Chapter 4 The "heart" that wants to make money is as important as the "guts" that dare to make money

Desire is the main driving force for success, but it also requires the courage and courage to act. At the end of 2009, the Dubai crisis triggered a new round of turmoil in the world economy, and Dubai's economy fell into a low ebb.In this crisis, a special group of businessmen—Wenzhou merchants suffered huge losses.Wang Weisheng is a warm businessman doing business in Dubai, but he survived, which is related to his extraordinary "heart" and "courage" to make money. Before Wang Weisheng went to Dubai, he already had his own company in China. With the development of the economic situation, the domestic market was far from satisfying him. In 1998, his desire to start a business and get rich began to swell, and he decided to go out.

Like most Wenzhou people, he came to Dubai with a heart of "doing more".Although he just arrived, he quickly threw himself into his new job.Through the inspection of the local market, he found that the business environment here is very open; Dubai is located at the intersection of Europe, Asia and Africa, with a unique geographical location and an active commercial market, gathering businessmen from Japan, South Korea, Iran, India, Pakistan and other countries . Wang Weisheng made a bold decision to move domestic enterprises to Dubai. Just like his domestic business model, he still focuses on export trade, dealing in shoes, furniture, bedding, etc. Afterwards, his clothing business once radiated the entire Middle East and North Africa. Become the largest importer of goods in the UAE. In 2003, Wang Weisheng expanded his business scope, expanded the market to other countries in the Middle East, and became the general agent of many local manufacturers in the UAE and the Middle East.

In 2004, the foreign trade market of clothes, shoes and hats in the Dubai area tended to be saturated, and the competition intensified. Wang Weisheng's business began to decline.He felt the uncertainty of business.He turned boldly to the real estate market again.In fact, as early as 2000, the Dubai government had allowed the sale of real estate to foreigners. By 2005, real estate in Dubai had become unprecedentedly hot, rising all the way.At that time, some Wenzhou businessmen were trapped in capital shortage and hurriedly mobilized funds to focus on the real estate market.Wang Weisheng also gave up several other businesses around 2005 and started joint investment in real estate with several relatives and friends.

In 2008, after rounds of hype in Dubai, real estate prices fell back. Wang Weisheng once again felt the potential crisis. He changed again and bought a local TV station in the United Arab Emirates with his friends, changing its name to "Asian Business Satellite TV Station". (AAB)” (referred to as Asia Business TV), became the first person in China to acquire overseas satellite TV stations in one fell swoop. Some Wen Shang said: "A strong desire to make money is the first element to obtain wealth in life. If a person doesn't even have the heart to make money, and even the courage to make money, how can he talk about greater success?" Just like Wang Weisheng, he obtained The ambition of wealth has become stronger with the continuous growth of his career, and it has also pushed him to break through difficulties with extraordinary courage.

People in Wenzhou have always had ambitions to make money. Once they see an opportunity, they dare to do it.But it's not reckless. Wenzhou people are very realistic. They don't talk about their ambition to make money, but act and practice boldly.All this is reflected in their entrepreneurial process. The dream of Wenzhou businessman Su Liman is to make Wenzhou Cooked Food a large-scale chain store like KFC, so that every Chinese, even the whole world, knows about it.Many people think this idea is too arrogant and unrealistic. In fact, Su Liman's goal is not based on imagination, but stems from his familiarity and love for Wenzhou cooked meat.He used to do a lot of business, such as clothing, leather shoes, lamps, etc., and traveled around every day.In order to fill his stomach, he often brings some Wenzhou snacks with him, including Wenzhou cooked meat and other cooked food.Later, he thought, why not promote the cooked food of Wenzhou people to other places?

In 1998, Su Liman gave up his previous business and founded Jilin Province Aman Food Co., Ltd. in Changchun, mainly producing cooked meat products.At the beginning, he joined forces with major shopping malls and opened special counters for sales.Later, we cooperated with a large group and ushered in greater development opportunities.Since then, "Aman" food has become a household name in the Northeast market.But Su Liman was not satisfied.He thought, since so many people like to eat deli and deli is everywhere, why can't there be a global market like KFC?In order to make "Aman" food embark on the development path of large-scale operation, in August 2002, he opened the first chain store in Changchun.

At present, "Aman" food has 60 specialty stores in Northeast China, and its products involve more than 50 varieties in 8 series.Annual sales of several hundred million yuan, "Aman" food has also been rated as a famous trademark in Jilin Province.If an enterprise wants to develop, it must do everything possible to strengthen its own strength. How can it strengthen its own strength?The only thing to do is to dare to think and dare to do. In the eyes of Wenzhou people, whether they can make a lot of money depends on whether they dare to think about it or not.Don't be afraid of not being able to do it, just be afraid of being unexpected. Wenshang's success lies in a restless heart of "making money" and an entrepreneurial spirit that is brave to try and not afraid of failure.

If you want to make money and succeed, you must be ambitious, not only full of self-confidence, but also full of curiosity.Strong ambition is the driving force behind the progress of Wenzhou businessmen. It is this strong desire that gives Wenzhou people more creativity and more courage to invest and take risks. The survival rule of the market economy is "the strong prey on the weak". Whether you are a snake or an elephant, it is your real strength that ultimately determines the outcome.Wenzhou people have the courage to swallow an elephant in the business field. A local private enterprise dares to go north to swallow a powerful state-owned enterprise, and dare to go abroad to merge with foreign famous enterprises.They believe that as long as there is strength, a snake can swallow an elephant.On the contrary, if a person lacks courage, even if he has the shape of an elephant, he may not be able to fight a small snake.

The more comprehensive and thoughtful the thinking, the easier it is to practice. For making money, imagination is always higher than reality. Entrepreneurship cannot just stay at the level of fantasy. Once divorced from reality, even the best imagination will become meaningless.On the other hand, when many opportunities come, there is no room for thinking too much, and the most important thing is to seize them decisively.As Deng Xiaoping said: Cross the river by feeling the stones.Entrepreneurship requires exactly this kind of spirit and action.