Home Categories social psychology You can't learn Haidilao

Chapter 58 "Tyrant" Zhang Yong

You can't learn Haidilao 黄铁鹰 2061Words 2018-03-18
If we make a 360-degree evaluation of Zhang Yong, I believe that whether it is him, employees or friends, there should be one evaluation of him, that is, he is kind-hearted; grumpy. Zhang Yong's ruthlessness is fully demonstrated in his handling of Shi Yonghong.People need to be reminded rather than educated.If Zhang Yong still "kills all" his buddies who fought together in this way, then everyone will understand that affection is not valuable in Haidilao, and what is valuable is ability. This is Zhang Yong's principle.Zhang Yong was born for Haidilao, and Haidilao is Zhang Yong's most important son; for this son, he will never recognize his relatives!

This principle seems to contradict Zhang Yong's kindness, and I have been thinking about it for a long time.It was a philosopher's sentence that explained it to me: "Man is inherently contradictory." Yes, think about it, who is not contradictory? Working for such a boss, people will naturally walk on eggshells.However, what makes Haidilao officials even more nervous is that Zhang Yong, the "god", has a temper like the face of a 3-year-old child, who changes at will.When he sees something that is not pleasing to the eye, he turns his face whenever he says he wants to, regardless of the occasion and the person.

Once he had a meal with his employees, and saw an ordinary employee drop the meal on the table without picking it up, so he sat down and picked up the meal that fell on the table, and then took the plate that the employee hadn't finished eating Take it away. Once, he traveled to a plateau in Sichuan with executives.When everyone was walking and singing relaxing songs, Yang Xiaoli picked a bouquet of wild flowers on the side of the road.As a result, Zhang Yong suddenly changed his face and scolded Yang Xiaoli loudly: Is it easy to grow a bunch of flowers in such a cold place with such a high altitude?How can you ruin a life so easily?Your quality is so low!

You must know that Yang Xiaoli grew up in a rural area after all, and her environmental protection awareness and habits cannot be raised to such a high level all at once.Zhang Yong is too familiar with his subordinate, how could he not know this.However, Zhang Yong chattered endlessly throughout the trip, and in front of all the cadres, "sweared" Haidilao's only deputy general manager to tears. How can everyone still be in the mood to play?The atmosphere of the whole tour is ruined.During the break, seeing Yang Xiaoli sitting on the rock in silence, Zhang Yong felt that it was too much. He walked over and said, "Why, you still can't think about it? If you can't think about it, why don't you just jump from here?" Laughed.

Zhang Yong, the "tyrant", obviously hasn't reached the point of arrogance. What is arrogance?Even if it hurts someone, I think it doesn't matter.The current Zhang Yong still knows how to apologize to others, but his method of apologizing is not direct. As the only deputy general manager of Haidilao, Yang Xiaoli has the most chances of being scolded by him. When Zhang Yong finds out that he has scolded him wrongly or passed the time, he will sometimes ask his subordinates to give Yang Xiaoli a box of her favorite food. Ice cream; or arrange for a female colleague who is close to Yang Xiaoli to sleep with her that night and do counseling work.

However, the male subordinates were not so lucky. In recent years, Haidilao has opened more and more stores. The ability of each manager is constantly being tested. In addition, the system and process are constantly being developed and improved. Therefore, Zhang Yong often finds some unsatisfactory places when he inspects.As a result, his temper will often explode unscrupulously. At this time, the person responsible will be under tremendous pressure and wronged. During the interview, many managers clearly expressed to me that although they have nothing to do with Zhang Yong's temper, they are also very dissatisfied.Many middle-level cadres feel very puzzled and wronged by Zhang Yong's indiscriminate criticism of his immediate superiors in front of them."Even we know not to criticize cadres in front of employees!" they said.

A cadre said to me: "Our work is a continuous line. He occasionally comes to look at it, but only sees a point; and this point may not be satisfactory, but there must be antecedent reasons; I know, and it can be solved in the future. As a result, he scolded his head and face, and we were naturally very uncomfortable. The more important thing is that his style of work will also cause his subordinates to follow suit. Now many cadres in Haidilao are used to using this method Communicate with subordinates, and feel very powerful and effective, but in the end, subordinates feel very wronged!"

"You are so afraid of Zhang Yong, can you tell him the real situation?" I asked. A cadre said: "Sometimes he does, sometimes he doesn't; anyway, I think he doesn't know much about the situation on the front line. The more he talks, the more criticism he gets." "Then will you turn what Zhang Yong said into the highest instruction?" I asked again. "Usually it is the highest instruction." A community manager said. "Even if it's wrong?" I asked. "Yes, after implementing it for a period of time, I found that it was really not working, so I reported it to him. Fortunately, he knows how to do it, and can listen to other people's words. If he knows it's not working, he will change it back." The community manager said.

Haidilao launched a hot pot takeaway business in Beijing in 2010. The manager in charge of this new business is Lin Yi, who was once the youngest store manager of Haidilao. Lin Yi's immediate boss is Yuan Huaqiang, the manager of the Beijing region. Lin Yi said: "One day I had a rest in the afternoon and took a backup store manager to go shopping. The girl was ill a while ago, and I wanted to take her for a stroll. We were buying a pair of shoes in the mall, and Yuan Huaqiang called to ask the delivery department what is the accuracy rate of food delivery?Because the delivery department has just started operating, the business is very unstable, and the satisfaction of customers changes a lot every day. We haven't had time to calculate the average accuracy rate.But I know how many tables were sold today, how many tables were sold yesterday, and how many tables were dissatisfied every day.I told him that I haven't calculated the percentage, but I know how many customers are dissatisfied.Yuan Huaqiang said, why don't you count?What did you do?Mr. Zhang just said that it must be expressed in percentage.Why don't you implement it?

"That afternoon, Yuan Huaqiang called me five times and asked me to calculate the percentage. After the calculation, it was already 9 o'clock in the evening, and we left the mall without buying anything. This kind of behavior made me very depressed. In the end, I didn't even want to answer his calls. "I know Mr. Yuan is in awe of Zhang Yong. He not only obeys his advice, but is also influenced by his management style. In fact, Mr. Yuan is not the same person as Mr. Zhang. But why did he do this? Because Mr. Zhang also trained him like this." The cadres of Haidilao have a saying: "Our advantage is that we are willing to be scolded, and our disadvantage is that we cannot defend ourselves."

"Change fate with both hands" is Haidilao's corporate culture that is publicized to the outside world.In fact, Haidilao still has a corporate culture that has not been publicized, but has been formed, that is, "Calling you means that you are valued; scolding you can make you progress."
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