Home Categories social psychology You can't learn Haidilao

Chapter 59 What goes around

You can't learn Haidilao 黄铁鹰 3280Words 2018-03-18
One of my students asked Zhang Yong a question in class, thinking like a reporter.He said: "Mr. Zhang, what do you think is the main reason for your success? " Zhang Yong scratched his head, a little embarrassed.Because there can be no one reason for the success of any business, but a bunch of reasons.However, after Zhang Yong thought about it, he reluctantly answered this question.He said: "Maybe I am a kinder person." I glanced at the student, his face was a little dazed.Obviously, Zhang Yong's answer did not satisfy him. However, psychology reveals that when people are in a hurry, their reactions to problems that have not been carefully considered often directly reflect people's subconsciousness.

Zhang Yong does have a "be kind to others" in his heart that is different from ordinary people. When Zhang Yong was studying in a technical school, he had two buddies in the same class. One was Shi Yonghong, the second shareholder of Haidilao mentioned above, and the other was Yang Bin.To what extent is the buddy?When Zhang Yong was driving Mala Tang, the three sometimes slept on a single wire bed at night.Yang Bin is still working in Haidilao, but Yang Bin's job is not trivial for Haidilao. He is the chief procurement supervisor of Haidilao.Thousands of tons of beef and mutton, tens of thousands of tons of non-staple food and vegetables are purchased by him every year.

I asked the head of Haidilao's purchasing department who had suffered burns on his face: "I know that purchasing in restaurants is difficult to control. How sure are you of the integrity of the more than 20 purchasing personnel under you?" Yang Bin said: "I am 100% sure. " I asked: "Why are you so confident? Most restaurant owners don't trust outsiders to purchase. How did you manage to be so confident?" Yang Bin said: "I used to be in the seasoning business, a supplier specializing in selling seasonings to restaurants, including Haidilao. Later, I joined Haidilao and did procurement for another 10 years. So I know: Haidilao's current procurement process and The supervision system is quite scientific and perfect; in addition, our procurement personnel are all selected from waiters and dishwashing workers. After long-term training, their loyalty can stand the test; Not high, their current income is about the same as that of the store manager.”

I asked again: "It was Zhang Yong who took a fancy to the loyalty of your best friend and the experience of being a supplier, so he invited you to manage the procurement?" Yang Bin said: "No, I asked to join Haidilao myself to help him manage the purchases. Haidilao was founded in 1994, and I happened to have a burnt face that year. Two years later, the injury was cured, and I was in Jianyang. I started a condiment business with my wife in a town, mainly supplying condiments such as chili sauce and pepper powder to restaurants. After working for a while, Zhang Yong saw that my business was not good, so he rented it for me in a better location in the county. bought a shop, and paid me a year's rent, and asked me to go to the county to do this business. So, I also started to supply goods to Haidilao, but as I was doing it, I felt something was wrong, so I sent it to Haidilao. They don't bargain with me for the goods, I say how much is how much!

"I've been doing it for almost two years, and the more I did it, the more I felt uncomfortable, so I told Zhang Yong: Forget it, Haidilao has grown in size, I'll go to Haidilao to help you buy it! Zhang Yong agreed.He said: You come, I will definitely save a lot of money! "So, I let my wife take care of the condiment business alone, and went to work in Haidilao by myself." I asked, "Then does your wife still supply Haidilao?" "Of course I won't do it. I came to Haidilao to work because I didn't want to do business with Haidilao anymore."

I asked again, "How much did Zhang Yong give you?" Yang Bin said: "At that time, I was paid 600 yuan for purchases, and of course I also got 600 yuan. In the first month I went, I saved 12,000 yuan for Haidilao. Zhang Yong was very happy and gave me a BP machine , said that we can save more than 100,000 yuan a year, it seems that the previous purchases were not taken care of!" I said, "How did you save it?" Yang Bin said: "I just came to Haidilao, and the most important thing is to follow up the procurement. I also follow the procurement to the market and make adjustments in the selection of suppliers.

For example, when we purchased a brand of butter, the purchasing personnel did not think of finding a general agent or distributor to buy it.I didn't even know when I first went, so I followed them to buy.Later, it was found that something was wrong. All dealers sell this brand. There must be an agent, or a general wholesaler. So, I searched hard.Finally, I found the general wholesaler.He said, the one you bought is all bought from me.Butter is bought by the number of pieces. If we buy it directly from the general wholesaler, we can save 8 yuan per piece.At that time, I was very angry, and I severely approved the purchase: You bought it for a year or two, and the total wholesale was less than 100 meters away, and you couldn't find it.A few yuan high, how much money in a year!

"There is also a kind of chicken essence that we used at the time, and the monthly consumption was about 150 pieces. The price of the genuine product was about 190 yuan, and the price of the fake product was about 70 yuan. The buyer was not familiar with the business, and the product could not be identified. Therefore, it is difficult to tell the real from the fake. From a supplier, we bought fake products for two years at the real price. I used to be in the chicken essence business, and at first glance, I felt that what they sold us was fake. So, I I went to the dealer and said, your product is a fake. They felt guilty for doing something wrong, so they returned the money to us. Since then, in order to ensure the quality of the chicken essence, Haidilao produces all the essence of chicken used by itself. "

I asked: "Did Haidilao's current procurement process and inspection system be gradually accumulated after you came here?" Yang Bin said: "It's not just me, but I played a big role. Because I used to be a supplier, I naturally have a better understanding of the seller's situation; in addition, Zhang Yong is kind to me, and I see Haidilao's business clearly. It’s more important than my own. In 2002, Haidilao didn’t have a lot of money, Zhang Yong saw that I didn’t have a house to live in the county, so he bought me a house in the county without telling me.” "Mr. Huang, do you understand that when others are kind to you, it will be a heavy burden?" Yang Bin suddenly changed the subject.

"Sorry, I don't understand." I replied honestly. Yang Bin said: "There is one thing that Zhang Yong doesn't know now, and neither does Haidilao. When I first came to Haidilao to go shopping, a thief broke into our car door at noon and lost a bag of pepper. The value is 1,500 yuan. What should I do? I was in charge of purchasing, so I posted this money, which was my salary for two and a half months at the time. I didn’t tell my family when I got home. I always feel that Zhang Yong treats me Well, I'm going to be nicer to him. At that time, I had to calculate an account: my daily salary was 20 yuan, and if the value I created today exceeded 20 yuan, I would be happy, and the more I exceeded, the happier I would be. "

"How do you call it beyond?" I asked a little puzzled. Yang Bin said: "For example, the market price of eels is 9 yuan per catty. If I can buy eels of the same quality for 8.5 yuan, I can create a value of 5 cents per catty. In 2002, the purchasing department was short of manpower. One year, including Saturdays and Sundays, I did not take a day off. I got up at 4 o'clock in the morning to start working, because I had to get up early and work until seven or eight o'clock in the evening before starting to make accounts; Rest for four or five hours. Of course, this way of doing things, people will get sick. This is what I found out after I had a problem. I suffered from depression twice in 2004 and 2007, and I always wanted to jump off a building. I also talked to Zhang Yong offered to resign, but he made me stay again with a phone call.” "What did he say?" I asked. "He said two things: first, you leave as soon as you say, it's too irresponsible; if you leave, who will take care of the purchase? Why don't you help me? Second, if you think it's because of the relationship between classmates I only let you do the purchasing, so you feel uncomfortable, then you can find someone in the company for me, and you think he can take up your position, and you can leave." Yang Bin said. I asked, "Why are you resigning?" Yang Bin said: "It's not just because I'm tired, but the relationship with Zhang Yong makes me feel more and more uncomfortable." "Why is it uncomfortable? Didn't you take the initiative to help Zhang Yong?" I asked. "Yes, but as the company grows bigger and bigger, his reputation is getting better and better, and my relationship with Zhang Yong is getting more and more distant. It's not that he did it on purpose, but I did it on purpose, and now I can avoid it. When I meet him, I will try to avoid it as much as possible. Because I don’t want others to think that I am Zhang Yong’s classmate. In addition, Zhang Yong is very strict in his work, and it is difficult to get his approval; Anxious, he doesn't care about the occasion when he criticizes others. It's hard for other subordinates to accept his kind of criticism, and it's even harder for me." "Can you and Zhang Yong have a private drink and chat like before?" I asked. "No, not at all. I don't even pay New Year's greetings for the New Year. I can only receive the New Year's greetings text messages he sent to all the cadres." Yang Bin said thoughtfully. "Since when did you start to feel far away from Zhang Yong?" I asked again. Yang Bin said: "In fact, it was a gradual process. I remember I told Zhang Yong that I was grateful for the opportunity he gave me. In the end, Zhang Yong said, you should not thank me, but thank Haidilao. It seems that from that Since then, I have been convinced that he has become another person. But although I know that the relationship with Zhang Yong has become a relationship between a boss and an employee, I still feel that I still owe him. This is what often makes me tangled." I understand that "the kindness of a drop of water should be repaid by the spring" is a good virtue, but it is actually unfair in economic exchange, because a drop of water can be exchanged for a steady stream of spring water. However, I feel that the reason for Yang Bin's entanglement may be far more complicated than economic exchange.In the eyes of other employees of Haidilao, Zhang Yong is a god; in the eyes of Yang Bin, Zhang Yong is still a person.It’s just that Zhang Yong is a changed person, and he has become unfamiliar to Yang Bin and he doesn’t like it very much; he joined Haidilao 10 years ago to repay Zhang Yong, who he likes and is kind to him; at that time, He is equal to Zhang Yong; if you help me, I will help you even more!But what is he doing now?He is no longer equal to Zhang Yong, and he continues to work hard, is it just because of Haidilao's high salary? We often hear people say: "When that kid becomes an official, he really thinks he is great! When that guy is developed, he starts putting on airs in front of me!" Was it Zhang Yong who deliberately put on airs in front of his former buddies? I believe not.The ancients have a saying called "time shifts people", which means that people will change with time and place.Therefore, if Zhang Yong does not change, he is no longer a human being.
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