Chapter 41 Just-needed "cornucopia"

As for why investing in real estate, a member of the Wenzhou Small and Medium Enterprises Association and a real estate investor said something, which I think makes sense. He said: "What is life? To put it simply, life is daily necessities, food, shelter, and transportation, and a house is the first condition for realizing all these. Just as the growth of plants cannot be separated from sunshine and rain, people's basic necessities cannot be separated from houses." Base'. In fact, even 'travel' is inseparable from the house. The bicycles, electric cars, and private cars you buy must not have a parking place? Some people buy a house, and they specifically check whether the real estate agent has a well-built parking lot What about the market? In short, the house is the basic element of human life, no one can live without a house, and investing in real estate is definitely not a mistake.”

Indeed, as a "rigid" demand, real estate has brought Wenzhou people a steady stream of profits.Looking at the investment projects of Wenzhou people since 2001, real estate, coal, cotton, electricity, petroleum, stock market, mining, and many other industries, although some Wenzhou people have made money, many Wenzhou bosses have lost money, investing in coal, The stock market and oil are vivid examples of investment failure.Especially in the 2008 and 2009 coal and stock market fiascos and the Dubai crisis, Wenzhou capital suffered the most tragic "Waterloo" both at home and abroad.But only the real estate project is a profitable investment for Wenzhou people.Although national policies have been adjusted, there are still many Wenzhou bosses active in real estate across the country and even in some foreign countries.The most fundamental reason is that real estate is a rigid demand for people's lives, and it always has a very broad market, so Wenzhou people can always make profits.

However, before the appearance of the so-called "Wenzhou Real Estate Speculators Group", although people knew the importance of houses, they did not treat real estate as an investment or an ordinary commodity that could be bought and sold like vegetables like Wenzhou people. Influenced by traditional consciousness, Chinese people have always focused on real estate and real estate. Real estate, like real estate, has become a very personal thing, rather than a general commodity that can be circulated and traded.Before liberation, whether it was officials and merchants, buying land and land had always been the only choice for many people after their careers were successful. In the 1960s and 1970s, food and clothing was the top priority that people urgently needed to solve, and the requirements for housing conditions were not very high.At that time, many people lived in thatched houses, one-story houses, large courtyards, and simple buildings.Those who own a large amount of real estate and capital are either capitalists or the "exploiting class" in people's mouth.At that time, a large amount of real estate and capital became a burden to people, and if they were not careful, they would be drawn into the vortex of political struggle.Later, welfare housing became more and more popular, and those employees who worked in party and government agencies and public institutions could rely on their units to solve their housing problems.However, the welfare housing distribution benefits only a small number of people, and houses are still not sold as universally as ordinary commodities.

With the increase of population and the development of economy, the speed of providing housing by the state and units lags far behind people's needs. In 1980, Deng Xiaoping first proposed the idea of ​​housing reform. In 1998, under the guidance of Premier Zhu Rongji's housing reform ideas, China's commercial housing was born. The dirty, messy, poor, and disorderly built living environment in the past was changed. As a common commodity, housing gradually approached people's lives. .In the 21st century, with the rapid development of the economy, people's requirements for living conditions and living environment are getting higher and higher.Housing should not only shelter from wind and rain, but also be comfortable.Buying a house is not only economical, but also satisfying.The house, like money and gold, has become an external material standard to measure people's ability, and various business opportunities related to the house, whether it is real estate investment or real estate trade, are full of vitality, and the real estate market is always bustling. , in full swing.China's real estate market, formally formed.The idea of ​​Wenzhou people to invest in real estate was carried out almost simultaneously with the start of the Chinese real estate market.

Mr. Yang from Cangnan County, Wenzhou is one of the first batch of real estate investors in the Chinese real estate market.After graduating from Wenzhou Industrial School in 1988, he has been engaged in architectural design work in a small unit. In 1998, the expansion of the urban area had just started. With his keen business vision and years of knowledge accumulation, he concluded that the land where he lived would definitely be expropriated, so he moved around and bought dozens of old houses. Sure enough, after one year, the price of these old houses increased by an average of 40,000 yuan each. While enjoying the wealth brought about by the appreciation of real estate, Mr. Yang opened an intermediary company specializing in house transactions.His rich professional knowledge allowed him to find the first pot of gold in his life very quickly.

The new city had just been built, and he used all his savings to buy dozens of commercial houses in one go.Wealth rolled around him like a snowball.By the time everyone saw the business opportunities of real estate investment and rushed to buy real estate, Mr. Yang's wallet was already bulging, and his men also had their own shops, real estate, construction companies and decoration teams. Whenever others ask him about his successful experiences, Mr. Yang, who is already worth tens of millions and has titles such as real estate investment expert and construction company boss printed on his business card, always says: "Who can live without a house? What is lacking, as long as there is a market, there will be no market. As long as there is a market, it will always be a bull market just like stock trading. Houses are also a kind of consumer goods. If you get it right, there is a way out, and real estate investment can certainly make money, but every link of real estate information, consultation, decoration, sales channels, etc. contains business opportunities, and it depends on whether you can find it and grasp it.”

Mr. Yang's success, obviously, is inseparable from adapting to the trend of market development.It was precisely because he saw the huge prospects of the real estate market that he devoted himself to this project without hesitation.It can be said that accurately grasping the pulse of the real estate market is his magic weapon for winning by surprise. Since the 1990s, China's economy has developed rapidly, and China has also entered a period of rapid urbanization. More and more people have begun to flock to cities, and the demand for houses is even greater.At the same time, those "children" who passed the baby boom in the 1980s have also grown up and reached the marriageable age, and their desire for houses has also increased unprecedentedly.Therefore, for the entire real estate market, for a long period of time, people will still have a lot of rigid demand for housing.China's real estate industry still has a relatively large and long-term development space.

As Zhu Zhongyi, Secretary-General of the China Real Estate Association, said: "No one knows how much rigid demand there is in the real estate market. But what is certain is that for a long period of time, rigid demand will remain relatively strong. "This statement is true.Due to the great need and limited real estate, the real estate industry is a young industry with high profitability, and real estate investment is like a cornucopia that can gather huge wealth.As long as you dare to think and do it, you will be able to receive certain rewards.Under such a good background, I believe that any investor with a business vision would not be willing to be a quiet spectator.In this case, I suggest that you don't let the business opportunities go to waste, or just like a Wenzhou people who have the courage to work hard, devote yourself to it and be an active participant.