Chapter 45 Haidilao's crisis

In fact, the problem reported by the netizens above is not an accidental phenomenon in one branch.One of my students, Wang Liang, sent me an email at the end of 2010. He said: "I sent you this email, mainly because I went to eat at the Cuiwei store in Haidilao recently and found that the store did not provide customers with aprons. , headbands and mobile phone cases. I am a regular customer of Haidilao, and I often go to various stores to eat. Seeing that Haidilao changed its logo in the second half of this year, the speed of opening stores has increased a lot, but the situation of Cuiwei store, It caused me to think about the speed of store opening and quality assurance of chain companies. In view of the situation of Haidilao, I guess the management must have thought of various ways to maintain the original quality, but it is definitely a bad one now. A sign. You are a good friend of Zhang Yong, I wonder if you can attract Zhang Yong's attention, after all, it is not easy for a private enterprise like Haidilao to achieve its current scale."

In fact, when Haidilao started to go to the whole country, it constantly encountered such problems as the decreasing efficiency of master-student transfer and large differences between stores.On the twenty-eighth day of the lunar calendar in 2004, Yang Xiaoli received a notice from Zhang Yong to take over the work in the Zhengzhou region.At that time, Haidilao had less than 8 branches in total, and there were 2 branches in Zhengzhou area. Yang Xiaoli said: "Fortunately, I have a little understanding of the situation in the Zhengzhou area. I rushed to Zhengzhou on the 29th of the twelfth lunar month. After arriving in Zhengzhou I, I went to the store to check. The first feeling is that the employees are a little lazy and have no sense of initiative. and team spirit. Early the next morning, I went to the second branch store to learn about the work schedule for the day. As soon as I entered the store, I saw a foreman walking slowly in with a cigarette in his mouth and clothes slung over his shoulders. I thought to myself, today is New Year's Eve, why doesn't the foreman arrange work and act so leisurely?

"At noon, the two branches of Zhengzhou held several small gatherings. In the tug-of-war competition that best reflected the team spirit, the employees of the two branches, including the manager, no matter who won, the other party was not convinced and argued with each other. .A small tug-of-war competition. I couldn’t judge the result after four or five evaluations. I was very sad. Our employees are all self-centered, and there is no such thing as a sea-style big family that helps each other, works together, and lives in peace. Spirit. "At noon on the first day of the first lunar month, the guests have already taken their seats, but the private rooms and the lobby have not been cleaned. I wonder if the business is so good that the staff can't clean it? Should the rest time be adjusted? But after two days Observation, I found that it's not that the cleaning is impossible, but that everyone comes to work with the mentality of dawdling.

"I went to work at 9:30 in the morning, and no one came to clean the store in advance. I had to wait until 9:30, when everyone was here, and then started to clean slowly together. When cleaning, there was no sense of urgency. I was seated at noon. , the cleaning has not been finished; everyone is not in a hurry, and the foreman is not coordinated. The next day is still the same. "Seeing this state, I am afraid, if this continues, the store will be destroyed. "On the morning of the fourth day of the Lunar New Year, I held a meeting for all the employees of the Zhengzhou No. 2 branch. At the meeting, I informed the employees of their work status and pointed out the consequences of going on like this. At the same time, I hope everyone has a correct attitude and cheers up. If anyone wants to continue to embrace With the attitude of dawdling, you can leave today!

"After the meeting, I conducted an assessment on some employees and eliminated some unqualified employees. On the fourth day of the fourth day, a total of 17 employees were dismissed and resigned from the second branch (less than 200 in the second branch). After seeing so many employees gone, many Employees feel the pressure, and some key employees are also worried, fearing that there will be insufficient staff. "I told them not to be afraid. One person's bad habits will affect a large group of people. If it continues, we are going downhill. These people are gone. Although we are less nervous, we are going uphill!

"The next day, in order to cope with the lack of manpower, I closed three private rooms. Although everyone was very busy, the spirits of those who remained were refreshed and they worked hard. "At the end of the month, I took stock of the work in the Zhengzhou area. From November last year to February this year, it should be the peak period of business, but the turnover of the second branch was only the same as the previous four months. During the peak period of four months, Business was only up a third of a point, which was tantamount to death. "Why did this happen? I think it is mainly due to management. First, due to insufficient supervision and inspection, the company was blinded by some superficial phenomena and did not discover the problem in time. Second, because our management personnel lack crisis Awareness, not feeling the seriousness of the problem, and not stopping some bad phenomena in time, let this bad trend spread slowly. Fortunately, we discovered it in time, and now we have stopped this bad trend .”

Yang Xiaoli was deeply moved by the incident at the second branch in Zhengzhou. She said: "When Haidilao is going to grow bigger, there will be a serious crisis. No wonder Brother Zhang often says that he feels threatened." On the surface, Zhang Yong is a hands-off shopkeeper, and the daily operations of Haidilao are all in charge of the regional managers.Haidilao is headquartered in Beijing, and he spends most of his time in Chengdu, where Haidilao doesn't have a store, because his home is there.However, Zhang Yong, who is often "loafing around", is not at ease, he always seems to be very preoccupied.

Zhang Yong is a person with a strong sense of urgency, sometimes bordering on neurotic.He said: "Mr. Huang, others think that Haidilao is very good now, but I often feel threatened, and sometimes I wake up in my dreams! In the past, there were few stores, and I was able to manage them myself, and I could solve the problems of each store in time. I also know the situation of the cadres well. It’s not working now, so many stores have to be managed by layers of cadres, and some serious problems can’t be discovered in time; in addition, Haidilao is now famous, and many colleagues are learning from us, so I’m always worried , if we fail, our ten years of painstaking efforts will be ruined!"