Chapter 52 Chapter 10: Wenzhou People Are Coming—Funds that flow will "make money"

Only by using the important things in the most important places can their effects be maximized. The same is true for running a business and making investments. Only by choosing the right place can you maximize your profits. In October 1997, Chen Chu from Wenzhou came to Belgrade, the capital of the former Yugoslavia, and started a new entrepreneurial journey. Since then, he also started his own life in this strange country. Before going to Yugoslavia, Chen Chu has been engaged in the marketing industry in Wenzhou for a long time and has already made great achievements.But this time he chose to leave his hometown and start from scratch, which meant he chose a more challenging way of life.In the country of Yugoslavia, there are very few Chinese here, less than 200 people in the whole country.And most of them live here temporarily, and few people plan to develop for a long time here.But he wants to look for business opportunities here and do something practical.

After several months of exploration and observation, he learned that the local people still lack understanding of Chinese products.So he imported a small amount of products from Wenzhou and tried to sell the goods to the local people.During that time, he worked very hard. In order to let more people know about Chinese products, he forgot to eat and sleep, went up and down in the dark to sell, and traveled all over the streets, vegetable markets, and stations of Belgrade.After a period of hard work, he finally sold all the products, and he also saw hope from it. When his confidence was slowing down and he was about to do something big, a thing that shocked China and the world happened. In March 1999, NATO bombed Yugoslavia.This incident made the Chinese here panic, many people left here, and he was urged by his family many times to return to his hometown to develop.But he finally chose to stay. In August, the flames of war finally gradually dissipated. At this time, Yugoslavia's economy was in depression and there was a shortage of commodities.Seeing that the business opportunity was right in front of him, he took out all his savings and bought a large number of clothes and shoes from Wenzhou. As a result, it was far better than he expected, and the goods were sold out as soon as they arrived.

Since then, he has successively obtained cooperation with several large companies in Yugoslavia, exported Wenzhou clothing to Yugoslavia, and then pushed the products to major cities in Yugoslavia and neighboring countries through the partners. So far, he has also transformed into the largest wholesaler of shoes and hats in the region. Where the profit is the greatest, making money is easier and easier, in the eyes of ordinary people, there may be no clear goal.People in Wenzhou are different. When they choose a market, they can always find the best place. This place must have a certain degree of control over the surrounding market. Once this market is opened, it will be able to drive the surrounding areas. The effect of sending out and moving the whole body.Go to the most critical places, as long as you invest your money there and sell what the locals need most, the whole market will be dominated by you.

Take a look at how Wenzhou people plan their own market, they are often able to take the initiative, and quickly gain a foothold in the local area, galloping freely. In the domestic market, economic development has always shown a pattern of strength in the south and weakness in the north, and many businessmen are heading south.But Wenzhou people went in the opposite direction. Many of them began to go north, gathering in Northeast China, Inner Mongolia, Xinjiang and other places.In their business minds, although most provinces in the north are not as economical as the coastal provinces in the south, they must be pregnant with many untapped virgin business opportunities.Moreover, the northern market has always been an important area for China's economic development. Once it gains a foothold there, it will radiate to any other part of the country.

In the international market, countries in West Asia, Africa and other regions are one of the most economically backward places, but these regions are the center of Europe, Asia and Africa, and have important strategic significance.Looking at Wenzhou businessmen who have gone out in recent years, most of them are concentrated in these regions, while there are relatively few in developed countries such as Europe and the United States. What makes Wenzhou people so valuable is that they can always invest their money in the most profitable places.The poorer the place, the more gaps there are in the market and the greater the opportunities for investment.In addition, there is a dominant market, where production, operation, and management are usually more developed, and the business environment is more mature.It is for these reasons that Wenzhou people are rushing to the most needed markets without hesitation.This is the case in business, you must choose a strategically important market, just like cattle herding, the more abundant the water and grass, the richer the nutrition.In these places, as long as you dare to invest, you will be rewarded. Good business opportunities and a mature market environment are the main basis for Wenzhou people to choose the market.

Wenzhou people find markets from "no market" places, see the sun from "small markets", and perform business legends in neglected fields.The world market is like a chessboard. The key pieces must be placed in the most suitable positions. Sometimes an inconspicuous little piece can activate the entire chessboard, and finally establish a victory. Although people in Wenzhou are engaged in small businesses everywhere, they all have a long-term view, flexible minds, and quick responses, and can accurately see any signs of trouble in the market. "Red top businessman" Hu Xueyan once described a businessman like this: "If you have the vision of a county, then you can do business in a county; if you have the vision of a province, then you can do business in a province; If you have the vision of the world, then you can do business with the world.” The reason why Wenshang can remain invincible in the business world for a long time is that they have foresight, foresight, and find the most suitable market for development.

Wenzhou merchants have strong market development capabilities. With this advantage, they continue to open up new markets with low competition one after another. In the attractive market blank areas and market gaps, they create fortune after fortune. In the view of Wenzhou people, enterprises should try to avoid falling into the vortex of competition with rivals. The more intense the competition with rivals, the lower the cost and thus the profit to a certain extent.Therefore, Wenzhou people have the habit of avoiding the market environment where competitors gather as much as possible, and developing new market demand in the old market.

◎The most profitable place is the most lucrative—the most profitable place refers to the place with great development value, not the place with the most lucrative profit, but the huge potential development space.For example, the African market that Wenzhou businessmen are keen on, no matter how profitable there is, it will not be able to match the markets of European and American countries.But in terms of development value, the African region is far greater than these European and American countries.