Chapter 5 Those with "guts" but no "knowledge" can only serve as stepping stones for others to get rich

"Research carefully and act freely," this kind of courageous and insightful attitude determines how far a person can go on the road of entrepreneurship. In 2004, Cheng Dong and his friends from Wenzhou registered and established the "Real Estate Investment Association". This association has so far absorbed 40,000 real estate speculators and has become one of the largest non-governmental real estate speculator groups in Wenzhou.His approach can be described as very fresh. When the company was first established, some people thought his behavior was purely risky.With his years of attention and understanding of the real estate market, Cheng Dong firmly believes that the real estate market will have greater room for development in the next few years.

In the first half of 2009, the real estate market showed tentative signs of recovery. At this time, there were more than 200 billion idle private funds in Wenzhou.He was well aware of the power of these private funds, so he began to invest tentatively. In June, housing prices began to rise crazily, major real estate speculators also appeared frequently, and the transaction volume and transaction price of real estate hit a record high. Cheng Dong's judgment on the general trend has always been relatively accurate. In his opinion, the enthusiasm at that time was nothing more than a phenomenon of some speculators using "funds" to save "funds", not a real and stable rising market.He knows that in any round of economic cycle transition, asset prices will plummet and skyrocket, and the property market is the most representative microcosm of price rise.From a short-term perspective, this is a rise in the market driven by liquidity. In essence, the real peak has not yet come.Those speculators who are eager to buy the bottom are doomed to fail.

When many people were confused and anxious in this real estate market, he was drinking tea in a teahouse in Wenzhou with several of his business partners.Discuss the "Fat Fortune Conference" in the coming months. Since the beginning of the 20th century, with the improvement of the real estate market, a large number of businessmen in Wenzhou began to invest in real estate.After more than ten years of development, there are many real estate market speculators in Wenzhou with professions like Cheng Dong. "Special group" is actually just a title given to them by the outside world. In fact, more often they are agents of real estate speculators.At the beginning, they were just normal buyers. Gradually, more people participated, and a small amount of capital gradually formed a huge capital flow.From buying 1 set to buying 10 sets, buying 1 set is retail, and buying 10 sets is equivalent to small wholesale.Therefore, when a larger quantity is used for price negotiation, the room for price will be larger.

As far as Wenzhou people use a lot of private funds to form groups to "hype", they are not just bold and reckless, but better at taking advantage of market, policy and other favorable conditions.Just as a Wenzhou businessman said, "For hot money, policy is the best indicator of capital flow." When Wenzhou people invest, they are always policy-oriented and financial-oriented, and strive to combine capital flow with products. Get the best out of it. The success of Wenzhou merchants depends on "gut" and "knowledge". It is the interaction of these two factors that makes them gain the upper hand in the market full of opportunities for competition.

Ye Kangsong, "the first person in China to resign from office" and "the first person in China to go abroad to start a business in the United States", this title now seems to have become a glory that will go down in history, but at that time, he was carrying This decision was made under great pressure. He used to be a civil servant, and then resigned to start a business. He started an agricultural development company successively, raised shrimp, grew mushrooms, and started a lighter business.Later, he discovered that American ginseng was very popular in his hometown, so in 1995, he opened the world's first American ginseng store in Wenzhou, and was the first to enter the Chinese market with American ginseng, realizing the goal of "selling American products in China". desire.At the same time, he turned American ginseng into a high-end packaging gift box, which became the first choice gift for Wenzhou citizens to visit relatives and friends.His company has been in business for 15 years, and has formed a good reputation for a long time. Now in Wenzhou area, "buy authentic, find Kangsong" has become the mantra of the citizens, and it is even a popular advertising slogan.

Relying on his extraordinary courage, Ye Kangsong established his position in the market; relying on his own wisdom, he became the first batch of Wenzhou entrepreneurs to complete the international operation of the brand.Just like his name, "Keep healthy forever, live long like a pine", during the long journey of years, he has formed an indissoluble bond with the health industry.In the future, Ye Kangsong once said that the officialdom is not suitable for him, and the market is the workplace where he can handle well; and his market is not only in China, but also in the world. Wenzhou people know how to do business and dare to do business. Their courage is well known to the world.Since the first generation of Wenzhou businessmen started their business, they have formed the spirit of daring to be the first in the world.Since the reform and opening up, there have been three relatively large economic waves in our country, which are also considered to be the most important stages of making money. "Going to the sea" in the 1980s, "stock speculation" in the 1990s, and "real estate speculation" after entering the new century.In these three economic tides, a large number of Wenzhou people can be seen each time.They grasped the situation of economic development, devoted themselves wholeheartedly every time, and laid the foundation for success from then on. Therefore, among Wenzhou people, a group of big entrepreneurs and millionaires can emerge in every era.

Bravery is often combined with resourcefulness. It is precisely with inhuman courage and keen sense of the market that Wenshang has made countless well-known Chinese and foreign brands take root here, and has also made its products spread all over the world.With lofty aspirations and the courage to be the first, he has become the most important constituent of the Wenzhou business community and the leader of Chinese business ideas. Many people complain that they have no opportunities. People in Wenzhou believe that opportunities are not given by others, but discovered by themselves. A Wenzhou person once said, "I am not afraid of the sky and the earth when I do business, but I am afraid of acting blindly or following the crowd. , That would waste a lot of opportunities to make money."

Doing business requires risk and bold investment, but it does not mean blind investment. It is obviously a fire pit and you have to jump into it.Before boldly intervening, we must give full consideration to the external environment and many internal factors.You can't be submissive in doing things, but you must also be very cautious. Only when you see the situation clearly will you have a greater chance of success. Under the wave of market economy, there are unpredictable changes, and opportunities always coexist with risks. When doing business, you must have a clear judgment on the market and see the general trend before you start.For a long time, Wenzhou people have formed a strong market judgment through long-term observation of markets at all levels, and it is precisely because of this that they are constantly taking the first step to seize opportunities, making continuous progress, and constantly surpassing.

◎As much as you have the courage, you will have as much career as you want—to start a business, you must have both "guts" and "knowledge", that is, you must have a correct judgment on the market.It is very important for a person to give full play to his own subjective initiative, but he must learn to grasp the general trend and not deviate from the laws of market operation.