Chapter 55 Looking at the world, chasing money requires "persistence"

The height of the vision determines the width of the financial resources. The higher the vision is positioned, the greater the profit pursued. Huang Shengfeng, chairman of Bethel Valve Group, is a very wise businessman. He has an excellent technical team, which has opened up a new market for his valve manufacturing industry in the international high-end market. In 2009, affected by the international financial crisis, many enterprises in Wenzhou were affected, but only Bethel Valve Group still maintained a growth rate of 20%.Huang Shengfeng said proudly that this is the problem of market positioning. When the market in a certain area is weak, it is necessary to find a way to enter a broader market.For example, this time the valve industry is in trouble in the domestic market, so it is necessary to focus on the international market. In short, an enterprise cannot be in a state of loss for a long time.

He has been in the valve production industry for more than 20 years, and he is already in a leading position in China. In 1987, under extremely difficult conditions, he dreamed of creating a national valve brand with his own hands.However, when he invested in Bethel Valve Co., Ltd., the capital and technology could not keep up. In order to make the company profitable, he successfully developed the first forged steel valve in Wenzhou, which broke the limit of most domestic forged steel valves. Can rely on the pattern of imports. When entering the international market, the first problem to be solved is technology. If the technology is not up to standard, no customer will pay attention to your products. In 2005, he led the technical team of Bethel Valve Group to successfully break the technical blockade of large companies in the United States and Italy. With his own technical strength, he developed the first large-diameter fully welded ball valve in China, becoming the third company in the world to own this project. technology enterprise.

Before 2003, Bethel Valve Company was still a small company with an annual sales of less than 40 million yuan. Since it developed the high-tech welded ball valve technology, its annual sales have doubled every year. In 2008, the total sales have exceeded reached 420 million yuan.His long-term vision has allowed him to continue to explore domestically and internationally. With unique core technology, he has climbed to the top of the "pyramid" of the valve industry. Today's market economy has achieved globalization and integration. Wenzhou businessmen who have always had a keen insight into the market have already noticed. In recent years, a large number of Wenzhou private enterprises have looked at the world and set their sights on the international market. The strong momentum is striding forward to the world manufacturing.

Among the Chinese enterprises going global, Wenzhou enterprises occupy an important position, and their scale continues to grow. Before 2002, there were only 91 enterprises operating abroad, and now there are more than 1,400 enterprises.The enthusiasm for private enterprises set off by Wenzhou civil forces has become an important force in the international market.People in Wenzhou have always made money regardless of region. Wherever there is demand and business opportunities, they will open shops and run businesses. "Break into the world" is inevitable for them to enter a wider market.

Wenzhou people have been adhering to the "going out" business strategy for a long time, and have traveled a long way in the international market.As early as the early 1990s, some Wenzhou people boldly went out, which was their first step towards internationalization.People first "go out", and then "bring out" the products. After gaining a foothold, they take the enterprise out to form an all-round management road of production, operation and marketing in the local area.This step-by-step "attack" mode greatly reduces the risk of rashly entering the international market.

In 1998, Wenzhou people founded my country's first overseas professional commodity market - Brazil China Mall in Sao Paulo, Brazil.Over the next ten years, Wenzhou people successively set up Chinese trade markets in some major cities in Cameroon, the Netherlands, Russia, the United Arab Emirates, Mongolia, the United States, the United Kingdom, Finland and other countries.Some people are very surprised by the ability of Wenzhou people to quickly occupy the market. In fact, this is because Wenzhou people have a different vision. They always look at the world and chase greater profits as much as possible.Therefore, every time Wenzhou people go to a country, facing new markets and new challenges, they can emerge as a group, and a dozen or dozens of companies will jointly emerge.As long as one company finds an opportunity to make money, a dozen or even dozens of companies will follow.It is precisely because of the agglomeration effect of the market that Wenzhou people have blossomed everywhere in the world market and have achieved fruitful results.

According to incomplete statistics, by September 2009, one out of every seven belts in the world was produced in Pingyang, Wenzhou, and the export volume of leather shoes accounted for 1/3 of the total export volume. In the export industry, Wenzhou's manufacturing industry occupies a large proportion.By 2009, more than 1,400 enterprises in the city had sold Wenzhou products overseas, with a trade volume of US$4.8 billion.At the same time, Wenzhou is expanding its achievements. More than 4,600 large-scale enterprises in Wenzhou are facing the international market one after another, establishing a modern enterprise system with clear property rights and advanced management.

It is easy to shout slogans, but it is full of difficulties and obstacles to truly open up the international market. The road to internationalization is still long.Every Wenzhou person must hold high the banner of quality, fight in the international market, and go to the whole country and the world. It is not uncommon for Wenzhou people to lead their own enterprises on the road to internationalization, and it is not uncommon to see examples of "defeat in Waterloo". Small commodities such as leather shoes and lighters in Wenzhou have been excluded by foreign trade barriers and anti-dumping due to their "low prices".This made Wenzhou people thoroughly reflect: "Traditional business thinking has conflicted with the capabilities and concepts of international rules." In the process of entering the international market, Wenzhou people have become obsessed with prevailing international rules and "local policies" of other countries. Little is known, and a "head-on encounter" with the rules of the globalized economy has taken place.

◎The bigger the market that you go out to open up, the more successful your business will be——determining the size of your business is a person's vision, and the wider your business, the easier it is to achieve your best.A large market development does not mean that a person has a broad vision. On the contrary, if the market front is too large, it may affect the efficiency.