Chapter 48 "I can sell you whatever you need!"

Doing business must meet the market demand. To provide customers with unique services, we should always start from the living habits of local consumers, and sell what consumers need. In the past two years, various companies that organize wedding photography for newcomers have sprung up like mushrooms, but almost all of them provide uniform services with the same scene and lack of novelty.This has disappointed many newcomers.Because young men and women born in the 1980s are the main body of marriage. These people are looking for novelty, novelty, and change in weddings. Traditional wedding photography can no longer meet their requirements.

Marriage is a major event in life, everyone wants to be different, how can we be different?A wedding company in Wenzhou is also thinking about this issue. After careful planning, it finally launched a very creative service - "Bride's Secretary".Specially provide the bride with some services during the wedding, including dress-up, wedding arrangements and etiquette and other matters. This fresh service is different from bridesmaids and wedding planning in the traditional sense. The service items are more extensive. The "bridal secretary" is a very professional service staff who are responsible for all aspects of the wedding process, from the arrangement of the seats at the wedding banquet to the bride's dress up, etc. A series of activities have a clear arrangement.

Makeup for the bride is a very important part of the wedding, and the bridal secretary needs to communicate with the bride constantly until the bride herself is satisfied.In addition to being responsible for some routine affairs and etiquette at the wedding, the secretary of the bride must also do some special work.For example, resolve some unexpected situations and embarrassing scenes in the wedding. Xiao Tian is the "bridal secretary" of this wedding company, and he has encountered such a thing.At a wedding, a couple was drinking a cup of wine amid the cheers of everyone. Because the bride was shorter than the groom, she couldn't drink the wine in the groom's glass. At that moment, the bride didn't realize in time that Xiao Tian happened to see this In one scene, she reminded the bride to stand on tiptoe in time, avoiding this embarrassing scene in an instant.

Today, this wedding company in Wenzhou has planned successful weddings for many couples and has gained a good reputation.Facing this new industry, Xiao Tian realizes that it is necessary to help couples better enjoy the wonderful life moment of marriage.We must constantly improve our service quality. In different market environments, the needs of customers are different, which requires manufacturers to make adjustments to their products and services, and constantly change according to the needs of consumers.The most important reason why Wenshang's business spreads all over the world is that their products meet the tastes of consumers and are welcomed by consumers everywhere.When doing business in Wenzhou, we can start from the local reality at any time and in any place, grasp the psychology of consumers, and satisfy different types of customers.

Combining the needs of the local market, looking for a path suitable for their own development, and striving to provide customers with special products and services is one of the magic weapons for the success of Wenzhou people. In the commercial society, Wenzhou people have adapted to different market needs and learned to constantly adjust themselves according to the tastes of consumers.A man from Wenzhou went to Beijing to sell wontons. While entertaining guests, he found that Beijingers liked deep-fried dough sticks very much. So he thought, wouldn’t it be good to add deep-fried dough sticks to his guests’ meals.

There is an electrical appliance factory in Wenzhou, which mainly produces electric ovens. This electric oven is specially designed for roasting Wenzhou specialty roast goose. When Wenzhou merchants sold this product to the Shanghai market, they were met with cold reception. I like roast chicken, but I don't like roast goose.Therefore, the factory immediately improved the relevant functions of the oven and added the function of roasting chicken, which won the favor of customers in Shanghai. Helping consumers is helping ourselves. Businesses can make money when customers develop.Today's commercial market is dominated by "customers". If you don't always take the needs of customers as the starting point and just do business without saying a word, then it will be difficult for the business to continue.If you lose customers, you will lose your business. Businessmen must work hard on their products to attract consumers with unique personalities.Only by catching the attention of consumers and making them readily accept your products and services can you have a greater living space.

Products must have their own characteristics, which is a principle of doing business.However, similarly, products should also meet the needs of the market, which is also a principle of doing business.In some special market environments, for some consumers with inherent habits and preferences, if you can start from the market demand and make some modifications, you will immediately seize market opportunities. Don't care about gains and losses when facing customers. Temporary losses are for better gains.If customers have opinions, they must accept them unconditionally if they are not satisfied, and businessmen must dare to undertake and be willing to undertake.

Ye Maoxi, a celebrity in Wenzhou's printing industry, once said: "We must always uphold the concept of 'to lose is to take advantage' when dealing with customers."He deeply understands the truth of "If you want to take what you want, you must first give it."Only by continuously meeting the needs of customers can we win the trust of customers.Once, when he was printing a batch of posters, hundreds of posters were scrapped due to the client's own proofreading mistakes.He said: "We can't let customers suffer. The loss of tens of thousands of yuan should be regarded as the tuition fee for our workers to be skilled." So he resolutely decided to reprint for free.In this way, tens of thousands of yuan was squandered lightly, but it attracted orders from major companies such as Motorola, Nokia, Coca-Cola, and Kodak.

◎Product quality is the only pursuit - the best-selling products in the market not only have to have quality assurance, but also cater to market demand.Market needs are the real needs. Some products are of good quality, but it is useless without market demand. Products must always be guided by the market and based on the needs of consumers.