Chapter 43 Zhang Yong's concerns

After Haidilao became famous, many people from investment banks approached Zhang Yong to buy shares and help Haidilao go public. According to common sense, a business is not short of money, and there is no need for others to participate in shares and go public.Because shareholding and listing require the distribution of shares to others, the advantage is to get other people's money, and the disadvantage is to give up part of the company's equity to others. But Zhang Yong also started planning to go public. Once I discussed the issue of going public with Zhang Yong, and I asked him: "Since Haidilao is not short of money, why does it go public?"

Zhang Yong said: "Listing can promote the formalization of the company." I said, "This must have been said by the financial advisor who wanted to help you get listed? In fact, if a company really wants to be formalized, it doesn't have to be listed. I know that the catering business has a lot of cash income, so tax evasion is common in the catering industry. But If you don't want to evade taxes, you don't need to force yourself by going public. This is equivalent to a person who has to live in prison in order not to commit a crime. I guess there must be financial advisors telling you that going public can increase the company's popularity.But is your Haidilao still using the listing to increase its popularity?You have more than 1 million searches on Google and Baidu, which is more famous than 90% of Chinese listed companies! "

Zhang Yong said: "I always have an invisible fear. Haidilao is a common people's company without any foundation or background. It has become as big as it is now, and it will grow bigger and bigger. The bigger the business, the more troubles ;If we are a listed company, we may have an extra layer of protection when we encounter people and troubles we cannot afford, at least our status as a listed company and social shareholders can help us.” It's really not in charge of the family, I don't know how expensive firewood is!Entrepreneurs fear most people do not understand. Zhang Yong's worries are not limited to these.

From remote Jianyang, Sichuan, all the way to Beijing and Shanghai, Zhang Yong found that Haidilao is very competitive.Therefore, his strategic goal became: "I want to spread Haidilao to every corner of the country and become the number one hot pot brand in China." According to the business logic of general chain operations, it seems that it is not difficult for Haidilao to become China's No. With sufficient funds or through franchise stores, it can expand rapidly. But Zhang Yong felt that there was no need to rush this matter, because he had a heart problem that had not been resolved.He believes that all the practices of Haidilao can be copied by others, but only Haidilao people cannot copy, and this is precisely the core competitiveness of Haidilao.

But where do you find so many Haidilao people? !Don't think that all migrant workers from the countryside can do the same job if they all live in Haidilao's dormitory with air conditioning, Internet access and cleaning.One person can work in Haidilao for 12 hours and still say with a smile that he is not tired; the other person can work for 12 hours and run away with a sad face.One person really believes that in Haidilao, by being honest and hardworking, destiny can be changed with both hands; the other person always wants to take advantage of loopholes and take shortcuts.