Chapter 51 Be willing to go out to earn back

Being willing to spend money seems to be a very disadvantageous thing, but it often turns into a very beneficial thing.Only if you are willing to spend, can you earn more. Xu Jianlin, the chairman of Ganzhou Wenzhou Chamber of Commerce, since the spring of 2007, under his initiative, Wenzhou businessmen active in Ganzhou are brewing a bigger plan, investing 200 million yuan to establish Ganzhou elderly care service institutions. Elderly service institutions have huge market potential, but this is a brand-new field. For Wenzhou businessmen who started out as small and medium-sized commodities, this is not only an opportunity, but also a challenge.Xu Jianlin is an "old Ganzhou". It has been ten years since he came to Ganzhou to do business in his 40s.In the past ten years, he has raised tens of thousands of mu of hairy crabs and contracted mountain orchards. Now he owns more than 3,000 mu of bayberry forests.

While making his own profit, he also drove the surrounding farmers to become rich.He found that Ganzhou has not yet had a well-equipped and large-scale elderly care service institution. From this, he thought of setting up service institutions such as nursing homes and elderly service centers.Therefore, he used his influence in the Chamber of Commerce to discuss this plan with Wenzhou merchants in Ganzhou, hoping to find more Wenzhou merchants to join in the middle. After reaching a preliminary agreement, the Wenzhou Chamber of Commerce in Ganzhou quickly united with member companies and began to invest in the establishment of the first large-scale private nursing home in Ganzhou.After hard work, they chose the suburban area 3 kilometers away from Ganzhou City, and have been approved to use more than 420 mu of construction land. The environment here is comfortable and the geographical location is superior.Close to the well-known Matsuyan Forest Park.

This grand project did not cost a lot, and the construction period was long. Wen, headed by Xu Jianlin, came to the door and carried out a detailed plan. First, the first construction period was completed, and then gradually completed. The first phase of the project was completed in early 2009, and other projects are expected to be completed in 2013. At that time, a comprehensive elderly service center integrating nursing, medical care, nursing, rehabilitation and entertainment will stand in Ganzhou with a scale of 8,000. People in Wenzhou have a crazy way of making money, and they also have extremely generous ways to spend money. When they become rich, they often invest tens of millions or hundreds of millions of dollars in investment.This has something to do with their personalities, and maybe it is the reason why they do business all over the world. Wenzhou people not only have the shrewd mind of the southerners, but also have the boldness and loyalty of the northerners.In the eyes of others, doing business with Wenzhou merchants can feel a great sense of goodwill and trust. They dress well, talk well, and laugh heartily.

Wenzhou people love money, but they are never stingy. The correct view of wealth enables them to use the money in their hands freely and just right.Wenzhou people have always been willing to spend a lot of money in business. In their view, only by spending boldly can they earn back.The current form is very different from the past. If you want to start a business, there will be no return without investment. Now there are very few people who start a business with bare hands.Let’s take a look at what Wenzhou people do. The wealthy Wenzhou people will never hesitate to invest, and they will do it quickly as long as they seize the opportunity. Even hundreds of millions of funds were "thrown" down.The speed, quantity, and grandeur are all admirable.

In Wenshang's view, as long as it is beneficial to the development of the enterprise, it should pay a high price.Wenzhou merchants are so generous, some people may say, “It’s because they have money in their hands, how can they be so generous without money?” It is a business operation concept.You must know that most Wenzhou businessmen are very frugal and low-key in their daily life. They would rather let others say that they are poor than ostentatious. They are not extravagant in terms of food, clothing, housing and transportation. It is enough to carry only enough small money. Money is a symbol of how much wealth there is. Money has a price, you can’t have it, and you can’t take it too seriously. Don’t be a profligate waste, and don’t be a miser like Grandet.In addition to being generous in investment, Wenzhou people are also very generous in social charity. This is one of the reasons why Wenzhou businessmen have established a good image among the people.There are many names of Wenzhou businessmen on the annual list of Chinese philanthropists.According to statistics, from 2005 to 2008, on the China Charity List and the Hurun Charity List in Mainland China, Wenzhou people were listed 55 times, with a total donation of nearly 1.5 billion yuan.Up to now, Wenzhou businessmen have paid more and more attention to the contribution to society.

Like making money, Wenzhou people have their own set of theories when it comes to spending money. In Wenzhou, there is a saying "rich in assets, poor in small money", which means that if a person wants to become rich, he must dare to make large investments, rather than counting the small money in his hands all day long.Indeed, high investment, high return, although a one-time investment will take a certain risk, but there will always be a chance for a big return, and if you care about the small money in your hand, you will never have a chance to make a fortune. If you don't know the hardships of making money, you don't understand the difficulty of using money. Wenzhou people are more mature in this respect.

Wenzhou people are very generous in investment, but this is all due to their careful planning. They deeply understand the way to make money, so they also pay great attention to the accumulation of small money when spending money.Wenzhou people are very shrewd and are the most budget-conscious businessmen. They never waste a penny, save every penny they can, and do business with small commodities. The profits are not big, and they all rely on the accumulation of pennies. . ◎Be willing to spend, regardless of gains and losses—some people simply understand "willing to give up" as large-scale spending regardless of gains and losses.The ultimate focus of doing business is "profit". No matter how much you invest, no amount of investment can be converted into actual benefits.Therefore, investment must be combined with the expected benefits that will soon be formed.