Home Categories social psychology You can't learn Haidilao

Chapter 44 Disadvantages of mentorship

You can't learn Haidilao 黄铁鹰 1759Words 2018-03-18
The cultivation of Haidilao people is based on the mentorship system. For example, Zhang Yong is Yang Xiaoli's mentor, Yang Xiaoli is Yuan Huaqiang's mentor, and Yuan Huaqiang is Lin Yi's mentor.Among the four, except for Zhang Yong, who is self-taught without a teacher, the other three stand out because of the discovery and training of their masters. None of these four people have received formal university education, and they all came from humble backgrounds, are not afraid of hardships, are extremely tenacious, enterprising and self-confident; not only that, they all have strong learning ability and comprehension ability, they are typical examples that ability does not equal academic qualifications .They are of the same kind, and they are naturally easy to understand and appreciate; therefore, one by one, they have become the backbone of Haidilao's management.

However, when Haidilao becomes bigger, develops faster, and has higher goals, more and more management talents will be needed. Haidilao can continue to rely on the mentorship of this mentoring system ? There is no doubt that the advantage of the mentoring system is that it can be vivid and simple.But there are also natural disadvantages, that is, the master-apprentice transfer is easy to lose shape.Yang Xiaoli is definitely not the only apprentice of Zhang Yong, but Yang Xiaoli may be the only apprentice who is as superb as Yang Xiaoli; similarly, Yuan Huaqiang is not the only apprentice under Yang Xiaoli, but he is the only apprentice like Yuan Huaqiang who is better than blue.No two people are the same in the world, each apprentice learns 90% of the master, and by the fifth generation 90%×90%×90%×90%×90%, it becomes 59%.

In 2009, a Beijing netizen named Xici Hutong wrote an article "Haidilao Returns". She described her trip to Haidilao in this way: I was a little hungry when I came back from other places. Just went with friends.First of all, the service is indeed very warm and thoughtful.When I got off the car, someone came to greet me, and then "passed" me to the dinner table in a chain.The "little brother" who greets you is handsome and enthusiastic, and the waiters you meet back and forth are also very enthusiastic-this has become the reason why I couldn't get angry in the end, because I am the kind of person who "slaps" without smiling.

There are not too many varieties of dishes. After deliberating for a long time, we ordered a mushroom pot bottom for 49 yuan, cabbage for 8 yuan, half a portion of fat beef for 35 yuan, half a portion of gluten for 6 yuan, and a meatball platter for 36 yuan. half tofu... When the dishes came up, the portions were too small.6 balls, a small bowl of cabbage.If you want to eat, you have to eat well. Add a portion of beef slippery for 30 yuan. The seasoning is indeed optional as everyone said, but it costs 6 yuan per person; there are soy milk and lemon tea for us to choose, and you can add it without limit, but it costs 4 yuan per person.That is to say, it costs 20 yuan for two people just for seasoning and water.

And when the last 20% off, seasonings and drinks are not discounted. During the meal, a little girl changed the towel for us, but she didn't catch it all of a sudden, and the dirty towel fell on the cabbage.I was just about to speak when she picked it up and left.I just wanted to have an attack, but my friend waved his hand and said, let the little brother wash it with water. The frozen tofu was halfway down, and there was a dead bug floating in the other half of the plate, and one leg was missing.The younger brother and the younger sister said sorry and wanted to change it for me.I said I would quit, said it twice, and only with my insistence did I quit.Unfortunately, just before ordering the tofu, I told my friend that I was a bit full.The little brother standing next to me at that time couldn't help but wonder if I caught a bug on purpose and returned a dish that I couldn't eat.Otherwise, why didn't he feel that he was really sorry.

Then, the fat cattle we ordered seemed to become fat sheep.My friend said, this fat beef has a smell, it seems to be wrong, so don't eat it.I tasted it, and immediately spit it out again, it was really a strong smell of mutton.Asked the younger brother, he said that it might be the smell of the knife skewer for cutting meat.That was too stringy.It's a good friend, he'll take a portion of the meat. At the end of the meal, there was a small flying insect with folded wings floating in the soup, which is the kind of small insect that will appear in summer fruits if they are left overnight.I fished out the worm, put it aside and continued to eat; when the younger brother came over, I pointed it out to him, in exchange for his repeated "sorry".

The discounted price for two people is 146 yuan, no credit card and no invoice. Another girl said, we have just opened, and there are many free items, such as manicures and shoe shines.I went to the manicure and saw that there were some "beauties" waiting.I asked a little girl: We paid the bill and just found out that manicures are available, how long will we have to wait now?The little girl said: I don't know, you have to ask her (referring to the little girl with nail art). When asked in the past, the nail art girl said meaningfully: It will take a long time. I said: How long is a long time?She said: There are more than 10 people queuing in front, half an hour each.

I said: Oh, that's tomorrow morning. Naturally I won't wait, this is a free service from your family, the expression made me want to come and have a free meal! To sum it up, pure hype! The selling point is service, but food safety is the foundation, not just service, and service cannot be eaten. Also, try to make as few mistakes as possible, making too many mistakes makes people uncomfortable; saying "I'm sorry" too much is worthless.People like me who don't smile, feel uncomfortable even though they can't do it. I guess this netizen's story is true.Haidilao has a history of 16 years. It opened 8 stores in the first 10 years, and opened more than 50 stores in the next 6 years.Although the business of each Haidilao store is better than that of its peers, there are still great differences between stores.This is obviously a deviation brought about by Haidilao's more reliance on master-apprentice management.

As for McDonald's, which has more than 30,000 chain stores around the world, although it does not have the service enthusiasm of Haidilao, the difference in service quality between their stores is not as big as that of Haidilao.McDonald's mainly relies on process and system management, and all work has detailed procedures and standards; junior high school students who work in summer jobs can start their jobs on the same day after a few hours of training.
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