Chapter 54 Go out boldly, you will always see new scenery

If you want to make a lot of money, you must dare to go out and let the enterprise play a role on a larger stage. After graduating from junior high school, Li Wen followed his father to take care of his small garment processing factory. Although the company is not big, its products have been exported to Europe and Africa.Therefore, he also has the opportunity to contact the market conditions in Europe and North Africa. In the first half of 1999, at an economic and trade consultation meeting, he met a client from Morocco, Africa, who invited him to invest and start a business in Morocco. Li Wen, who has worked hard in the market for many years, immediately realized that this might be a bigger opportunity. He thought that if he could set up a branch of a company in Morocco, his domestic company would take the initiative when doing business with foreign companies. It has greatly changed the passive situation of waiting for foreign dealers to visit.So, he immediately contacted the Moroccan client and went to Morocco to start a business alone.

When he first arrived in Morocco, he found that there were very few Chinese companies with legal entities, even fewer people from Wenzhou, and the locals were particularly enthusiastic about Chinese people.After seeing this, he became more confident, and immediately started from the clothing industry he was familiar with, and started the clothing trade.After a period of time, he felt that the tariffs on Moroccan clothing imports were very high, and the consumption level was limited.So he turned to Wenzhou Yi's small commodities.These high-quality and cheap small commodities are very popular with the locals, and as a result, he quickly gained a firm foothold in the local area.After that, his business grew bigger and bigger. At the beginning of 2005, he expanded the scale and imported small commodities from Wenzhou in large quantities, becoming an important local base of Chinese small commodities.

Compared with businessmen in other places, Wenzhou people are the most doing business overseas. Many Wenzhou people want to set foot in the international market after reaching a certain level in China.They rely on domestic products to open up international sales markets, or invest in their own enterprises, or cooperate with some famous foreign brands... In short, they always expand their influence in the international market in various ways. Going out and opening up the international market is a business philosophy of Wenshang, and it is an imperative strategy under the current economic situation.This is because Wenzhou is dominated by private enterprises. In the past 20 years of development, although it has accumulated a certain amount of capital and strength through its own development, if it is based on long-term interests, the foundation is still very weak.In addition to having a certain amount of capital, it lacks advanced technology, management and talents, and lacks advanced development concepts.From the perspective of an enterprise's development trajectory, only with advanced concepts can technology, management and talents develop better.

Through the strategy of going out and expanding foreign cooperation, some advantages from outside can be 'rooted' in local enterprises in Wenzhou faster and better, so that private enterprises in Wenzhou can develop quickly and well. After an enterprise reaches a certain scale and height, if it wants to make a breakthrough and improve, it is difficult to achieve results only by its own efforts and old management experience.It is necessary to rely on the advantages of others to make the enterprise develop further. At present, many private enterprises in Wenzhou are in a difficult development situation, and most of them urgently need reforms to gain a foothold in the international market in a new way.This requires entrepreneurs to have a longer-term vision and bravely connect with large international companies.

Cooperation with foreign companies is a shortcut for Wenzhou enterprises to go international, but this road is not smooth, especially since most Wenzhou enterprises are family businesses, which have a very different culture and concept from foreigners.In the past, the managers and shareholders of the company were mainly their own family members and family members. Suddenly, one day the foreign CEO came to work and announced on the first day that the company’s taxation should be standardized in the future, and the company should pay pensions and pensions for all employees. Unemployment benefits, etc., are difficult for family businesses to adapt in the short term.However, the advantages of cooperation still outweigh the disadvantages, such as the country's tax and land benefits, and it is easier to establish a Chinese brand image in the international market.

The internationalization of private enterprises in Wenzhou has a long way to go. It is not something that can be solved by cooperation between a few companies and foreign companies. There are more things to be done in the future. In order to expand the influence of the enterprise in the international market, it is necessary to follow the independent brand route and continuously strengthen the image of the product in the minds of consumers.Tom Peters, a famous American brand strategy expert, once said: "Brand is the first".In the long-term development process, Wenshang has become more and more aware of the importance of brands. They are no longer satisfied with representing other people's brands, but concentrate their efforts to create their own brands. Now they have gone abroad and set foot in the international market. Show your own brand power to the world and establish your own corporate image.

◎Break out, the good scenery is in front of you——Boldly go out, you must find the right direction, go out aimlessly, like a headless chicken, you will never be able to set your goal in advance.