Chapter 29 What makes people mature is not years, but experiences!

Haidilao has a special phenomenon, that is, their cadres have a maturity that does not match their age. Haidilao's cadres are very young. Just 30-year-old Yuan Huaqiang is the general manager of Haidilao's Beijing region. He is in charge of more than 20 hot pot restaurants and more than 2,000 employees. He is also a hero born in ancient times. I asked Yuan Huaqiang: "Why do so many people come to Haidilao to eat hot pot on a hot day? What does Haidilao's success depend on?" Yuan Huaqiang said: "The catering business is very simple. There are five factors in total, taste, price, location, service and environment. I have been to Hong Kong, China and cities in Japan, and I feel that their restaurants, no matter whether they are high-end or low-end. All five aspects are considered qualified. For example, no matter how cheap the shop is, the sanitation is decent; no matter how luxurious the shop is, the price is not scary. In fact, our Haidilao has done better than our competitors in these aspects. I absolutely I disagree with some people who say that Haidilao wins only by its 'perverted' service. Don't think customers are stupid."

Yuan Huaqiang, who has never studied in any business school, actually said a question that many MBAs do not understand.Enterprise management is a systematic project, and it is impossible for any excellent enterprise to gain a foothold by relying on "one trick".Enterprises are the same as people. For a healthy person, every organ and function of the body should meet the standard. I asked Yuan Huaqiang: "In Beijing, do you also decide the location of each store?" He said, "Yes." I looked at this baby face, and sometimes there was the shy general manager that rural children often have. I thought, in the huge Beijing, it is not easy for locals to find a suitable place to open a restaurant. .

Anyone who runs a restaurant knows that if the location is right, half the battle is won.Each Haidilao store is more than a thousand square meters, and the decoration cost is at least several million, sometimes tens of millions. I asked again: "Will Zhang Yong participate in the opinion?" "Our boss only participates in and approves the general plan of how many stores to open each year. The specific locations, when to open stores, and decoration standards are all in the charge of each district," Yuan Huaqiang said. I said again, "Choosing a site is a difficult task, isn't it?"

Yuan Huaqiang smiled and said: "Yes, when I first came to Beijing, I didn't believe in evil, and opened two stores at once in the south where the rent was cheap. But the business just failed, and I couldn't get back the investment for two years. Open in places where there are a lot of restaurants in the east and north. Because there are many restaurants, the location is right; even if the rent is high and the competition is fierce, if we do better than our competitors, we can still make money. We later opened a store in Beijing. It takes a long year, and sometimes the investment is recovered in half a year.”

No wonder Yuan Huaqiang is able to take on this important task at such a young age. It turns out that he has such a "stumbling" experience. However, what I admire more is Zhang Yong. How dare he hand over the power of choosing a location and opening a store to such a young and inexperienced subordinate who has no relatives and no reason. In fact, it was Zhang Yong's trust in his subordinates that gave him such authorization; it was also because of this authorization that Yuan Huaqiang was able to make such a mistake; it was this mistake that made Yuan Huaqiang unforgettable; it was this unforgettable Only in this way can Yuan Huaqiang grow up at a super speed - precocious.

It is not years that make a person mature, but experience.Everyone was taught by their parents not to play with fire when they were young, but who hasn't?Only by burning your hands can you know the taste of fire.No wonder Haidilao's cadres are able to take on such important responsibilities at such a young age, because they have been burned by fire early on. I asked Yuan Huaqiang: "How did you get promoted so quickly in Haidilao? It only took 6 years from waiter to regional manager?" Yuan Huaqiang smiled shyly and said, "It's hard to say. In fact, many things are opportunities. I graduated from a technical secondary school and majored in e-commerce. When the school recruited students, it said that it would guarantee employment. After graduation, it recommended us to the seabed. It was 2000 and it was very difficult to get a job. We had a total of 12 interviews, 7 were eliminated, and 5 stayed. At that time, Haidilao’s interviews were very simple. You didn’t ask anything, let you do it first. Work, choose people from the process of doing the work."

I said, "You work so well, that's why you got picked?" "Of course, I have been doing farm work since I was a child!" Yuan Huaqiang said without humility, "There are four people in our family, and I mainly rely on me to do the field work. When I was 12 years old, I had 4 mu of rice and 3 mu of rice. I cut the wheat all by myself. It’s very tiring, and sometimes I get dizzy. We are in a mountainous area, my dad is responsible for threshing rice, my mother is responsible for carrying the rice back home, and my younger sister cooks. So I am not afraid of working. On the contrary , Some students even seldom do housework at home, and those who are brushed off are those who do not work quickly."

Yuan Huaqiang showed me his hand and said, "The scars on my hands are all from cutting rice." Yuan Huaqiang has several scars on his hands that I am familiar with, because I went to the countryside at the age of 17 to work as a farmer. I cut soybeans with a sickle in the Northeast and left the same scar.Cutting soybeans is the same as cutting rice, which is really tiring, especially the waist.My respect for Yuan Huaqiang has increased a bit. He was only 12 years old when he cut the rice! Yuan Huaqiang said: "Even if I have experienced people like me, I still feel very tired in Haidilao just now. My first job was a food delivery person, and I had to travel a lot every day. At that time, Haidilao's employees all remembered a sentence: You must first Survive, then seek development. I relied on this sentence to persist in the first 3 months. After working as a food passer for a while, the doorman left one. The store may think that I look more correct and like it Dress up a bit, and wear a suit at school, so let me be the doorman. I am also very active as a doorman. I greet customers whenever I have them, and I am willing to help them take care of their children. Some customers’ children come to me as soon as they come to the store. Play, my customer satisfaction is very high. As a result, the second opportunity came again, and the accountant in the store resigned again. Although I graduated from a technical secondary school, I was the most educated among the employees at that time, so, Let me learn accounting. I worked as an accountant for 7 months, but the store lacked a foreman, so I was asked to be a foreman.

"Now, I feel unhappy and want to resign. Because the monthly salary of an accountant was 580 yuan, which was not so tiring; as a foreman, it was 520 yuan, and I felt devalued. How did I figure it out later? It was me who did it. The grandpa customer who was the doorman, he would talk to me when he came to eat in the store. Seeing that I was unhappy, he asked what was wrong. I said, I don’t want to be the foreman and I have to leave. The grandpa said that being an accountant is not good, It’s different when you are a foreman. You can be a manager in the future, and you can open a store yourself. So I listened to his words and became a foreman. Until now, I have kept in touch with this old man, and I see him every time I go to Xi’an If he has no money for medical treatment, I will give it to him. He has several children, but they are not filial.

"Mr. Huang, do you think this is a chance? Without this old man, I don't know what I would do now?" I said: "Yes, no matter how hard you work, you also need opportunities. Is it true that you have been in Haidilao since then?" Yuan Huaqiang said: "Where! I was transferred from the foreman in Xi'an back to Jianyang as the store manager. Because Xi'an is a big city, I naturally have a lot of experience. After taking over the Jianyang store, our store is the only one in that small county that promotes Mandarin. Restaurant. Why do you want to promote Mandarin? It’s not that customers like it, but I think it can improve the quality of the restaurant. Our hot pot restaurant is the highest in Jianyang, and there are foreign guests and many foreigners among the customers.

Also, in my Haidilao restaurant, it was the first to stipulate that employees must walk on the right, and those who violate the regulations will be punished.In addition, we also went to the door to help customers with housekeeping services, cleaned toilets, cleaned range hoods, and took many big actions to promote Haidilao. "Because these new methods of mine worked very well, I was transferred to Zhengzhou as the store manager when the store opened in Zhengzhou. At that time, I was full of confidence and wanted to make achievements quickly. I thought that Zhengzhou was the same as Jianyang, and I used some of Jianyang's successful practices in Zhengzhou forced me to push, but as a result, there was a serious loss of employees, and I fell down a lot. Zhengzhou did not do well, and Zhang Yong scolded me for losing my self-confidence. I was also wronged. I was demoted to Beijing as an assistant to the store manager At that time, I was catching up with some problems at home. I was afraid that I would not be able to do it well in Beijing, so I had the idea of ​​not doing it. "This time it was Zhang Yong who stayed with me. He heard that I was leaving, so he did my job. So, I stayed again. I just worked a few times in Haidilao until now." "How does Zhang Yong do your job?" I asked. "He said a lot, but I can't remember the details. But I only remember one sentence: 'Do you still want to be a farmer for generations?!'"