Home Categories social psychology You can't learn Haidilao

Chapter 18 treat them like people

You can't learn Haidilao 黄铁鹰 2447Words 2018-03-18
In April 2010, I took my 79-year-old mother to Haidilao for dinner.Mom spends more time looking at waiters than eating.Mom said: "I have never seen such a vigorous waiter! When your uncle came to Beijing, he also showed him." Man is an advanced animal, not only needs food and love, but also needs hope.If you have hope, no matter how hard or tired you are, you will have energy to live; if you have no hope, you will be pampered and pampered every day, and your life will be meaningless. The hope of the Haidilao people is to change their destiny. Who needs to change their fate, of course it is a person with a bad fate.The life of rural people in China is generally worse than that of urban people. Therefore, farmers most need to change their destiny; therefore, there are hundreds of millions of migrant workers who have left their hometowns.

Zhang Yong said: "A young man born in the city may have many variables in his destiny; a young man born in a rural area, especially in a poor area, has only one way to change his destiny, and that is to become an urbanite. How can I become a city dweller? Migrant workers are not city dwellers, and they have to go home during the Chinese New Year.Only those who settle their homes in the city, have their own houses like city people, and their offspring can go to school in the city, are they urbanites. Haidilao is such a stage.On this stage, migrant workers without education, background, or expertise can become Haidilao's cadres and backbones as long as they are willing to work, endure hardships, be loyal to the company, and make continuous progress. house, they can change their destiny.

The first sentence on the first day of Haidilao's employee induction training is: Hands change destiny. Changing fate with your hands is not a slogan in Haidilao, but a fact, because everyone must use their hands to start from the waiter. Only when you can serve customers well can you be promoted. There are three unique promotion paths for Haidilao employees: one is the management promotion path: new employees—qualified employees—first-level employees—excellent employees—foreman—lobby manager—store manager—regional manager ——Regional General Manager——Deputy General Manager of Hainonglao.

The second is the technical promotion path: new employees—qualified employees—first-level employees—advanced employees—model employees—model workers—meritorious employees. The third is the logistics promotion path: new employees—qualified employees—first-level employees—advanced employees—clerks, cashiers, accountants, procurement, logistics, technology department, development department—business manager. A degree is not a requirement on the promotion ladder, nor is length of service.This kind of promotion policy, which does not stick to one pattern, opens a window for these migrant workers who cannot go to college and can only work at the lowest level: "As long as I work hard, there is still hope in my life." Today my leader is The worker who shared the same room with me yesterday; Yuan Huaqiang, the general manager of the Beijing region who manages more than 20 stores today, is the eldest son of the old Yuan family in our village, and he has never gone to college!

Yuan Huaqiang is Yang Xiaoli's apprentice and a native of Yibin, Sichuan.Farming since childhood, his family was poor. After graduating from a technical secondary school at the age of 19, he joined Haidilao in 2000. It took only 6 years from the doorman to the general manager of the Beijing region. Now Yuan Huaqiang rides the latest BMW driven by a full-time driver; he likes to stay in the Ritz-Carlton Hotel when he goes abroad for inspection; he brought his parents to Beijing from the mountains of Sichuan, and lives with him in an apartment of more than 200 square meters in the Wangjing area; Two of my children study with the children in Beijing, not in a school specially opened for the children of migrant workers.He is currently studying the EMBA program of Guanghua School of Management, Peking University, and the tuition fee of 300,000 yuan is also obtained from Haidilao.

Yuan Huaqiang said: "Any Haidilao employee who is upright, hardworking, honest, and eager to learn can replicate my experience." It is not only Yang Xiaoli and Yuan Huaqiang who changed their destiny in Haidilao, Lin Yi, the 23-year-old community manager who manages five Haidilao Beijing stores, is also from rural Shaanxi. At the age of 16, she did not have an ID card, so she went to Haidilao to work with her cousin's ID card.She set two records for Haidilao - the youngest store manager and the youngest community manager of Haidilao.Now she manages more than 900 employees. On April 21, 2006, Zhang Yong wrote a letter praising Lin Yi: When Yang Xiaoli introduced Lin Yi to me, she told me that Lin Yi had a strong professionalism and could adapt to various working environments.Today I called Yuan Huaqiang to find out about the situation, and by the way I asked about Lin Yi's age, only to find out that the manager Lin Yi is only 19 years old.It is hard for me to believe that a young man who is only 19 years old can have the characteristics of being enthusiastic and decisive in dealing with others at the same time.I heard that when she first arrived in Beijing, she cried because of homesickness.But after she became a manager, she was as tough as a steel knife to some bad behaviors of employees.

I dare not predict how much Lin Yi can contribute to Haidilao, but I know that she is working silently and hard like other store managers. I am sure that our manager Lin Yi has a bright future. However, Xiao Lin Yi, who is "tough as a steel knife", also has a tender side. Several employees of the first store in Beijing described Lin Yi in this way: "I am a new employee who has just arrived at Haidilao. My first job at Haidilao The foreman asked me to serve a fruit plate for three days. I fell down heavily because the floor had just been wiped and was very slippery. The manager Lin Yi happened to see me, and she hurriedly helped me up and asked if I was broken? I tried After walking a few steps, my left knee hurt like hell, but she said I was fine. Manager Lin cleaned up the broken plates and broken fruits on the ground, and didn't say a word about them. Then she asked me to walk , found that I was walking a bit wrong, so she said to me, wait for me in the small room behind the wine bar. After a while, she came in with a half bottle of wine, and when she saw me standing there, she quickly moved a stool for me to sit down, and then put me I rolled up my trouser legs. When I saw that my knees were blue, she squatted on the ground and rubbed them with wine, saying, "It's okay, be careful in the future. Does it still hurt? The fear in my heart suddenly turned into warmth. Tears came out."

——Xu Bo "I sprained my foot one day last year, and it was so painful that I couldn't move. But that day made me fall in love with this family deeply. That night, I met someone I will never forget in my life. Sister Lin Yi held the medicine in her left hand Walking into my dormitory, I washed my hands first, then put the medicine on my hands, and asked me to stick out my feet. She gently rubbed my feet and asked if it still hurts until the medicine dried up. I will never forget this scene No." ——Yu Qin What kind of scientific management is this? Isn’t this just moving people with emotion?Can such an approach be turned into a system and process?If it can't be turned into a system and process, relying on the personal charm of managers like Lin Yi, can Haidilao expand?

In fact, how can there be any scientific management in the world?Management is always specific, what is specific?The method of managing Japanese is not suitable for managing Americans; the method of managing engineers is not suitable for managing waiters; the method of managing migrant workers is not suitable for managing urban workers. The year before last, Zhang Yong was invited to speak at a management innovation forum. Zhang Yong said: "Our management is very simple, because our employees are simple, poorly educated, young migrant workers. As long as we put them Just treat it like a human being.

" Treating people as people is considered management innovation? Yes, this is innovation!Because most companies just don't treat migrant workers as human beings!At least they didn't treat them as normal people!Otherwise, why are they all employees and do the same job, so they are not formal workers?Why should formal employees not buy insurance for them? What is innovation?Being different is being innovative. Treat it like a human!When whom?These people are a special group. They are young people who have left their homes, are looked down upon by others, and have no home or relatives in the city.Doesn't such a person need the most emotional support?

Lin Yi, the manager who rubs the employees' feet with both hands, doesn't he just give them what they need most?As a result, water can carry a boat.These migrant workers made this 23-year-old girl a community manager who manages 5 hot pot restaurants.
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