insurance company sold Candolfo insurance when he was a student at the University of Miami.Now the company is counting on him to sell insurance policies to college students.After basically passing the qualification test, the insurance company hired him and promised to pay him $450 a month on the condition that he must sell 10 policies or earn $100,000 in insurance income in the next three months.

This was really difficult for Candolfo, who was just a math teacher.However, he desperately needed the money, and at the same time his wife was very supportive, and he tried to familiarize himself with everything related to life insurance.To fight, he rented a cabin at the police station for $35 a month and sent his wife back to her family.He made a plan for himself, but things were quite different from what he expected: on the first day of work, he spent 16 hours negotiating business with 7 people, but none of them succeeded, and he fasted for a day as a punishment. But he didn't lose heart, and his continuous efforts made him earn $92,000 in sales in the first week.In December of the same year, Candolfo again signed a six-month agency contract with the insurance company.At the same time, as an encouragement to Candolfer, the company paid him an honorarium and incentives of $18,000.Since then, Candolfo has known what he should do with his life, and he has found a career for life.

In order to do better, Candolfer has to work a few hours more than others every day, and his year is equivalent to a year and a half of others.Candolfer not only prolongs working hours, but also uses them effectively. During his working hours, Candolfer never did anything aimless.His daily meals are meaningful: if he eats with someone, that person may be a customer, or someone who helps Candolfo make money; Answering the phone, perhaps reading something related to his business operations.Everything he said to people in a day was related to his work, and every piece of information he read was directly or indirectly related to his business.He told his experience to a young man who had asked him how to double his sales. As a result, the young man's sales tripled.

Candolfer could not wait to spend his eating and sleeping time working.He said: "I think people spend too much time eating and sleeping. My biggest wish is not to eat and not to sleep. For me, if a meal takes more than 15 to 20 minutes, it is a waste." The sky paid off, and in 1976, Candolfo's sales amounted to $1 billion. The condition for joining the "Million Dollar Salesman Club" was annual sales of $1 million, and Candolfer's sales far exceeded the total annual sales of most insurance companies. When talking about his success, Candolfer said: "The secret of my success is quite simple. In order to make money, I can work harder and endure more hardships than others, and most people are not willing to do this."

Therefore, as long as a person needs money, loves money, and has a strong desire for wealth, he will work harder and endure more hardships than others in order to realize his desire, and finally have wealth beyond the expectations of others, and Wen Shang is like this. Therefore, when some people comment on Wenzhou merchants, perhaps wealth itself is not the most important thing to them, but the process and spirit of pursuing wealth, which is the greatest wealth of Wenzhou merchants.So they said, you can take away all the wealth in Wenzhou, but as long as there are Wenzhou businessmen, they will soon create another Wenzhou.