Chapter 4 Business Way 3 To make money, you must have the persistence to never give up

The essence of business: Everyone wants to make money, but Wenshang knows that there is no shortcut to making money. Only by obsessing about making money can you dig gold mines. Wen Shang believes that money is a living thing, flying everywhere, but people can't see it.Therefore, we must adopt a set of corresponding strategies and tactics to lure money to our side. There is no shortcut to making money. The most practical and reliable way is to start with the work you can do, and after years of hard work, accumulate money and expand your business. If you want to save money, you can't pay attention to face.There is a saying that "people save money because of the three shortages." Which three shortages?Lack of righteousness, lack of favor, lack of entertainment.With these three deficiencies, others may say that he is a cheapskate and cannot be a human being.But that's how money is saved.For the sake of my future career, what is the face in front of me?

There was once a shrewd Wenzhou young man who was a master of financial management. He calculated such an account.If a person saves 1,400 yuan a year from the age of 25, most people can easily do this.Then use this money to invest in stocks and real estate. Under normal circumstances, you can get a 20% return on investment every year.How much wealth can he accumulate by persisting in this way for 40 years? This question has stumped many people, and the usual answer is that the final wealth is between 200,000 and 800,000.But according to the formula for calculating compound interest in finance, the figures obtained are astonishing.How much is it?You sit tight first: 10.281 million yuan!A number that no one can imagine!This magic number shows that if you invest in this way, you can become a multi-millionaire when you are 65 years old.

In order to make money and save money, the persistent spirit of Wenzhou people is indeed admirable.Most of the time, their persistence is manifested in the process of doing business. No matter how much setbacks they encounter, they can face them firmly and never give up until they succeed. Xu Qixi, who is currently the general manager of Lanzhou Antong Communication Equipment Co., Ltd., is one of the early Wenzhou businessmen who came to Lanzhou to start a business. In this strange city, Xu Qixi started his entrepreneurial journey from the printing industry.At that time, the business situation was not very ideal, which was undoubtedly a big setback for him who was young and energetic.After that, Xu Qixi returned to his hometown to set up a factory. After a period of development and growth, he returned to Lanzhou to prepare for a comeback.

But just when Xu Qixi was about to make a big effort to realize his dream, difficulties and setbacks befell him again. In 1995, Xu Qixi, who had already made some achievements, encountered difficulties in recovering nearly 800,000 yuan of funds. This dealt a huge blow to him, and Xu Qixi was almost penniless. "Stand up wherever you fall." Xu Qixi said.With a kind of perseverance, he began to make a comeback in Lanzhou.As soon as he returned to Lanzhou, Xu Qixi first tried to run the leather bag business.Later, with keen market insight, he began to perceive the vast market of the communication industry and its subsidiary industries.Therefore, Xu Qixi began to get involved in a new industry that seemed to be at that time.At first, it was a small business such as mobile phone batteries and mobile phone leather cases. After a period of repositioning the market and self-strengthening, in November 1997, Xu Qixi started to operate a mobile phone store - Antong Communication.Antong Communication is the first company in the industry to invest a large amount of money in advertising, and it is also a company with a larger scale and better service quality in the industry.At that time, he once confidently played the propaganda slogan of "refusing parallel imports", and he did so.From retail to wholesale, from one store to several stores, Xu Qixi said: "Our business model is to grow from small to large, to build more small stores, to build more chain stores, and not to build large stores. risk. Because the operation risk of small chain stores is small, it is almost a zero-risk development model.”

Now, Xu Qixi has registered two companies and owns a number of operating stores.Undoubtedly, today's Xu Qixi has proved that this unique business thinking is successful.From his words, we can easily see the conditions that a successful businessman should possess: self-confidence, persistence and long-term vision. Wen Shang belongs to the type of people who are determined and not afraid of failure and setbacks. Among them, the billionaire Lu Guanqiu who was listed on China's first ranking list is a famous one. Lu Guanqiu, the president of Wanxiang, was born in a poor family. His father worked in a pharmaceutical factory in Shanghai with a meager income. He and his mother depended on each other in a poor rural area, and their lives were very difficult.After graduating from junior high school, in order to reduce the heavy burden of his parents, Lu Guanqiu went home to farm and lived an ordinary life as a farmer.Fourteen or fifteen was a good time for studying. Lu Guanqiu made a lot of determination to bid farewell to school, but his heart was very painful.Lu Guanqiu secretly made up his mind that he must stand out.

Lu Guanqiu understands that by growing crops, he will never be able to get rid of the current predicament, nor can he realize his lofty ambitions.So, he decided to leave the Zhejiang countryside and go to Shanghai, hoping that his father could help him find something to do.But not only did his father fail to find a job for him, he also quickly retired back to his hometown.Lu Guanqiu was disappointed.How to do it?After all, the road has to go down, and return to those acres of rice fields?No!He must get out of the life of facing the loess and turning his back to the sky. Later, with the help of others, Lu Guanqiu went to Xiaoshan County Iron Industry Co., Ltd. as an apprentice in blacksmithing.Since then, Lu Guanqiu has worked as a blacksmith.Blacksmithing is a very hard job. A 15-year-old country boy followed the master's hammer from dawn to dusk, sweating profusely all day long, but his wages were pitifully low.Lu Guanqiu was very satisfied. He was glad that he had bid farewell to the life of repairing the earth and had a good job.However, fate often likes to play tricks on people. When Lu Guanqiu had just completed his studies as a teacher and was expected to be promoted to a worker, he encountered a three-year difficult period. Enterprises and agencies streamlined their staff. His family was in the countryside, so he was naturally "decentralized" to go home up.Lu Guanqiu felt that he had once again fallen into a frustrated situation.He knew that he had to find a new breakthrough point.

Lu Guanqiu's three-year apprenticeship in the Iron Industry Society gave him a special emotion for mechanical equipment, which was a kind of emotion condensed with the sweat of labor.At that time, farmers in Ningwei Township had to walk seven or eight miles to Jishang to grind rice noodles, and Lu Guanqiu was no exception.Over time, he couldn't help but fell in love with the noodle rolling machine and rice milling machine at first sight.Moreover, he found that the villagers had to travel too far to grind rice noodles, which was very inconvenient. If a rice noodle processing factory was set up in this village, it would be very popular and earn some money.If you can buy the machine yourself, you will not only save the money for grinding noodles, but also save the efforts of the villagers.After learning about Lu Guanqiu's idea, relatives and friends trusted him and supported him, went home one after another, rummaged through boxes and cabinets, tightened their belts and collected 3,000 yuan, and bought a flour mill and a rice mill , set up a rice noodle processing factory that did not dare to put up a nameplate.

However, private operation was prohibited at that time, so after the news of Lu Guanqiu's rice noodle processing factory spread like wildfire, the higher-level government charged him with "running an underground black factory without doing business properly" and immediately sent someone to seal it up.While Lu Guanqiu and his fellow villagers pleaded everywhere, they "changed places with one shot."Changed three places in a row, but in the end it was doomed. Lu Guanqiu's "tail of capitalism" was caught and severely slashed - the processing plant was forced to close, and the machine was priced at 1/3 of the original price. auction.In this way, Lu Guanqiu was heavily in debt and could only sell the three houses of his grandfather who had just passed away.At this time, Lu Guanqiu was bankrupt.

Lu Guanqiu couldn't eat or sleep well for a long time, and stayed behind closed doors all day long.What made him feel particularly painful was not only the failure of this business experiment itself, but the huge pressure brought by the failure to the family, and the money his parents exchanged for with blood and sweat disappeared.However, Lu Guanqiu did not feel depressed, did not complain about fate, did not complain about life, but reintroduced the burden of life and moved forward vigorously.Not long after, Lu Guanqiu took advantage of the "stop production to start a revolution". In the years when shovels and sickles were not available, and there was no place to repair bicycles, he took in five apprentices and hung the sign of the agricultural machinery repair team of the brigade. , opened a blacksmith shop in the small town of Tongjiatang to make shovels and sickles and repair bicycles for nearby villagers.Since then, the business of Lu Guanqiu's agricultural machinery repair team has become more and more prosperous.

Opportunities always favor the prepared mind. In 1969, the leaders of Ningwei Commune found Lu Guanqiu and asked him to take over the "Ningwei Commune Agricultural Machinery Repair Factory".This agricultural machinery repair factory is actually a mess with a dilapidated factory building of only 84 square meters.Many people worry that Lu Guanqiu will be trapped and unable to extricate himself, but Lu Guanqiu, with his keen observation ability, believes that this can be used as a starting point for starting a business.Therefore, Lu Guanqiu sold all his belongings and invested all the funds in the factory.The future of this factory is uncertain, and Lu Guanqiu completely bet his fate on this factory.

Lu Guanqiu's real success is inseparable from the universal joint.The universal joint is the connector between the drive shaft and the drive shaft of the car. It is named because it can rotate at any angle while rotating.When Lu Guanqiu first came into contact with universal joints, there were already more than 50 manufacturers in the country, and the products were saturated. The only market with space was the production of imported car universal joints.In the eyes of many people, if a company wants to produce imported car universal joints with complex technology, it is tantamount to flying moths to a flame.Moreover, Lu Guanqiu did not hesitate to throw away other products with an output value of more than 700,000 yuan, and concentrated all resources on the universal joint, which made it difficult for many people to understand. In 1979, although the universal joint was produced, when Lu Guanqiu was looking for a market for the product that had just come out, he encountered great difficulties.Under the condition that the planning system dominates the whole country, it is difficult for a product produced by a township enterprise to obtain the help of the planning system.Universal joints had to create the world by themselves. Lu Guanqiu rented two cars full of universal joints to participate in the National Auto Parts Order Fair in Jiaonan, Shandong Province. There were 30,000 merchants and sales outlets along the street, but there was no place for Lu Guanqiu. Three days later, Lu Guanqiu found out the prices of various manufacturers, and resolutely proposed a big price cut. The market changed instantly, and Lu Guanqiu stood at the forefront of the market.Today, when we re-examine this decision, we cannot but be amazed at Lu Guanqiu's extraordinary judgment and choice of a small factory to take the road of specialization. There will always be some obstacles before success, and only those who can overcome difficulties like Lu Guanqiu are qualified to taste the pride and joy of victory. In this regard, Carly Fiorina, chairman and CEO of Hewlett-Packard, who has been named the most powerful woman in the American economy by Forbes magazine twice, feels the same way.She once summed up the seven laws of personal growth and career success, one of which is: "To paraphrase Churchill's words 'never give up', most great victories happen in the last game." For this kind of dedication, people will not have too many objections.Because of this persistent spirit, many artists, many scientists, and many medical authorities... People believe that they can remain steadfast in the face of all kinds of hardships because they love their careers. Similarly, for Wenshang, this kind of perseverance and perseverance in doing business and making money is a real wealth.