Chapter 28 Haidilao's "three no products"

In fact, people are like seeds, which will take root and germinate in one kind of soil, but may not grow in another environment. Xie Ying often said when training employees: "I am a typical 'three no products'. First, I do not have a youth certificate. I was 24 years old when I joined Haidilao, and I was considered old among the waiters, so I was not allowed to go to the front desk. , but as a staff meal. Second, I do not have a degree certificate. I am just a junior high school student, and I am still a junior high school graduate in the countryside. Third, I do not have a body certificate. I am not beautiful or in good shape. But Haidilao still It is my greatest happiness to regard me as a "three-no personnel" as a treasure, and everyone recognizes me more. If a person like me goes to another company, what kind of onion would he be?"

Cadres like Xie Ying who were "created" by Haidilao have the advantages of being loyal, dedicated, proficient in business, and easy to use; the disadvantages are that they are closed and have a narrow vision.None of Haidilao's store managers are college graduates, and most of them are girls from rural areas. Xie Ying said: "I am very confident in the store. I can't even finish talking about Haidilao's business for three hours, but when I go outside to chat with others, I can't get in a word. Haidilao's cadres Except for high-level people like Yang Xiaoli and Yuan Huaqiang, most people are like me. They are always a little timid and unconfident when meeting strangers outside. They are afraid of chatting with others.

"I have made jokes several times. In 2008, I asked a friend to help me apply for a driver's license in Sichuan. After a long time, I urged him. He said, it's not that I don't want to do it, it's Tibet that caused trouble, and the police are busy.Don't you know that the TV is talking everywhere these two days? "I really didn't know that 'beating, smashing, and robbing' happened in Tibet, because I went home too late and didn't have time to watch TV, and I didn't have time to surf the Internet during the day. There is a barber shop next to our Huixin Dongqiao store, and I often go there to get a haircut Fa, I know the boss very well. Once I went to have a haircut, I saw a newspaper on the stool, picked it up and read it. He said, it belonged to Zhou Huo. I said, what Zhou Huo? He said, it was South China Tiger, the incident of the fake tiger surnamed Zhou in Shaanxi. I asked, what do you mean? I don’t know at all.

"He said, you don't know about such a big thing? "One week before the World Cup this year, one of our store managers called me and asked me what the World Cup is? Faced with such a store manager, you can't bear to scold her? I know them all too well, they are really busy.But no matter how busy you are, you should know about such a major event, because it will affect your work. For example, during the World Cup, there must be fewer customers, so you have to adjust the arrangements in advance.I told them, you want to watch the news on your mobile phone, no matter how busy you are, you still have to watch the news. "

When researching Haidilao, I noticed a phenomenon.Haidilao is like an isolated island. Despite receiving so many customers every day, it is serving others, not equal communication.It is easy for a person to work in the store for more than ten hours a day, live in a dormitory at night, and communicate with the same group of people. For this reason, Haidilao began to use the system to force cadres to go out and contact the outside world. For example, cadres above the store manager must go out to eat; they have to eat with customers once a week, make friends with customers, and play with customers; Residential area managers must study for an MBA, and regional managers must study for an EMBA. All expenses are provided by the company.

Xie Ying said: "I am currently studying a part-time MBA at Renmin University of China, and I participate in any activities organized by the school, including eating and playing. I'm going to exercise myself to be bolder.I now use my mobile phone to watch the news every day, that’s what my classmates told me.They taught me how to set the mobile phone to automatically receive news, I learned it, and told our store manager. " If the "three no products" are to be recognized by others, it is natural to pay more.Xie Ying, who has worked in Haidilao for 12 years, has a special occupational disease.She said: "I am a community manager now, and I don't need to stare at the store every night. But once I get off work early and go home for dinner, my hands will shake. This phenomenon has existed since the year before last. I talked about it with other colleagues. One thing, Lin Yi said, she also had this problem. She came home from get off work early, felt uneasy, ate very fast, and felt sick to her stomach after eating.

"People who work as managers in Haidilao have developed the habit of going home in the middle of the night. They feel that it is right to go home in the middle of the night. When they come back early, they feel ashamed. They always feel that there are eyes staring at you, and they feel sorry for the company. I'm sorry for this job. In fact, we Mr. Zhang and Yuan Huaqiang always encourage us to go to the movies, drink coffee, go shopping, and let us hang out with friends outside. But if I don't patrol the store for two or three days, I feel bad It’s normal. It’s like being a mother who leaves her child at home and feels uneasy when she goes out to play. So, I still go home at around 12 o’clock every night. If I open it for a few days in a row, although it is still work, but when I leave the store for a long time, I feel nervous."

I asked Xie Ying: "You don't need to serve customers directly as a community manager. You get off work so late, what are you doing in the store?" Xie Ying said: "Dinner time is the busiest time of the day, and we can find problems most at this time. Therefore, during dinner time, I will definitely visit different stores. If I go to a store at eight or nine o'clock in the evening, I will not You may ask the store manager to find out the situation right away, because he is busy. Only after 10 o’clock, when the customers have almost left, will you have time to communicate with him. You can’t finish with a few words, sometimes you have to have a meal with them , chat with them; or they organize a meeting, you listen to it.

"I'm done in the store, and I'm going back to the office. I want to read the emails. Some emails are finished after I just read them, and I need to make arrangements and coordination. Otherwise, what should I do if there is no reply to the questions asked for instructions when I go to work tomorrow morning? "Then, I have to make phone calls. I now have 5 stores. On average, a manager calls for 10 minutes, which is an hour. Finally, I want to write a work diary and sit in front of the computer for another hour. It's 12 o'clock. get off work." Hey! I get off work at 12 o'clock, which is just right.Getting off work early and your hands are shaking? !Haidilao's "three no products" are people made of special materials.

After Haidilao became famous, many people wanted to take shortcuts and created a lot of fake Haidilao. These fake Haidilao fully imitated Haidilao's dishes, base materials, waiter uniforms, fruit delivery, shoe shine and manicure services. . At the beginning, Haidilao was really scared enough to ask lawyers to crack down on counterfeiting.But after playing, don’t be afraid anymore. It turns out that these fake Haidilao not only did not steal the real Haidilao’s business, but promoted Haidilao. They imitated everything that can be seen on the surface of Haidilao, except that they lack the "three no products" of Haidilao. Therefore, the appearance is always the same.Customers who have been deceived by them will definitely try Haidilao again.

However, everything in the world is good and bad. If you want to change your destiny as a "three noes", you will naturally have to devote more energy and physical strength.Human beings are human after all, how can it be possible to not get sick if you continue to work like this for a long time?As a representative of Haidilao's professional management team——Yang Xiaoli, she was sick all over in her early 30s.