Chapter 16 "Trophy Car"

If trust enables Haidilao's ordinary employees to make every bit of "trivial" innovation, then trust can be said to make Haidilao's cadres wreak havoc. 21-year-old Yang Xiaoli was sent by Zhang Yong to Xi'an Haidilao store as an independent store manager in 1999.Zhang Yong was worried about a rural girl who came to a big city for the first time, so he personally sent her to Xi'an.When passing the pedestrian viaduct, looking at the row upon row of buildings and the dazzling traffic queues, Zhang Yong couldn't help but said, if we have the money to buy a car in the future, it would be great to take our employees to see all over the country.

At this time, it happened that a Jinbei van passed under the bridge, and Yang Xiaoli immediately remembered the first car logo in her life.Although she didn't know that the car's brand was called Jinbei, she firmly remembered the appearance of that trophy. In less than two years, Haidilao became popular in Xi'an.After Xi'an Haidilao store made money, Yang Xiaoli bought a Jinbei car first thing.After the car was bought back, she called Zhang Yong excitedly and said, Brother Zhang, we finally have a car, and we bought a trophy car! Zhang Yong was a little confused, what trophy car?After listening, I realized that it was Xi'an Haidilao who bought the car.It was Yang Xiaoli, as a store manager of Haidilao (in fact, there were only 3 stores in Haidilao at the time), within her authority, she did not even consult the boss Zhang Yong, and purchased the largest fixed asset for Xi'an Haidilao store at that time .

This incident made people feel that there was something different in Zhang Yong's character from ordinary people. A man, his company bought a car, but let a little girl who didn't understand cars at all make such a decision. However, trust is a double-edged sword. If used well, it can make people fly; if used badly, it can crush people.Yang Xiaoli was almost not overwhelmed by Zhang Yong's trust. More than 10 years later, Yang Xiaoli recalled that stage was calm and mature. She said: "Haidilao just opened a store in Xi'an, and no one knew about Haidilao. The door opened, but no customers came. I was so anxious. For half a year, I Staying in the store every day, sleeping less than 6 hours a day, and losing weight to less than 40 kilograms. That feeling is really uncomfortable. Looking at the people on the street, I wish I could pull people who don’t look like migrant workers into the store. "

Yang Xiaoli looked at me for a moment, and explained: "Hot pot is cheap. Except for migrant workers, everyone in the city can afford hot pot. We have tried everything, including posting posters on the street, except that we have no money to advertise." advertise." I smiled in my heart, Yang Xiaoli is definitely a representative of the Sanda genre in marketing! Xiaoli went on to say: "Our employees are almost all from the countryside. They thought that the small advertisements on the telephone poles for obtaining certificates, issuing invoices, and treating sexually transmitted diseases can be posted casually, so I took a few waiters to post small advertisements to promote Haidilao. The first day was fine, but the second day the city management took the two girls we were posting on the street back to the restaurant."

"For a small advertisement, the fine is 20 yuan." The urban management said. I saw that the two of them had more than 30 small advertisements of ours in their hands-more than 600 fines!I was freaked out.At this time, there are still 3 girls posting them outside. If they are all caught, the restaurant will be fined!I told the urban management: "We have only been open for 3 days, and only have 3 tables of business. Don't have that much money?" "Then half of the fine will be 10 yuan per piece!" said the urban management. I opened the cash register and said, "Don't say 10 yuan, we can't afford to pay even 1 yuan a ticket. If you don't believe me, take a look, it's just such a small amount."

Seeing this little girl from Sichuan who refused to pay the fine and stared wide-eyed, two urban management officers walked into the counter, took the business license off the wall, and said, "Combine the fines and go to the urban management office to get the business license." I asked Yang Xiaoli: "Why do you pay less?" Xiaoli said: "I can't bear it. Besides, the streets are full of small advertisements. Why are we only punished? Isn't it because we foreigners are easy to bully?!" Yang Xiaoli, who was a little ghost, didn't go to the city management at all. She went to the Industrial and Commercial Bureau to apply for a new business license.However, very few people lose their business licenses. The Industry and Commerce Bureau asked, "Where is your business license?"

"Let the city management confiscate it!" Yang Xiaoli could only confess. The Bureau of Industry and Commerce said: "The urban management has no power to confiscate the business license. Only we have the power to revoke the license. If you can't make it up, you can ask the urban management for it." Yang Xiaoli ran out of recruits, so she brought two waiters to the urban management office, and begged them to say, "Please return the license to us! The boss asked me to manage the store, but the business didn't do well, and the license was lost. Don't you Give us the license, and we will lose our jobs." As she spoke, Yang Xiaoli cried, and the two waiters also wiped her tears.

I asked Xiaoli, "Are you really crying?" Xiaoli said: "Yes, I don't know why, but I feel wronged when I talk about it. It may be that I am far away from home, the business is not good, the pressure is high, and I feel bullied." The chengguan said, "You have to pay at least part of the fine before they can give you your license." Xiaoli said: "We really can't afford it. Besides, the Industrial and Commercial Bureau said that you have no right to confiscate the license. If you don't pay it, we won't leave." Four hours later, a section chief of the urban management department saw that the three crying girls neither paid the fine nor wanted to leave, so he said, "Forget it, it's the first time for you, so I'll give you the license." Let's go. I'll stop by your store to see why your hot pot is so delicious and still not in business!"

It turned out that during the 4 hours that Xiaoli and the others stayed in the urban management office, they began to attract customers crying and crying, and described the newly opened Haidilao as the best hot pot in Xi'an.As a result, the section chief insisted on trying it! Xiaoli said: "That was our working state at the time. At night, we talked in sleep: Sister, we have opened a new Sichuan hot pot restaurant here, called Haidilao, please come and try it!" The three of Yang Xiaoli took the urban management section chief with their licenses to the restaurant. They walked for more than 30 minutes before arriving at the restaurant. The urban management section chief listened to their flattery and thank you all the way, and only replied when they reached the door: "I know. It’s so far away, it’s better to take a car.”

It turned out that the three girls who were not used to taking a car were so happy that they forgot to invite others to dinner, so they should take a car. The highest state of being a person is selflessness, and the highest state of doing things is selflessness.Yang Xiaoli at that time must have forgotten herself.