Chapter 17 out of blue

Putting up small advertisements was not enough, so Yang Xiaoli and her employees promoted Haidilao by delivering soymilk. They put the soymilk in a thermos and went door-to-door in nearby units to give it to people. Xiaoli said: "We are very grateful to anyone who gives us a free cup of soy milk, because many units don't even let us in." However, there is no shortage of hot pot restaurants in the huge Xi'an. Haidilao's first restaurant in Xi'an has struggled for several months, and the number of customers is still not full. One day, Yang Xiaoli was on the bus and saw two well-dressed women beside her. She guessed that they should love hot pot, so she wanted to tell them along the way, come to Haidilao to try it.But I'm really sorry, I can't open my mouth.

Yang Xiaoli said: "My face was flushed, and I forgot to get off at the station. Once I saw the station, it would be even worse if I didn't talk about it. I finally told people. That was the first time I caught customers for Haidilao on the bus! " I asked, "What did you say?" Xiaoli said: "I call them sisters. They raised their eyebrows at first, thinking that I was a pyramid scheme or a liar. I said, we are from Sichuan, and we opened a hot pot restaurant called Haidilao, which tastes very good. Yes, the price is fair, invite them to try it, and then give them our address and phone number."

"Are they here?" I asked again. "They really came on the third day, I was so happy! From now on, I am not afraid to go to the street to catch customers. Now the culture of catching customers has been integrated into the blood of Haidilao people, because Haidilao had no money to advertise in the early days, so all Customers are always picked up table by table. Opposite us is a well-known and time-honored hot pot restaurant. When eating, customers go to their place; when there is no seat there, it may be our turn. "One day at noon, there was still an empty table in our store. I saw a car on the opposite side stop, and three people got off and were walking towards their house. I told a waiter, let's go over and see if we can take them away. Pull them over. The two of us ran over, talked and talked, and dragged them into our store. After asking, they belonged to the oil company next to us. Since then, they have become our regular customers.”

Looking at the girl in front of me who has had such an experience, I can't help but be in awe.It's really green out of blue and better than blue!Her boss, Zhang Yong, needs to find some excuses when promoting Haidilao. For example, when Haidilao just opened a store in Jianyang, Zhang Yong deliberately took some change to deposit money in the bank. When handling the money deposit business, he took the opportunity to introduce Haidilao to others.And she, a 21-year-old rural girl, went straight to the dragon gate to catch customers for Haidilao on the buses and streets of Xi'an! Yang Xiaoli looked at me a little distracted.This woman who had visited countless people immediately pulled me back, and she said: "Mr. Huang, how can we not serve the guests well?"

I lifted my spirits and immediately said: "That is necessary." Xiaoli added: "People who have worked in Haidilao for a long time have developed a psychological habit of trying to figure out people. In just a few words, we can know the relationship between the guests. Whether it is a business banquet or a gathering of friends; who Please who, who is the main character. "One day, when one of our waiters was serving a pair of guests who had just fallen in love, he saw that the boy was desperately chasing the girl. The girl said by the way, it's so hot, it would be great if I could eat cold cakes. After the waiter told me, I Let her take a taxi to buy cold cakes for them. As a result, the couple even brought us wedding candies when they got married. "Running a restaurant well requires not only customers, but also good management.

Procurement for restaurants is always a big problem.Xi'an Haidilao is far away from Sichuan, and the Xi'an store must be responsible for procurement independently.The procurement of raw materials for hot pot restaurants is extremely complicated. Vegetables, non-staple food, seafood, and meat are not only various in variety and prices are constantly changing, but also individually supplied.How to buy raw materials with good quality and moderate price is the biggest headache for all restaurateurs.One of the reasons why many restaurants do not grow well is that the boss dare not hand over the purchasing power to outsiders, because this kind of purchasing is too difficult to control.Purchasing personnel may buy you a bunch of edible but stale vegetables just for a good pack of cigarettes.

The purchase volume of a regular hot pot restaurant is not only huge, but also complicated.As the store manager, Yang Xiaoli is no longer worried, but also authorizes others to purchase. This 21-year-old girl, although she has not read many books, but she has been working in a restaurant since she was 18 years old has a deep understanding of the truth: you can use people who are suspicious, but you must be suspicious. When Haidilao's excellent waiters are promoted to do purchasing work, the company will greatly increase their wages, and at the same time clearly inform them: "The company will use various methods to frequently investigate whether you have taken kickbacks; if you find out that you have taken kickbacks, even For every catty of meat, you will be fired immediately without any compensation."

But how to investigate the professional conduct of buyers?One winter, Yang Xiaoli specially bought a set of big padded gowns to check the procurement work of a purchaser, dressed herself from head to toe as an old lady, and followed the purchaser to buy vegetables in the vegetable market.Whatever he buys, she also pretends to buy.She not only wrote down the unit price of each catty of vegetables, but also observed his relationship with the hawker, and then went back to the company to check the reimbursement of the purchasing personnel. During the holidays, she also deliberately gave gifts and red envelopes to the purchasers in the name of certain suppliers, and even asked the purchasers for their bank card numbers.

Once, a purchaser whom she personally promoted and trusted very much accepted her "gift" and did not hand it in in time.She immediately organized a meeting of the purchasing staff to reiterate the discipline of the purchasing staff - 24-hour receipt of gifts from suppliers and failure to turn them in is considered corruption!As a result, 24 hours have passed, and the purchaser really didn't hand it in. Yang Xiaoli said: "Firing him made me sad for several days. He is really a good purchaser. The company spent a long time and painstaking efforts to train him!" I asked Xiaoli: "Can't we give it another chance?"

Xiaoli said: "How can I do that? This is Haidilao's high-voltage line, and no one can touch it! Otherwise, what will others do? Besides, as a procurement staff, you have a higher income than other employees, and you don't cherish it. , Such a person should not be a member of Haidilao!" I told this story to a Fortune 500 executive who was in charge of purchasing. After hearing this, he took a deep breath and said, "Aren't the people working under her under great pressure?! This Yang Xiaoli is really amazing." In fact, it's not Yang Xiaoli's magic, but the magic of trust!It is Haidilao's trust that makes her amazing!